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PressReleaseFast50Q1,2015:Freelancer.comsFast50showsthatmarketersarelosingfaithasFacebookkillsorganicreachAppleisgainingonAndroidasAppleWatchisreleasedandcontentisking.SYDNEY,April17,2015:AppleistrailingAndroidyetgaininggroundasbothbattleformobilemarketsharemarketersareshiftingtowrittenandvideocontentasFacebookkillsorganicreachandinnovatorsareconnectingwithspecialistfreelancersnowmorethanever.ThisquartersFast50hasseenFreelancer.comsdatascientistsreviewarecord322,284good*jobs(up7.2%from300,416jobsinQ4,2014)andanalysethetrendsthatweareseeinginthejobsperformedontheplatform.TheresultsshowthatcontentrelatedjobsaremoreimportantthaneverindrivingtrafficandengagingconsumersmorejobsthaneverarebeingdonetodevelopiOSandAndroidappssocialmediaisatacrossroadsandinnovatorsareusingtheplatformtogetahead.The
Freelancer Fast 50 data is the leading forward indicator of trends
in online jobs related to
industries,technologies,products,andcompanies,saidChiefExecutiveMattBarrie.
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AppleisGainingGroundonAndroid.Mobileismoreimportantthaneverandthereseemstobenothingstoppingthecreationofnewapplications.Therehavebeennearly45,000mobilerelatedjobspostedinQ1,2015withanoverallriseof17.4%growthquarterbyquarter.WeareseeingthenextphaseinthetensebattlebetweenAppleiOSandAndroid,iPhonejobsaregainingpace(up17.7%at12,246jobs),yetAndroidisstillmaintainingtheleadintermsofnumberofjobsbutwithslightlylessgrowth(up14.3%at14,831jobs).MobileisgettinginterestingwiththelaunchoftheAppleWatch,andmoreInternetofThingsdevelopersarechoosingAndroidastheiroperatingsystemofchoicetohelpconnectthehome,theworkplaceandlocations.Wellwatchthiscloselythroughout2015.MarketersareLosingFaithinFacebookandTwitter.Marketersarehavingtomakesomechoicesonwhatactivitiestheyundertakeonsocialandonwhatplatforms.GeneraljobsaroundtheexecutionofSocialMediaMarketing(up8%at4,650)andSocialNetworking(up5%at5,262jobs)arerisingslowly,butataslowerpacecomparedtopreviousquarters.WearestartingtoseetheeffectsofFacebooksalgorithmchangereallyaffectingmarketerswhospenttimeontheplatformtodriveorganicreachinthepast.DespiteFacebookreporting1.39billionmonthlyactiveusers(source:Facebook),FacebookMarketingisdownbyover2%(at8,468jobs).Inaddition,Facebookareseeingfeweradsbeingpostedandarehikingthepricesforthosethataretocompensate.Industryanalysts,ForresterResearch,areurgingmarketerstothinkdifferentlyStopmakingFacebookthecenterofyourrelationshipmarketingefforts,andAddsocialrelationshiptoolstoyourownsiteaspeoplearejustaslikelytointeractwithyoursiteandsignupviaemail,whereyoucanhaveadirectrelationship.Thatsgoodforbusiness,andFreelancer.comhasmanyskilledUI(UserInterface)designersonitssitetohelpyouoptimizeyourwebsitesexperienceandemailmarketerstohelpyouestablishrelationshipswithyourcustomers.UIdesignersareparticularlyindemandrightnow,withstronggrowthoverthequarter(up17.5%to5429jobs).
