FreedomOhio Needs Your Support!Give for Freedom Today at FreedomOhio.com

Please make checks payable to FreedomOhio PAC. Checks may be sent to Sarah McHenry at FreedomOhio PAC, 1349 East Broad Street, Columbus, OH 43205

FreedomOhio, Inc. and FreedomOhio, PAC are not for profit entities. 100% of all donations go to winning marriage equality in Ohio.Donations are not tax deductible. Ohio law requires us to use our best efforts to collect and report the name, address, occupation

and name of employer of individuals whose contributions exceed $100 per election cycle. Campaign finance laws allow FreedomOhio PACto accept contributions from individual and corporate donors. There are no limits on corporate contributions.

Paid for by FreedomOhio PAC, Mark McGinnis, Treasurer, 545 East Town Street, Columbus, OH 43215 (union bug)

PROTECT FREEDOM.SUPPORT EQUALITY.

Allow two consenting adults freedom toenter into a marriage regardless of gender

Give religious institutions freedom todetermine whom to marry

Give religious institutions protection torefuse to perform a marriage

O

IO

HCAMPAIGN GUIDE: FREEDOM TO MARRY AND RELIGIOUS FREEDOM AMENDMENT

Free

do

m TO

MAR

RY

FreedomOhio.com

To give for Freedom, scan this QR Code withyour smartphone.

CAMPAIGN GUIDE: FREEDOM TO MARRY AND RELIGIOUS FREEDOM AMENDMENT

The Freedom to Marry Ohio movement isdedicated to freedom and ending marriagediscrimination in Ohio as soon as November2014. In the last 10 years, we’ve seen supportfor marriage equality take a 36% swing in itsfavor, nationwide. This year alone saw acascade of state legislativevictories to turn marriage equalityinto law. But while other stateshave made advances, only twopathways exist to repeal the2004 Ohio Marriage Ban: yearsof uncertain court challenges or acitizen-initiated petition.

That’s where we come in. FreedomOhio isworking to give every person in every family thesame right to life, liberty and happiness. Ourpetition process is underway to allow Ohioansto repeal and replace the discriminatoryconstitutional Amendment banning thefreedom to marry and, by doing so, provide

necessary security for LGBT families.

With over 3,500 active volunteers in all 88counties across Ohio, FreedomOhio is well onthe way to collecting the 385,245 validsignatures needed to secure ballot placement

in 2014. After the Freedom toMarry Amendment is officially onthe ballot, we will run a cutting-edge campaign to successfullyadopt the Amendment statewide.With polls showing voter supportin Ohio reaching as high as 54%,the question for MarriageEquality isn’t “if” but “when.”

And along with the right data-driven research,messaging and sufficient fundraising to run apositive, inclusive, state-of-the-art strategiccampaign across Ohio, the “when” will beNovember 2014. But we need your help. Withyour support, we can win equality for allOhioans.

32

Ohioans are collecting signatures to askyour help in amending Ohio’s constitutionalban on same-sex marriage in order to allowtwo consenting adults the right to marrywhile still keeping freedom in the hands ofchurches and religious institutions so theyalways have the final say in who they marry.

The Freedom to Marry and ReligiousFreedom Amendment seeks to replaceArticle XV, Section 11 of the OhioConstitution to read: “In the State of Ohioand its political subdivisions, marriage shallbe a union of two consenting adults notnearer of kin than second cousins, and nothaving a husband or wife living, and noreligious institution shall be required toperform or recognize a marriage.”

The inclusion of the last 13 words of theamendment, which is known as the “Respectand Protect Religious Freedom Clause,”

provides greater opportunities to havingconversations with more Ohioans. USSenator Portman has often utilized thislanguage when discussing his support for theFreedom to Marry. It’s a win-win thatprotects freedom and supports equality.

FreedomOhio.com

MARRIAGE EQUALITYWINS IN NOVEMBER 2012

MAINE 53%-47%MARYLAND 52%-48%MINNESOTA 52%-48%

WASHINGTON 52%-48%

PROTECT FREEDOM.SUPPORT EQUALITY.

