FPA PROFESSIONAL PRACTICE YOU’VE TAKEN YOUR ......Rob Pyne CFP® FFPA, HPH Solutions Delivering consistent value and quality advice is a team game in a financial planning practice

FPA PROFESSIONAL PRACTICEBECOME ANYOU’VE TAKEN YOUR BUSINESS

TO ANOTHER LEVEL.

LET PEOPLEKNOW.

THROUGH our members we

STAND withAUSTRALIANSfor a BETTER �nancial

FUTURE.To continue to lift standards of professional advice.

Integrity. Unity. Making a difference.

Financial peace of mind.

Purposeful. Trustworthy. Energetic.Giving. Engaging. Encouraging.

PURPOSE

CORE VALUES

PUBLIC BENEFIT

PERSONALITY

BECOME AN FPA PROFESSIONAL PRACTICE | 1

NOT ALL FINANCIAL PLANNERS ARE THE SAME.

NOT EVERYONE SUBSCRIBES TO

THE HIGHESTETHICAL & PROFESSIONAL

STANDARDS,SO IT’S NO WONDER THAT CONSUMERS ARE CONFUSED,

NOT KNOWING WHO TO TRUST.

Becoming an FPA Professional Practice will set your business apart as a high calibre practice committed to financial planning excellence.

To consumers, this will provide reassurance that your practice is at the leading edge of the profession, putting their interests first every time.

Your practice has achieved greatness, it’s time to let people know.

2 | BECOME AN FPA PROFESSIONAL PRACTICE

LEADING THE FINANCIAL PLANNING PROFESSION

AS THE LEADING BODY FOR PROFESSIONAL FINANCIAL PLANNERS IN AUSTRALIA, THE FPA REPRESENTS THE CHANGING FACE OF FINANCIAL PLANNING.

We have five key roles to play:

1. Represent interests of the public: Our members represent best practice financial planning that puts the interest of the client first. We actively champion the need for a clear separation between product sales and advice, because Australians deserve trusted and transparent financial advice.

2. Represent interests of members: With unrivalled influence on Government policy and regulation in financial planning, we are the collective voice of our members. We maintain strong relationships with all key stakeholders and fight for fair outcomes that advance our profession.

3. Foster high professional standards: We create a professional culture of accountability and self-regulation, setting and enforcing professional and ethical standards that result in the highest quality financial advice.

4. Facilitate world class education: We are the only Australian body licensed to administer and deliver the CERTIFIED FINANCIAL PLANNER® designation, the international gold standard and highest certification available to financial planners worldwide.

5. Provide professional development: We support our members with a high calibre program of continued professional development designed to enhance their knowledge and skills, and support them in financial planning excellence.


PARTNERING WITH LEADING ORGANISATIONS

TO RECOGNISE THE PIVOTAL ROLE PLAYED BY QUALITY ADVICE BUSINESSES IN TRANSFORMING FINANCIAL PLANNING INTO A RESPECTED PROFESSION, THE FPA CREATED TWO IMPORTANT PROGRAMS.

FPA PROFESSIONAL PRACTICEAn FPA Professional Practice is a financial planning practice that demonstrates the highest professional and ethical standards through adherence to the FPA Code of Professional Practice. The practice stands apart as a role model for financial planning in the community through the use of the FPA Professional Practice branding.

FPA PROFESSIONAL PARTNERAn FPA Professional Partner is an Australian Financial Services Licensee that is recognised as a promoter of professionalism and a leader in the financial planning community. FPA Professional Partners are committed to furthering the interests of the profession and consumers, and helping the FPA to shape the future of financial planning.


BECOME AN FPA PROFESSIONAL PRACTICE

BECOMING AN FPA PROFESSIONAL PRACTICE WILL DISTINGUISH YOUR BUSINESS AS A FINANCIAL PLANNING PRACTICE OF THE HIGHEST CALIBRE.

