View
214
Download
0
Embed Size (px)
Citation preview
7/30/2019 Frank Jackson's 2007 Development Strategy for Cleveland
1/123
MAKING CLEVEL AND
A CITY OF CHOICE
A Strategy foDevelopmen
and
Revitalizatio
in Cleveland
Frank G. Jackson, MayorJanuary 2007
7/30/2019 Frank Jackson's 2007 Development Strategy for Cleveland
2/123
Cleveland: A Communivital > vibrant > co
Cleveland is becoming a community of choice
visitors by becoming a city that is vital, vibrant, an
Vital! Cleveland is becoming a vital community wfueled by new jobs in healthcare, medical resear
product design, professional services and advanc
Vibrant! Cleveland is becoming a 24-hour commdowntown and vibrant neighborhood town cen
shop, dine and visit in places that are mixed-use,
transit-accessible and truly urban.
Connected! Cleveland is becoming a place of care connected to all the amenities of urban living
shopping to culture, and from entertainment to u
and, most important, where neighbors are conn
neighborhoods that demonstrate the true meani
7/30/2019 Frank Jackson's 2007 Development Strategy for Cleveland
3/123
CLEVELAND: A COMMUNITY OMaking Cleveland and its neighborhoo
is a principal goal of the administration
community of choiceis a place that revisitors choose because of the excepti
amenities that it offers.
The roadmap to creating communities
presented in the Connecting ClevelandClevelands new long-term comprehe
reaching each of the destinations along
presented in the plan itself as well as in
of each City department that has a rolcommunity of choice.
The departments ofEconomic Develo
Developmentare taking the lead role
recommendations for development an
following document presents the deve
departments as part of the Citywide Pfuture of Cleveland and its neighborho
7/30/2019 Frank Jackson's 2007 Development Strategy for Cleveland
4/123
HOW TO MAKE CLEVELAND A CHow can Cleveland be made a commun
businesses alike? The Connecting Clevelaproposes:
making Cleveland a community of cho
offering uniquely urban neighborhdiverse, walkable and accessible to
providing superior city services anneighborhoods that are safe, healt
connecting all residents from thethe least among us to Cleveland
opportunities, including a quality e
employment and wealth creation; re-connecting Cleveland, its neigh
our greatest natural assets Lake
as well as to stream valleys, trails,
making Cleveland a community of cho
building on our emerging assets inand higher education;
building on our legacy assets in maassets to our strengths in technolo
capitalizing on Clevelands unparaltransportation, energy, water and
for economic development;
re-positioning Cleveland as a sustindustries that serve the emerging
remediation, alternative energy an
7/30/2019 Frank Jackson's 2007 Development Strategy for Cleveland
5/123
PLANS FOR 36 NEIGHBORHOODPLANS FOR 36 NEIGHBORHOODPLANS FOR 36 NEIGHBORHOODPLANS FOR 36 NEIGHBORHOOD
We have developed neighborhood plans
statistical planning areas. They are group
of the document.
For example, consider these highlights fro
Downtown includes:
Continue conversion of under-utilAvenue to residential use
Attract technology-oriented businarea
Rebuild or build a first-class conve
Rebuild Perk ParkGlenville includes:
Implement the Heritage Lane hou105th Street, just north of Universi
Focus retail at nodes at East 105th/and Garrett Square
Restore the 88-acre Dike 14 into aarea on the lakefront
Capitalize on the heritage of Glenvcultural initiatives celebrating the aformer residents
Detroit-Shoreway includes:
Transform the West Shoreway froboulevard and create additional an
from the existing street grid to the
7/30/2019 Frank Jackson's 2007 Development Strategy for Cleveland
6/123
Develop housing on vacated indusadvantage of lake views
Strengthen the arts district alongkeystone of neighborhood-wide re
7/30/2019 Frank Jackson's 2007 Development Strategy for Cleveland
7/123
7/30/2019 Frank Jackson's 2007 Development Strategy for Cleveland
8/123
i
7/30/2019 Frank Jackson's 2007 Development Strategy for Cleveland
9/123
ii
CITY OF CLEVELANDCITY OF CLEVELANDCITY OF CLEVELANDCITY OF CLEVELAND
Frank G. Jackson, Mayor
CLEVELAND CITY PLANNING COMMISSIONCLEVELAND CITY PLANNING COMMISSIONCLEVELAND CITY PLANNING COMMISSIONCLEVELAND CITY PLANNING COMMISSION
Robert Brown, DirectorFreddy Collier Jr., Citywide Plan Project Manager
CITYWIDE PLAN STAFFCITYWIDE PLAN STAFFCITYWIDE PLAN STAFFCITYWIDE PLAN STAFFMichael BosakKelly BrittMartin CaderGeorge CantorJames DanekMarka FieldsKristofer LucksayClaire Posius
CONTRIBUTING STAFFCONTRIBUTING STAFFCONTRIBUTING STAFFCONTRIBUTING STAFF ADDITIONADDITIONADDITIONADDITIONScott Frantz, Capital Improvements Plan Dennis DoDebbie Berry, Lakefront Planning KSU UrbanLinda Henrichsen, Downtown Planning CWRU PovMaurice Ruelens, Web Design City ArchitSusan DeGennaro, Planning Chris Rona
CITY PLANNING COMMISSIONCITY PLANNING COMMISSIONCITY PLANNING COMMISSIONCITY PLANNING COMMISSION
Anthony Coyne, ChairpersonDavid BowenJoseph Cimperman, City CouncilLillian KuriLawrence LumpkinGloria Jean PinkneyReverend Edward Small
FUNDINGFUNDINGFUNDINGFUNDING
The Cleveland FoundationThe George Gund Foundation
Special thanks for the contributions of the Cleveland Neigand all its member organizations, Cleveland City Council, the departments of Cleveland City government, Cuyahogaagencies that contributed to the preparation of this plan.
This plan is dedicated to the memory of Richard A. Shatte
leadership in advancing planning and economic developm
Cleveland City Planning CommissionCleveland City Planning CommissionCleveland City Planning CommissionCleveland City Planning Commission601 Lakeside Avenue, Room 501Cleveland, Ohio 44114(216) 664-2210http://planning.city.cleveland.oh.us/
July 2006
7/30/2019 Frank Jackson's 2007 Development Strategy for Cleveland
10/123
iii
OVERVIEWOVERVIEWOVERVIEWOVERVIEWThe Comprehensive Plan
Evolution of a Civic VisionConnecting Cleveland
CLEVELAND IN PERSPECTIVECLEVELAND IN PERSPECTIVECLEVELAND IN PERSPECTIVECLEVELAND IN PERSPECTIVEIntroductionStrengths
Challenges
PLAN AND IMPLEMENTATIONPLAN AND IMPLEMENTATIONPLAN AND IMPLEMENTATIONPLAN AND IMPLEMENTATIONThe VisionGuiding PrinciplesA Neighborhood-Based PlanImplementation
GOALS AND P0LICIESGOALS AND P0LICIESGOALS AND P0LICIESGOALS AND P0LICIESHousingRetailEconomic DevelopmentRecreation and Open SpaceCommunity ServicesSafety
Transportation and InfrastructureArts and CultureSustainabilityPreservation
7/30/2019 Frank Jackson's 2007 Development Strategy for Cleveland
11/123
7/30/2019 Frank Jackson's 2007 Development Strategy for Cleveland
12/123
7/30/2019 Frank Jackson's 2007 Development Strategy for Cleveland
13/123
3
CONNECTING CLEVELANDCONNECTING CLEVELANDCONNECTING CLEVELANDCONNECTING CLEVELAND
The theme of the new Citywide Planis connectionconnectioconnectionconnectiounderstanding that a great city is not merely a collconnections connections between peopleand pl
simplest, a connection can be a bike path that conwaterfront or a bus line that connects people to joconnection can be a shared space an urban plazinstitution or even a coffee shop that connects pcreates a sense of place and a sense of belonginthat we call community.
Other essential connections link people to the diveopportunities that for some city residents are so clreach. These are connections to education, social entertainment, the arts and culture the full arrayonly a large metropolitan area can provide. In this2020 Citywide Planis a plan that connects the phcommunities that are truly viable and sustainable.
7/30/2019 Frank Jackson's 2007 Development Strategy for Cleveland
14/123
7/30/2019 Frank Jackson's 2007 Development Strategy for Cleveland
15/123
7/30/2019 Frank Jackson's 2007 Development Strategy for Cleveland
16/123
7/30/2019 Frank Jackson's 2007 Development Strategy for Cleveland
17/123
7
Segregation.Segregation.Segregation.Segregation. Although the proportion of non-whitthe same as the average in the 23 cities studied bysegregation of blacks from whites and of blacks fr
in Cleveland, with Cleveland ranking the 8th most
Jobs in Manufacturing.Jobs in Manufacturing.Jobs in Manufacturing.Jobs in Manufacturing. The percentage of Cleveland
a sector of the economy that has experienced sigthe average for the 23 target cities.
Job Location.Job Location.Job Location.Job Location. Only four of the 23 target cities haveworking residents employed inside the citys bounOver half of all commutes in the Cleveland metropsuburbs.
