Founders Institute Name Logo Sheet

7/30/2019 Founders Institute Name Logo Sheet

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for helping us develop these curriculum materials.

FIRST THING... GO TO FILE > MAKE A

COPY and save a version of this

worksheet for yourself.

We'd like to thank

DIRECTIONS ------------------------------------------------------

First, examine yourself by writing a list of 20 adjectives

that someone you know would use to describe you.

Then, write a list of 20 adjectives that you think describe

your target customers.

Finally, write a list of 20 adjectives that you would use todescribe your desired business.


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Name Number Name Number

Enthusiastic 1 Explorer 1

Perfectionist 2 Energetic 2Kind 3 Does not have much time 3

Practical 4 Solution oriented 4

Smart 5 Researcher 5

Solution oriented 6 Caring 6

Innovative 7 Comfornist 7

Researcher 8 Open minded 8

Helpful to others 9 Curious 9

Patient 10 Enthusiastic 10

Explorer 11 Snob 11

Free spirit 12 Smart 12

Creative 13 Explorer 13

Controller 14 Educated 14

Mediator 15 Practical 15

Ambitious 16 Influencer 16

Positive 17 Demanding 17

Hardworking 18 Friendly 18

Lean 19 Techno savy 19

Fun 20 Social 20

You Your Customers


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Name

Fullfiling

SmartInnovative

Helpful

User friendly

Problem solver

Cheerful

Lean

Interesting

Exciting

Energetic

Strong

Trustworth

Influential

Leading

Informing

Introducing

Memorable

Attractive

Surprising

Your Business


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logo? Stick to primary colors (i.e. blue, green, red, etc.).

We'd like to thank



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Website Type Symbol Tagline

www.tatil.com Functional Yes No

www.gezisitesi.com Functional Yes No

www.geziko.com Invented No Yes

www.tatilsepeti.com Functional Yes Yes

www.gezinet.net Functional No Yes

www.ilkdefagidiyorum.com Experiential No Yes

www.tatildunyasi.com Functional No Yes

www.holaturizm.com Functional Yes Yes

www.tatile.net Functional No No

www.turon9.com Functional Yes No

www.tatilmanya.com Functional Yes No

www.tatilstil.com Evocative No No

www.tatilbudur.com Functional No No

www.bookinturkey.com Functional No Yes

www.tatilvitrini.com Functional Yes No

www.etatil.com Functional No Yes

www.etstur.com Functional No Yes

www.setur.com Functional No Yes

www.jollytur.com Functional No No

COMPETITIVE ANALYSIS
http://www.tatil.com/http://www.gezisitesi.com/http://www.geziko.com/http://www.tatilsepeti.com/http://www.gezinet.net/http://www.ilkdefagidiyorum.com/http://www.tatildunyasi.com/http://www.holaturizm.com/http://www.tatile.net/http://www.turon9.com/http://www.tatilmanya.com/http://www.tatilstil.com/http://www.tatilbudur.com/http://www.bookinturkey.com/http://www.tatilvitrini.com/http://www.etatil.com/http://www.etstur.com/http://www.setur.com/http://www.jollytur.com/http://www.jollytur.com/http://www.setur.com/http://www.etstur.com/http://www.etatil.com/http://www.tatilvitrini.com/http://www.bookinturkey.com/http://www.tatilbudur.com/http://www.tatilstil.com/http://www.tatilmanya.com/http://www.turon9.com/http://www.tatile.net/http://www.holaturizm.com/http://www.tatildunyasi.com/http://www.ilkdefagidiyorum.com/http://www.gezinet.net/http://www.tatilsepeti.com/http://www.geziko.com/http://www.gezisitesi.com/http://www.tatil.com/


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# of Colors Primary Secondary Invented

2 Navy blue White 0

2 Orange Black 0

2 Baby Blue Black 1

2 Navy blue Baby blue 0

2 Purple Black 0

2 Purple Pink 0

7 Yellow Green 0

3 Navy blue Red 0

2 White Blue 0

2 Red Black 0

3 Orange white 0

1 Orange 0

2 Blue White 0

2 Red White 0

2 Yellow Beige 0

2 Blue White 0

2 Red White 0

2 Red White 0

2 Red Blue 0


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We'd like to thank

See required reading materials.

DIRECTIONS ------------------------------------------------------


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Are there any words or phrases you especially like?

What 3 things do you want your company name to communicate to customers?

An item reminder of holiday

Describe your customers?

Fun,excitement,hasslefree

What character, tenor, or spirit do you wish to convey?

Upper middle and upper income group, families living in urban area interested in travelling as a family

Yes

What is your industry?

Travel

NAMING BRIEF

What does your company do?

It's an online travel company that offers customized experiential vacation packages to families

Does the .COM need to be available?


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Are there any words or phrases you especially dislike?


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Number

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2 18 8

3 16 9

4 15 10

5 15 11

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Unique: Is the name sufficiently differentiated from the competition?