Your practice will gain access to new client opportunitiesAs an FPA Professional Practice, you will be invited to take part in national referral programs designed to connect Australians with CFP® professionals within your business.

You’ll get higher client and community recognitionThe use of the FPA Professional Practice branding in your offices and on your business stationery will clearly identify you as a high quality financial planning practice. Your commitment to maintain the highest professional and ethical standards will set your business apart as a role model in the community.

To your peers, you’ll represent higher professional standardsThe quality of your business will be instantly recognisable because at least 75% of your practitioners are FPA members and at least 50% have achieved CFP® professional status (or will meet that criteria within three years).

Your practice will become an ‘employer of choice’Both future and current employees will be attracted by your standing as an FPA Professional Practice.

The interests of your practice will be supported by the FPAThrough representation and advocacy, together with national consumer advertising, the FPA is continually promoting the higher standards of FPA members.


FPA PROFESSIONAL PRACTICE BENEFITS

YOUR BUSINESS WILL BE IN THE DISTINGUISHED COMPANY OF OTHER PRACTICES THAT MEET THE SAME HIGH STANDARDS OF PROFESSIONALISM.

• Contractual rights for your business to use the FPA Professional Practice logo.

• Access to national referral programs that will open the door to new client opportunities.

• Access to complimentary Business HealthCheck assessment.

• Access to invitation-only events for FPA Professional Practices.

• Priority contribution to Financial Planning magazine.

• Preferential rates for FPA membership, education and events:

f 20% saving on enrolment into the CFP® Certification Program

f 10% saving on enrolment into the LRS® Life Risk Specialist designation program

f 10% saving on high quality online CPD programs, for a booking of 10 or more.

Your practice will receive an exclusive benefits package that includes:


TAILORED PROFESSIONAL INDEMNITY INSURANCE FOR YOUR PRACTICE

FPA PROFESSIONAL PRACTICES ARE INVITED TO TAKE ADVANTAGE OF A BROKERAGE SERVICE NEGOTIATED BY THE FPA WITH INSURANCE BROKING FIRM, JARDINE LLOYD THOMPSON (JLT).

The service offers professional indemnity insurance tailored to the needs of financial planning businesses.

YOUR PRACTICE WILL BENEFIT FROM:

• Advice on policy requirements relating to ASIC RG146 compliance, and assistance with meeting those requirements.

• Tailored quotation terms on your behalf.

• The best possible outcomes and premiums for your business.

• Access to underwriters who understand what it means to be an FPA Professional Practice.

• Access to a team that specialises in the needs of financial planning businesses.

• Other classes of insurance that your business may require (ie. Directors’ & Officers’ Liability, Office Pack, Investment Managers Insurance, Travel, Crime).

To find out more, contact JLT on 1300 655 931, by email at [email protected] or online at www.jlta.com.au/proex_planners.aspx.


BRINGING YOUR FPA PROFESSIONAL PRACTICE TO LIFE

THERE ARE MANY WAYS IN WHICH YOU CAN INCORPORATE THE PROFESSIONAL PRACTICE LOGO WITHIN YOUR BUSINESS STATIONERY TO CLEARLY SET YOUR PRACTICE APART FROM OTHER FINANCIAL PLANNING BUSINESSES IN YOUR COMMUNITY.

IN YOUR BUSINESS STATIONERY AND OFFICE SIGNAGE

PROFESSIONAL PRACTICE.........................................................................................................FINANCIAL PLANNING ASSOCIATION of AUSTRALIA

Dear Sir/Madam,

Where a CFP practitioner belongs to an FPA Professional Practice, both the CFP logo mark and FPA Professional Practice logo may be used on the same communication piece.

Where the CFP logo mark and Professional Practice logo is used in the same document, a CFP practitioner must ensure that the Professional Practice logo takes priority of appearance on the document.