Age of Housing Stock.Age of Housing Stock.Age of Housing Stock.Age of Housing Stock. Half of Clevelands housing the second highest percentage among the 23 targ
NOTE:NOTE:NOTE:NOTE: The 23 cities included in the analysis by the Broorder of population):
New York, Los Angeles, Chicago, Philadelphia, PhoeIndianapolis, Columbus, Minneapolis-St. Paul, BaltimDenver, Portland, Cleveland, Kansas City, Atlanta, O
The loss of over 150,000 manufacturing jobs has leftCleveland with the challenge of finding productive re-usefor abandoned industrial buildings. [near East 55thand
Central Avenue]
7/30/2019 Frank Jackson's 2007 Development Strategy for Cleveland
18/123
7/30/2019 Frank Jackson's 2007 Development Strategy for Cleveland
19/123
9
THE GUIDING PRINCIPLTHE GUIDING PRINCIPLTHE GUIDING PRINCIPLTHE GUIDING PRINCIPLESESESES
In crafting its vision, theConnecting Cleveland 2020 Citywid
ConnectionsConnectionsConnectionsConnections:connecting people and places an
Assets:Assets:Assets:Assets:building on assets in the city and each
Opportunity:Opportunity:Opportunity:Opportunity:re-imagining Cleveland to turn Place:Place:Place:Place: creating competitive urban places with Choice:Choice:Choice:Choice:creating communities of choice in C
choices as well as for those with relatively few
Diversity:Diversity:Diversity:Diversity:embracing and celebrating diversity Sustainability:Sustainability:Sustainability:Sustainability:building a community that is heaThese are the principles that underlie the plan and are incorprecommendations for the City and for each of its neighborh
guide future actions on planning and development issues thadoption.
7/30/2019 Frank Jackson's 2007 Development Strategy for Cleveland
20/123
10
A NEIGHBORHOODA NEIGHBORHOODA NEIGHBORHOODA NEIGHBORHOOD----BASED PLANBASED PLANBASED PLANBASED PLAN
The Connecting Cleveland 2020 Citywide Planis bby neighborhood residents and stakeholders.* Thblocks for the Citywide Plan, firmly grounding the
those who live and work in each neighborhood. Bplans to a citywide planning context, Clevelands Cneighborhood-level issues with policies that requirimportantly, the integration of neighborhood-baseit possible for the plan to address neighborhood istypically seen in a citywide general plan.
In crafting and presenting its vision, the Connectinorganizes the City around clusters of neighborhoowith the plans predecessor, Civic Vision 2000. Thallows that plan to focus holistically on each City nthe larger plan. In order to consider the interactio
then groups 36 Cleveland neighborhoods (also knosix districts, which closely correspond to the CityRelations Districts.
Connecting Cleveland 2020devotes a separate chadistricts. Within each district chapter, the plan draneighborhoods, identifying the assets and opportuneighborhood. Issues that transcend neighborhoodistrict level.
****Copies of many of these neighborhood plans can be vweb-based version of the Citywide Plan.
Planning Districts 1Planning Districts 1Planning Districts 1Planning Districts 1 6 and Neighborhood Areas*6 and Neighborhood Areas*6 and Neighborhood Areas*6 and Neighborhood Areas*
*Neighborhood areas are known as Statistical PlanningAreas (SPAs)
7/30/2019 Frank Jackson's 2007 Development Strategy for Cleveland
21/123
7/30/2019 Frank Jackson's 2007 Development Strategy for Cleveland
22/123
12
Capital Improvements.Capital Improvements.Capital Improvements.Capital Improvements. The Citywide Planidentifiescan be catalysts for the plans development recomnew transit connection proposed to provide improdevelopment. In addition, the Citywide Planis alrenewly re-instituted 5-year capital planning processstrategic use of limited funds.
Incentive Programs.Incentive Programs.Incentive Programs.Incentive Programs. Financial subsidies have fueledredevelopment. The Citywide Planrecommends thevaluated to ensure that they achieve their objectivlimited City resources. The plan also recommendscreated to meet newly defined objectives, such as transit-oriented development, mixed-use developmand healthy lifestyles.
Funding Resources.Funding Resources.Funding Resources.Funding Resources. It is recognized that City resouachieve the goals laid out in the Citywide Plan. Coneed for creative partnerships between the City, otsector in pursuit of the plans goals. A listing of cinto the text of the full plan.
Community Engagement.Community Engagement.Community Engagement.Community Engagement. Meaningful and broad-bensuring that the plan has the community supportThe fact that the Connecting Clevelandplan is buiengagement is a good start, but the success of theon the part of the City and neighborhood-based oengagement.
Neighborhood-based plans form the building blocks for the CitywidePlansfuture land use map. Specialized zoning districts are beingused in implementing the plan.
7/30/2019 Frank Jackson's 2007 Development Strategy for Cleveland
23/123
13
HOUSINGHOUSINGHOUSINGHOUSING
IssuesIssuesIssuesIssues
After decades with virtually no significant housingthe region in the creation of new housing. Hundretownhouses are breathing new life into neighborh
Conversion of obsolete warehouses into upscale ho
attracted thousands of new residents seeking uniq
the same time, programs for affordable housing a
housing opportunities for those whose needs are n
In the effort to meet its housing goals, the City muhomelessness and suburban competition. More s
facing Cleveland are the following.
current housing choices that fail to fully meet and incomes and ability levels
inadequate supply of housing that can attract mo
choices
adapting housing incentives to changing mark
homelessness and the associated needs for sup
excessive numbers of dilapidated and abandon
weak private market for housing rehabilitation
housing is being developed
obstacles to assembling sites for large-scale ho
PoliciesPoliciesPoliciesPolicies
1.1.1.1. Decent and Affordable HousingDecent and Affordable HousingDecent and Affordable HousingDecent and Affordable Housing.... Give highest pinitiatives to the provision of decent and afford
2.2.2.2. Alternative Housing.Alternative Housing.Alternative Housing.Alternative Housing. Attract residents seeking aalternative housing types, including townhous
and converted commercial, industrial and insti
GOALS
GOAL:GOAL:GOAL:GOAL: Provide new and renovatedhousing that meets the needs andpreferences of Clevelanders of allincomes, ages and lifestyles
Providing alternative housing types, such as live-work
units, is one way of capitalizing on the Citys urban characterto attract new residents. [Loftworks in Goodrich-KirtlandPark neighborhood]
7/30/2019 Frank Jackson's 2007 Development Strategy for Cleveland
24/123
7/30/2019 Frank Jackson's 2007 Development Strategy for Cleveland
25/123
15
RETAILRETAILRETAILRETAIL
IssuesIssuesIssuesIssues
Recent years have seen a marked improvement in sCleveland neighborhoods, with the development othe renovation of historic retail buildings through
Program. Nonetheless, Clevelanders remain unders
variety of shopping opportunities available in their
Studies show that Cleveland residents spend over
outside the City thirty-three cents on every dollar
As new and renovated housing has risen in Clevela
growing mismatch between the increased spendin
quality and variety of the retail shopping that serve
full range of quality retailing, along with the poor makes these otherwise attractive districts, neighbo
These issues and others, as highlighted below, musits goal to provide all Cleveland residents with a bro
poor-quality and limited variety of retailing in
mismatch between residents spending power
unattractive streetscapes, signage and storef
retail districts lacking distinctive identities, consis
etc.
lack of convenient parking and transit options intrusion of auto-oriented development into p
sparse retailing and vacant building and lots a
safety problems and perceptions
absence of big draw retail anchors
lack of assembled land for large-scale retail de
ability of locally-owned businesses to compete
GOAL:GOAL:GOAL:GOAL: Provide Cleveland residentswith a broad range of high quality,conveniently located retail shoppingopportunities
A central focus of the Citywide Plansretail strategy is to re-establish the competitiveness of Clevelands neighborhoodretail districts by building upon their traditional strengths aspedestrian-oriented, mixed-use districts with distinctivearchitectural character. [West 25thStreet in Ohio City]
7/30/2019 Frank Jackson's 2007 Development Strategy for Cleveland
26/123
7/30/2019 Frank Jackson's 2007 Development Strategy for Cleveland
27/123
7/30/2019 Frank Jackson's 2007 Development Strategy for Cleveland
28/123
7/30/2019 Frank Jackson's 2007 Development Strategy for Cleveland
29/123
7/30/2019 Frank Jackson's 2007 Development Strategy for Cleveland
30/123
7/30/2019 Frank Jackson's 2007 Development Strategy for Cleveland
31/123
7/30/2019 Frank Jackson's 2007 Development Strategy for Cleveland
32/123
22
4.4.4.4. Equitable Funding for Schools.Equitable Funding for Schools.Equitable Funding for Schools.Equitable Funding for Schools. Advocate for a s
that responds to the needs of students rather t
5.5.5.5. Education Options.Education Options.Education Options.Education Options. Provide Clevelanders with e
traditional schools, magnet schools and charte
6.6.6.6. Coordinated Neighborhood Services.Coordinated Neighborhood Services.Coordinated Neighborhood Services.Coordinated Neighborhood Services. Facilitate
providers and community organizations to woaddress the comprehensive needs of residents
and social services.
