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MILLION DOLLAR MARKETING BUDGETS BY EFFECTIVELY USING
EMILIE TABOR Founder & CMO
@im_agency
@imagency
INFLUENCERS
HOW TO BYPASS
INFLUENCER MARKETING
is projected to be $5 -10 billion market by 2020
INFLUENCER MARKETING
- Mediakix
WHY DOES IT WORK?
BILOU
B2C vs H2H
HUMAN HUMAN CONSUMER
BRANDS
“A brand is no longer what we tell consumers it is,
it is what consumers tell each other it is”
- Scott Cook Director of eBay and P&G
“90% of consumers trust
peer recommendations.
Only 33% trusts ads” - NIELSEN
TACTICS
GO LET’S
1.DATA-DRIVEN MATCH & RESULTS
Demographics
Quality Score
Age Range
Quality of Audience
Growth Rates
Engagement vs Followers
% of impressions vs followers
Paid according to quality (not reach)
Brand match
Competitor affiliations
Longevity of
influencer positioning
Campaign impressions
Unique reach
Total reach
Video views
Media Value
Content
Engagement rate
Comments & shares
Followers growth
Hashtag use
Video (engagement) rate
Click through
Conversions
Downloads
Lead generation
Store visits
Online conversation
UGC
Returning traffic
Sentiment
Video Views
2. ALL SHAPES & SIZES
@baddiewinkle senior fashion icon
6M reach
@annnamarina truck driver
38K
@mickkeus denim connoisseur
4K
@alexeysde tech unboxer
25K
@thesuitedracer motorcycle enthusiast
68K
@eodyd188 mukbang-er
1.9M
@whereihandstand stunt performer
47K
@skogarna shepherd
8K
INFLUENCERS
TARGET AUDIENCE
MICRO-INFLUENCERS
HERO INFLUENCERS
3. EMPOWER NOT OVERPOWER
Geraldine Wharry
Henk Schiffmacher
Pigalle Loco Dice & Hoxxoh
4. LONG-TERM PARTNERSHIPS
5. EXPERIENCE
=
6. TRANSPARENCY
WITH 7. PIONEER
INFLUENCERS
THE MILLENNIAL
MINDSET
1. DATA-DRIVEN MATCH
2. ALL SHAPES & SIZES
3. EMPOWER NOT OVERPOWER
4. LONG-TERM
5. EXPERIENCE = EARNED
6. TRANSPARENCY
7. PIONEER WITH INFLUENCERS
SUMMARY
THE TIME IS
INFLUENCER MARKETING ISN’T GOING ANYWHERE
NOW.
