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2

FoundationGrants

ProductDonations

Corporate Contributions/Brand Partnerships Philanthropy

+ 82% of Employees Volunteer

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$18.2 MILLION IN PRODUCT DONATIONS

Hosted first-ever Minnesota Hunger Forum and Food Summit

Collaborated with Health Center of Excellence and Feeding

America on “Wake-Up” to Hunger; +49 million servings of whole

grain cereal

5

International

Product DonationsPilot programs in place with

Global Food Banking

Network, supporting

donation efforts in the U.K,

Argentina, Australia, and

South Africa

F12 expansion to additional GM

communities

+ International

Grants program

focus on

Alleviating Hunger

& Improving

Nutrition Wellness

in GMI international

communities

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A cross-functional team of employees working in partnership with Feeding America to maximize product donations

Supply Chain

Community Action

Fire Sale

Logistics

QRO

Warehousing

Tax & Finance

Objectives: Alleviate Hunger. Reduce Product Destruction, Waste & Associated Costs. Maximize Tax Deductions/Credits. Raise Awareness of Policies & Feeding America Partnership.

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• Annual campaign engaging GMI Twin Cities locations, benefitting Second Harvest Heartland

• Employees and retirees contributed more than 100,000 pounds/dollars

• + General Mills match = +200,000 pounds/dollars

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Goal Statement

• To close Minnesota’s gap in missing meals by providing 125 million additional meals, annually and sustainably, for hungry Minnesotans in need by 2014

3 Key Initiatives

• Increase SNAP Awareness

• Enhance Food Distribution System Capacity

• Increase Utilization of Child Hunger

Programs

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• Participate in 3 WIC food categories

– Cereal, Fruits & Vegetables, Beans

– Conducted first yogurt pilot in WIC

• Reformulate with WIC needs in mind

– Whole Grain, Gluten-Free, High Fiber

• Free nutrition education materials to WIC clinics through www.bellinstitute.com

• WIC-friendly recipe website

www.eatbetterearly.com

– 500+ recipes developed by registered

dietitians and the Betty Crocker Kitchens

• Founding sponsor of the California WIC

Association Dietetic Scholarship Program

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• Leadership level giving: +$100 Million

• Deep employee engagement: 82% volunteerism

• Improve quality of lives in our WHQ community and globally

• Alleviate Hunger & Improve Nutrition Wellness: +$7 Million in cash and $18.2 Million in product