Embed Size (px)
DESCRIPTION
Franklin Pierce University Health Services. MK333 Marketing Research 2013 Nick Viarengo Natasha Ray Emily Parrett Meghan Porcelli Amber Ciarcia Meagan Shackelford. Introduction. Franklin Pierce University is a small private university founded in 1962 in Rindge, NH - PowerPoint PPT Presentation
Citation preview
1FPU MK333/J. Little
MK333Marketing
Research 2013
Nick ViarengoNatasha RayEmily ParrettMeghan Porcell iAmber CiarciaMeagan Shackelford
FRANKLIN PIERCE UNIVERSITY HEALTH
SERVICES
12/2/2013
FPU MK333/J. Little 2
Franklin Pierce University is a small private university founded in 1962 in Rindge, NH
1388 enrolled undergraduate students
INTRODUCTION
12/2/2013
FPU MK333/J. Little 3
Health Services- the physical or medical portions of Health Services that deal with injury or illness; excludes the outreach program that deal with mental health
DEFINITIONS
12/2/2013
FPU MK333/J. Little 4
College campuses have high numbers of illness and injury, quality health services is vital
Student opinions on quality of treatment- good and bad
NATURE OF THE PROBLEM
12/2/2013
FPU MK333/J. Little 5
Determine overall student satisfactionCompare FPU Health Services with
small, medium, large universitiesProvide appropriate recommendations
to improve the quality of health services if necessary
PURPOSE OF THE PROJECT
12/2/2013
FPU MK333/J. Little 6
Research is necessary to determine if Franklin Pierce University students on the Rindge campus are satisfied with the overall experience that is provided by the Health Services Center on campus.
PROBLEM STATEMENT
12/2/2013
FPU MK333/J. Little 7
1. Review the literature related to higher education health care services.
2. Investigate the quality of service delivered by Franklin Pierce University Health Services Center.
3. Identify strategies for improvement.
RESEARCH OBJECTIVES
12/2/2013
FPU MK333/J. Little 8
Services ProvidedProvides students with access to tools and knowledge to keep them healthy when they are feeling physically or mentally ill (1)
Mental and sexual health is highly important
Insurance planning
LITERATURE REVIEW
12/2/2013
FPU MK333/J. Little 9
Comparison of Large, Medium, and Small UniversitiesLarge- Arizona State University (2)Medium- University of Dayton (3)Small- Lutheran College (4)
LITERATURE REVIEW (CONT.)
12/2/2013
FPU MK333/J. Little 10
Athletes and IllnessCollege athletes more prone to illness (5)
Statistical Data on College Student Ailmentssinus infections, back pain, and strep throatstress, sleep difficulties, anxiety (6)
MarketingMust be effective to reach student bodies
LITERATURE REVIEW (CONT.)
12/2/2013
FPU MK333/J. Little 11
Problem IdentificationDevelopment of Survey
12 satisfaction based questions, 3 demographic questions
Definition of Population
METHODOLOGY
12/2/2013
FPU MK333/J. Little 12
Ideal Sample Size144 students divided equally among grade levels and gender (36 students- 18 male, 18 female per class level)
10% of FPU undergraduate studentsData Collection Method
Non-probability convenience collectionDivided between four researchers to target each class
METHODOLOGY (CONT.)
12/2/2013
FPU MK333/J. Little 13
AssumptionsStudents who circled “1 year” on attendance question are freshman, “2 years” are sophomores, etc.
LimitationsTime constraintsPoor wording of question 15
METHODOLOGY (CONT.)
12/2/2013
12/2/2013
12/2/2013
FPU MK333/J. Little 16
Please rate the courtesy and helpfulness of the staff during your visit.
RESULTS- QUESTION 1
7%21%
30%12%
9%
20% PoorFairGoodVery GoodExcellentDon't Know/NA
12/2/2013
FPU MK333/J. Little 17
How well did your provider understand and respond to your concerns?
RESULTS- QUESTION 2
15%
19%
26%13%
7%
20%PoorFairGoodVery GoodExcellentDon't Know/NA
12/2/2013
FPU MK333/J. Little 18
How helpful was the treatment that was recommended?
RESULTS- QUESTION 3
23%
17%26%
7%
6%
21%
PoorFairGoodVery GoodExcellentDon't Know/NA
12/2/2013
FPU MK333/J. Little 19
Overall, how would you rate the care you received by your provider during your visit?
RESULTS- QUESTION 4
18%
20%
20%13%
7%
21%
PoorFairGoodVery GoodExcellentDon't Know/NA
12/2/2013
FPU MK333/J. Little 20
How many times have you used Health Services per semester?
RESULTS- QUESTION 5
12/2/2013
26%
61%
7% 2%
2% 2%0 Times1-3 Times4-6 Times7-9 Times10+ TimesDon't Know/NA
FPU MK333/J. Little 21
How aware are you of the services provided by Health Services?
