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Grow your revenuewith a G.J. Gardner Homes Franchise.
CREATING
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gjgardner.com/franchising
Everything we do is focused on building a strong culture for
successful business people to grow and expand their own business.
G.J. GARDNER HOMES – OUR DNAG.J. Gardner Homes is a world-class building company that prides itself on designing and building dream homes to suit
every buyer on the market.
Established in 1983, we currently have more than 130 franchises operating in the USA, Australia and New Zealand and
build more than 2,600 homes each year. Featuring unique and innovative styling, our homes are easy to spot and quick to
impress – we work with talented architects and designers committed to producing stylish, liveable homes to suit a wide
range of lifestyles and budgets, while also maintaining the highest levels of quality.
Being part of one of the world’s leading franchised building companies is easier than you think.
At G.J. Gardner Homes, everything we do is focused on building a strong culture where
motivated, successful people can expand and grow their own businesses.
• Connect to an international network of professionals who are there to support you in your
business. Great team synergy and an open flow of information make G.J. Gardner Homes
the perfect launching pad for new franchisees. Our focus on leadership includes strong peer
support, regular team meetings and training, and an international conference.
• Take advantage of world-class systems designed to streamline your day-to-day business.
Our systems have been developed, proven and refined by a team that has successfully built
more than 30,000 homes. The result is efficient, professional service, effective marketing
plans and the highest quality of construction.
At G.J. Gardner Homes, we offer more than just an internationally recognized brand or a
great variety of building plans. Our proven business systems and support provide your new
franchise with the competitive edge it needs to stand out in a crowded market.
FROM OUR FAMILY TO YOURSG.J. Gardner Homes began as a family-owned business back in 1983, and the same commitment and values endure today.
We may be one of the largest construction businesses around, but we don’t treat our franchisees like just another number –
instead, we treat everyone as though they are guests in our own home.
When you join the G.J. Gardner Homes team you become part of our family.
We know our success depends on the success of our franchisees, so we place a great deal of importance on selecting
the right people – and ensuring they feel right at home. Unlike big corporations, we don’t stifle your ideas or innovation:
instead we provide you with the brand, tools and support a small builder needs to succeed.
Like most families, we’re at our best when we work together.
We’re looking for quality home builders and general contractors who want to:
• Grow their market share
• Work on their business, not in their business
• Be part of a world-class building company operating in three countries
• Access strong group buying power
• Benefit from a proven building management system that can control 100+ homes per year
• Enjoy a desirable company profit
• Build an asset worth selling
Are you tired of:
• Spending hours quoting jobs but not getting them?
• Having clients and contractors calling you 24/7?
• Finding what you missed costing – after you start the job?
• Already tight margins being eroded by complex details?
• Not being able to compete against larger building companies?
• Having a great reputation, but nothing to sell when you retire?
THE SOLUTION? A G.J. GARDNER HOMES FRANCHISEWe want to help you enjoy your business, your lifestyle and your cash flow.
When you become a G.J. Gardner Homes franchisee you will benefit from more than 30 years
of international building experience. You will also become part of a high-performing team with
a winning culture, driven to achieve success across all aspects of our business.
From dedicated software and business systems to professional marketing and sales support,
we have the tools you need to rise to the top.
We’re looking for franchisees with drive, ambition and passion. In turn, we’ll provide you with
the best chance of success in the initial years of operation – with the resources to support you
every step of the way.
EVERY HOME HAS A HISTORYG.J. Gardner Homes began as an independent building company in Queensland in 1983.
Founded by Greg Gardner, it soon grew to include eight regional offices building as many as
850 custom homes per year.
Over many years, G.J. Gardner Homes built a reputation for great value and quality. Franchising
the business was the natural next step, and in 1995 the first G.J. Gardner Homes franchise
opened its doors. Today there are more than 130 franchises operating in the USA, Australia
and New Zealand, supported by corporate offices around the globe.
Together, the G.J. Gardner Homes team builds more than 2,600 custom homes each and every year.
GREGORY JOHN GARDNERGreg completed his carpentry apprenticeship in 1978 and became a registered builder in 1980. He soon
recognized a need in his local market for quality homes constructed quickly and efficiently, and three
years later G.J. Gardner Homes was born.
In 1992/1993 G.J. Gardner Homes experienced its busiest year ever, building 850 custom homes. In 1995
the directors decided to franchise the business, in order to support other small local builders to achieve
even greater results.
Greg is a director and major partner of the franchisor company and is involved in strategic direction.
G.J. GARDNER LEADERSHIP
TIMOTHY (TIM) DENNISTim is a Veteran of the U.S. Marine Corps and has held several roles throughout the Construction
Industry in several states since 1994. He has been in Upper Management roles with several Top 10 U.S.
