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FOUR WINNING STRATEGIES KEYS TO SUCCESS OF DEVELOPING SUSTAINABLE TOURISM IN INDONESIA, THE CASE OF BANYUWANGI
OFFICE OF CULTURE AND TOURISM, BANYUWANGI REGENCY, EAST JAVA
BANYUWANGI
Poverty > 24%
Accestability
Surabaya - Banyuwangi -> 8 hours
Bali - Banyuwangi -> 5 hours
Voodoo Town
Neglected Sleepy Town
Poverty < 10%
Accestability
Surabaya - Banyuwangi -> 45 min
Bali - Banyuwangi -> 35 min
Internet Town
Carnival & Festival Town
BEFORE AFTER 2010
GOVERNMENT
PUBLIC SERVICE
SOCIAL SERVICE
INFRASTRUCTURE
PROFIT-ORIENTED
BUDGET EFFICIENT
GOAL-ORIENTED
PROMOTION
PRODUCT SALES
INNOVATION
COMPETITION-READY
REINVENTING GOVERNMENT
PRIVATE
ENTERPRISE vs
mindset improvment Region as a product
REINVENTING GOVERNMENT
SEKDA
KETUA BANYUWANGI FESTIVAL
REGULAR GOVERNMENT
Region as a product
GOVERNMENT AS A PROFESSIONAL EVENT ORGANIZER
BRANDING
BASED
ON THE
REGION’S
POTENTIAL
sea
forest
culture
fauna
STRATEGIC
POSITION
Branding
f l o r a
r a i n f o r e s t
n a t u r a l
r e s p e c t
a w a r e n e s s
Global Warming o r g a n i c
educational
A tourism concept by
optimizing and
sustaining culture and
nature
ECOTOURISM
mountain
conservation
Promotion
Banyuwangi Digital Society
( B-Diso )
www.banyuwangikab.go.id www.banyuwangitourism.com
Government Information System
cyber village
(1400 wifi)
Indonesia Broadband Plan
(Fiber Optic)
e-office
e-education
e-health
goes to smalltime entrepreneurs
alm on-line e-budgeting
e-gov
e-village
| social media |
Infrastructure
Innovation
2016 ===> | Runaway : 2250 m | Boeing 737 |
7.826
24.128
44.052
87.742
110.234
0
30.000
60.000
90.000
120.000
Passengers (pax/year)
The First Green Airport in Indonesia
Regent’s Official House Sabha Swagata Infrastructure
Innovation
Green Architecture & Energy Saving System
Innovation
Internet marketing training to 2000 young people Poverty eradication
Internet Marketing Training & Poverty eradication
CHAT MEETING GROUP
Innovation
WA
BBM
Speed-up decision making process by simple
technology
ACTION IS TAKEN WITHIN ONE DAY
Example. Speed-up decision making process
by simple technology
ACTION IS TAKEN WITHIN ONE DAY
CHAT MEETING GROUP
Innovation
REGIONAL WORKING UNIT
BANYUWANGI
FESTIVAL
TOURISM
( Concept, Performing Team,
Promotion ) GENERAL AFFAIRS
( Sound, Logistics )
PROTOCOL
( Hosts, Guests )
GARDENING & CLEANING
UNIT
( Carpet, Flower Deco )
DESA
( ADD, Cetak Promosi)
PUBLIC RELATION
( Promo, Social Media)
UTILITY
( Fence, Banners )
COOPERATIVE
( Tent )
TRADE & INDUSTRY
( Exhibition) HEALTH
( Health Service )
All for ONE
ONE for ALL
0
450.000
900.000
1.350.000
1.800.000
2010 2011 2012 2013 2014 2015
TOURIST ARRIVALS
0
12.500
25.000
37.500
50.000
2010 2011 2012 2013 2014 2015
DOMESTIC VISITORS FOREIGN VISITORS
0
6
11
17
22
2010 2011 2012 2013 2014
20
11 10 10 10
POVERTY DROPS BY 10%
IN FIVE YEARS
( * National Bureau of Statistics )
0
15
30
45
60
2010 2011 2012 2013 2014
32 37
42
47
53
0
9
17
26
34
2010 2011 2012 2013 2014
21
24
27
30
34
Gross Domestic
Regional Product in Trillion Rupiah
Per Capita Income
in Million Rupiah