7.7.7.7. Personal Development.Personal Development.Personal Development.Personal Development. Create locally-based pr
development and ethics as the foundation for
communities and ensuring a better quality of l
8.8.8.8. Community Libraries.Community Libraries.Community Libraries.Community Libraries. Support full-service libra
and intergenerational learning in each of Cleve
9.9.9.9. Community Health Care.Community Health Care.Community Health Care.Community Health Care. Ensure that medical o
supplement full-scale hospitals in serving reside
and that critical health care education is providsecondary schools.
10.10.10.10.Capital Improvements.Capital Improvements.Capital Improvements.Capital Improvements. Coordinate capital impr
and the School District to maximize the effectiv
expenditures.
Convenient access is a prerequisite to providing effectivecommunity services to residents of City neighborhoods.[MetroHealth medical center on Broadway]
7/30/2019 Frank Jackson's 2007 Development Strategy for Cleveland
33/123
23
SAFETYSAFETYSAFETYSAFETY
IssuesIssuesIssuesIssues
Safety is the most fundamental characteristic of a more important to the well-being of residents tha
neighborhoods, however, cannot rest solely on po
the efforts of residents, businesses, judges, teache
others. City planning has an important but often
the critical area of crime prevention.
The design and layout of developments can help p
likely. Areas hidden from view work to the advant
view and surveillance work to the advantage of res
Similarly, poorly lit areas work to the advantage of
the advantage of the public.
Just as important in preventing crime is action by t
crime. Merchants associations, block clubs and o
with the police, can play a critical role in sending a
presence will not be tolerated. These same group
and the courts to control and eliminate the dilapid
for drug trafficking and other crimes, while targeti
additional police presence.
PoliciesPoliciesPoliciesPolicies
1.1.1.1. Safety by Design.Safety by Design.Safety by Design.Safety by Design. Incorporate safety-by-designbuilding codes, master plans, and design revie
2.2.2.2. Design FeaturesDesign FeaturesDesign FeaturesDesign Features. Use safety-by-design standard
open to surveillance, window and porches alon
circulation systems.
GOAL:GOAL:GOAL:GOAL: Improve public safetythrough safety-conscious designand through community-basedsolutions focused on crimeprevention
Design features such as front porches and windows thatput eyes on the street can make a significant and long-term contribution to improving neighborhood safety.
7/30/2019 Frank Jackson's 2007 Development Strategy for Cleveland
34/123
24
3.3.3.3. Business District Patrols.Business District Patrols.Business District Patrols.Business District Patrols. Work with merchant
corporations to institute security patrols in nedistricts.
4.4.4.4. Police Presence.Police Presence.Police Presence.Police Presence. Continue collaboration betwe
to ensure greater police presence in areas expe
and consider such programs as those that allowincreased visibility in residential areas.
5.5.5.5. Technology.Technology.Technology.Technology. Increase the efficiency of policingvideo surveillance cameras, GIS mapping and d
such information from police vehicles.
6.6.6.6. Public Education.Public Education.Public Education.Public Education. Expand programs to educate
precautions and crime deterrence, while provid
perceptions of crime levels in Clevelands neigh
Communities organizing against crime sendthe signal that criminal activity will not betolerated. [sign for program to weed outcrime and seed positive activities]
7/30/2019 Frank Jackson's 2007 Development Strategy for Cleveland
35/123
7/30/2019 Frank Jackson's 2007 Development Strategy for Cleveland
36/123
7/30/2019 Frank Jackson's 2007 Development Strategy for Cleveland
37/123
7/30/2019 Frank Jackson's 2007 Development Strategy for Cleveland
38/123
28
4.4.4.4. Public Funding for the Arts.Public Funding for the Arts.Public Funding for the Arts.Public Funding for the Arts. Create local mecha
public funding for a diversity of arts endeavorssupplementing private and other governmenta
5.5.5.5. Public ArtPublic ArtPublic ArtPublic Art Programs.Programs.Programs.Programs. Strengthen the City of Cle
work with other governments, developers and
as a standard component of development proj6.6.6.6. Neighborhood PlaceNeighborhood PlaceNeighborhood PlaceNeighborhood Place----Making.Making.Making.Making. Use public art to
highlight the heritage and character of each C
7.7.7.7. LiveLiveLiveLive----Work Districts.Work Districts.Work Districts.Work Districts. Create supportive environm
live-work districts, where obsolete industrial bu
and studios through use of financial incentives
8.8.8.8. Accessibility.Accessibility.Accessibility.Accessibility. Ensure that the arts are accessible
neighborhoods, income levels and ages, includ
schools and expanded publicity and outreach.
9.9.9.9. Cultural Diversity.Cultural Diversity.Cultural Diversity.Cultural Diversity. Ensure that the arts in Cleve
cultural and demographic diversity of the Cleve
Public art can help tell the story of a place and add anew dimension to its image. [fence at Mill Creekwaterfall]
7/30/2019 Frank Jackson's 2007 Development Strategy for Cleveland
39/123
7/30/2019 Frank Jackson's 2007 Development Strategy for Cleveland
40/123
7/30/2019 Frank Jackson's 2007 Development Strategy for Cleveland
41/123
31
PRESERVATIONPRESERVATIONPRESERVATIONPRESERVATION
IssuesIssuesIssuesIssues
Tiring of cookie-cutter development that ends up America look like every other corner, with the samarchitecture, Americans are increasingly drawn to character and ambiance. In Cleveland, it is the clabuildings that helps create this distinctive charactehowever, are threatened every day by market forcerecognize the true value of these irreplaceable asse
Through its Landmarks Commission and through irequirements, Cleveland possesses the regulatory thistoric buildings and districts. Since its creation i
designated 22 local historic districts, 29 National Rindividual landmark buildings and structures. The how re-define the real estate market, educate propfinancial incentives to ensure the economic viabilitybuildings.
PoliciesPoliciesPoliciesPolicies1111 Marketing.Marketing.Marketing.Marketing. Capitalize on the presence of archit
buildings in promoting and marketing Clevelancompetitive places to live and visit
2222 Economic ReEconomic ReEconomic ReEconomic Re----Use.Use.Use.Use. Identify and pursue opportuuse of significant structures threatened by neg3333 Design Standards.Design Standards.Design Standards.Design Standards. Establish design review stan
reasonable in protecting historic structures andis complementary to character of historic distr
4444 Designation.Designation.Designation.Designation. Protect historic buildings and distlandmarks and through listing on the National
Formally designating structures or districts as historic isan important tool for preserving Clevelands past.
GOALGOALGOALGOAL:::: Foster preservation ofhistorically and architecturallysignificant buildings and districts inthe City of Cleveland
7/30/2019 Frank Jackson's 2007 Development Strategy for Cleveland
42/123
32
5555 Education.Education.Education.Education. Increase public awareness of the hiand its neighborhoods, as well as the value of
6666 Technical Assistance.Technical Assistance.Technical Assistance.Technical Assistance. Provide property owners maintaining and rehabilitating historic building
7777
Preventative Maintenance.Preventative Maintenance.Preventative Maintenance.Preventative Maintenance. Adopt and enforce lmaintenance of historic buildings and structur
8888 Funding.Funding.Funding.Funding. Retain and expand funding for historgovernment, including tax credits for rehabilita
Some older buildings can be preserved by renovatingthem for new uses that capitalize on their uniquefeatures and character. [residential conversion ofTower Press Building at Superior and East 18th]
7/30/2019 Frank Jackson's 2007 Development Strategy for Cleveland
43/123
7/30/2019 Frank Jackson's 2007 Development Strategy for Cleveland
44/123
ECONOMIC BASEPOLICIES and STRATEGIES
1) Advancing Manufacturing. Promote Cleveproduct innovation and productivity process
continue its evolution and development to n
in sectors where Cleveland can create or ha
consumer products, metals, paints and coati
instruments, controls, and equipment, amon
a. Ensure places for manufacturing
Use the City Industrial/Commercial
market.
Promote the renovation of the mostcontemporary manufacturing uses.
Adopt the land use recommendation
zoning.
Consider Manufacturing Innovation
and private investment and assistanc
b. Continue support and use CIRI and WIRE-N
improvement resources including our univer
assets of the City-County Workforce system
c. Begin dialogues among city regulatory functio
Quality, Building and Housing, others) to enswell as compliance.
d. Reinforce smart manufacturing policies at st
state and federal incentive policies that create
of existing industries. This could include, for
enforcement of existing trade agreements; an
reign in skyrocketing health care costs.
1
7/30/2019 Frank Jackson's 2007 Development Strategy for Cleveland
45/123
2) Health Care Commerce. Capitalize on themedical and educational institutions to grow
procedures and products as well as catering
Cleveland.
a. Ensure places for health industry-relate
commerce around the economic hub of
elsewhere.
b. Link new construction opportunities to C
local purchasing and institution supply ch
Cleveland. Prior to construction comple
within proximity to projects, to training a
permanent jobs in the facility being built.
c. Leverage to the Citys benefit the busine
commercialization efforts of groups suchBioEnterprise, WIRE-Net, etc.
d. Develop a health industries training initiat
industry and the skills of Clevelanders.