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WecanexpectthisrevoltagainstFacebooktocontinue,withsomebrandsabandoningtheirpagesaltogether,andwewillseeFacebookuppingtheantewithafocusonmoremobilecentricinitiativestoretainbrandsmarketingdollars.In2014,wesawPinterestjobsrisesteeplyandattributedthistomarketersbeingexcitedbytheprospectoftheirpromotedpinsandnewfeaturestosupportmoreengagementanddeeperrelationshipswiththeirusers.InQ1,2015weseeaslowandsteadygrowthforthem(upbyonly6%at1,745projects)despitetheirpromotedpinsprovingtobeaninitialsuccessformanybrands.Weexpectmarketerstokeeptryingnewthingsonthisplatform.Twitter(only0.7%growthat3,766jobs)isstrugglingthemost,likelyaffectedbytheamountoffakeaccounts,highlevelsofspam(morethan10%byrecentreports)andrecentnewsaboutpoorspammanagement.Twitteritselfhassaiditsaveragenumberofmonthlyusersfellby4millioninthefinalthreemonthsof2014,to288million,andmarketersarepayingcloseattentiontodevelopmentsthere.ThenewsaroundTwitterisntalldoomandgloom.TheworldhasbeenbuzzingaroundtheopportunitythatlivestreamingdeliveredformarketingandweveaddedTwittersrecentlyacquiredPeriscopeapptoourskills.ThiswillallowEmployersnewsagencies,marketingdepartments,travelcompaniesetc.tohirefreelancersfromaroundtheworldtostreamwhatishappeningintheplacesthatareofinterestandhelpengageconsumers.Expecttobesurroundedbypeopleatevents,inofficesandevenathomelivestreamingallsortsofinterestingmoments.Hugepotential.ContentisKing(again).Drivingorganicreachisnolongeraseasyaspushingoutaveragecontent,optimizingmetatagsandpostingmediocreblogsthereismuchmorediversitybeingdemandedbyGoogleandothersearchengines.InadditiontothereactiontothechangesinFacebookandTwitterengagement,weareseeingmuchmoresteadygrowthinbusinessescreatinggreatcontenttohelptoattracttraffic,businessandgainvisibilityinorganicsearchthroughSEO.LongerformcontenthasincreasedthisquartereBooks(up43%to1,943jobs),CreativeWriting(up41%to1,877jobs),ContentWriting(upnearly26%to7650jobs)andGhostwriting(up23%to8,514jobs)areallstillgrowingatarapidpace.Copywriting,foremails,campaigns
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andwebsites,isalsoontherise(up15%to10,418jobs),showingthatabalancebetweenpracticalcopytodriveactionsandlonger,moreengagingcopyisneedednowmorethanever.Accompanyingthisriseincontentrelatedjobsisariseinproofreadingjobs(up20%to3,351jobs),ascopywritersandcontentproducersseektooutsourcethetedioustaskofproofreadingtheirwork.Wearealsoseeingjobsrelatedtovisualbrandingrisingsignificantly.CorporateIdentityisstillrising(up37%to1953jobs),asisBrochureDesign(up23%to2,702jobs),andalsoLogoDesign(up18%to18,043jobs).Videomagazines,suchasViceandTheVerge,andleadingvloggersCaseyNeistatandEsteLalonde,areshowingthevalueinalternative,visualstorytelling.Weexpectvideocontentproductiontoincreasethroughout2015.VideoEditing(up15%at1,239jobs)andVideoServices(up7%at2,956jobs)aregrowingsteadilywithYouTubejobsgainingmoreground(up2.8%at1,059jobs).Wecanexpecttoseevideorelatedjobsgrowthroughout2015.MoreInnovatorsareChoosingourPlatform.Weareseeingevenmoreinnovativethinkersthaneverhiringfreelancerswithdeepexpertise,acrossanumberofadvancedareas.ProjectsinRenewableEnergyDesign,QuantumPhysics,FaceRecognition,Drones,PatternMatching,MachineLearning,CryptographyandNanotechnologyareallappearingonFreelancer.com.Somerecentpostedprojectsthatcaughtoureye:
CryptographyforanIMapplication ComputerVisionandMachineLearning
Pricevolatilityprediction
WerealsopreparingforthefutureofengagementbyaddingspecificskillsforFreelancersthatspecializeinVirtualReality(OculusMobileSDK,GoogleCardboard,MagicLeap,360degreevideo),InternetofThings(variousprotocolsMQTT,XMPP,DDS,AMQP)andWearables(AndroidWearSDK,SamsungAccessorySDK,iBeacon,BluetoothLowEnergy(BLE),TizenSDKforWearables,LeapMotionSDK,andWatchKitinpreparationfortheupcomingAppleWatchrelease).ThefutureishereandFreelancer.comispositionedtohelpdrivethenewworldforward.