Allow two consenting adultsfreedom to enter into a marriageregardless of gender

Give religious institutions freedomto determine whom to marry

Give religious institutionsprotection to refuse to perform amarriage

WHO WE ARE THE AMENDMENT

To give for Freedom, scan this QR Code withyour smartphone.

CAMPAIGN GUIDE: FREEDOM TO MARRY AND RELIGIOUS FREEDOM AMENDMENT

The Freedom to Marry Ohio movement isdedicated to freedom and ending marriagediscrimination in Ohio as soon as November2014. In the last 10 years, we’ve seen supportfor marriage equality take a 36% swing in itsfavor, nationwide. This year alone saw acascade of state legislativevictories to turn marriage equalityinto law. But while other stateshave made advances, only twopathways exist to repeal the2004 Ohio Marriage Ban: yearsof uncertain court challenges or acitizen-initiated petition.

That’s where we come in. FreedomOhio isworking to give every person in every family thesame right to life, liberty and happiness. Ourpetition process is underway to allow Ohioansto repeal and replace the discriminatoryconstitutional Amendment banning thefreedom to marry and, by doing so, provide

necessary security for LGBT families.

With over 3,500 active volunteers in all 88counties across Ohio, FreedomOhio is well onthe way to collecting the 385,245 validsignatures needed to secure ballot placement

in 2014. After the Freedom toMarry Amendment is officially onthe ballot, we will run a cutting-edge campaign to successfullyadopt the Amendment statewide.With polls showing voter supportin Ohio reaching as high as 54%,the question for MarriageEquality isn’t “if” but “when.”

And along with the right data-driven research,messaging and sufficient fundraising to run apositive, inclusive, state-of-the-art strategiccampaign across Ohio, the “when” will beNovember 2014. But we need your help. Withyour support, we can win equality for allOhioans.

32

Ohioans are collecting signatures to askyour help in amending Ohio’s constitutionalban on same-sex marriage in order to allowtwo consenting adults the right to marrywhile still keeping freedom in the hands ofchurches and religious institutions so theyalways have the final say in who they marry.

The Freedom to Marry and ReligiousFreedom Amendment seeks to replaceArticle XV, Section 11 of the OhioConstitution to read: “In the State of Ohioand its political subdivisions, marriage shallbe a union of two consenting adults notnearer of kin than second cousins, and nothaving a husband or wife living, and noreligious institution shall be required toperform or recognize a marriage.”

The inclusion of the last 13 words of theamendment, which is known as the “Respectand Protect Religious Freedom Clause,”

provides greater opportunities to havingconversations with more Ohioans. USSenator Portman has often utilized thislanguage when discussing his support for theFreedom to Marry. It’s a win-win thatprotects freedom and supports equality.

FreedomOhio.com

MARRIAGE EQUALITYWINS IN NOVEMBER 2012

MAINE 53%-47%MARYLAND 52%-48%MINNESOTA 52%-48%

WASHINGTON 52%-48%

PROTECT FREEDOM.SUPPORT EQUALITY.

Allow two consenting adultsfreedom to enter into a marriageregardless of gender

Give religious institutions freedomto determine whom to marry

Give religious institutionsprotection to refuse to perform amarriage

WHO WE ARE THE AMENDMENT

To give for Freedom, scan this QR Code withyour smartphone.

CAMPAIGN GUIDE: FREEDOM TO MARRY AND RELIGIOUS FREEDOM AMENDMENT

In the last year alone, two public polls show amajority of Ohioans support marriage equality.

The Saperstein Poll commissioned by TheColumbus Dispatch and published in March2013 of 1,003 Ohio adults shows a solid 54%in support of Ohio’s Freedom to Marry andReligious Freedom Amend-ment and only 40%oppose the initiative. Such a high level ofsupport is influenced by the fact that theAmendment respects and protects religiousfreedom. And it is important to note that the Dispatch poll was conducted prior to U.S. Senator Rob Portman’sannouncement of support.Additionally, pollsters believethe Amend-ment’s support iseven higher, citing the fact thatregistered voters pay greaterattention to ballot issues.

Similarly, The Wash-ingtonPost poll of 1,101 Ohio voterspublished in October 2012indicates that 52% supportand 37% oppose allowingsame gender couples the

freedom to marry. Equally as encouraging isthe fact that 36% strongly support marriageequality while only 30% strongly oppose it.For the first time, the intensity of support isoutpacing that of opponents.

