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Check Pointe Recruiting Proven Methodologies to Ensure Targeted Respondents The key to any successful marketing research project is people. Without the right respondents on hand, even the most carefully formulated survey questions and interviews won’t yield the powerful data results your company needs to succeed. Focus Pointe Global’s comprehensive, in-depth screening and recruitment process provides you with the most precision-targeted respondents in the marketing research industry. Our proprietary system has repeatedly proven effective on even the most difficult recruits. From the moment we begin our initial phone or online respondent screening right up through respondent registration on the day of your project, we utilize a comprehensive array of five qualifying Check Pointes to ensure that every single respondent in the group is fully qualified, validated, committed, and engaged. CHECK POINTE 1 Based on your project requirements and our expert analysis, we determine whether to begin recruitment with online or telephone screening. CHECK POINTE 2 For projects that benefit from web-assisted recruiting, we utilize our cutting-edge proprietary software, FPG QualSurvey™, to narrow down our database of over 1.6 million opt-in respondents and create a viable call list. CHECK POINTE 3 Call list respondents are interviewed by one of our trained telephone recruiters who screen for articulation, consistency of response, and commitment to the FPG research process. CHECK POINTE 4 Approximately 2-3 days after the initial recruitment call, FPG’s Confirming Department conducts a complete validation check on all qualified respondents, ensuring the elimination of any inconsistent, dishonest, or unqualified candidates. Only the most qualified respondents are then invited to participate in your research project. CHECK POINTE 5 Finally, all respondents are rescreened onsite at the research facility, ensuring that all key qualifying requirements have been met. FPG’s self-administered questionnaires are then completed and signed by each respondent to eliminate any concern that facility staff may bias respondent answers. To learn more about Focus Pointe Global’s quantitative and qualitative research solutions, visit focuspointeglobal.com or email us at [email protected]

FPG Check Pointe Recruiting...Check Pointe Recruiting Proven Methodologies to Ensure Targeted Respondents The key to any successful marketing research project is people. Without the

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Page 1: FPG Check Pointe Recruiting...Check Pointe Recruiting Proven Methodologies to Ensure Targeted Respondents The key to any successful marketing research project is people. Without the

Check Pointe Recruiting

Proven Methodologies to Ensure Targeted Respondents

The key to any successful marketing research project is people. Without the right respondents on hand, even the most carefully formulated survey questions and interviews won’t yield the powerful data results your company needs to succeed.

Focus Pointe Global’s comprehensive, in-depth screening and recruitment process provides you with the most precision-targeted respondents in the marketing research industry. Our proprietary system has repeatedly proven effective on even the most difficult recruits.

From the moment we begin our initial phone or online respondent screening right up through respondent registration on the day of your project, we utilize a comprehensive array of five qualifying Check Pointes to ensure that every single respondent in the group is fully qualified, validated, committed, and engaged.

CHECK POINTE 1Based on your project requirements and our expert analysis, we determine whether to begin recruitment with online or telephone screening.

CHECK POINTE 2For projects that benefit from web-assisted recruiting, we utilize our cutting-edge proprietary software, FPG QualSurvey™, to narrow down our database of over 1.6 million opt-in respondents and create a viable call list.

CHECK POINTE 3Call list respondents are interviewed by one of our trained telephone recruiters who screen for articulation, consistency of response, and commitment to the FPG research process.

CHECK POINTE 4Approximately 2-3 days after the initial recruitment call, FPG’s Confirming Department conducts a complete validation check on all qualified respondents, ensuring the elimination of any inconsistent, dishonest, or unqualified candidates. Only the most qualified respondents are then invited to participate in your research project.

CHECK POINTE 5Finally, all respondents are rescreened onsite at the research facility, ensuring that all key qualifying requirements have been met. FPG’s self-administered questionnaires are then completed and signed by each respondent to eliminate any concern that facility staff may bias respondent answers.

To learn more about Focus Pointe Global’s quantitative and qualitative research solutions, visit focuspointeglobal.com or email us at [email protected]