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A BRIEF HISTORY

Fraser Design 2009 Newsletter

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It begins with Art and Architecture. After a brief career and an Architect, Joseph T. Fraser Jr. began a career as director of the Academy of Fine Arts in Philadelphia. His 35 year tenure introduced me to the limitless possibilities of art; the contributions creativity make to our culture.

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Page 1: Fraser Design 2009 Newsletter

A BRIEF HISTORY

Page 2: Fraser Design 2009 Newsletter

second in our irregular series of publications

Q209

Page 3: Fraser Design 2009 Newsletter

A BRIEF HISTORY Vision

InspirationCreative Disposition

Three generations in twenty one pages

Page 4: Fraser Design 2009 Newsletter

WE LOVE

WE THINK ITWE ARE RELENTL

Studio Sketch

Our Studio

Page 5: Fraser Design 2009 Newsletter

WE LOVE

WE THINK ITWE ARE RELENTL

MATTERSESLLY CREATIVEDESIGN

Page 6: Fraser Design 2009 Newsletter

Patent Submission Illustration,John Ross Fraser

1865

Patent Submission Illustration,John Ross Fraser

1865

Page 7: Fraser Design 2009 Newsletter

It begins with Art and Architecture. After a brief career and an Architect, Joseph T. Fraser Jr. began a career as director of the Academy of Fine Arts in Philadelphia. His 35 year tenure introduced me to the limit-less possibilities of art; the contributions creativity make to our culture.

Growing up, our house was a design office, with a diverse range of projects coming across the boards. My parents were avid col-lectors of art and furniture.

Rendered Sketch, France,Joseph T. Fraser

1923

Rendered Sketch, France,Joseph T. Fraser Jr.

1923

Page 8: Fraser Design 2009 Newsletter

Architectural Drawing from Sut,Joseph T. Fraser Jr.

1928

Iron Sculpture,PAFA Student Work,

Joseph T. Fraser Jr. Collection1942

Page 9: Fraser Design 2009 Newsletter

Tile Study,PAFA Student Work

Joseph T. Fraser Jr. Collection1956

Stone CarvingJoseph T. Fraser Collection

date unknown

Page 10: Fraser Design 2009 Newsletter

Plaster Sculpture,Joseph T. Fraser III Collection

1968

Wood Sculpture,Joseph T. Fraser III Collection

1999

Page 11: Fraser Design 2009 Newsletter

Drawing Studyc. 2000

Drawing Studyc. 2001

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Color Study,Peter L. Fraser

2008

Page 14: Fraser Design 2009 Newsletter

Colo

r

Form

Scal

e

Ligh

t

Med

ium

Visi

on

Envi

ronm

ent

Better Places

Greater Meaning

Inspiration

Approach

Creativity

ElevationEnthusiasmIllumination

Stimulation

Thought

Profound

Celebration

ConsiderationIntuition

Ideation

Understanding

Regard

Vision

Intellectual

Communication

Declaration

Style

Emphasis

Beauty

Artistry

Grace

Charm

RefinementBrilliance

Virtuosity

Answer

Triumph

Sophisticated Improved

Greater

A VISION OF THE BROADER ASPECTS OF CREATIVITY

Page 15: Fraser Design 2009 Newsletter

Declaration

Beauty

Artistry

Grace

Charm

RefinementBrilliance

Virtuosity

Answer

Asp

irat

ion

Com

fort

Plac

e

Craf

t

Purp

ose

Beau

ty

Util

ity

Rel

evan

ce

Expression

Happiness

Prosperity

Connection

Enhancement

Articulation

EnjoymentElation

Sanctity

Fascination

Admission

Story

Statement

Recognition

Designation

BeneficialGrowth

Interest Act

Fulfillment

Performance

Realization

Agent Association

Relative

Coherent

LinkedUnited

Applicable

EnrichmentImprovement

Advancement

Betterment

Change

Progress

Recovery

Gratification

Pleasure

A VISION OF THE BROADER ASPECTS OF CREATIVITY

Page 16: Fraser Design 2009 Newsletter

Custom Chandelier2009

FDA Talk at Charles Luck Studio2009

Page 17: Fraser Design 2009 Newsletter

Some great clients

Charles Luck Stone Center2009

Library of Virginia c. 2003

PERPETUATING THE LEGACY

Page 18: Fraser Design 2009 Newsletter

Identity Sketches2004

Charles Luck Stone Center2009

Page 19: Fraser Design 2009 Newsletter

Island House Sketch2004

Mountain Lumber 2008

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Page 21: Fraser Design 2009 Newsletter

Where do we go from here . . .Vision Identity Brand &Environment

These four components are integral, codependent elements of any business or organization.

Considering my history, my parents and grandparents were pursuing and seeking to articulate these fundamentals, long before they were given a name or considered so strategically.

We now seek to build from their foundation and to author a legacy perpetuating their inspiration.

We love design and creativity,believing a creative disposition can effect change to elevate our collective experience and relationship with the world.

We are beholden to ourselves and our future generations to relentlessly pursue inventive initiatives.

Page 22: Fraser Design 2009 Newsletter

Peter Fraser grew up in Philadelphia learning about grandfather served as director and from his parents Commonwealth University studying interior design, launching Fraser Design Associates in 2004. Pushing Environment, the firm’s portfolio includes resorts,

Page 23: Fraser Design 2009 Newsletter

A little press is a good thing. We like media as much as a vehicle for commu-nicating innovation and broadcasting ideas.

creativity at The Pennsylvania Academy of Fine Arts where his who were artists and designers. After attending Virginia Peter worked in both Philadelphia and Richmond before creative thought in articulating Vision, Identity, Brand cultural institutions, restaurants, retail and corporate clients.

Peter Fraser grew up in Philadelphia learning about grandfather served as director and from his parents Commonwealth University studying interior design, launching Fraser Design Associates in 2004. Pushing Environment, the firm’s portfolio includes resorts,

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thanks for reading.

1623 West Broad Street Richmond, VA 23220 [email protected]. 804.249.1220

Page 26: Fraser Design 2009 Newsletter

WE LOVE

DESIGN