Freelancer or Entrepreneur HWC Transfermation Leadership Conference February 28, 2014

Freelancer or Freelancer or EntrepreneurEntrepreneur

HWC Transfermation LeadershipConference

February 28, 2014

Presented byPresented by– Jennifer Jones, Transfer Coordinator Jennifer Jones, Transfer Coordinator

at Roosevelt Universityat Roosevelt University– Owner of JL Jones500Owner of JL Jones500

Freelancer or Freelancer or EntrepreneurEntrepreneur

FreelancerFreelancer

Looking for the freedom and profit that come Looking for the freedom and profit that come from being on your own. from being on your own.

Build smaller-size businesses in which they are Build smaller-size businesses in which they are more comfortable. more comfortable.

The freelancer values the independence in The freelancer values the independence in running the business. running the business.

Seeking investors is not a priority of the Seeking investors is not a priority of the freelancer as he or she is unwilling to relinquish freelancer as he or she is unwilling to relinquish control of his company. control of his company.


You are a freelancer if you are interested in a You are a freelancer if you are interested in a better lifestyle, control over your time, and better lifestyle, control over your time, and not too much risk. not too much risk.

You work for people who need you, and you'll You work for people who need you, and you'll view your business as a series of view your business as a series of engagements with clients. engagements with clients.

Your product is you. Your product is you.


You must understand the You must understand the business basicsbusiness basics – – what you need to get you started develop a what you need to get you started develop a contact contact bookbook

Get repeat commissions and find Get repeat commissions and find regular workregular work

Join professional organizationsJoin professional organizations

Invoice and chase payment Invoice and chase payment

Determine how to build a regular and healthy income Determine how to build a regular and healthy income stream stream

Negotiate your rates Negotiate your rates

EntrepreneurEntrepreneur

An An entrepreneurentrepreneur works to build a business works to build a business bigger than self.bigger than self.

Attract venture capitalists, and maybe even Attract venture capitalists, and maybe even launch an IPO. launch an IPO.

Dreams of transforming small business into a Dreams of transforming small business into a conglomerate, one that will eventually conglomerate, one that will eventually become a powerhouse in his industry. become a powerhouse in his industry.


To be an entrepreneur you're on a mission and To be an entrepreneur you're on a mission and you are looking to build an you are looking to build an organizationorganization. .

Want to be big and grow quickly. A key Want to be big and grow quickly. A key characteristic of entrepreneurs is their dream of characteristic of entrepreneurs is their dream of becoming wealthy. becoming wealthy.

Don't mind owning a smaller chunk of business Don't mind owning a smaller chunk of business that he or she built, even compromising some that he or she built, even compromising some form of control, or whatever it takes to make the form of control, or whatever it takes to make the business grow really big. business grow really big.


Entrepreneurs pursue lives of extremity -- extreme ideas Entrepreneurs pursue lives of extremity -- extreme ideas and expectations, extreme workloads and expectations, extreme workloads

Impelled by their dreams and passions. Impelled by their dreams and passions.

Entrepreneur is willing to accept significant financial risks Entrepreneur is willing to accept significant financial risks and challenges. and challenges.

Entrepreneurs are willing to make decisions that will Entrepreneurs are willing to make decisions that will threaten their wealth and their reputations. threaten their wealth and their reputations.

They understand that entrepreneurship is about They understand that entrepreneurship is about risk.risk.

Why Small Businesses Why Small Businesses FailFail

Lack of capital and cash-flow Lack of capital and cash-flow problemsproblems

Lack of management skillsLack of management skills

OverexpansionOverexpansion

Small Business Small Business VisionariesVisionaries

Bill GatesCo-founder of Microsoft Corp.Founded: 1975

Some see him as an innovative visionary who sparked a computer revolution. Others see him as a modern-day robber baron whose predatory practices have stifled competition in the software industry.

Regardless of what his supporters and detractors may think, few can argue that Bill Gates is one of, if not the most successful entrepreneur of the 20th century. In just 25 years, he built a two-man operation into a multibillion-dollar colossus and made himself the richest man in the world somewhere along the way.


Mary Kay AshMary Kay AshFounder of Mary KayFounder of Mary KayCosmetics Inc.Cosmetics Inc.Founded: 1963Founded: 1963

Like many business pioneers, Ash stumbled upon her entrepreneurial talents quite by accident. With her $5,000 life savings, Ash bought the recipe for the skin softener, furnished a small storefront in Dallas, and hired a local manufacturer to create a line of skin-care products. Ash recruited a sales force of nine of her friends.

Ash’s lawyer and accountant urged her to abandon her plans. But like most great entrepreneurs, Ash, who was then in her mid-40s, ignored the advice of “the experts,” and Mary Kay Cosmetics opened its doors September 13, 1963.


Russell SimmonsFounder of Rush CommunicationsFounded: 1979

In 1979, he formed Rush Communications and began managing other local rap acts. One of the most successful of Simmons’ acts was his younger brother, Joey, who went by the name of Run. Putting his brother together with MC Darryl McDaniels and DJ Jason Mizell, he christened the group Run DMC.

In 1984, Simmons met Rick Rubin, an NYU student who also wanted to promote rap music. The two scrounged up $8,000 and founded Def Jam.


Philip H. KnightCo-founder of Nike Inc.Founded: 1972

Knight first came up with the blueprint for what would become the world’s No. 1 athletic-shoe company while working on his master’s degree at Stanford University. Assigned to write a term paper on starting a small business in an area he knew well, the former University of Oregon track star naturally chose running. He outlined a plan for breaking the stranglehold Adidas had on the running-shoe market by using cheap Japanese labor to manufacture a cheaper, better-quality running shoe.


Mark ZuckerbergCEO and co-founder of FacebookFounded: May 2004

In February 2004, Zuckerberg launched the program from his dorm room with co-founders Dustin Moskovitz, Chris Hughes and Eduardo Saverin. In just a few weeks, more than half the school had opened accounts. The group quickly expanded to more universities and colleges, and that summer, Zuckerberg and his team moved to Palo Alto, Calif., renting a sublet and hooking up with investors like PayPal co-founder Peter Thiel and Napster co-founder Sean Parker

Small Business Small Business VisionariesVisionariesMarc Milecofsky “Marc Ecko”CEO and co-founder of Ecko ClothingFounded: 1993

While studying pharmacology at Rutgers in the 1990s, Marc designed t-shirts to pay his way through college. In 1993, Ecko printed up six T-shirts and founded his business with his sister, Marci Tapper, and Seth Gerszberg

Marc Ecko Enterprises (MEE) is a full-scale global fashion and lifestyle company. Over the past 15 years, the group of companies that comprise Marc Ecko Enterprises (MEE) has grown to include: *ecko unltd., Marc Ecko Cut & Sew, Zoo York, Complex Magazine, Avirex, and G-Unit

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Freelancer or Entrepreneur HWC Transfermation Leadership Conference February 28, 2014