Builders, most recently in the Houston Market.
Tim Joined G.J.Gardner Homes in February 2016 for the role of US Operations Manager. His primary role
is to support existing Master franchisees throughout the US, and to expand G.J.Gardner throughout the
U.S.A.
DARREN WALLIS BCOM FCPA (Aust) FAICD
Darren studied a Bachelor of Commerce at the University of Queensland majoring in accounting, finance
and computing. He is a Fellow Certified Practising Accountant (Aus), a Fellow of the Australian Institute of
Company Directors and in 2001 was awarded the prestigious Young Accountant of the Year Award.
Darren joined G.J. Gardner Homes as an accountant in 1994. Over the years he has been involved in the
daily running of the business, looking after all financial matters and working with computer programmers
to develop the current franchise software program.
Darren became a director and partner of the franchisor company in 1996, and in 2002 he was appointed
as the franchisor’s managing director.
OUR COMPANY VISIONWe know our success as a company depends on the success of our franchisees. That’s why our company vision takes a
three-tiered approach:
Franchisee vision: “To be the leading home builder in the area of operation”
Master vision: “To be the leading home builder in the state or country”
Corporate vision: “To be the world’s number one home builder”
HOW WE’LL ACHIEVE ITG.J. Gardner Homes corporate has a single, well-focused mission: to be the world’s number one home builder by 2035.
Each year, the company makes significant advancements in key areas such as customer service, business and construction
systems, design research and development, and more.
The greatest emphasis, however, is on the quality of our people. We’re committed to the ongoing personal development of
our franchisees and their teams, because we know this will ensure the successful and profitable growth of the G.J. Gardner
Homes brand.
The housing industry requires a wide range of specialized and technical skills to design, quote, estimate, draft and construct
a home. When you add a complex range of design options, products and construction methods, along with the pressure of
deadlines, it’s clear you need an experienced, professional team who know how to get the job done. We’ll train and coach
your team in these fields and more, to ensure you know how to deliver a home that satisfies our customers’ needs – every
single time.
THE BENEFITS OF PARTNERING WITH G.J. GARDNER HOMES
1. BUYING POWER It’s no secret: the bigger the company, the better the buying power. At 2,600 homes per year – and growing – we are one of
the biggest customers to the world’s leading suppliers of construction materials. We combine the power of more than 130
franchised offices to offer strong buying to most franchisees – which helps your business compete with the larger companies.
2. MARKETINGThe sheer size of G.J. Gardner Homes gives us the power to tap into markets on a global scale. We use our experience and
knowledge to create targeted marketing plans that deliver maximum impact, while the power of franchising helps create high
brand awareness.
Our marketing includes:
• Advertising in print, radio and TV
• Website
• Newsletter
• Brochures
• Banners
• Site signs
• Billboards
• Posters
• Portable exhibition displays
• Clothing
• Stickers
• Stationery
• Thank you cards and envelopes
3. ADVERTISING DELIVERYWe deliver advertising to market at both local and national levels. G.J. Gardner Homes works with a top-level advertising
agency to ensure we are using the most up-to-date marketing and advertising mediums. However, our franchisees still have
a level of creativity and control in shaping advertisements to suit their local areas.
Our marketing strategy includes both branding and retail campaigns, which means your franchise benefits from current local
and national advertising.
4. WEBSITEAt G.J. Gardner Homes we’ve developed a state of the art website that allows home buyers to explore a range of homes and
designs to suit their individual needs and budget. Behind the website is a comprehensive intranet franchisees use to share
management and marketing materials. View the website at www.gjgardner.com.
5. DESIGNS/PLANSAt G.J. Gardner Homes we offer franchisees more than 130 customized home designs, with the freedom to choose a selection
to suit your local market requirements.
Our homes have won more than 50 housing industry awards ranging from ‘Best Display Home’ to ‘Best Finished Home’. G.J.
Gardner Homes designs are innovative and localized, with options to suit any given region, including metro, country and
alpine ranges.
Our company structure also gives us the flexibility to cater to individual customers’ needs – from adding a room to removing
several, we can incorporate specialist suppliers and trades to custom-build exactly what the client has in mind.
Every franchisee receives working drawings and plans along with a full supply of quality color brochures. Franchisees can
also access working drawings and plans through the G.J. Gardner Homes intranet.
6. LANDIt’s obvious that access to land is crucial in building new homes. Our reputation as an international building company
means developers around the world request G.J. Gardner Homes as the exclusive or preferred builder in their communities
and estates.
Developers have already sought us out in Colorado, California, Texas and Indiana.
For more information visit www.gjgardner.com.
7. PASSIVE INCOMELike many builders, you’re probably tired of trying to be all things to all people – feeling like you need to be hands-on in
every aspect of your business.
