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FOX 50 2018 Media KitWRAZ Raleigh-Durham
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75,412
62,980
33,941 31,50019,700
140,150
68,800
54,60046,200
30,800
Stadium Capacity Compared to Show Viewership
Bank of America Stadium
Panthers on FOX
Kenan Memorial Stadium
Empire
Wallace Wade Stadium
Star
BB&TStadium
Family Feud
PNC Arena
WRAL News at 10 on FOX 50
Reach More People, On a Regular BasisIf you could stand in a stadium full of people and tell them about your business, how much would you pay? What would you say?
What if you could reach more people on TV and on a regular basis? FOX 50 can help you reach an audience larger than a full stadium.
Sources: Nielsen NOV17LS
The Power of FOX 50’s CoverageDMA Coverage Map
25th Television DMA
1,153,580 TV Households
2,171,805 Adults 18+
43.4% of Adults are 18-49
Cover 23 counties in North Carolina and Virginia 25th TV DMA: Raleigh-Durham - Fayetteville
4:21
2:19
1:51
1:00
0:340:19 0:14 0:14
Live TV App/ Web onSmartphone
AM/ FMRadio
Internet on aPC
DVR/ TimeShifted TV
MultimediaDevice
GameConsole
DVD/ Blu-Ray
Time Spent With MediaAverage Adult 18+ Per Day
Adults Continue To Spend Their Time With TVDaily Media Use
Adults still spend more time with TV than any other medium!TV use surpasses streaming media useIndividuals spend nearly 160 hours per month watching TV.
Source: Nielsen Total Audience Report Q1 2017
13,301
52,273
12,832
34,507
3,874
15,216
52,452
9,857
35,904
5,374
Broadcast Only Wired Cable Telco Satellite Broadband Only
Television SourceNumber of Households (in 1000’s)
Q1 2016 Q1 2017
Variety of TV SourcesRaleigh-Durham DMA
Homes with over-the-air TV have increasedCable subscriptions are flat and satellite subs are slightly upBroadband Only homes are small but growing rapidly
Source: Nielsen Total Audience Report Q1 2017
22%
48%53% 52% 51
18-34 18-49 25-54 50+ Median Age
Age% of Viewers
FOX 50 Viewership Breakdown
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Demographic Information
GenderMale 53%Female 47%
Scarborough Research 2017 Release 2 Total Nov 2016-Sep 2017; Percent of Adults 18+ who watched FOX 50 in the past 7 days
HomeOwn 66%Rent 32%Other 2%
Children Under 18Yes 35%No 65%
FOX 50 Viewership Breakdown
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Demographic Information
45%
10%
4%
22%
34%
21%
Full-Time Part-Time Student Retired White Collar Blue Collar
% o
f Vie
wer
sEmploymentIncome
<$35k 28%
$35-50K 22%
$50-75K 18%
$75K+ 32%
Education<12th Grade 7%
HS Grad 32%
Some College 34%
College Grad 15%
Any Post-Grad 12%Scarborough Research 2017 Release 2 Total Nov 2016-Sep 2017; Percent of Adults 18+ who watched FOX 50 in the past 7 days
Hit Shows That Keep Viewers Coming Back!