For the first time in history, Public PolicyPolling found in an August 19, 2013 surveythat a strong majority of voters favor same-sex marriage with 48% supporting 42%opposing and 10% undecided. Amongvoters 18 to 45, a resounding 65% supportedmarriage equality.

54

The June Supreme Court decisions strikingdown Proposition 8 in California and theDefense of Marriage Act (DOMA) show thatthe tide is turning in the fight for marriageequality on a national level. Now thatDOMA’s key provisions have beenoverturned, Ohio same-sex couples who arelegally married outside of the state areeligible to receive some federal benefitspreviously granted only to opposite gendermarried couples, making it increasinglydifficult to deny the freedom to marry tosame sex couples.

The Court’s decisions have energized andmobilized base marriage equality supporterswhich will lead to greater turnout in 2014.Additional Court actions have led to greaterdialogue of why marriage matters, and putinto greater focus the reasons why Ohioanscan and should repeal and replace Ohio’smarriage ban.

SUPREME COURT RULINGS:A GAME CHANGER FOR OHIO

GROWING SUPPORT FOR EQUALITY

FreedomOhio.com

1,003 Ohio adults survey conducted 3/5/13 - 3/10/13.

Margin of error 3.1%. “Refused” omitted.

1,101 Ohio voters survey conducted 9/19/12 - 9/23/12.

Margin of error 4.5%.

Ohio voters survey conducted 8/19/13.

Ages 18-45.

“...the justices by a 5-4 vote struck down the 1996federal law known as the Defense of Marriage Act thatdefined marriage as only between a man and a woman.”

6/27/13

“...a major victory for supportersof same-sex marriage.”

6/27/13

“SUPREME COURT DECISIONS MEAN SAME SEXMARRIAGE WILL SOON BE LEGAL IN OHIO”

6/27/13

“The decision likely will energize opponents ofthe 2004 ban on same-sex marriage in Ohio.”

6/27/13

To give for Freedom, scan this QR Code withyour smartphone.

CAMPAIGN GUIDE: FREEDOM TO MARRY AND RELIGIOUS FREEDOM AMENDMENT

In the last year alone, two public polls show amajority of Ohioans support marriage equality.

The Saperstein Poll commissioned by TheColumbus Dispatch and published in March2013 of 1,003 Ohio adults shows a solid 54%in support of Ohio’s Freedom to Marry andReligious Freedom Amend-ment and only 40%oppose the initiative. Such a high level ofsupport is influenced by the fact that theAmendment respects and protects religiousfreedom. And it is important to note that the Dispatch poll was conducted prior to U.S. Senator Rob Portman’sannouncement of support.Additionally, pollsters believethe Amend-ment’s support iseven higher, citing the fact thatregistered voters pay greaterattention to ballot issues.

Similarly, The Wash-ingtonPost poll of 1,101 Ohio voterspublished in October 2012indicates that 52% supportand 37% oppose allowingsame gender couples the

freedom to marry. Equally as encouraging isthe fact that 36% strongly support marriageequality while only 30% strongly oppose it.For the first time, the intensity of support isoutpacing that of opponents.

For the first time in history, Public PolicyPolling found in an August 19, 2013 surveythat a strong majority of voters favor same-sex marriage with 48% supporting 42%opposing and 10% undecided. Amongvoters 18 to 45, a resounding 65% supportedmarriage equality.

54

The June Supreme Court decisions strikingdown Proposition 8 in California and theDefense of Marriage Act (DOMA) show thatthe tide is turning in the fight for marriageequality on a national level. Now thatDOMA’s key provisions have beenoverturned, Ohio same-sex couples who arelegally married outside of the state areeligible to receive some federal benefitspreviously granted only to opposite gendermarried couples, making it increasinglydifficult to deny the freedom to marry tosame sex couples.

The Court’s decisions have energized andmobilized base marriage equality supporterswhich will lead to greater turnout in 2014.Additional Court actions have led to greaterdialogue of why marriage matters, and putinto greater focus the reasons why Ohioanscan and should repeal and replace Ohio’smarriage ban.

