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Caleb BradhamCaleb Bradham
Founder of pepsi-colaFounder of pepsi-cola
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In 1893, Caleb Bradham, a young pharmacist
from New Bern. begins experimenting with
many different soft drink concoctions. he had a soda fountain in
his drugstore, where
he served his customers refreshing drinks,that he created
himself.
His most popular beverage was something hecalled "Brad's drink"
made of carbonatedwater, sugar, vanilla, rare oils, pepsin andcola
nuts.
Brad's drink
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One of Caleb's formulations, known as "Brad's
drink", created in the summer of 1893, In
1898, Caleb Bradham bought the tradename "Pep Cola" for $100
from a competitorfrom New Jersey.
Pep Cola
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One of Caleb's formulations, known as "Brad's
Drink," a combination of carbonated water,
sugar, vanilla, rare oils and cola nuts, isrenamed "Pepsi-Cola"
on August 28, 1898.Pepsi-Cola receives its first logo.
Bradham's neighbor, an artist designed the
first Pepsi logo.
Pepsi-Cola
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1902 - The instant popularity of this new drink
leads Bradham to devote all of his energy to
developing Pepsi-Cola into a full-fledgedbusiness. He applies
for a trademark withthe U.S. Patent Office, Washington D.C.,
andforms the first Pepsi-Cola Company.
1903 - "Doc" Bradham moves the bottling ofPepsi-Cola from his
drugstore into a rentedwarehouse; he sells 7,968 gallons of syrupin
the first year of operation.
History
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1904 - Bradham purchases a building in New
Bern known as the "Bishop Factory" for
$5,000 and moves all bottling and syrupoperations to this
location. Pepsi is sold insix-ounce bottles. Sales increase to
19,848gallons.
1905 - Pepsi-Cola's first bottling franchises areestablished in
Charlotte and Durham, NorthCarolina.
History (cont..)
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1906 - Pepsi gets another logo change. The
modified script logo is created with the
slogan, "The Original Pure Food Drink.
There are 15 U.S. Pepsi bottling plants. ThePepsi trademark is
registered in Canada.Syrup sales rise to 38,605 gallons.
History (cont..)
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The federal government passes the Pure Food
and Drug Act, banning substances such as
arsenic, lead, barium, and uranium, fromfood and beverages. This
forced many softdrink manufacturers, including Coca-Cola, tochange
their formulas. Pepsi-Cola, beingfree of any such impurities,
claimed theyalready met federal requirements.
Caleb Bradham, the founder of Pepsi-Cola and"Brad's Drink," dies
at 66 (May 27th, 1867-February 19th, 1934).
History (cont..)
http://www.budweiser-beer.net/coca_cola.htmhttp://www.budweiser-beer.net/coca_cola.htm
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PepsiCo has More than 10 brands and 75
Products.
Has more than 2,00,000lack employeesworldwide.
PepsiCo Today
Revenue USD 43.251 Billion (2008)
Operating income USD 200.345 Billion (2008)
Total assets USD 35.994 Billion (2008)
http://en.wikipedia.org/wiki/Revenuehttp://en.wikipedia.org/wiki/Revenuehttp://en.wikipedia.org/wiki/United_States_dollarhttp://en.wikipedia.org/wiki/Earnings_before_interest_and_taxeshttp://en.wikipedia.org/wiki/United_States_dollarhttp://en.wikipedia.org/wiki/Assethttp://en.wikipedia.org/wiki/United_States_dollarhttp://en.wikipedia.org/wiki/United_States_dollarhttp://en.wikipedia.org/wiki/Assethttp://en.wikipedia.org/wiki/United_States_dollarhttp://en.wikipedia.org/wiki/Earnings_before_interest_and_taxeshttp://en.wikipedia.org/wiki/United_States_dollarhttp://en.wikipedia.org/wiki/Revenue