3) Center of the Center. Strengthen the city residential and environmental amenities, and
strong region. Make downtown Cleveland
in the region.
a. Convention Center. Create a contem
center to support a vibrant, 24-hour d
in the hospitality, restaurant and relate
b. First 5 Strategy. Fill in empty spaces
of Downtown activity, by focusing on fiv
of opportunity. Consider re-tenancy, re
now-obsolete spaces.
c. Connect Strengths. Downtown has a v
isolated activity centers -- Warehouse D
2
7/30/2019 Frank Jackson's 2007 Development Strategy for Cleveland
46/123
Flats, North Coast Harbor -- which ofte
one another will make residents, worker
larger and more cohesive whole.
d. Vigorously protect and enhance the Ame
key comparative advantage. Ensure eac
commensurate value.
e. Grow downtown and commercial busin
service firms (technology, accounting, ot
from a central location with proximity to
office buildings or above ground floor ret
home-based and incubator businesses, t
firms. Make downtown and other comm
allied services. Creative city-financing w
the buildings to todays desired office spa
f. Capitalize on Clevelands dense fiber net
infrastructure. Reinforce its role as regionof technology centers, like Idea Center.
g. Vigorously recruit consumer product sho
and link to associated local firms as part o
h. Activate Streetlife. Recruit and design fo
uses, 24 hours uses, diversities of places
downtown and commercial districts in o
on the street as both an indicator of near
to more,
i. Continue to address perceptions and rea
j. Continue to expand, improve, and mark
visitors to the City from inside and outsid
k. Market Cleveland. Tell Clevelands story
world. Communicate what business act
positive placements in national media an
exposure in China.
3
7/30/2019 Frank Jackson's 2007 Development Strategy for Cleveland
47/123
4) Infrastructure. Plan long-term, coordinatedwaterways, fiber and other infrastructure to
expansion.
a. Launch Citys 5 year Capital Improvemeindustrial/commercial land bank downtow
development plans
b. Advocate as a region to state and federa
existing infrastructure in order to more e
and regions employment centers.
c. Make use of the waterways as amenities
d. Strengthen and continually improve Clev
local and regional economic asset that pr
economy for Cleveland and Northeast O
Continental Airlines to ensure Clevelandhas access to us.
e. Maintain, reinforce, deepen the public re
lawns, streetscapes, and even the private
publicly owned property and facilities.) U
further enhance that public realm.
f. Move critical infrastructure projects from
tracking them by enhancing their chance
5) Land and Buildings. Bring back into productive advantageous locations for new regional growtha. Use Industrial/Commercial Land Bank to
buildings back into productive use.
b. Pursue progressive enforcement options
influences. Ensure minimum standards o
always maintained.
4
7/30/2019 Frank Jackson's 2007 Development Strategy for Cleveland
48/123
c. Seek external resources to cover the ext
properties, recognize the increased reve
government.
d. Seek ways to improve the value of prope
e.
Create certainty for reuse with predictabother regulations.
f. Ensure zoning and other regulation supp
Reconcile conflicting policies that hampe
elsewhere beyond the city.
g. Ensure sub-area and finer-grain plans dev
Community Development Corporations
reinforce and implement the policies and
and are undertaken in consultation with
6) Investment. Ensure public sector business acapital needs and the myriad of programs ar
a. Share intelligence among economic deve
business support organizations so all rele
business/entrepreneur in a one stop fa
referrals and hot hand-offs of potential
Develop outcome measures for loans m
result of interactions with these intermed
consulted.
b. Identify where new gaps in financial prod
experience of these intermediaries and bcapital products (or sought to). Create s
urban redevelopment needs.
c. Land more deals. Proactively coordinate
and major non-profit economic develop
(Port, Team NEO, Growth Capital, WE
development projects.
5
7/30/2019 Frank Jackson's 2007 Development Strategy for Cleveland
49/123
d. Maximize the use of private sector financ
where applicable, to offset some risk to e
that wouldnt occur without public secto
e. Seek ways to monetize and quantify the
government in tax revenue and avoided
for cost-effective state and federal governurban redevelopment. Conversely, wor
an urban agenda to remove policies th
cities and incur avoidable costs to taxpay
7) Learning. Strengthen public education and acceopportunities to build a globally competitive emp
for increased incomes.
a. Align city resources with needs of reside
marketplace.
b. Integrate workforce development activit
development practice, as workforce is o
for business.
c. Focus city resources to create year-roun
experiences in partnership with Clevelan
fundamental to long-term workforce com
d. Engage employers to determine how be
grow employment opportunities for Cle
e. Invest in people for the long-term; align t
job prospects.
f. Use the Citys considerable IT infrastruct
of our regions residents into the 21st cen
g. Use our regional assets to create opport
relocate here, thus expanding our labor
opportunities.
6
7/30/2019 Frank Jackson's 2007 Development Strategy for Cleveland
50/123
8) Regionalism. Promote the regions range otogether for attracting new businesses from
a. Conduct analyses to understand at a fine
and its role within the regional economybusiness location needs of high growth-h
b. Field an offense for City business recru
targeted national and international busine
c. Collectively strengthen the regions econ
approach to state and federal funding age
at those levels ensure a competitive cent
d. Ensure Cleveland is a competitive locatio
Promote the Citywide Plan as the overa
other entities and agencies align their dev
plan, reinforce it and avoid fragmentation
9) Opportunity. Ensure all Clevelanders havedevelopment through linkage, local econom
efforts.
a. Envision and achieve opportunities for lo
counts and tax base and link these direc
businesses when offering a business assis
incentives i.e., the more a business d
incentive.
b. Use development deals to consider add
supply and value chainssuch as impor
sourced from elsewhere and supply cha
benefit from being closer to their custom
c. Link residents opportunity to economic
creation of employment programs and p
7
7/30/2019 Frank Jackson's 2007 Development Strategy for Cleveland
51/123
of a business assistance package. Where
employers (such as pre-screened applica
opening a new facility) rather than merel
d. Consider targeted microenterprise, entr
programs as a means of opportunity for
e. Focus on business activity already ancho
educational and cultural institutions, chur
points for local wealth creation strategies
Aggressively investigate other local wealt
f. Even the most seemingly blighted neighb
voluntary associations and organizations.
10) Hassle Factor. Make it easier and more prethe City by implementing a customer-focuse
approvals.
a. Land use planning, zoning and other regu
up front, clear, transparent, rational and
regulations performance based, self-ve
unclear or unpredictable standards and p
the bar and enable those who meet it to
approval.
b. Enact standards and clear, enforceable re
value. Especially in areas with low invest
not let future value be diminished by land
that degrade value in adjacent propertiescurrent and future investment by ensurin
impacted by adjacent or nearby actions n
Citywide plans.
c. Institute and ensure a customer-focused
Approach the applicant in policy and prac
Regulators must make it their business to
8
7/30/2019 Frank Jackson's 2007 Development Strategy for Cleveland
52/123
beyond no to help wherever possible,
obstacles while meeting or exceeding m
d. Adopt internal coordination and transfer
and requests are quickly routed to the ap
11) Efficiencies. Use public sector resources ingrowth sought and in proportion to the resu
and social benefits.
a. Adopt a 100 year time frame for public
development be whether it adds value fo
b. Use efficiencies as one criterion of where
c. Pilot, then mainstream, high-performanc
business operating costs and enhance pe
demand for locally-produced goods and finance mechanisms to offset higher first
eventual long-term savings.
d. Consider the multiple layers of governm
where possible so that all policies reinfor
use plan.
12) Quality of Life. Grow opportunities for peoCleveland by creating new jobs, increasing m
downtown, patient health care and arts & cu
target audience for economic base actions iscommunities of choice and quality of life, it is
for Clevelanders).
9
7/30/2019 Frank Jackson's 2007 Development Strategy for Cleveland
53/123
Growing Clevelands Economic BaseConnecting policies and strategies musassumptions of what is required for groregion. They include:a. Grow the base, generate net new inc
amount of new money brought into that
imperative that economic development
focused on bringing in net new income
growing existing businesses that export g
economy and proactively recruiting firms
b. Maintain a sharp focus. The economic subsequent sectors of the local economy
consumer and local business services). T
secondary economic sectors is directly p
base. (i.e., the amount of retail demand
the size of the economic base).
c. Know and market business location asmake Cleveland a good place for compa
strengthen those assets to retain existing
business growth (by industry) and find w
Cleveland business environment (assets
prospective businesses from beyond the
d. Prioritize the base. Allocate developmethey impact the economic base. With m
development assistance, there is an impo
focus on the primary economic base, givactivities. Cooperate with other agencie
development activities to ensure the net
economy is measurable, optimal growth
secondary sectors.
e. Achieve more than government can speconditions for private (base) investment.
growth through applying incentives alone
10
7/30/2019 Frank Jackson's 2007 Development Strategy for Cleveland
54/123
which business invests without direct ass
locations of choice.
f. The regions competitiveness requires a relationship between Clevelands econo
Research shows that the strength of a re
the strength of its central city. As we comassets to attract business to Cleveland.
11
7/30/2019 Frank Jackson's 2007 Development Strategy for Cleveland
55/123
7/30/2019 Frank Jackson's 2007 Development Strategy for Cleveland
56/123
BUILDING RESIDENTIAL COMMUSustainable Neighborhood DevelopmentA sustainable neighborhood is one in which mark
which the community attracts private investmentSustainable neighborhood revitalization depends
by individuals and institutions. Thus sustainability
establishing neighborhoods of choice.