SUPREME COURT RULINGS:A GAME CHANGER FOR OHIO

GROWING SUPPORT FOR EQUALITY

FreedomOhio.com

1,003 Ohio adults survey conducted 3/5/13 - 3/10/13.

Margin of error 3.1%. “Refused” omitted.

1,101 Ohio voters survey conducted 9/19/12 - 9/23/12.

Margin of error 4.5%.

Ohio voters survey conducted 8/19/13.

Ages 18-45.

“...the justices by a 5-4 vote struck down the 1996federal law known as the Defense of Marriage Act thatdefined marriage as only between a man and a woman.”

6/27/13

“...a major victory for supportersof same-sex marriage.”

6/27/13

“SUPREME COURT DECISIONS MEAN SAME SEXMARRIAGE WILL SOON BE LEGAL IN OHIO”

6/27/13

“The decision likely will energize opponents ofthe 2004 ban on same-sex marriage in Ohio.”

6/27/13

To give for Freedom, scan this QR Code withyour smartphone.

CAMPAIGN GUIDE: FREEDOM TO MARRY AND RELIGIOUS FREEDOM AMENDMENT 76

BUDGET THROUGH BALLOT PLACEMENT PATH TO VICTORY

FreedomOhio.com

Our Path to Victory in Ohio Is Straightforward:� Collect the 385,245 valid signatures required to gain ballot placement.

� Firm up Democratic and Independent voter support and turn these voters out.

� Identify and deliver GOP persuasion messages to build greater support for marriage equality.

FreedomOhio Has a Five-Pronged Strategy to ensure that the identificationand mobilization of voters is achieved to repeal and replace Ohio’s marriage ban:

Polling and Focus Groups. With the trend lines suggesting growing support for Ohio’sMarriage Equality effort, FreedomOhio will utilize polling and focus groups to test avariety of messages and concepts to learn what Ohio voters believe and are willing tobelieve.

Robust Volunteer Field Program. All petition signers’ information is entered intoFreedomOhio’s state voter file for future communications, while more than 3,567volunteers implement an 88-county strategy of identifying voter support. Data iscollected via petition and through field canvasses using a Mobile App and/or printedsurvey. Support levels, concerns and comments are appended to the voter file.

Vigorous Earned Media Program. FreedomOhio has received hundreds of earnedmedia hits in the last six months from the national MSNBC’s Hardball with ChrisMathews, New York Times and Huffington Post to in-state news outlets including theAkron Beacon Journal, Cleveland Plain Dealer, Cincinnati Enquirer, Columbus Dispatch,Dayton Daily News, Toledo Blade, Youngstown Vindicator and many more local TVstations, radio shows and newspapers across Ohio.

1

2

3

Strong Early Vote Program. Engage all petition signers and identified supportivevoters in a Vote-By-Mail program to “bank” votes prior to Election Day.

Aggressive Paid Media Program. FreedomOhio will utilize broadcast and cable TVas well as radio advertisements throughout Ohio’s 12 media markets. Supplemental,targeted online advertisement will also ensure multi-platform communication tovoters across Ohio.

The Next Major Investments for The Campaign:� Hire four field organizers in Cincinnati, Cleveland, Columbus and Toledo.

� Conduct benchmark polling and focus groups to hone and drive home the winningmessages for the campaign.

� Fund a major data acquisition program to expand our reach and attract more low-dollardonors.

4

5

To give for Freedom, scan this QR Code withyour smartphone.

WE NEED YOUR HELP TO BRING MARRIAGE EQUALITY TO OHIOPlease Contribute $500, $1,000 or Even $5,000. The Most Important Thing You Can Do is Join The Effort Today.

The next three months of the campaign are crucial. With your investment and support, we can make marriage equality the law of the land in Ohio. Will you consider pledging your support today?

To make a donation and pledge your support, please visit us online at FreedomOhio.com, call us at 614-246-3807 or email Sarah@FreedomOhio.com.

Campaign finance laws allow FreedomOhio PAC to accept contributions from individual and corporate donors.There are no limits on corporate contributions.

CAMPAIGN GUIDE: FREEDOM TO MARRY AND RELIGIOUS FREEDOM AMENDMENT 76

BUDGET THROUGH BALLOT PLACEMENT PATH TO VICTORY

FreedomOhio.com

Our Path to Victory in Ohio Is Straightforward:� Collect the 385,245 valid signatures required to gain ballot placement.

