Fred MeyerFred MeyerVitalicious PresentationVitalicious Presentation

“It’s not just a great tasting breakfast, it’s a meal that keeps you going all day”

TTL Vitalicious Brand Market TTL Vitalicious Brand Market RankingRanking

Source IRI week ending March 19,2006

MarketMarket RankingRanking $ % of Chng$ % of Chng Units % of Units % of ChngChng

TTL USTTL US #14 out of 98#14 out of 98

SKU’sSKU’s+79.42+79.42 +75.62+75.62

TTL NortheastTTL Northeast #8 out of 60#8 out of 60

SKU’sSKU’s+81.64+81.64 +80.03+80.03

TTL BostonTTL Boston #5 out of 28#5 out of 28

SKU’sSKU’s+141.72+141.72 +138.72+138.72

TTL ChicagoTTL Chicago #16 out of 18#16 out of 18

SKU’sSKU’s+1850.41+1850.41 +1782.37+1782.37

TTL New TTL New EnglandEngland

#6 out of 18#6 out of 18

SKU’sSKU’s+653.18+653.18 +656.65+656.65

TTL New YorkTTL New York #9 out of 47#9 out of 47

SKU’sSKU’s+96.35+96.35 +91.43+91.43

TTL Vitalicious Dollar SalesTTL Vitalicious Dollar SalesTTL US TTL US

$2,342,288 (+79.42 vs YAG)$2,342,288 (+79.42 vs YAG)

TTL New York Dollar Sales;TTL New York Dollar Sales;– $1,010,846 (+96.35 vs YAG)$1,010,846 (+96.35 vs YAG)

TTL New England Dollar Sales;TTL New England Dollar Sales;– $68,156.44 (+653.18 vs YAG)$68,156.44 (+653.18 vs YAG)

TTL Northeast Dollar Sales;TTL Northeast Dollar Sales;– $1,958,264 (+81.64 vs YAG)$1,958,264 (+81.64 vs YAG)

TTL Boston Dollar Sales;TTL Boston Dollar Sales;– $310,405 (+141.72 vs YAG)$310,405 (+141.72 vs YAG)

TTL Chicago Dollar Sales;TTL Chicago Dollar Sales;– 8,254.13 (+653.18 vs YAG)8,254.13 (+653.18 vs YAG)

All Markets show at least double Digit Dollar

growth vs YAG

Source IRI week ending March 19,2006

TTL TTL Frozen Frozen Muffin Muffin SegmentSegment

Dollar % Dollar % Chng vs Chng vs YAGYAG

Units % Units % Chng vs Chng vs YAGYAG

TTL USTTL US +.55%+.55% -2.90%-2.90%

TTL TTL NortheastNortheast

+8.19%+8.19% +4.10%+4.10%

TTL TTL ChicagoChicago

+1.58%+1.58% +.13%+.13%

TTL New TTL New EnglandEngland

+2.59%+2.59% -1.06%-1.06%

TTL New TTL New YorkYork

-2.57%-2.57% -.96%-.96%

Vitalicious Brand Vitalicious Brand vs vs

TTL Frozen Muffin SegmentTTL Frozen Muffin Segment

TTL TTL VitaliciouVitaliciouss

Dollar % Dollar % Chng vs Chng vs YAGYAG

Units % Units % Chng vs Chng vs YAGYAG

TTL USTTL US +79.42%+79.42% +75.62%+75.62%

TTL TTL NortheastNortheast

+81.64%+81.64% +80.03%+80.03%

TTL TTL ChicagoChicago

+1850.41+1850.41%%

+1782.37+1782.37%%

TTL New TTL New EnglandEngland

+653.18%+653.18% +656.65%+656.65%

TTL New TTL New YorkYork

+96.35%+96.35% +91.43%+91.43%

Frozen Muffin Segment Vitalicious Brand

Source IRI week ending March 19,2006

Competitive Frozen Muffin DataCompetitive Frozen Muffin Data(TTL US Market)(TTL US Market)

#1 Private Label#1 Private Label $75,669,100$75,669,100 +3.72 vs YAG+3.72 vs YAG #2 Interstate Brands#2 Interstate Brands $37,862,020$37,862,020 -14.25 vs YAG-14.25 vs YAG #3 George Weston#3 George Weston $32,723,690$32,723,690 +7.68 vs YAG+7.68 vs YAG #4 Otis Spunkmeyer#4 Otis Spunkmeyer $18,416,480$18,416,480 -7.68 vs YAG-7.68 vs YAG #5 McKee Foods Corp#5 McKee Foods Corp $6,178,176$6,178,176 -14.02 vs YAG-14.02 vs YAG #6 Dawn Foods#6 Dawn Foods $6,085,596$6,085,596 +48391 vs YAG+48391 vs YAG #7#7 General MillsGeneral Mills $5,107,168$5,107,168 - 14.29 vs YAG- 14.29 vs YAG #8#8 Uncle No NameUncle No Name $4,712,260$4,712,260 - 7.70 vs YAG- 7.70 vs YAG #9 Telco Food#9 Telco Food $4,676,863$4,676,863 - 5.86 vs YAG- 5.86 vs YAG #10 Bimbo Bakeries#10 Bimbo Bakeries $4,430,855$4,430,855 + 18.89 vs + 18.89 vs

YAGYAG ------------------------------------------------------------------------------------------------------------------------------------------------------------------------ #14 Vitalicious#14 Vitalicious $2,342,288$2,342,288 + 79.42 vs YAG+ 79.42 vs YAG

Source IRI week ending March 19,2006

Vitalicious continues toShow dramatic growth in

units and dollars

Source IRI week ending March 19,2006

MarketMarket Deep Deep ChocChoc

CranberrCranberryy

BlueberrBlueberryy

Multi Multi BranBran

Banana Banana NutNut

Apple Apple BerryBerry

New New EnglandEngland

+1313%+1313% +805%+805% +493%+493% +467%+467% +27%+27% +38%+38%

USUS +189%+189% +82%+82% +59%+59% +89%+89% +11%+11% +22%+22%

New YorkNew York +242%+242% +87%+87% +51%+51% +79%+79% +21%+21% +24%+24%

BostonBoston +310%+310% +119%+119% +84%+84% +2119%+2119% +10%+10% +16%+16%

NortheastNortheast +222%+222% +85%+85% +49%+49% +105%+105% +5%+5% +13%+13%

ChicagoChicago +209%+209% +119%+119%

Vitalicious% of Change vs YAG (dollars)