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Note:DatarelatestoprojectspostedbetweenJanuary1standMarch31st,2015(Quarter1,2015),comparedwiththosepostedbetweenOctober1standDecember31st,2014.*"Good"jobsarethosewhichhavebeenfilteredforspam,advertising,selfpromotion,reposts,orthatareotherwiseunlikelytobefilled.AboutFreelancerQuadrupleWebbyawardwinningFreelancer.comistheworldslargestfreelancingandcrowdsourcingmarketplacebytotalnumberofusersandprojectsposted.Over15millionregisteredusershaveposted7.4millionprojectsandconteststodateinover750areasasdiverseaswebsitedevelopment,logodesign,marketing,copywriting,astrophysics,aerospaceengineeringandmanufacturing.FreelancerLimitedislistedontheAustralianSecuritiesExchangeunderthetickerASX:FLN.ThedatafortheFreelancerFast50forQ1,2015wastakenfromatotalof322,284good*jobs,up7.2%from300,416jobsinQ4,2014:
Job Q4,2014 Q1,2015 Change%
eBooks 1353 1943 43.61
CreativeWriting 1327 1877 41.45
CorporateIdentity 1421 1953 37.44
ContentWriting 6050 7650 26.45
Ghostwriting 6890 8514 23.57
BrochureDesign 2187 2702 23.55
Proofreading 2777 3351 20.67
MobilePhone 14784 17740 19.99
Photoshop 13598 16141 18.70
LogoDesign 15272 18043 18.14
iPhone 10397 12246 17.78
WebsiteDesign 48407 56985 17.72
UserInterface/IA 4618 5429 17.56
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GraphicDesign 57312 66565 16.14
VideoEditing 1077 1239 15.04
Copywriting 9063 10418 14.95
HTML 46771 53701 14.82
Android 12969 14831 14.36
SoftwareArchitecture 16308 18604 14.08
Excel 10916 12380 13.41
Wordpress 19690 22241 12.96
BookWriting 1175 1325 12.77
PHP 66219 74613 12.68
eCommerce 7117 7950 11.70
Articles 16067 17710 10.23
ReportWriting 3685 4032 9.42
HTML5 7786 8486 8.99
SocialMediaMarketing 4304 4650 8.04
CSS 15266 16420 7.56
VideoServices 2760 2956 7.10
Pinterest 1635 1745 6.73
SocialNetworking 4986 5262 5.54
DataEntry 15039 15805 5.09
SEO 12509 12865 2.85
YouTube 1030 1059 2.82
EmailMarketing 1905 1954 2.57
InternetMarketing 15943 16315 2.33
Twitter 3701 3766 1.76
MySQL 15013 15249 1.57
FacebookMarketing 8655 8468 2.16
Photography 1295 1266 2.24
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Engineering 4092 3989 2.52
WebsiteTesting 1256 1219 2.95
TechnicalWriting 5485 5230 4.65
.NET 3897 3680 5.57
AutoCAD 1800 1678 6.78
AJAX 2752 2561 6.94
Advertising 4369 4036 7.62
CopyTyping 3455 3170 8.25
WebHosting 1953 1772 9.27
Formoreinformation,contact:NikBadminton
RegionalDirector,NorthAmericaTel +17783846446Email
[email protected]
Sr.InternationalDirector(incl.Europe)Tel +447841612078Email
[email protected]
InternationalDirector(incl.LatinAmericaandSpain)Tel
+5491132600730Email [email protected]
RegionalDirector,SouthEastAsiaTel +639088828519Email
[email protected]
http://www.freelancer.com