RESULTS- QUESTION 6
9%
21%
25%28%
13%3%
Very UnawareSomewhat UnawareNeutralSomewhat AwareVery AwareDon't Know/NA
12/2/2013
FPU MK333/J. Little 22
How likely are you to return to Health Services for treatment?
RESULTS- QUESTION 7
22%
16%31%
10%
4% 16%Very UnlikelySomewhat UnlikelySomewhat LikelyVery LikelyVery CertainDon't Know/NA
12/2/2013
FPU MK333/J. Little 23
Rate the east of making your appointment:
RESULTS- QUESTION 8
1%15%
34%20%
8%
21%PoorFairGoodVery GoodExcellentDon't Know/NA
12/2/2013
FPU MK333/J. Little 24
Rate your checking in/checking out experience:
RESULTS- QUESTION 9
2%18%
29%23%
7%
20%PoorFairGoodVery GoodExcellentDon't Know/NA
12/2/2013
FPU MK333/J. Little 25
Rate the length of time you waited to see a health care provider:
RESULTS- QUESTION 10
2%15%
39%18%
7%
19%PoorFairGoodVery GoodExcellentDon't Know/NA
12/2/2013
FPU MK333/J. Little 26
Do you feel your diagnosis was accurate?
RESULTS- QUESTION 11
35%
34%
31%
YesNoDon't Know/NA
12/2/2013
FPU MK333/J. Little 27
Would you use Health Services if it was open on weekends?
RESULTS- QUESTION 12
55%
18%
28%
YesNoDon't Know/NA
12/2/2013
FPU MK333/J. Little 28
Are you an athlete?
RESULTS- QUESTION 13
36%
63%
1%
YesNoDon't Know/NA
12/2/2013
FPU MK333/J. Little 29
What is your gender?
RESULTS- QUESTION 14
51%49%FemaleMale
12/2/2013
FPU MK333/J. Little 30
How many years have you attended Franklin Pierce University?
RESULTS- QUESTION 15
28%
25%23%
23%1%
1 Year2 Years3 Years4 Years5+ Years
12/2/2013
FPU MK333/J. Little 31
RESULTS- CROSS TABULATIONS
Do you feel your diagnosis was accurate? * What is your gender? Crosstabulation
What is your gender?
TotalFemale Male
Do you feel your diagnosis was
accurate?
Yes 20 28 48
No 32 15 47
Don't Know/NA 18 24 42
Total 70 67 13712/2/2013
FPU MK333/J. Little 32
Are you an athlete? * What is your gender? Crosstabulation
What is your gender?
TotalFemale Male
Are you an athlete?
Yes 25 24 49
No 45 41 86
Don't Know/NA 0 2 2
Total 70 67 137
RESULTS- CROSS TABULATIONS
12/2/2013
FPU MK333/J. Little 33
Would you use health Services if it was open on weekends? * What is your gender? Crosstabulation
What is your gender?
TotalFemale Male
Would you use health Services if it was open on weekends?
Yes 35 40 75
No 16 8 24
Don't Know/NA 19 19 38
Total 70 67 137
RESULTS- CROSS TABULATIONS
12/2/2013
FPU MK333/J. Little 34
literature available on university health care offerings illustrate different health options and marketing techniques depending on the university
University health services are important for sexual and mental health, as well
importance of student perception and confidence in the concerns expressed and treatment recommended by health service professionals needs to be emphasized
DISCUSSION
12/2/2013
FPU MK333/J. Little 35
health services is an extremely vital aspect of college campuses
Overall results are averageGeneral perception is below averageSignificant amount of “Don’t Know or N/A”
responses
CONCLUSION
12/2/2013
FPU MK333/J. Little 36
AwarenessTo improve diagnosis and treatmentStandards for health care to suit high
athletic needs will improve overall health care
RECOMMENDATIONS
12/2/2013
FPU MK333/J. Little 37
1. Eisenberg, M., Lechner, K., Frerich, E., Lust, K., & Garcia, C. (2012). Characterizing Sexual Health Resources on College Campuses. J Community Health , 940-941.
2. Health services offered. (n.d.). Arizona State University . Retrieved from https://eoss.asu.edu/health/services
3. University of Dayton. (n.d.). Health center . Retrieved from http://www.udayton.edu/studev/healthcenter/index.php
4. Health services. (n.d.). Wisconsin Lutheran College . Retrieved from http://www.wlc.edu/health/index.aspx?id=10936
5. Purcell, L., Dr. (2007). Exercise and febrile il lness. Paediatrics and Child Health . Retrieved from http://www.ncbi.nlm.nih.gov/pmc/articles
6. Hoban, M. (2012). Fall 2012 reference group executive summary. Retrieved fromhttp://www.acha-ncha.org/docs/ACHA-NCHAII_ReferenceGroup_ExecutiveSummary_Fall2012.pdf
REFERENCES
12/2/2013