Healthy neighborhoods are places characterized
people make real investment choices in the neigh
are around home purchase, home repair, mainte
business development.
Where neighborhood markets are weak, the pubinvestments by creating public amenities, deliveri
selective incentives to seed or promote market c
make housing in a community affordable.
Housing and community choices are driven by th
services, public amenities and services, as well as
Different segments of the community demand di
amenities, and convenience. A sustainable, mark
competitive neighborhoods must acknowledge th
preferences and include an approach to augment
options for shopping, community life, housing, sa
7/30/2019 Frank Jackson's 2007 Development Strategy for Cleveland
57/123
Necessary ingredients for the creation of sustaina
include:
9 Re-branding: Changing the perception of nepositive,
9 Marketing: Positioning neighborhoods as de9 Deploying a market orientation: Understan
what people want,
9 Creating demand: Build to what will cause p9 Maximize investment of human capital so
to manage their and the neighborhoods issu
9 Maximize leverage ( to spread risk and incr
In a slow growth or weak market environment 1,
neighborhood markets and move toward healthy
choice, it is necessary to be more strategic by creand focused by prioritizing, being market oriente
foster greater participation forge partnerships.
requires housing strategies that encompass:
9 Providing housing to create more mixed-inc9 Continuing to provide affordable rental hou
low and moderate income,
9 Promoting high quality design and construct9 Constructing new or rehabilitated homes th
utilize green-building technology,9 Significantly increasing the level of investme
restoring the existing housing stock.
1 A weak market city may be characterized by declining population, marginal economic growth and a declining city core. (See
Community Development in Weak Market Cities, Paul C. Brophy & Kim Burnett, April 2003). Such cities are challenged by cont
economies. People living in weak market cities, many of whom are low and moderate income people, struggle to retain and build w
quality of life.
7/30/2019 Frank Jackson's 2007 Development Strategy for Cleveland
58/123
The Department of Community Development is
principles into its strategies and tactics as program
implemented.
The Connecting Cleveland 2020 Plan outlines pocommunity life in its sections onHousing andRetthose sections by developing a protocol for tailor
based on market conditions and the need to repo
neighborhoods to compete for residents in the re
The Neighborhood Market TypologyThe first step to effectively sustain individual inve
market dynamics. To assess current market con
Neighborhood Market Typology that quantifies t
markets throughout the city. The typology resulneighborhood markets in one of five categories:
Regional Choice - Areas of high value, strong appStable Areas of stable value and good conditionTransitional - Areas with moderate housing valuemarket distress with significant foreclosure.Fragile Areas with low housing values, low apprand abandonment.Distressed Area of low value, low appreciationabandonment.
The application of strategies depends upon the c
neighborhood and the demands of the current an
assets and opportunities found in each.
7/30/2019 Frank Jackson's 2007 Development Strategy for Cleveland
59/123
Making Neighborhood Market TypolSustainable neighborhood revitalization depends by individuals and institutions. The public sector investments by creating public amenities, deliveri
selective incentives to seed an emerging market affordable.
NEIGHBORHOODMARKET
TYPOLOGIESHousing and community choices are driven by thservices, public amenities and services, as well asDifferent segments of the community demand diamenities, and convenience. A sustainable, markcompetitive neighborhoods must acknowledge thpreferences and include an approach to shoppingpublic services.
One size fits all will not work to create neighbo
The first step to effectively manage public investmmarket dynamics. To assess current market conNeighborhood Market Typology that quantifies tmarkets throughout the city.
The Neighborhood Market TypologyClevelands dominant housing type is the single a
few neighborhoods, in and near the Central Businand two- family homes is an appropriate surrogatstrength. The typology analysis ranked seven factwo- family property in the city1:
1 Several key factors in this analysis are updated every three years; the Cleveland Department of Community Development propose
measure results and change.
7/30/2019 Frank Jackson's 2007 Development Strategy for Cleveland
60/123
Average assessed home value (2005) Change in value (1990 Current) Net Change in number of homes (1990 Cu Percent sold at Sheriffs Sale (12 month endin Percentage of homes boarded or condemned Percentage of units rated Fair or lower by t Homeownership rates (2000)The results were used to place neighborhood ma
Regional Choice - Areas of high value, strong appThe market here is robust. The public interventmaintenance of community standards.
Stable Areas of stable value and good conditionbe to maintain community standards. Several ne
areas have recently achieved this status and may community standards through design review or s
Transitional - Areas with moderate housing valuemarket distress with significant foreclosure. Indivsupported by rebranding, development of anchorrehabilitation of vacant and abandoned homes onestablished anchor or community asset.
Fragile Areas with low housing values, low apprand abandonment. Rebranding, the developmentproject to redefine the area will be needed.
Distressed Area of low value, low appreciationabandonment. May be an area where residentialuse. In areas with a residential future an anchor establish a market.
7/30/2019 Frank Jackson's 2007 Development Strategy for Cleveland
61/123
CityCityCityCity----widewidewidewide AnalysisAnalysisAnalysisAnalysis bybybyby Census TractCensus TractCensus TractCensus Tract
Clevelands redevelopment plans are organized b
(SPA). SPAs, particularly in the inner-city are com
Therefore, few SPA neighborhoods in the city co
market typologies. The SPAs are listed under ea
typology categories:
Market Typology In AreaMarket Typology In AreaMarket Typology In AreaMarket Typology In Area StatisticaStatisticaStatisticaStatistica
Regional Choice/Stable Kamms
Stable Riverside
Stable/Transitional Jefferson
Stable or Regional
Choice/Transitional/Fragile
Detroit-S
Square, C
Hough, F
Kirtland
Transitional Euclid -G
Transitional/Fragile Mt. Pleas
Broadwa
Brooklyn
Transitional/Fragile/Distressed South Br
Collinwo
Fragile Woodlan
Fragile/Distressed Kinsman
This wide range of conditions at the SPA level be
next section where the same factors are presente
7/30/2019 Frank Jackson's 2007 Development Strategy for Cleveland
62/123
Neighborhood Analysis (SPA) by Census Block GIdentification of strong and weak areas within theCensus Block Group level which allows conditiongeographic level. All of the elements of the neighvalidity at the Census Block Group level. Block Gto be drawn about market conditions within tracmarket strength and weakness and allowing intermaximum effect.
7/30/2019 Frank Jackson's 2007 Development Strategy for Cleveland
63/123
Making a Difference with Limited Resources - HoIn a public environment with scarce resources, seprogram design and implementation:
1. Private sector resources must be used first.supports private investment and access to capsupport community standards and insist that tfunds to meet those standards.
2. Blended private a public financing should be umeans, but some income may need help accepurchase or repair a home. Below market inmodified requirements give moderate incomthey need. This help is available through the
Cleveland Action to Support Housing, ClevelaServices and the Cleveland Restoration Socie
3. Public loans and grants should be reserved foPublic investments to meet the crisis needs oWhere possible, this support should be provinot bear interest and are due only upon sale allow scare public funds to be reused to meetin the future.
4. Quality, affordable rental housing should be dsupport of State and Federal agencies and profamilies have the ability to pay only $250/monhousing providers indicate that quality mainteroutinely cost $300/month. The gap must behousing subsidy.As a result Cleveland must rhousing as possible, continue to develop qualvarious mechanisms and encourage the Statehousing subsidy program. These kinds of res
7/30/2019 Frank Jackson's 2007 Development Strategy for Cleveland
64/123
low income Clevelanders have access to qualthroughout the city.
5. In areas where the housing market is transitioefforts need to be concentrated to create susresources in a small area where markets are w
in the area and spur individual investment. Odesigned to capitalize on an unrecognized assidentified in each SPA with markets identifiedare areas of concentrated reinvestment descr
The programs identified for each of the Neighboshown in the table below:
Table 1: Strategy MixRegional
Choice
Stable Transitiona
CodeEnforcement
Action
U USeniorInitiative
U U URehab conv. And
widely avail
U URehab -
subsidizedU Utarget
Exterior U UVacant
AffordableU Utarget
Large scaleprojects -
strengthen
asset base
U UDemo andLandbank
Utarget
7/30/2019 Frank Jackson's 2007 Development Strategy for Cleveland
65/123
Programs by TypologyCity Wide Programs
Senior Initiative (New) Diversion program fhome repair resources when faced with codeExterior Home Loan Program (New) Low unbankable households who are facing code e
Low Income Weatherization Assistance to ihomes for low income renters and owners
Low Income Home Repair Assistance for ehomeowners
Home Repair Loans blended public and privinterest rates.
Regional Choice and Stable Areas SupplementaComprehensive Code Enforcement Maintafocused comprehensive code inspections and
Enhanced Certificate of Disclosure (New) Pcode violations earlier in the home purchase
HOME deep subsidy for vacant homes Suphomebuyers who seek to purchase a formerl
Selective demolition Market forces should pin these areas. Therefore, demolition will be
Selective Acquisition Problem properties this reluctant to meet community standards wil
7/30/2019 Frank Jackson's 2007 Development Strategy for Cleveland
66/123
Transitional Areas Model Block ProgramComprehensive Code Enforcement - Maintaifocused comprehensive code inspections and
Enhanced Certificate of Disclosure(New) Plviolations earlier in the home purchase proce
Selective Acquisition - Demolition will be neecannot be returned to productive use.