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Schedule effective as of 11/29/17 – subject to change without notice
WRAZ 2018 Q1 ScheduleTime
5-6a
Monday - FridayPaid Program
6-7a Wendy Williams7-8a
WRAL Morning News on FOX 508-9a
9-10a Family Feud10-11a Wendy Williams
11a-12p Steve12-1p Paid Program1-2p 700 Club2-3p Pickler & Ben3-4p4-5p5-6p6-7p Steve7-8p8-9p
FOX Prime9-10p
10-11p WRAL News at 10 on FOX 5011p-12a
12-1a1-2a2-3a Access Hollywood Live3-4a4-5a
Saturday
Paid Program
E/I Kids – Xploration Station
FOX Marketplace
Sports/Movies/Various
FOX Prime
FOX Prime Encore
CSI: MiamiBlue Bloods
Access Hollywood
SundayPaid Program
FOX News Sunday
Hayes Burton
Sports/Movies/Various
FOX Prime
Entertainment TonightCSI: MiamiBlue Bloods
Major Crimes
Family Feud
Cityline
How I Met Your Mother How I Met Your MotherMom Mom
The Game The Game
Family Feud Family Feud
Access Hollywood Two and a Half MenMike & Molly Two and a Half Men
Mike and Molly King of Queens
Judge Hatchett Judge HatchettJudge Cristina Judge Cristina
Jack Hannah E/I America’s Heartland E/I
Two and a Half Men Two and a Half Men
WRAL News at 10 on FOX 50 How I Met Your Mother
Mom Mike & Molly
Mom Mike & Molly
Family Feud Family Feud
Tar Heel TalkPaid Program
Elevation Church Tomorrow’s WorldEducation Matters
Spiritual Awakening
Joel Osteen HOLA NC
Two and a Half Men Two and a Half Men
WRAL News at 10 on FOX 50 WRAL News RewindNC State Coaches Show Mike & Molly
Intelligence For Your Life Intelligence For Your Life
On the Record
Reach a Wide Cross Section of Viewers
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WRAL News Leads the Way
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WRAL News on FOX 50
NSI Raleigh-Durham November 2017
#1 local news at 10pm
The area’s only local news from 7-9am
WRAL News is Raleigh’s most trusted name in news
Associate your brand with the Triangle’s news leader
WRAL News on FOX 50 SnapshotM-F 7-9a and 10-11p Viewers
Demographics Source: Scarborough Research 2017 Release 2 Total Nov 2016-Sep 2017; Adults 18+ Watched WRAZ from M-F7-9a or M-F10-11p WRAZ Cume, Ratings Source: Nielsen Nov/2017LS
Median Age: 58
M/F Split: 52% | 48%
Retired: 33%
Median Income: $59,183Employed full-time or part-time
Median Market Value of Owned Home: $171,958Employed full-time or part-time
05
1015202530354045
HH A18-49 A25-54 A55+
WRAL News on FOX 50 ImpressionsMonday - Friday
7-9a 10-11p
Demographics Source: : Scarborough Research 2017 Release 2 Total Nov 2016-Sep 2017, M-F7-9a WRAZ Cume, Base Broadcast Viewing in Past 7 Days
119106
158
113 104124
203
100
Male A21+ A55+ HHI $75K-$99K Any post grad work ordegree
Current/Former Military Retired Caregiver of aging parentor relative
IndexWRAL News 7-9a Viewers vs All Broadcast TV Viewers
WRAL 7-9a News viewers are 24% More Likely To Be Current/Former
Military than general TV viewers.
Wendy Williams Wows at 10am
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WRAZ: M-F 10-11a
NSI Raleigh-Durham November 2017
#1 program for W25-54 and #2 program for A25-54
Entertaining info that covers Hollywood and beyond
Connect with a diverse audience
Programming that appeals to all female demos
Family Feud = Family Fun
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WRAZ: M-F 7-8p
NSI Raleigh-Durham November 2017
Reach over 34,800 potential customers each night
Programming that is Hilarious and Fun
Prime audience at an affordable price
Connect with a diverse group of potential customers
Steve Harvey is All New
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WRAZ: M-F 6-7p
NSI Raleigh-Durham November 2017
Reach over 11,000 potential customers each evening
More guests, more stars, more entertainment
New format for 2017-2018 is fun and informative
Advertiser friendly and safe programming
Access Hollywood
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WRAZ: M-F 11-11:30p
NSI Raleigh-Durham November 2017
#1 non-local news program at 11pm
The latest show-biz news is on Access Hollywood
More interviews, more reports, more gossip
Affordable late fringe programming
Passionate Primetime Programming
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2018 Q1 Prime Highlights
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WRAZ – FOX 50
Proven, successful programming starts each night of prime at 8pm
Fan favorites return and gripping new dramas create must see TV
New programs will capture young, diverse, and alternative audiences
New programs are from big name actors or well known franchises
Gripping and Engaging New Prime Programs New Prime for Q1 2018
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The Resident: Follow an idealistic intern as he see behind the curtain, learning what really happens in modern medicine.LA to Vegas: A crazy airline crew and their eccentric passengers take a roundtrip flight to Vegas every weekend in the hopes of winning big.The X-Files: The X-Files returns in 2018 with 10 thrilling new episodes. David Duchovny and Gillian Anderson returning in their roles as iconic FBI Agents Fox Mulder and Dana Scully. 9-1-1: This emotional drama explores the lives of first responders -both on the job and at home.The Four: During each week of this groundbreaking vocal competition, four vocalists will seek to defend their seats against newcomers.