G.J. Gardner Homes has systems and procedures in place that will ensure your time is used to your own best advantage.
Ongoing training means your office will run efficiently and effectively, leaving you more time to focus on your strengths. Best
of all, documented processes mean a manager can step in to take your place – to cover a well-deserved holiday or to run
the business day-to-day, so you can focus on the tasks you are most passionate about.
“Construction is a complex and intense business. To survive in the industry one needs proven, solid and professional systems. G.J. Gardner Homes offers a proven system that ensures entrepreneurial success and freedom for each franchise.” Greg Gardner
8. SPECIALIZED SOFTWARE
The G.J. Gardner Homes software has been developed solely for our
franchises and is one of – if not the – only building systems in use
that fully links all procedures involved in building a new home, from
start to finish. The G.J. Software includes full accounts integration
and comprehensive category reporting, with a full range of functions
including sales, estimating, job administration, accounting,
supervising, management and clients.
The G.J. Software has been designed to manage all types of
construction, including conventional wood framing, timber, steel,
concrete block, brick, and lightweight concrete homes.
“When I started with G.J. Gardner Homes, the computers were quite a concern as I had never used one before. I had to make a real effort, as I wanted to keep my overheads as low as possible, which meant I had to do my own estimating. My perseverance paid off because my overheads dropped and kept that way. I still did all my own estimating; however it became much easier and faster with the GJG program.” Murray Kahler, Franchisee.
Our specialized software manages every step of the construction process for you, from initial sales and quoting to handover of the completed home.
Features include:
Sales:
a complete front end for sales staff, including sales quoting, customer details, lead classification and reports.
Sales management:
allows you to track every salesperson and their client contact history, salesperson management and strike rate, as well as
client rating.
Quote pricing:
allows sales staff to quote custom homes. This creates the base for the job estimate.
Job estimating:
with our take-off parameters and formulas you are able to complete an accurate job estimate in minutes. Plans can be
loaded into the system and taken off on screen.
Client progress payments:
the system automatically creates the selected progress claim, looks at what’s been claimed and what’s been paid, identifies
any discrepancies, and prints the invoice for the customer. This helps eliminate possible mistakes.
Payments to subcontractors and suppliers:
The job estimate creates a budget for each job, so when supplier or subcontractor invoices are entered the operator is
informed how much the invoice should be for. The system can be set not to allow over budget invoices, and it looks after all
taxes.
All of your construction accounting and taxes:
includes full general ledger system with up-to-date reporting, so you know how your finances are tracking at all times.
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All relevant client and job information:
more than 20 critical dates, client color selections, payment and finance details, specifications and much more.
Color selections:
creates a hard copy for the client as well as a digital one, which automatically adds correct colors to subcontractors and
supplier job orders.
Job contracts and specifications:
the system can create a 20-page custom specification within minutes to match clients’ requirements, so that every item is
covered. This eliminates spelling and wording mistakes.
Scheduling:
The system creates schedules depending on the size or complexity of the home. All dates are automatically transferred to
job orders, so suppliers and subcontractors know what has to happen when.
Client and job change orders:
instantly updates the job details, estimate and accounting (progress claims) sections. It also automatically prints a change
order for the client to sign.
Post-handover maintenance:
maintenance issues are entered into the system and a notice is printed for the relevant contractor to undertake the
maintenance work. Allows for total control of maintenance and keeps track of what has (or has not) been completed.
Internal message system:
an internal email system stores every message. It also automatically generates some 50 internal messages for various staff
to ensure effective team communication.
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9. BUILDING SYSTEMSAt G.J. Gardner Homes, we measure our success by our customers’ satisfaction. Many of our customers build more
than one home with us or refer us to their friends and family, so it’s crucial that we maintain positive relationships.
Our business systems are based on regular communication with the customer, to keep them informed from design
to handover.
10. SUPPORT SYSTEMSIn fact, we’re so committed to our customers’ satisfaction that we’ve introduced the G.J. Gardner Homes 5 Star
Performance, a quality-assurance program covering the five major stages of construction. Our market research team
identified five key steps where customers wanted greater involvement in the construction of their new home, and
developed the guarantee to show our ongoing commitment to excellence. This means happier customers and high
referral rates for your business.
The G.J. Gardner Homes 5 Star Performance covers:
1. Base 2. Frame 3. Exterior enclosed 4. Trim 5. Substantial completion.
11. PEER SUPPORT SYSTEMSAs a new franchisee, it’s natural to have questions or concerns. We aim to alleviate any uncertainty by providing a
strong peer support network.