City 50% exterior rebates $5K or less(New)qualifying exterior improvements to their hom
Acquisition Loans and HOME deep subsidy foAcquisition loans for CDCs to acquire vacantforgivable to overcome the gap between the use and the after rehab appraisal.
Partnership with nonprofit(New) refocus Cabove.Whole house rehab loan interest loans and who seek to bring their homes to code.
Extensive demolition Aggressive demolitionbe economically rehabilitated.
Fragile Areas Model Block ProgramAll services in the Transitional plus enhanced participation in light of the weaker market ind
City 75% exterior rebates $5K or lessAcquisition Loans and HOME deep subsidy fo
7/30/2019 Frank Jackson's 2007 Development Strategy for Cleveland
67/123
Program OutcomesIn areas of stability and regional choice the outhat their neighbors will maintain or exceed cproblem property will be dealt with swiftly.
In Transitional and Fragile areas the strategy wassets and create new ones. The neighborhoconcentrated investments re-kindling growthre-branding and repositioning area/housing st
7/30/2019 Frank Jackson's 2007 Development Strategy for Cleveland
68/123
HOUSINGPolicies & Strategies
GOAL: To provide new andrenovated housing that meetsthe needs and preferences ofClevelanders of all incomes, agesand lifestyles
1. Decent and Affordable Housing. Give highest prioinitiatives to the provision of decent and affordable
a. Preserve and fully utilize the existing inventorybased rent subsidies for low income tenants.
b. Increase the availability of high quality, below mmaximizing the use of Low Income Housing Ta
Trust Fund, Tax Exempt Bonds and the HOME
c. Utilize tax abatement to make newly built or rhousing available at the lowest sustainable rent
d.
Promote the development of active tenant orgmanagement in buildings with project-based re
continued housing quality and affordability.
e. Assure maximum utilization of available tenanthousing affordable to low income families and i
f. Make homeownership financially feasible for adregional choice and other neighborhoods with
g. Educate homebuyers on what is involved in finincrease their capacity to maintain and retain th
2. Alternative Housing. Attract residents seeking an alternative housing types, including townhouses, co
spaces, and converted commercial, industrial and i
a. Convert vacant commercial and mixed use buiother amenities are developed to create lifesty
7/30/2019 Frank Jackson's 2007 Development Strategy for Cleveland
69/123
b. Where a market exists, build townhouses alongvacant land, demolish deteriorated commercia
implement a property holding and maintenance
held for future use a community asset.
3. Competitive Places. Create and preserve neighbourban places, characterized by mixed-use developdesign and transit access.
a. Increase the number of high-density residentiadevelopments near transit facilities.
b. Utilize Pedestrian Retail Overlay zoning to enspedestrian-friendly.
c. Locate new housing near greenways increasingalternative means of transportation.
4. Housing Choice. Provide a diversity of housing typthroughout the City, maximizing choices for reside
circumstances.
a. Create more mixed-income communities.b. Assess the need for various types of housing in
determine what type of housing should be dev
for each neighborhood that markets or re-bran
compete for the identified market.
c. Limit financial incentives to developments that for housing within each neighborhood or incr
housing for low and moderate income families.
5. Maintenance, Repair, and Code Enforcement. Tarenforcement in a manner that helps stabilize neigh
undue hardships for low-income households.
a. Provide training and resources that will allow hmore of their own maintenance and repair wo
7/30/2019 Frank Jackson's 2007 Development Strategy for Cleveland
70/123
b. Offer a program that will help residents with fia budget that will help them to maintain their h
c. Develop a marketing strategy to promote existprograms.
d. Utilize neighborhood associations or other comorganize volunteers to help correct code violat
www.rebuildtogether.org)
e. Encourage the use of home repair loan programdiscounted rates before using publicly funded l
allow low and moderate income residents to m
f. Reduce housing operating costs through weathenergy efficient building techniques, thereby al
available for home maintenance.
g. Target vacant structures for code enforcementh. Use rental registration program to assure that
to code.
6. Housing Incentives. Ensure that financial incentiveare the minimum necessary to be effective, and do
revenue for city services or the public schools.
a. Reexamine the tax abatement program to deteat changes that can be made to the policy that
recent years, while increasing the revenue for t
schools.
7. Rehabilitation. Give priority to housing rehabilitatimeans of making affordable housing available to th
residents.
http://../Documents%20and%20Settings/robert.PLANNING2/Local%20Settings/Temporary%20Internet%20Files/Marka%20Fields/Application%20Data/Microsoft/Word/www.rebuildtogether.orghttp://../Documents%20and%20Settings/robert.PLANNING2/Local%20Settings/Temporary%20Internet%20Files/Marka%20Fields/Application%20Data/Microsoft/Word/www.rebuildtogether.org7/30/2019 Frank Jackson's 2007 Development Strategy for Cleveland
71/123
a. Undertake rehabilitation in areas adjacent to caor in areas where residential new construction
investment of public dollars.
b. Work with non-profit and philanthropic organifor redesign of obsolete residential structures c
the Cleveland double, small multi-family buildin
c. Redirect federal funds to concentrate a larger prehabilitation of vacant and abandoned propert
redevelopment plan.
8. Land Assembly. Promote housing development thland assembly.
a. Work with CDCs, developers, market analystsidentify acquisition strategies for priority areas
b.
Rezone areas to residential that are no longer ac. Remediate brownfield sites suitable for housingd. Develop property maintenance capacity and st
until it can be reused at its highest and best use
9. Homelessness. Address homelessness through a mincludes emergency shelters, permanent supportiv
services, and job training.
a. Assure that everyone with an emergency needshelter
b. Utilize street outreach workers to seek out thooutside the shelter system
c. Encourage all homeless service providers and ffirst policy which seeks to minimize shelter sta
7/30/2019 Frank Jackson's 2007 Development Strategy for Cleveland
72/123
families as soon as feasible within permanent h
services as needed
d. Continue to support the production of permanthat can offer the opportunity for long-term ho
shelter system
e. Within the shelter system, provide immediate case management and mainstream social servic
providing mental health care, substance abuse
and assistance to veterans.
f. Work with the criminal justice system to strengreentry into the community of person returnin
g. Expand resources for and educate residents abassistance in preventing the loss of housing thro
10.Senior Housing. Develop housing for senior citizemedical facilities, social services, and public transpoa. Support development of Senior housing that al
multigenerational families with designs that me
b. Incorporate green space into new senior housic. Support development of Senior housing that is
shopping and medical services.
d. Design housing that permits for ADA adaptatiodictate.
11.Design. Ensure that the design of new and renovacharacter of the surrounding neighborhood, throug
that is effective, expeditious and equitable.
7/30/2019 Frank Jackson's 2007 Development Strategy for Cleveland
73/123
a. Develop housing design guidelines for new housupplemental guidelines for specific areas that w
prior to meeting with the design review comm
b. Develop housing rehabilitation guidelines for mof kitchens and bathrooms where significant g
12.Neighborhood Plans. Locate infill houses where nsupportive environment for residential developme
a. Limit the distribution of land bank properties fohave a redevelopment plan in place.
b. Utilize CDCs and other community agencies tomarket vacant structures and vacant land in are
developed.
13.Green Building. Encourage use of green buildingrenovated housing through code changes and finana. Development a zoning code that encourages g
use of green building techniques where the cos
significantly increased.
b. Offer financial incentives such as low-interest loprojects that use green building techniques.
14.Housing Accessibility. Expand the range of residenwith special housing needsa. Promote and encourage the use of universal de
constructed housing.
b. Ensure compliance with requirements concernunits for all new construction or substantial reh
development being assisted with CDBG, HOM
7/30/2019 Frank Jackson's 2007 Development Strategy for Cleveland
74/123
RETAILPOLICIES and STRATEGIESGOAL: To provide Cleveland residents with a broad ranlocated retail shopping opportunities
1. Building on Strengths. Re-establish the competitivretail districts by building upon their traditional stren
use districts with distinctive architectural character.
Increase resources available through the Citys stProvide streamlined services to SRP participants (
Building & Housing).
Prepare urban design and development plans, destudies for each of the Citys neighborhood retail
Use specialized zoning districts to fosterwell-desuse retail districts with an identifiable anchor use t
the district.
Capitalize onClevelands rich cultural and ethnicethnic themes into the strategies for strengthenin
2. Preservation.Where appropriate, give priority toas opposed to large-scale new development, as thecompetitive retail shopping in Cleveland.
Create Business Improvement Districts or othsecurity, maintenance, streetscape, marketing, p
strengthen neighborhood retail districts.
Increase utilization of the Citys nationally renowas a tool to facilitate aesthetic changes in comme
7/30/2019 Frank Jackson's 2007 Development Strategy for Cleveland
75/123
districts.
Enforce building codes to (a) ensure vacant prop(b) Inspect properties with a view toward aesthe
Avoid public subsidies for retail projects that prodesignated retail districts.
3. Building Smart. Strategically locate and design a limshopping centers in a manner that will stem the ou
of Cleveland, while complementing the Citys tradit
Undertake market studies to identify areas of thedemographic and economic characteristics to su
that complement existing viable retail nodes.
Target land assembly to facilitate development ocenters.
Encourage the use of green building practices tenergy consumption and decrease the amount o
o Discourage demolition of viable, architecretail districts.
