A Single Clearinghouse For Online Learning

The Problem: Different types of free educational media are spread over the internet.

ONE PLACE TO LEARN ON THE WEB

IS ANYONE ELSE DOING IT?

Free Athena organizes, and promotes them all on a single site.

Our Solution: Bring all the different types of free educational media together on one site, and editorially promote the start-up universities.

Free Athena aggregates open university courses, documentary films, Ted Talks, podcasts, interviews, and panel discussions on one website that is categorize by subject, and curated so the consumer to learn about anything for free. Our home page is a magazine that promotes vanguard ed-sites.

Lots of websites offer free educational media. None are putting it together in one place.

-iTunes University and Academic Earth house open university courses.

-Top Documentary and Documentary Storm stream documentary movies.

-Kahn Academy offers primarily science and math lectures.

-Ted Talks website is full of their convention speeches.

-Coursera and Udemy host real-time academic courses from top professors.

WHAT DO YOU WE NEED?

Free Athena needs funding to code the website, to curate the videos, manage the editorial section of the site, and market the site. We have branded and wireframed Free Ahtena; our product is free because the videos are openly hosted by sites such as YouTube.

WHAT DOES THE SECTOR LOOK LIKE?

In 2011, education-technology investments grew by 28%. Venture capital-ists invested $429 million in 82 education-technology deals last year.

There are presently two types of education websites:

1. Aggregators of existing “free”documentaries and “open” university courses already hosted online.

2. Start-ups that partner with professors of major universities to offer real-time courses online.

HOW MUCH ARE WE LOOKING AT?

$25,000 will allow us to code the website. Our team of three will be able to manage the site in the short them, until we create a revenue stream through advertising. $125,000 will market us properly for two years.

We are improving on something that is already profitable. We expect to be profitable soon.

WHAT KIND OF RETURN CAN YOU EXPECT?

WHAT’S THE ONLINE EDUCATION MARKET LIKE?

The two types of education sites are doing similar business. The Aggrega-tors are slightly outpacing The Start-Up in terms of unique visitors per month.

AGGREGATORS - Unique Visitors Per Month

Top Documentary - 280,000

Open Culture - 250,000

Academic Earth - 62,000

Documentary Heaven - 40,000

START-UPS - Unique Visitors Per Month

Coursera - 125,000

Udemy - 62,000

Udacity- 48,000

EdX - 20,000

Free Athena aggregates both free documentaries and open university courses on one site. We also pro- mote the education start-ups by featuring original articles on our Magazine home-page. Instead of trying to trap customers on our site, we offer them all the free curriculum on the web, and refer them if another institution offers something we cannot.

HOW WILL FREE ATHENA MAKE MONEY?

SHORT TERM -

Banner Advertising and University Referrals, OR Nothing

In the short-term we have an opportunity to make money the same way other aggregators do but we’d prefer to keep the site clear of ads while we build a strong, large community.

MEDIUM TERM -

Permission Based Marketing, Tasteful Ads, Referrals to Start-Ups,

Once we have created a community, we plan to permission based market through our newsletter. We will also begin to solicite customer referrals for the other education start-ups. Further, we will begin to consider taste-ful, relevant advertising on our site.

LONG TERM

Amazon Associates (Product Referral)

All documentary films, and university courses have authors, professors, hosts, and writers who have books and other products for sale. We

HOW DO THEY MAKE MONEY?

Aggregators make money through banner advertising and university referrals. Start-ups are on running on investment capital.

plan to refer customers to the books, videos and other products that are related to these authors, and to the subject matters in which they display an interest.

WHAT DOES THE SITE LOOK LIKE?

We’re glad you asked. There are three main sections

1. The Magazine Home Page

2. The Browse Section

3. The Video View Page

The following three pages of this document are these wireframes.

NEWSMAKER-

Sometimes fraternities are made up of jocks and bros.. At Stanford’s Physics lab, they are made up of scientists.

BEST OF THE WEB-

Professor Boldon was kicked out of Jesuit High in Portland, but found his way into wine country.

The greatest minds on the sea are whales. With humans in the boats, whales are our closest ally.

Thirty -six down, four thousand to go. Monday Texas A & M announced they will o!er ten...

