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Francesqa - Ghosts - Music Video Analysis

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Page 1: Francesqa - Ghosts - Music Video Analysis

The opening of the music video jumps out with powerful rhythm section and killer lead riff, which is complemented by visuals of a panning shot to the left to show the entire band. The setting is in some kind of studio/abandoned workshop that represents the band being independent and alone in the music industry. The next shot is of the drummer, emphasising the strong beat of the music. All of the band are head-banging and really getting into the music, suggesting that they are quite a lively and energetic band.

The next few shots are developing shots of the lead singing walking through the streets of a deserted town. This again represents isolation and reinforces the title of the track “ghosts”. Perhaps the lyrics could represent a tough time that the singer has been going through. For example lyrics such as “Can we please both forget our dreams”, suggest that the singer is trying to move from the past and this is something that the audience could relate to if they have felt the same way about a particular situation. The lyrics “around my waist…” are accompanied by the visuals of the female actress hugging the singer around his waist. It is then followed by the lyrics “lead me in the right direction…” which again is literal and the female actress takes his hand and pulls him forward. I think in this particular music video the director has found a nice balance between literal connections of lyrics and visuals and scenes that have a more thought provoking, metaphorical approach between lyrics and visuals. I would like to find a similar kind of balance in the music video I am going to make as I think this creates a nice effect and also an interesting music video.

Quite a lot of shots are both left and right pans showing the band and the abandoned studio they are in. From studying this video and watching many others of the rock genre, I have found that this is a very common shot type so I have decided to include some of these shots in my music video so that it includes a convention of the genre, which the audience can relate to. There are several uses of low angle close ups, particularly of the guitarists. This allows the audience to see the technical aspect of the music as they can see the guitarists playing their guitars.

In the scenes which feaThe costume that the girl is wearing gives of the impression that she is quite

innocent and, reinforced by the connotations of her white dress she wears. The lead singer is wearing a black suite, which contrasts with the female actress appearance. The colour black usually connotes thoughts of negativity and depression, perhaps what the singer is feeling in the video. The connotations of depression are reinforced by his rather run down appearance. For example his tie is undone and he looks a bit scruffy, perhaps representing a rough period he is going through. Certain connections between visuals and lyrics suggest that the female character in the music video could be representing the ghost. For example, the singer sings “We are holy ghosts…” and then there is a cut to the girl. Another, more metaphorical approach to matching the name of the track to certain aspects of the music video could be that both the singers and the female characters relationship is the ghost. Perhaps the ghost could be that their relationship has come to an end and now only memories exist – the ghost. The theme of memories is backed up by the visuals of the singer taking photographs of the female character. The use of photos could represent some of the memories from their relationship. The singer and the actress are quite close and intimate which is quite conventional for music videos of the rock genre. They look quite happy together, shown by shots of them dancing in the town square. Perhaps the music video

Page 2: Francesqa - Ghosts - Music Video Analysis

represents the journey of their relationship but now they have separated. This is supported by the visuals towards the end of the music video when both the female character and the singer are shown on their own

The chorus is mainly of the live performance where the verse is mainly shots of the narrative. This could be a feature of rock music video and the structure of it and I will take this into account when creating a music video for my client. In the majority of the video I would say that there is a 50/50 percent split between the narrative section and the performance section. However in the middle section of the song, the bridge, the performance section is focused on more with visuals of the energetic and enthusiastic band member’s head banging to an exciting and loud part to the song. This is an example of a connection between visuals and the music, with an upbeat part of the song matched with an energetic performance and fast paced editing. This is an interesting concept that I would like to incorporate into my music video.