4. Consolidating. Consolidate retail shopping to creacenters that serve as focal points of neighborhood
Implement land-use plans for retail consolidation Employ the Pedestrian Retail Overlay (PRO) zonpedestrian-friendly character is maintained in ne
retail buildings are located at the sidewalks edge
Conduct retail market analysis for existing retail dcomplement the established retail mix and prom
establishments.
7/30/2019 Frank Jackson's 2007 Development Strategy for Cleveland
76/123
5. Niche Marketing. Transform selected retail districclustering stores around common themes includi
antiques, and recreation and scenic resources.
Capitalize on unique attributes like the TowpathWest Side & East Side Markets to create distinctexperience that caters to a cross-section of resid
casual visitors.
Encourage CDCs to Avoid costly individual placnewspaper ads as part of their neighborhood m
area Web based advertising as a retail marketing
Utilize street fairs, special sales, couponing, sponpromote awareness of retail areas.
o Create welcome to the neighborhoodsretailers that are either mass-mailed perin the surrounding area.
market districts such as Chinatown, Little Italy, Tentity rather than an agglomeration of individual
6. Tapping the Market. Improve the quantity and quneighborhoods by tapping into the market segment
national retailers, particularly in densely populated n
of minorities and immigrants.
Provide national retailers withdemographic andCompacts City of Cleveland Neighborhood Maquantifies the extent of the citys understated bu
o City should identify a retail salesman knows retailing, understands the reasons
and understands neighborhood markets
counter-arguments in support of urban n
7/30/2019 Frank Jackson's 2007 Development Strategy for Cleveland
77/123
person can then sell appropriate sites t
with financial strength to cover market re
Assemble and disseminate figures that show thatcitys outlying neighborhoods, such as Kamms C
Collinwood, rivals or exceeds that of adjacent su
Identify specific neighborhoods capable of suppo Utilize new Discover Cleveland concept wher
marketing to these niche neighborhoods and w
7. Creating Employment. Recognize that retail provthe first introduction to the workforce for young pe
retired people). Pursue matches between retailers
workforce preparation strategy.
8. Creating Wealth. Maximize opportunities for Clevretail businesses in the City.
Target economic development assistance in a maentrepreneurship and provides quality retailing an
Solicit the assistance of larger ethnic and/or businresidents as business owners.
9. Connecting to Transit. Link new and revitalized ras well as to bicycle routes and cyclist amenities.
Provide pedestrian & cycling amenities such as btires, and lockers in and around major commerc
Work withthe Greater Cleveland Regional Trancommunity circulator bus routes to serve major
Encourage the development of convenience rettransit nodes.
7/30/2019 Frank Jackson's 2007 Development Strategy for Cleveland
78/123
10. Building Safe. Design retail developments to maximerchant and community organizations to ensure o
Incorporate reviews of public safety by qualified the design review process formajor building and
11. Streetscape. Improve the appearance and vitality through use of public art, banners and signs, bench
underground wiring, sidewalk cafes, etc.
Coordinate a regularly scheduled City-sponsoreprovides basic maintenance for public rights-of-w
districts, including sidewalks, light poles, street pa
pedestrian lights, etc.
12. Parking. Develop strategically located shared parkretail districts that are under-served by parking.
Conduct a detailed study of successful districts thLittle Italy, Tremont) and conversely the use of u
parking plans developed in the 1980s (Kamms, D
determine best practices for successful parking/h
Identify underutilized strategically located parcelsredevelopment as parking facilities.
Work with community development corporatiomanagement strategies to operate and maintain
7/30/2019 Frank Jackson's 2007 Development Strategy for Cleveland
79/123
EDUCATION & COMMUNThe opportunity for a quality education is essential to creatin
education is also an essential foundation for economic securwith schools, an array of community facilities and services
provide the social component that is essential to ensuring
and nurturing.
Beyond the services themselves, the buildings that house th
powerful symbols of community. They embody our shared
acknowledgement that we are only as strong as the weakes
communitys future depends on our ability to maximize the
community.
Recognizing the connection between quality education and committed to working with the Cleveland Municipal School
capital improvements ensuring that limited funds are spent
and the community. In addition, the City is committed to w
maximize use of school facilities to benefit the broader com
Policies1. Schools as Community Resources. Utilize schools as
open in the evenings and weekends for use by student
residents, as financial resources permit.
2. School Design. Ensure that schools are designed and education and connections to the surrounding commu
3. Education Partnerships. Encourage businesses, instituorganizations to partner with local schools in offering d
opportunities for students and adults.
7/30/2019 Frank Jackson's 2007 Development Strategy for Cleveland
80/123
4. Equitable Funding for Schools.Advocate for a statewresponds to the needs of students rather than to the w
5. Education Options. Provide Clevelanders with educatschools, magnet schools and charter schools, both pub
6. Coordinated Neighborhood Services. Facilitate coopproviders and community organizations to work at the comprehensive needs of residents for education, trainin
7. Personal Development. Create locally-based programand ethics as the foundation for strengthening the socia
a better quality of life for residents.
8. Community Libraries. Support full-service libraries asintergenerational learning in each of Clevelands neighb
9. Community Health Care. Ensure that medical officesfull-scale hospitals in serving residents of all Cleveland n
care education is provided to students in elementary an
10.Capital Improvements. Coordinate capital improvemthe School District to maximize the effectiveness and e
7/30/2019 Frank Jackson's 2007 Development Strategy for Cleveland
81/123
7/30/2019 Frank Jackson's 2007 Development Strategy for Cleveland
82/123
PANNINGDISTC1
7/30/2019 Frank Jackson's 2007 Development Strategy for Cleveland
83/123
CUDELL NEIGHBORHOOD PLAN SUMMARY
Description. Cudell is named after noted architect Frank E.Cudell, a German immigrant who had inherited a large estatefrom his father-in-law. Cudell bequeathed the estate to the Cityin 1916 and the tower which stands on the property today, just
east of the Cudell Recreation Center, is a memorial to him fromhis wife, Emma. The neighborhood became a part of the Citythrough annexations in 1894 and 1904. It developed as aworking class community during the first two decades of the 20thcentury with residents employed at the many industries aroundthe rail lines that crisscrossed the neighborhood. Constructionof interstate 90 in the 1960s isolated the Lorain Avenue areafrom the bulk of the neighborhood. Most of the housing is one-and two-family except for a concentration of apartments near therapid transit line near Detroit and West Boulevard.
Assets. Among the neighborhoods most significant assets are: the Cudell Recreation Centerand associated Cudell Fine Arts Center
the West Boulevard Historic District the WEBCO industrial area which still is home to many industrial companies
good access to interstate 90 the Westown Shopping Center, built in the 1980s on the site of a former Sears store
Challenges. Among the challenges faced by the Cudell neighborhood today are: housing stock deterioration, particularly several blocks on either side of West Blvd.,
between Madison and Lorain. need for further commercial reinvestment (including building renovation) throughout the
neighborhood
re-use of industrial sites for job-producing industry sectors, rather than aswarehouses/storage facilities
Vision. The Cudell neighborhood incorporates an interesting mix of old and new, with all typesof land uses represented throughout. This urban character should be enhanced by choosingredevelopment strategies that complement that character, whenever possible. Among thedevelopment opportunities and initiatives underway or proposed are the following: target housing programs for streets around the West Tech Lofts determine appropriate and complimentary land uses south of I-90 near the new Target
development continue to effectively clean-up and market the former Monarch Aluminum and Midland
Steel sites for appropriate industrial end-users (already underway by the Citys Dept. of
Economic Development) redevelop Madison Avenue (maintaining mostly residential feel with some storefront
renovation) and Berea Road (building on current industrial mix) create a vision for the Lorain Station Historic District that will work to preserve the
important mixed-use building stock there, including the installation of a vastly-improvedpedestrian bridge near the West Tech lofts
develop a bike route along West Blvd which connects to Edgewater Park on the north andBrookside Park in the Big Creek Valley to the south
create a pocket park on currently vacant land at the intersection of West Blvd and Detroit
7/30/2019 Frank Jackson's 2007 Development Strategy for Cleveland
84/123
JEFFERSON NEIGHBORHOOD PLAN SUMMARY
Description. J efferson was annexed to Cleveland as part ofthe Citys final major territorial expansion in 1923 when theVillage of West Park was annexed. The neighborhood
shares the name with J efferson Park which is located nearits center on Lorain Avenue, just west of West 130th. Theinitial major wave of construction occurred after World War Iwith the construction of residential streets within walkingdistance of the extension of streetcar lines along LorainAvenue. Areas further from Lorain Avenue began to developafter World War II. The neighborhood is mainly single-familyhousing with some doubles intermixed on the older streetsnear Lorain Avenue. Industry and a few apartment buildingsare located in the vicinity of the rail and rapid transit linesthat run from the airport to downtown along the westernedge of the neighborhood.Assets. Among the neighborhoods most significant assets are:
convenient parks are scattered throughout neighborhood including Halloran, Mohican andJ efferson
the Lorain Avenue retail district areas employment near the interstates and rail corridors easy access to rapid transit stations good access to both interstates 71 and 90
Challenges. Among the challenges faced by the J efferson neighborhood today are: proliferation of vacant residential structures due to foreclosures concentrations of vacant storefronts along Lorain Avenue
Vision. The J efferson neighborhood has the potential for some of the most excitingredevelopment in the Citys far west side. A renovated Variety Theatre, currently vacant, canserve as the focal point for the creation of a neighborhood downtown which would alsoincorporate the rehabilitation of other outstanding mixed-use building stock, primarily from the1920s, centered around the Theatre. Other initiatives and opportunities include: targeted efforts to make absentee property owners (such as out-of-state banks, savings
and loans, etc) take more responsibility for upkeep and eventual marketing of foreclosedproperties
implementation of streetscape, parking enhancements, and targeted urban designimprovements as called out for in the Lorain Avenue Master Plan in stages as needed oras opportunities arise
construction of a new access road to help facilitate truck access to the Elmwood industrialarea from Berea Road
target housing programs on streets south of the Variety Theatre area focusing on the area around West 140th/Lorain Avenue for additional small-area master
planning
7/30/2019 Frank Jackson's 2007 Development Strategy for Cleveland
85/123
KAMMS CORNERS NEIGHBORHOOD PLAN SUMMARY
Description.The neighborhood takes its name from theintersection of Lorain Avenue and Rocky River Drive, which wascalled Kamms Corner in honor of Oswald Kamm, who opened a
grocery store there in 1875 and later a post office. But it was theestablishment in 1898 of Puritas Springs Park that was to makeKamms Corners a popular destination for the next 60 years andthe hub of the area known as West Park. It was here that thestreet car and interurban lines converged and opened the wayfor substantial development after World War I. Theneighborhood was annexed by the City of Cleveland in 1923. Itis predominantly single-family residences with retail corridorsalong Lorain Avenue and Rocky River Drive.