Many franchises undervalue the importance of peer support, but we know it creates an environment where
our people can share ideas, solve problems and learn how to do things more effectively. As a result, alongside
dedicated support from our corporate and master franchise offices, we encourage our franchisees to connect with
and support one another.
12. TRAINING CENTERG.J. Gardner Homes offers a comprehensive free training program for all franchisees and their staff at our regional
training centers.
Ongoing training modules cover:
• Accounting
• Supervisors
• Estimators
• Administration
• Franchisees
• Sales
• Sales management
We also provide a full set of comprehensive training manuals. These cover every aspect of the business and are
designed for fast, easy referral.
13. STRENGTH IN NUMBERS
With more than 130 offices across Australia, New Zealand and the USA, the G.J. Gardner Homes brand is now a
household name in most states. We’re the leading builder in New Zealand, where we build almost 60 percent more
homes than our closest competitor; in Australia we have most of the east coast covered, with a limited number of
franchise territories still available in Queensland, Victoria, New South Wales, Tasmania and Western Australia.
The USA is our future growth area – we expect to establish 300 offices within the next 10 years, and need quality
builders to help us achieve our goal.
14. EXCLUSIVE MARKETING TERRITORIESA key ingredient to our ongoing success is that each G.J. Gardner Homes franchise has an exclusive territory in which to
operate and market.
This ensures the brand will grow and develop goodwill in the area, and adds value to each franchisee’s business.
15. “BUT MY AREA IS DIFFERENT…”The benefits of owning a G.J. Gardner Homes franchise are clear. But still, you might be asking yourself:
“Will this work in my area?”
The answer is yes! G.J. Gardner Homes’ systems have been proven and refined over 25 years, allowing our franchisees to build
whatever the local area demands: whether it’s brick, stucco, siding, timber, steel, concrete block, glass and beyond.
Combined with our expertise in sales, marketing, business development, business management, team building and support,
G.J. Gardner Homes has the proven ability to make franchisees succeed. We just need the right people – which is where you
come in.
16. YOUR FRANCHISE, YOUR FUTUREMany builders work hard their whole lives but feel they have nothing to show for it: they love building, but don’t have an
asset to sell when they retire.
We’re committed to changing this. Our goal is to support franchisees to build a saleable asset that will continue to grow in
value. By investing in a G.J. Gardner Homes franchise you are investing in your future, and helping to build a business that can
be sold when it’s time to retire.
THE VALUE OF JOINING G.J. GARDNER HOMES
• Exclusive rights to the G.J. Gardner brand in your area
• Longstanding reputation
• Exceptional quality
• Great communication
• Quality marketing materials
• Flexibility of design
• Five Star Performance Guarantee
• Full specialist training for you and your staff
• Access to all preferred supplier agreements
• Specialized G.J. Gardner Homes software package
• All working drawings, brochures, stationery and promotional items
• Inclusion in our quarterly franchise meetings and the international AGM
BE PART OF OUR VISIONThe G.J. Gardner Homes corporate office is committed to
growing our brand and developing each team to achieve at
the highest level.
Our in-house systems, training and support empower franchisees
and their teams to excel.
YOUR INVESTMENTAn initial deposit is required to secure your franchise area, and is
fully refundable until final agreements are prepared. The balance
is payable on commencement.
Monthly investment: 5% of contract value of homes sold
(excluding land).
Marketing & advertising fund: Contribution to the value of 20%
of monthly investment.
THE NEXT STEPS
We want you to have the utmost confidence in the franchising process. To make sure all your questions are answered, we recommend that your lawyer and accountant review all relevant documents, and we are happy to speak with them directly regarding any queries.
Contact us for an Expression of Interest form. We’ll need some personal details so we can assess
whether a G.J. Gardner Homes franchise is the right choice for you. (Your personal details
will be protected in accordance with the Privacy Act.)
Return the completed form to your G.J. Gardner Homes representative.
We’ll contact you to arrange a time for us to meet. There, we’ll give you an in-depth overview
of the company, complete the required confidentiality agreement and provide you with an
opportunity to review the disclosure documentation with your advisors. Your obligations (and
those of G.J. Gardner Homes) will be clearly set out.
We’ll then arrange the relevant franchise agreement and training, and facilitate open discussion
with you and your advisors to prevent any misinterpretation.
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Tim Dennis
+1 713 836 0245
Texas: Kyle Cox
+1 281 684 5198
Central Florida: Chad Burlingame
+1 813 433 4066
Indiana: Mark Bousquet
+1 317 714-6721
New England: Chris Gedrich
+1 978 551-6323
Colorado & Utah: Brook Swientisky
+1 303 249-4262
California: Greg Dettwiler
+1 858 309-2545
Call us now, we would love to talk.
CREATING
NOT HOUSES
gjgardner.com/franchising
