FOUNDED • 1996 • 19 years as market leading Self Tan brand; over 17 years tanning celebrities • Acquired in 2010 by leading consumer products group PZ Cussons

HEADQUARTERS • London, England

COMPANY

NATURAL-

LOOKING

FLAWLESS

COVERAGE

ENHANCED,

EVEN SKIN

TONE

NATURAL

GLOW

SAFE,

HEALTHY

COLOR YEAR

ROUND

SKINCARE meets MAKEUP

A new addition to your beauty routine Gorgeous skin from head-to-toe

FOR ALL

SKIN TONES

WHY USE ST. TROPEZ

WOMEN18-45YRS, ALL SKIN TONES AND TYPES

SOS Tan Emergency Tan

when sun shines/event

Weekend Glam Before a night out

Weekend Girls Weekly regime Busy Moms

Year round feel good glow

Big Day Special Event

Holiday Skin Vacation tanners

Chocoholics weekly regime Constant Glow

Daily Application

TARGET CONSUMER

OVER 150 AWARDS IN 4 YEARS

CHOSEN GLOBALLY BY PROFESSIONALS, DESIGNERS,

CELEBRITIES & BEAUTY EDITORS ALIKE

• One of the world’s leading skin finishing experts for

A-list celebrities, top fashion models and leading

editors across the globe

• An aesthetician, beauty therapist and qualified

trainer

• Regular at London and Paris fashion weeks and

Miami Swim Week

• Celebrity clientele includes: Kate Moss, Elle

MacPherson, Victoria Beckham, Colin Firth, Hugh

& Deborra Lee Jackman, Rashida Jones, Zoe

Deschanel, Dianna Agron, Kirsten Dunst

• Provides custom services to beauty editors

including Allure, Lucky, Vogue, W, Glamour, Self,

Elle, Marie Claire

• Go-to expert for premieres and red carpet events

nationwide such as the Oscars and The Emmys

MEET SOPHIE EVANS

CELEBRITY CLIENTS

RED CARPET READY

RED CARPET READY

Allison Williams

GOLDEN GLOBES

Naomi Watts

SAG AWARDS

Reese Witherspoon

OSCARS

WHO: Sarah Hyland

WHERE: 67th Primetime Emmy Awards SKIN AND MAKEUP BY: Allan Avendaño INSPIRATION: Avendaño created a “radiant and sophisticated look” for the Modern Family starlet, combining a deep, olive glow with a rich

autumnal color palette inspired by Sarah’s gown. TIPS/TECHNIQUE: To create Sarah’s flawless bronze, Avendaño spread St. Tropez One Night Only all over Hyland’s décolletage, arms, shoulders and back with a Tan Applicator Mitt to even out the skin and enhance natural definition.

PRODUCT: St. Tropez One Night Only, ($16) Tan Applicator Mitt ($6.50) DRESS: Zac Posen

BODY

CONFIDENCE

Glamorous

Authoritative

Modern &

Trendsetting

Innovative

Aspirational

Sexy Skin

Iconic

Engaging

Leadership

Pioneering

The Ultimate Tan

Instant Brand recognition

Strong Equity

BRAND VALUES

NB layouts not final & visuals unretouched

What I love about St.Tropez is the perfect, natural color it gives me. It makes me feel sexy and confident. No tan lines and it's perfect for when travelling or right before a photoshoot. I feel the sexiest when I have my St

Tropez tanning lotion on. I love how it makes my skin look and glow. Greta Jimenez

A WARDROBE OF CHOICE A NATURAL LOOKING TAN TO SUIT EVERY SKIN TONE

SELF

TAN GRADUAL

TAN

PREP &

MAINTAIN INSTANT

TAN

A natural looking

streak-free tan

that lasts for days

Subtly build a gradual

sunkissed glow every

day

A no-commitment tan for up to

24 Hours

Tanning essentials for

a long lasting flawless finish

and even fade

TAN ENHANCERS

Highlight & add definition

for a flawless skin finish

SELF TAN CLASSIC

• Tinted for the ultimate streak-free, natural

looking golden tan

SELF TAN EXPRESS

• Choose your depth of tan with our most

advanced formula yet with intelligent shade

technology

SELF TAN DARK

• Tailors to your skin tone for our deepest,

darkest bronze

No self tan smell

Streak-free results

Does not stain clothes or hands

For all skin tones

Delivers natural-looking results

EXPERT TIP: For best results apply with a St.Tropez

Applicator Mitt for a streak-free tan and even fade

SELF TAN A NATURAL LOOKING STREAK-FREE TAN THAT LASTS FOR DAYS

1 HR

Fast-acting advanced formula not only

delivers a natural looking, streak-free

St.Tropez tan in just 1 HOUR, but

intelligent shade technology allows

even the most nervous of tanners to

choose their depth of colour.

1 HOUR = LIGHT

2 HOURS = MEDIUM

3 HOURS = DARK

Simply wash off after 1 hour and your

tan will develop to reveal a sunkissed

glow that lasts for days,- or leave on for

longer to achieve a deep, dark natural

looking bronze that tailors to your skin

tone.

NEW SELF TAN EXPRESS THE 1 HOUR TAN

This Brazilian inspired, quick-drying formula

provides a natural golden tan with intense hydration

for up to 7 days.

Containing 100% Natural Tanning Agent and 100%

Naturally fragranced with Neroli, Lemongrass and

Grapefruit for no self tan smell.

Simply apply with an Applicator Mitt for an instant

radiant veil while your tan develops over 4-8 hours.

Ultra-Hydrating

Luxurious, streak-free results

Does not stain clothes or hands

For all skin tones

Delivers natural-looking results

Available in:

Body

Face

SELF TAN LUXE DRY OIL OUR MOST LUXURIOUS TAN YET…

GRADUAL TAN SUBTLY BUILD A SUNKISSED GLOW EVERY

DAY

• Build a gradual, golden glow every day for a natural looking tan all year round.

• Gradual Tan In Shower – the most convenient way to tan in just 3 minutes

• Gradual Tan PLUS with multi action skin care benefits – the tan that works harder for you

Untinted

Buildable glow

Does not stain clothes or hands

For all skin tones

Delivers natural-looking results

• For an instant, one-night tan

that simply washes off with

soap and water

• Up to 24 Hour wear

• Water & Transfer-resistant

with Rainmac™

Technology

• Suitable for all skin tones

• No DHA

• Signature St.Tropez scent

EXPERT TIP: For best results

apply to your face and body with

a St.Tropez Applicator Mitt or mix

with your moisturiser for a dewy

finish

INSTANT TAN A NO-COMMITMENT TAN FOR UP TO 24 HOUR WEAR

• Essentials for a natural-

looking, longer-lasting tan

• Prepare, hydrate, correct and

remove tan build up with our

tan enhancing body polish,

moisturiser, remover and mitts.

• Avoid the tell-tale signs of

tanning – ideal for first time or

regular tanners

EXPERT TIP: Exfoliate skin up

to 24 hours before tanning for

the perfect, streak-free finish

and moisturise daily after to

prolong your tan for up to 3 days

longer

PREP & MAINTAIN TANNING ESSENTIALS FOR A FLAWLESS FINISH & LONGER-LASTING

TAN