Assets. Among the neighborhoods most significant assets are: some of the strongest residential areas in the city its proximity to the Cleveland Metroparks Rocky River Reservation Gunning Park Recreation Centeron Puritas Road Fairview General Hospital located adjacent to the Kamms Corners retail area easy access to rapid transit stations in the eastern part of the neighborhood
Challenges. Among the challenges faced by the Kamms Corners neighborhood today are: arrest signs of disinvestment in retail corridor on Lorain Avenue
control advancement of more retail uses on Rocky River Drive south of Lorain
Vision. The Kamms Corners neighborhood has maintained a vitality and desirability in itsresidential properties for many years. However, the commercial areas have been in need of arenaissance, which is currently underway. The following initiatives are contributing to thisrebirth: strong marketing and application of the City of Clevelands Storefront Renovation Program
has encouraged many property owners to reinvest in their commercial buildings implementation of the Kamms Corners Business Revitalization District has fostered a
more aesthetically-appropriate commercial environment the Kamms Streetscape Improvement Project is expected to generate even more
excitement and investment activity along Lorain Avenue, once all funding has beenidentified
bike connections across the Lorain Avenue bridge to the Rocky River Reservationentrance will connect the neighborhood to the existing bike network in the Rocky Rivervalley
the promotion of residential developments along Rocky River Drive south of LorainAvenue (with one or two retail nodes strengthened) is meant to keep the bulk of new retaildevelopment in the neighborhood along Lorain Avenue
7/30/2019 Frank Jackson's 2007 Development Strategy for Cleveland
86/123
PURITAS-LONGMEAD NEIGHBORHOOD PLAN SUMMARY
Description. Puritas-Longmead takes it name from two streetslocated in the neighborhood which form an east-west line nearits center. It became a part of Cleveland with the annexation of
the Village of West Park in 1923. The northeast corner of theneighborhood was originally part of the Linndale developmentthat was laid out at the end of the 19th century by real estatedeveloper George Linn and which became a train switchingcenter. Most of the housing, however, dates from after WorldWar II and is predominantly single-family homes. A few multi-family complexes are located along Puritas and Bellaire Roads.
The rail lines and highways that traverse it break theneighborhood into a number of distinct residential enclaves. Thelargest concentration of industrial parks in the city is locatednear Interstate 480.Assets. Among the neighborhoods most significant assets are:
sections of the Chevy Branch of the Big Creek which flow above ground through parts ofthe neighborhood
excellentaccess to Interstates 71 and 480 numerous businesses located in the industrial parks within the neighborhood the Puritas Road business district the 1st District police headquarters
Challenges. Among the challenges faced by the Puritas-Longmead neighborhood today are: deteriorating housing and high crime concentrations in some areas high concentrations of juvenile crime around Bellaire and West 130th Street need for commercial revitalization along parts of West 130th Street
Vision. The Puritas-Longmead neighborhood is a solid, middle-class neighborhood that isfacing pressure to maintain its quality of life. Targeting programs to stabilize deteriorating partsof the neighborhood is essential to containing and eliminating negative conditions. Among thedevelopment opportunities and initiatives proposed are the following: target housing programs on the streets off Bellaire Road, east of West 130th Street
implement the Ward 19 PACE Project in the Bellaire/West 130th area
the Puritas Wetlands project, a wildlife enhancement in a stormwater retention basin offIndustrial Parkway
discussions on implementation of a design review district on Puritas Avenue identification of industrial/commercial lands that could be redeveloped for alternative
energy component manufacturing and brownfield remediation technologies
undertake bike route improvements along Bellaire and Puritas Avenues
7/30/2019 Frank Jackson's 2007 Development Strategy for Cleveland
87/123
RIVERSIDE NEIGHBORHOOD PLAN SUMMARY
Description. Riverside takes it name from its location along theeastern side of the Rocky River and its valley. Most housing issingle-family and dates from after World War II. There are a
couple large multi-family developments located off Puritas andRocky River Drive in the neighborhood. Well over half of theneighborhoods area is occupied by Cleveland HopkinsInternational Airport. The airport was first built in 1925 when CityManager William R. Hopkins obtained the city council's agreementto issue bonds to build an airport. This area has undergone manyrecent changes. Cleveland and Brook Park have swapped land toaccommodate the long-needed airport runway expansion and FAAregulations regarding acceptable noise levels for residential areasnear airports have necessitated the removal of many single-familyhomes from just north of Interstate 480. Some of these areashave been redeveloped for industrial parks.
Assets. Among the neighborhoods most significant assets are: excellent access to Cleveland Hopkins International Airport access to interstates 71 and 480 proximity to NASA Glenn Research Center office and business parks near the airport proximity to Cleveland Metroparks Rocky River Reservation
Challenges. Among the challenges faced by the Riverside neighborhood today are: further development of available land in the Cleveland Business Park need for reinvestment along Rocky River Drive south of Puritas Avenue need to consider Hopkins Airport more from an economic development standpoint preservation of the existing character of Old Grayton Road
Vision. Although a large amount of residential structures have been removed from theRiverside neighborhood relatively recently, the remaining residential units in the neighborhoodare solidly maintained, the re-located baseball diamonds are well-received, and newconstruction at the CMHA Riverside Estates is uplifting that portion of Rocky River Drive.However, most of the southern part of the neighborhood is simply more suitable for furtherindustrial and office development. Future initiatives in Riverside should include: taking advantage of the close proximity to Cleveland Hopkins International Airport and
NASA Glenn Research Center to attract future development continued discussion as to how much (if any) new retail to promote along Rocky River
Drive determining a streamlined process to more quickly develop land in Cleveland Business
Park
consideration of tighter design review procedures for any further mixed-use developmentsnear Old Grayton Road
7/30/2019 Frank Jackson's 2007 Development Strategy for Cleveland
88/123
WEST BOULEVARD NEIGHBORHOOD PLAN SUMMARY
Description. West Boulevard is named after the north-souththoroughfare designed to connect Edgewater Park, on the north,with Brookside Park, on the south, as part of parkway systemenvisioned to encircle the City. The winding roadway's 130-foot
right-of-way is one of the City's widest and its broad tree lawnsprovide a park-like setting for hundreds of solid, well-kept houses.
The principal portion of the neighborhood was incorporated in 1902,as part of Linndale, before the Cleveland annexed most of thatcommunity one year later. Housing in the neighborhood tends tobecome newer the farther west one goes. The Clark/ Lorain/Denison area has a large amount of housing from the late 1800swhereas the West 117th/Bellaire area is predominantly post WorldWar II construction. Lorain Avenue forms the neighborhoods maincommercial street and industry is limited to sites with direct accessto the rail line that forms the border with the City of Brooklyn.
Assets. Among the neighborhoods most significant assets are: the Lorain Station and West Boulevard historic districts which center on two of the
neighborhoods main arterials St. Ignatius of Antioch Catholic Church, a familiar landmark on the corner of West
Boulevard & Lorain Avenue good access to both interstates 71 and 90 the Lorain Avenue retail district which includes the Westown Shopping Center
Challenges. Among the challenges faced by the West Boulevard neighborhood today are:
housing stock deterioration in various areas throughout the neighborhood proliferation of less-than-desirable commercial uses (i.e., used car lots, taverns) and
vacant storefronts along Lorain Avenue
Vision. TheWest Boulevard neighborhood, although primarily residential, has importantcommercial connections that require sensitive reinvestment. Among the developmentopportunities and initiatives currently underway or proposed are the following: create a vision for the Lorain Station Historic District that will work to preserve the
important mix