FOUR Ps

Product Price Place Promotion

Trade between India and Germany / Germany and world

Product: 1006 Rice

Sources: ITC calculations based on UN COMTRADE statistics.

Product codeProduct labelIndia's exports to GermanyGermany's imports from worldIndia's exports to world

Value in 2011Value in 2012Value in 2013Value in 2011Value in 2012Value in 2013Value in 2011Value in 2012Value in 2013

'1006 Rice18,14118,39015,640371,238337,260370,2534,073,3316,127,9528,169,519

Unit : US Dollar thousand

PRODUCT:

Product selected : RICE

Product Opportunity in Germany:

Medicinal wines made from rice strong trading between Asian and European.

In preparation of beer: Rice beer, sugar beer, potato beer etc.

Rice is the been used in consumption: Items like German rice Milchreis (German Rice pudding) Fried Rice with lychees (koa pad lin gee) kalter milchreis mit brombeeren Mushroom stuffed beef roulade, chocolate frosting

In Germany the rice husk is been useful in wood plastic composite product. useful in making foot round pool deck, round composite posts, balcony railing for rustic cabin, outside decking. PRODUCT DEVELOPMENT:

Kohinoor Basmati Rice has a opportunity to get traded at international market. The biodiversity program was set between India and Germany which was to increase trade between india and Germany. Kohinoor basmati has a opportunity to set in german market. Kohinoor Basmati Rice has a wide variety of rice and high quality which will be beneficial to set opportunity in german market.

PROMOTION:

Promotion means to make people aware about the product or services of the company. It is a process of distributing information about the product for the purpose of attracting public attention. Every company has their own requirement. Today carry bags are widely used in the market for the comforts of the customer. It has emerged as a good.

In modern business world of competition, Promotion is essential for every business. No business can survive without Promotion. Now a day, Promotion became a part of parcel of the commercial life. The Promotion is the best sources for increasing sales of the company but it also gives basic and essential information to its customer like how to use product, also about entrance of new product in the market, about increase quality, etc. all these type of information are given to the customer through the promotion. Promotion can handle through following way NewspapeR, Magazines, Radio, internet and Agency etc. But than also they are using the Promotion in to their business, with the help of magazine, newspaper, Tele marketing, website, personnel visit etc.

PRICE: To calculate price we need to see different import duty charged in Germany.

Import duty and taxes are due when importing goods into Germany from outside of the EU whether by a private individual or a commercial entity.The import duty and taxes payable are calculated on the CIF value, i.e. the sum of the value of the imported goods and the cost of shipping and insurance.

Price is the important factor that should be taken into consideration.

The current price of Rice in Germany is {RICE per KG- 1.65} (Converting 1.65 euro into india price that will be around 132 per kg) The price of Kohinoor Everyday Basmati Rice in India is (120 per kg)

PLACE:

Different city and population is given in table. The company should target the highest population city and should earn a position in the market. On basis of that the company should target the different city.

CITY POPULATION AREA 1.Berlin3,460,725887,70

2.Hamburg1,786,448755,16

3.Munich1,353,186310,69

4.Cologne1,007,119405,17

5.Frankfurt679,664248,31