Exact Match: Does the name match the name exactly (i.e. "Highrise" vs

"highrisehq.com")

------------------------------- - o, - ay e, -

Trademark: Is the trademark available? Conduct a comprehesive search

on Google.

Look: Can someone memorize the spelling of the name in five seconds

or less? Does the name look good when written?

Sound: Is the name easily repeated by others hearing it for the first time?

Is it memorable?

Syllables: How many syllables does the name have?

YES OR NO --------------------------------------------------------

Phonetic: Can the name be spelled phonetically?

.COM: Is the .com domain available?

Gezideyiz

DIRECTIONS ------------------------------------------------------

INPUT -------------------------------------------------------------

Domain: What is the primary domain you would use?

Type: Should be either functional, invented, experiential, or evocative.

Top 5 Names

Gezimama

Travamos

Gezgorkefet

Characters: How many characters long is the name? (auto)


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Depth: Does the name have multiple meanings? Are they all positive?

Can you take advantage of the multiple meanings?

Energetic: Does the name sound energetic? Do people smile after saying

it? Is it vital and full of life?

We'd like to thank


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Name Domain Type Characters Syllables

Gezideyiz www.gezideyiz.com Functional 9 4

Gezimamawww.gezimama.com

Invented 8 4Ailecegidelim www.ailecegidelim.com Functional 13 6

Aileceyolda www.aileyolda.com Functional 11 5

Tatilko www.tatilko.com Invented 7 3

Turmania www.turmania.co Invented 8 3

Bavulumuz www.bavulumuz.com Experiental 9 4

Travamos www.travamos.com Invented 8 3

Holiyear www.holiyear.com Invented 8 3

Kidiworld www.kidiworld.net Functional 9 4

40binkm www.40binkm.com Evocative 7 1

Seyahatperisi www.seyahatperisi.com Experiental 13 6

Gezimasali www.gezimasali.com Experiental 10 5

Tripcarnaval www.tripcarnaval.com Functional 12 4

Tramuse www.tramuse.com Invented 7 3

GezginDoganlar www.gezgindoganlar.com Experiental 14 5

Gezgorkefet www.gezgorkesfet.com Experiental 12 4

Ailecegez www.ailecegez.com Functional 9 4

Istediginyer www.istediginyer.com Evocative 12 5

Tatilperiniz www.tatilperiniz.com Experiental 12 5

Potentia
http://www.gezideyiz.com/http://www.gezimama.com/http://www.ailecegidelim.com/http://www.seyahatperisi.com/http://www.gezimasali.com/http://www.gezimasali.com/http://www.seyahatperisi.com/http://www.ailecegidelim.com/http://www.gezimama.com/http://www.gezideyiz.com/


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Phonetic .com Exact Match Trademark Look Sound Unique Depth

Yes Yes 2 2 2 2 1 0

Yes Yes 2 2 2 2 2 1Yes Yes 2 2 2 2 1 0

Yes Yes 2 2 2 1 1 0

Yes Yes 2 2 2 1 1 0

Yes No 2 2 1 1 1 0

Yes Yes 2 2 2 1 0 0

Yes Yes 2 2 2 2 2 1

Yes Yes 2 2 1 1 1 0

Yes No 2 2 2 1 1 0

Yes Yes 2 2 1 0 2 1

Yes Yes 2 2 2 2 1 0

Yes Yes 2 2 2 2 1 0

Yes Yes 2 2 1 1 2 0

Yes Yes 2 2 1 2 2 0

Yes Yes 2 2 2 1 2 0

Yes Yes 2 2 2 2 2 0

Yes Yes 2 2 2 2 2 0

Yes Yes 2 2 2 1 2 0

Yes Yes 2 2 2 2 2 0

l Names


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ing below here.


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Energetic Phonetic

2 2

2 21 2

1 2

1 2

1 2

1 2

2 2

1 2

1 2

1 2

2 2

1 2

1 2

1 2

1 2

2 2

1 2

1 2

2 2


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3. JPEG

4. PNG with a transparent background

Special Thank You to our Curriculum Partner

The designer should deliver your logo in:

1. High-resolution and low-resolution formats

2. Vector file

Your logo should be designed and delivered in:

1. Black and White

2. Grayscale

3. Color

Unless you are a designer you are going to need to hire

someone to help you develop a logo. There are multiple

options ranging from hiring a friend, to an individual

designer, to crowdsourced design sites. Regardless of

which method you decide to pursue, the key to a

successful project is clear project brief, an open mind, and

constant communication.

DIRECTIONS ------------------------------------------------------


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Do you have any other information or links you want to share?

-

Any color preferences?

Do you want the logo to include a tagline? If yes, what is that tagline?

Yes: Ailece kesif yolculugu ( Family exploring journey)

Do you want the logo to include a symbol?

Yes

Travel

What are the top 3 things you would like to communicate through your logo?

Travel, family, fun

LOGO DESIGN BRIEF

What is the exact name you would like in your logo?

Gezgorkesfet

What is your industry?


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Documents

Founders Institute Name Logo Sheet