FOUR SUCCESSES AND A FAILURE

Sharing the behind the scenes secrets of nonprofit website and social media campaigns

Tom Latchford

CEO, Raising IT

+44 7973 782 971

tom@raisingit.com

@tomlatchford

@tomlatchford

@tomlatchford

WEDDING 1. PERSONAL PLAYBACK

- Give supporters value;

- Get revealing data; and

- Use in future to build lasting

relationship.

@tomlatchford

WEDDING 2. HEARTACHE HERO

- Really compelling

hero;

- Immediately convert;

and

- Develop journey.

@tomlatchford

WEDDING 3. COMMUNITY COMPETITION- Create something

competitive,

communal or

challenging;

- Target closed

communities;

- Keep daily

momentum; and

- Build towards a

celebratory target.

@tomlatchford

FUNERAL X. MEDIA HIJACK- Take something topical (press

or social media);

- Create an appeal to match it;

- Use social media monitoring to

target interested people;

- Emotive landing page.

@tomlatchford

WEDDING 4. TIMELY TAKEOVER

Subheading