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Started as food market in 1942 by Frank & Max.

Later they starts carrying seasonal plant, Easter plant etc..

In 1949 they opened green house.

Soon its started selling fertilizer & other landscapingsupplies.

By 1965 Frank's owned 18 stores with sales of $11.35million.

By 1974 it owned 51 stores. In 1993 the company launched Frank's Super Crafts.

It sales grew to $ 558 Million.

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` In 1992 it starts using satellite network.

` They invested $25 million in technologyapplication.

` To speed up its checkout process & supportvariety of application.

` It helps to improve customer service.

` It implemented bar coded merchandise and two

communication technologies.

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` Nearly 95 percent of Frank¶s merchandise was bar coded.

` Vendor were supplying bar coded merchandise.

` Produced internally generated bar code label tofor inventory management.

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` Previously relied on dial-up connection for thirdparty clearing house.

` Implemented satellite network to connect frank

store directly to VisaUSA Inc.` It had cut down transaction time to just 7secs as

compare to 45secs via dial-up.

` It eliminated middleman¶s fee.

` They could serve more customer in less time.`  All of the stores were linked to one another & to a

mainframe at headquarters.

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` Could move all of its data between stores &headquarter.

` Enabled stores access inventory data on main

frame at headquarter ` Head quarter could control advertising message,

select background music etc«.

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` It utilizes a spread spectrum broadcasting technique.` It enabled Frank¶s to develop two in-store application.

Price verification Order entry

`

Price verification Earlier x Earlier it was done by referring master price list.x The process was inefficient.

Later x Now need to scan a item¶s bar code with a handled wireless

scanner.x Compare the price on the screen to the price on label.

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` Order entry` Objective was to provide more time for store personnel to foucuse on

customer service.

Earlier x

Each store was responsible for replenishment of basic in-stock items.x Earlier it took hours to record items. Later 

x Employees can walk through stores aisles & scane product bar code.x Easy comparison of scanned on-hand quantity to a computer 

generated a target on-hand quantity.x Need to put only necessary replenishment quantity.x Orders were processed by store processor & sent to headquarter.x It had cut total hours required for sore replenishment by 75%.

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` Receiving application based on UCC 128 shippingcontainer code with EDI-based advance shipmentnotice

` Item status application.` Wireless POS application.

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