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How to be a commercial success as a membership organisation Carol Jackson, Chief Operating Officer 24 February 2012. Founded in 1754. - PowerPoint PPT Presentation
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How to be a commercial success as a membership organisation
Carol Jackson, Chief Operating Officer
24 February 2012
Founded in 1754
“The RSA is an enlightenment organisation committed to finding
innovative practical solutions to today’s social challenges. Through
its ideas, research and 27,000 strong fellowship it seeks to
understand and enhance human capability so we can close the gap
between today’s reality and people’s hopes for a better world.”
Share of Total Income
2010/11 2009/10 2008/9 2007/8 2006/70.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
100.0%
Voluntary income mainly Fellowship
RSA House
Project Grants & Sponsorship
Other Income
Investment income
Other charitable activities
Lecture Donations & Sponsorship
Charitable Activities
Income and Surplus
2010/11 2009/10 2008/9 2007/8 2006/7
-2,000
0
2,000
4,000
6,000
8,000
10,000
Total Income
Surplus before investment gains or losses
£1,0
00s
The House
Trading structure
• Not primary purpose trading• Containment of risk• Trading company• Cross charges• Gift aid profits to the charity• Full VAT recovery
What do stakeholders think?
Customers
StaffFellows
Income from Trading
2010/11 2009/10 2008/9 2007/8 2006/70
500
1,000
1,500
2,000
2,500
3,000
£1,0
00s
Tips
• Be wholehearted• Research the market• Be clear on your trading usp• Keep trading separate• Watch the competition
Challenges
• What is stopping you trading?• Is there anything MemNet could do to help
you?• If you are trading, are you as good as the best
in your market?
Animate
Social Brain
Education
Connected Communities
Design
Projects