Q1 New Prime RatingsWRAZ FOX 50
Program Estimates Day Time HH A18-49 A25-54 F18-49 F25-54 M18-49 M25-54
The Resident Mon 9-10p 4.7 2.2 2.6 2.5 3.2 1.8 1.9
LA to Vegas Tue 9-9:30p 2.1 1.2 1.6 1.4 1.9 1.0 1.3
The X-Files Wed 8-9p 5.2 2.4 3.2 2.8 3.6 2.0 2.9
9-1-1 Wed 9-10p 4.4 2.4 3.1 2.7 3.8 2.1 2.3
The Four Thu 8-10p 8.7 3.6 5.1 4.1 6.6 3.0 3.6
THE RESIDENT: ESTIMATE IS Q1 2017 TIME PERIOD ACTUAL RATINGS, LA TO VEGAS: ESTIMATE IS BASED ON THE ACTUAL PERFORMANCE OF NEW GIRL-FOX,MICK-FOX TUE 8:00P-9:00P IN FEB/2017LP ON WRAZ ADJUSTED TO THE FEB/2017LP TP HUT LEVEL FROM TUE 9-10P, THE X-FILES: ESTIMATE IS BASED ON THE ACTUAL PERFORMANCE OF X-FILES-FOX MON 8:00P-9:00P IN FEB/2016LP ON WRAZ ADJUSTED TO THE FEB/2017LP TP HUT LEVEL FROM WED 8:00P-9:00P., 9-1-1: ACTUAL FEB/2017LP WED 9:00P-10:00P TIME PERIOD ON WRAZ, THE FOUR: ESTIMATE IS BASED ON THE ACTUAL PERFORMANCE OF AM IDOL-TH-FOX THU 8:00P-10:00P IN JAN/2016LP ON WRAZ ADJUSTED TO THE FEB/2017LP TP HUT LEVEL. 21
Viewers Turn to FOX 50 For Thrilling Sports
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2018 Q1 FOX Sports Highlights
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WRAZ – FOX 50
Select ACC football & basketball games featuring local teams
Highly rated BIG 10 College Football will return to FOX in 2018
WRAZ delivered more NFL viewers than any other station in 2017
Be Seen – sports events are premium, DVR proof programming
NFL on FOX 50
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2018-2019 Season
The excitement of the NFL returns to FOX 50, and what a year it will be! We are home to over 30 thrilling games during the 2018 season, including 12 Carolina Panthers games, a Thanksgiving Game, and three NFC Postseason games. There are many opportunities surrounding the NFL that can allow you to reach your potential customers.
Average Number of Viewers Watching a….
Panthers Game 140,150
1pm NFL Game 102,150
4pm NFL Game 156,500NSI Raleigh-Durham November 2017
NASCAR on FOX
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2018 Season
Coverage throughout the first half of the NASCAR season
Reach a High Income Audience during 14 premier NASCAR races
The median household income of NASCAR viewers is $65,622 - which is over $15,000 higher than the Median HH income for the region.
MeTV: A Slice of Americana
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ERAZ 50.2
Family-friendly station airing timeless TV hits including Bonanza, M*A*S*H, and Gilligan’s Island.
Programming appeals to Baby Boomers and families
MeTV delivers audiences that surpass many major cable networks.
MeTV Viewership Breakdown
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11 11.6 12.1 12.4 12.5 1313.8
15 15.4 15.8
TBS LIFE DISC HGTV FOXNews A&E USA HIST News14 MeTV
Weekly Reach A50+
Age18-49 33%25-54 39%50+ 67%
Scarborough Research 2016 Release 1 April 2015 – April 2016, Percent of Adults 50+ who watched MeTV in the past 7 days
Gender
Male 53%
Female 47%
Home Ownership
Own 62%
Rent 34%
Marital StatusSingle 33%
Married 33%Divorced 23%
Program ScheduleMeTV - ERAZ
28Subject to change without notice
Time5-6a
Monday - Friday
6-7a7-8a8-9a
9-10a Perry Mason10-11a Matlock
11a-12p Diagnosis Murder12-1p The Big Valley1-2p2-3p Bonanza3-4p4-5p5-6p6-7p Hawaii Five-O7-8p8-9p9-10p
10-11p11p-12a
12-1a1-2a2-3a Mannix3-4a4-5a
Saturday
Maverick
The Big Valley
Wonder Woman
Svengoolie:Classic Horror & Sci-Fi Movie
Outer LimitsOuter Limits
Voyage to the Bottom of the Sea
Sunday
The Brady Bunch Brunch
Columbo
The Rifleman The RiflemanThe Beverly Hillbillies Leave it to Beaver
T.J. Hooker
M*A*S*H M*A*S*H
Carol Burnett and FriendsPerry Mason The Twilight Zone
Alfred Hitchcock Presents Alfred Hitchcock Presents
Cannon77 Sunset Strip
The Little Rascals
The Wild Wild West
Batman Batman
Lost in Space
Battlestar Galactica
Mystery Hunters (E/I) Mystery Hunters (E/I)Beakman’s World (E/I) Beakman’s World (E/I)
Bill Nye (E/I) Bill Nye (E/I)
Saved by the Bell (E/I) Saved by the Bell (E/I)
The Love Boat
Kolchak: The Night Stalker
The Alfred Hitchcock Hour
Perry Mason
The Andy Griffith ShowMama’s Family AlfHogan’s Heroes Hogan’s Heroes
The Andy Griffith Show