TIP TOPS -

- SingleDingleFingle.com- The Lost Planet.com- Blue Sky.com - RayofDark.com - PBS.com

- SingleDingleFingle.com- The Lost Planet.com- Blue Sky.com - RayofDark.com - PBS.com

SEARCH

FREE ATHENA -

Professor Hu Puts Elite on Trial For Peddling White Guilt

SNEAK PEEKS-

Dudes From MIT Join Bro’s From Stanford For Bi-Coastal Nerd Out

Hippie Lady Explains The Reach For Paper or Plastic

MODEL ATHENEAN -

Fiola Davis, a retired chef from New Mexico, always had a knack for Physics. Two years out of her career, she found Stanford’s Open Courses online and took every one related to

Garrison Keilor Dopple-Danger Wins Hearts With Wind-in-the Willows Tale

Free Athena is a place to watch videos to learn about any subject for free.

1. Choose a video suggestion from our Articles Page.

2. Browse the drop-down menus to search our content by subject.

3. Click “Videos” on the header to browse Free Athena content

4. Submit an article for publication and recieve a by-line on this page.

The Kahn Academy, who create ten minute videos for all subjects announce this week they will o!er 50,000 new videos on subjects as varied as fencing, and dolphin habitat restoration. We all know a thing or two about The American Revolution, but unfortunately a thing or two doesn’t really cut it. Professor Glass, a former stand-up commedian is set on providing a new narrative of our nation’s founding story. Instead of listing dates and

relying on the stories we all “know”, she invents humorous tales of everyday people, and follows them up with her own bellyful of laughter. These stories are real and much more illustrative the. horse trip of Paul

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Remember Robin Hood? His Merry Men? The bow and arrow competition and Fryar Tuck? You won’t find them in Yale’s Early Middle Ages course, but by the course’s end you will feel like you’ve been transported to Europe’s Middle Ages More...

Prof. James D. Englleford 1Hr 15MinSpring, 2009 European History

Remember Robin Hood? His Merry Men? The bow and arrow competition and Fryar Tuck? You won’t find them in Yale’s Early Middle Ages course, but by the course’s end you will feel like you’ve been transported to Europe’s Middle Ages More...

Prof. James D. Englleford 1Hr 15MinSpring, 2009 European History

Remember Robin Hood? His Merry Men? The bow and arrow competition and Fryar Tuck? You won’t find them in Yale’s Early Middle Ages course, but by the course’s end you will feel like you’ve been transported to Europe’s Middle Ages More...

Prof. James D. Englleford 1Hr 15MinSpring, 2009 European History

Remember Robin Hood? His Merry Men? The bow and arrow competition and Fryar Tuck? You won’t find them in Yale’s Early Middle Ages course, but by the course’s end you will feel like you’ve been transported to Europe’s Middle Ages More...

Prof. James D. Englleford 1Hr 15MinSpring, 2009 European History

Remember Robin Hood? His Merry Men? The bow and arrow competition and Fryar Tuck? You won’t find them in Yale’s Early Middle Ages course, but by the course’s end you will feel like you’ve been transported to Europe’s Middle Ages More...

Prof. James D. Englleford 1Hr 15MinSpring, 2009 European History

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The times of our lives are filled with many interesting lovely things. People go to organic stores. They eat at restaurants. People are full of interesting ideas. They like robots, they like colors. Grass is green. Clouds are blue. There are all kinds of strokes in the pool. People love the Beatles. Winding and winding around our heads are the easiest of the things we all love. There are wild and angry folks. The South isn’t very fun. The North is the place we all want to be.

The times of our lives are filled with many interesting lovely things. People go to organic stores. They eat at restaurants. People are full of interesting ideas. They like robots, they like colors. Grass is green. Clouds are blue. There are all kinds of strokes in the pool. People love the Beatles. Winding and winding around our heads are the easiest of the things we all love. There are wild and angry folks. The South isn’t very fun. The North is the place we all want to be.

ARTICLE BY NICK SCHOEL

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The times of our lives are filled with many interesting lovely things. People go to organic stores. They eat at restaurants. People are full of interesting ideas. They like robots, they like colors. Grass is green.

Professor Hu Puts Elite on Trial For Peddling White Guilt

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Garrison Keilor Dopple-Danger Wins Hearts With Wind-in-the Willows Tale

Dudes From MIT Join Bro’s From Stanford For Bi-Coastal Nerd Out

Hippie Lady Explains The Reach For Paper or Plastic

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