� Firm up Democratic and Independent voter support and turn these voters out.

� Identify and deliver GOP persuasion messages to build greater support for marriage equality.

FreedomOhio Has a Five-Pronged Strategy to ensure that the identificationand mobilization of voters is achieved to repeal and replace Ohio’s marriage ban:

Polling and Focus Groups. With the trend lines suggesting growing support for Ohio’sMarriage Equality effort, FreedomOhio will utilize polling and focus groups to test avariety of messages and concepts to learn what Ohio voters believe and are willing tobelieve.

Robust Volunteer Field Program. All petition signers’ information is entered intoFreedomOhio’s state voter file for future communications, while more than 3,567volunteers implement an 88-county strategy of identifying voter support. Data iscollected via petition and through field canvasses using a Mobile App and/or printedsurvey. Support levels, concerns and comments are appended to the voter file.

Vigorous Earned Media Program. FreedomOhio has received hundreds of earnedmedia hits in the last six months from the national MSNBC’s Hardball with ChrisMathews, New York Times and Huffington Post to in-state news outlets including theAkron Beacon Journal, Cleveland Plain Dealer, Cincinnati Enquirer, Columbus Dispatch,Dayton Daily News, Toledo Blade, Youngstown Vindicator and many more local TVstations, radio shows and newspapers across Ohio.

1

2

3

Strong Early Vote Program. Engage all petition signers and identified supportivevoters in a Vote-By-Mail program to “bank” votes prior to Election Day.

Aggressive Paid Media Program. FreedomOhio will utilize broadcast and cable TVas well as radio advertisements throughout Ohio’s 12 media markets. Supplemental,targeted online advertisement will also ensure multi-platform communication tovoters across Ohio.

The Next Major Investments for The Campaign:� Hire four field organizers in Cincinnati, Cleveland, Columbus and Toledo.

� Conduct benchmark polling and focus groups to hone and drive home the winningmessages for the campaign.

� Fund a major data acquisition program to expand our reach and attract more low-dollardonors.

4

5

To give for Freedom, scan this QR Code withyour smartphone.

WE NEED YOUR HELP TO BRING MARRIAGE EQUALITY TO OHIOPlease Contribute $500, $1,000 or Even $5,000. The Most Important Thing You Can Do is Join The Effort Today.

The next three months of the campaign are crucial. With your investment and support, we can make marriage equality the law of the land in Ohio. Will you consider pledging your support today?

To make a donation and pledge your support, please visit us online at FreedomOhio.com, call us at 614-246-3807 or email Sarah@FreedomOhio.com.

Campaign finance laws allow FreedomOhio PAC to accept contributions from individual and corporate donors.There are no limits on corporate contributions.

FreedomOhio Needs Your Support!Give for Freedom Today at FreedomOhio.com

Please make checks payable to FreedomOhio PAC. Checks may be sent to Sarah McHenry at FreedomOhio PAC, 1349 East Broad Street, Columbus, OH 43205

FreedomOhio, Inc. and FreedomOhio, PAC are not for profit entities. 100% of all donations go to winning marriage equality in Ohio.Donations are not tax deductible. Ohio law requires us to use our best efforts to collect and report the name, address, occupation

and name of employer of individuals whose contributions exceed $100 per election cycle. Campaign finance laws allow FreedomOhio PACto accept contributions from individual and corporate donors. There are no limits on corporate contributions.

Paid for by FreedomOhio PAC, Mark McGinnis, Treasurer, 545 East Town Street, Columbus, OH 43215 (union bug)

PROTECT FREEDOM.SUPPORT EQUALITY.

Allow two consenting adults freedom toenter into a marriage regardless of gender

Give religious institutions freedom todetermine whom to marry

Give religious institutions protection torefuse to perform a marriage

O

IO

HCAMPAIGN GUIDE: FREEDOM TO MARRY AND RELIGIOUS FREEDOM AMENDMENT

Free

do

m TO

MAR

RY

FreedomOhio.com

To give for Freedom, scan this QR Code withyour smartphone.