Our Miss Brooks The Donna Reed ShowThe Facts of LifePetticoat Junction My Three Sons
My Three Sons Leave it to Beaver
I Love Lucy
Gunsmoke Gunsmoke
Wagon Train
Gun Smoke
RawhideBonanza
Star Trek: Original
Wanted: Dead or Alive Wanted: Dead or AliveThe Rifleman The Rifleman
Trackdown TrackdownHave Gun, Will Travel Have Gun, Will Travel
Our Miss Brooks The Donna Reed ShowAbbott & Costello Abbott & Costello Family Affair Family Affair
Saved by the Bell (E/I) Saved by the Bell (E/I)
The Mary Tyler Moore Show The Mary Tyler Moore ShowRhoda Rhoda
I Love Lucy I Love Lucy
The Love Boat HOLA NC
The Honeymooners The Odd CoupleCheers The Bob Newhart Show
Get Smart Sledge Hammer!The Mary Tyler Moore Show Taxi
Car 54, Where Are You? The Phil Silvers Show
Swamp Thing Swamp Thing
The Andy Griffith Show The Andy Griffith Show
HOLA North Carolina
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Connecting with the Hispanic and Latino Community
HOLA North Carolina is a local bilingual lifestyle TV show that showcases the positive face of the Hispanic and Latino Community in our state. The program seeks to connect Hispanic and non-Hispanic viewers with the Latino community, to learn about positive Latino accomplishments, and to educate viewers about Latino culture.
This dynamic program has been recognized by North Carolina Governor Pat McCrory for “…strengthening communities across the region by providing a vital service and connecting citizens…”
A Community Partner
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Cause Marketing Campaigns
FOX 50 is locally owned and operated by the Capitol Broadcasting Company, a leader in civic involvement and community engagement. FOX 50 and CBC have the distinct honor of receiving the National Association of Broadcaster’s Service to America Award in 2011 and 2015 – the only station group to ever win twice. FOX 50 prides itself on partnering with community service and non-profit organizations to advance important local causes. Visit FOX50Solutions.com to see videos from our Cause Marketing Campaigns.
Market Research at Your Fingertips
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FOX 50 Research
Delve into all aspects of your advertising campaign with FOX 50 Research. Whether you are looking for a breakdown of customer spending habits, programming viewership, competition breakdowns, or market reports, our Research Department can help provide you with the information you need to reach your target audience effectively.
Programming Insights Strategic Planning Advertising Comparison Competition Breakdown
Ratings and Estimates Post Reports Customer Breakdowns
Another Happy Customer
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Matthews Motors
The ProblemWith so many used car dealerships in the area, Matthews Motors wanted to separate themselves from the competition and hold their position in a growing market. Location was a specific challenge, and they wanted to convey to potential car buyers that they are worth the drive.
The ProcessThe AE consults quarterly with Steve Matthews to discuss and exchange creative ideas for their next commercials based on several factors, including season, economy, and business strengths and challenges
The PlanThe ongoing plan is to continue with “out of the box” creative commercials, which enable Matthews Motors to stand out from the competition. Referrals are a significant part of their business. Excellent service, knowledgeable staff, and a longstanding history of trustworthiness will be a part of the marketing strategy.
The PerformanceFOX 50 and Matthews Motors developed an ongoing campaign that was easily recognizable, offering the client a unique branding position in the market. The campaign stayed true to the theme of being “the walkin’ man’s friend.” The dealership had several record breaking months and was able to open a 2nd location in Goldsboro.
“I have been doing business with FOX 50 for over six years [and] I have received nothing but superior service…I’ve had people tell me what a great job we do with our commercials. This is a tribute to FOX 50 and their ability to think outside the box!”-Steve Matthews, Matthews Motors
Your Marketing Solution919-595-5050
fox50solutions.com33