Yours Sincerely

Anton Wainwright CFP®

North Star Financial Planning is an FPA Professional PracticeNorth Star Financial Planning 123 High Street, Plannerville NSW2000 Australia

Aron Wainwright CFP®FPA Professional PracticeLevel 1 42 Planner Street, Plannerville NSW2000

T. (02) 9999 6626F. (02) 9999 6628M. 0400 123 645


123 High Street, Plannerville NSW2000 Direct 02 999 1234Mobile 0404 123 456

[email protected] Financial Planning

John SmithCFP ® , B Com (Fin Plan)

Authorised representative of North Star Financial Planning


BRINGING YOUR FPA PROFESSIONAL PRACTICE TO LIFE ONLINE

ON YOUR COMPANY WEBSITE


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CASE STUDIES

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WHAT SOME OF OUR FPA PROFESSIONAL PRACTICES HAVE SAID:

The FPA Professional Practice designation is a way of illustrating to clients the professional standards within our firm in a way that is marketable and easy for the consumer to understand.”Craig Green CFP®, Green Associates

“

We greatly value the professional recognition and accreditation awarded to us by the FPA. We see it as being the result of many years of doing the most professional job we can to assist, advise and guide our clients toward achieving their particular lifestyle and financial goals.”Rob Pyne CFP® FFPA, HPH Solutions

“

Delivering consistent value and quality advice is a team game in a financial planning practice. Our FPA Professional Practice status tells our clients and colleagues that the financial planners at Eureka are technically skilled, put the client first, and that we follow the professional code.”Greg Cook CFP®Eureka Financial Group

“


RECOGNITION IN THE COMMUNITY

WHEN YOUR BUSINESS BECOMES AN FPA PROFESSIONAL PRACTICE, WE WILL PROVIDE YOU WITH A MEDIA RELEASE TO ANNOUNCE THE NEWLY APPOINTED STATUS OF YOUR PRACTICE TO THE LOCAL COMMUNITY.

We will also promote your FPA Professional Practice to consumers on our ‘Find a Planner’ online directory.


RECOGNITION IN THE PROFESSION

WE SHOWCASE FPA PROFESSIONAL PRACTICES WITH PRIDE THROUGH PROFILES AND PRIORITY CONTRIBUTION.

GREEN ASSOCIATESCraig Green CFP®

“The Professional Practice program sets an industry benchmark for providing high quality financial advice.

Green Associates has been evolving as most businesses do. This meant we had planners with different competencies and education levels. However, all our planners were more than willing to commit to further education, and with this positive attitude, it meant that meeting the education requirements of the criteria has not been difficult.

When we were granted use of this brand, we promoted the brand to all of our clients in our newsletter. We also actively promoted the brand and our Professional Practice status at community events and other business networking opportunities.”


YOUR FPA PROFESSIONAL PRACTICE OBLIGATIONS

TO QUALIFY FOR FPA PROFESSIONAL PRACTICE STATUS, YOUR PRACTICE WILL NEED TO MEET A NUMBER OF CRITERIA.

• 75% of your practitioners are FPA members; either Financial Planner AFP® or CFP® professionals.

• 50% of your practitioners are already CFP professionals or will be within three years of initial commitment.

• You commit to upholding the FPA Code of Professional Practice.

• You agree to take part in a three-yearly review to confirm adherence to the criteria described above.

We will of course support you with high quality education, technical and practice management resources. We will also help you keep the financial planners within your practice up to date on the FPA Code of Professional Practice, by bringing the Code to life in many of our initiatives.

FIND OUT MOREIf you would like to find out more about the FPA Professional Practice program, please contact the Advice Partnerships team.

BY PHONE02 9220 4517

BY [email protected]

OR VISITwww.fpa.com.au/professionalpractice

ABN 62 054 174 453GPO Box 4285Sydney NSW 2001

Phone 1300 337 301

[email protected]

© 2016 Financial Planning Association of Australia Limited

Documents

FPA PROFESSIONAL PRACTICE YOU’VE TAKEN YOUR ......Rob Pyne CFP® FFPA, HPH Solutions Delivering consistent value and quality advice is a team game in a financial planning practice