FOT - MONEY - How Much Money Do Photographers Make

8/13/2019 FOT - MONEY - How Much Money Do Photographers Make

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Many people get into photography for two reasons: they love it and they think it's easy money. Theythink "I can do a family portrait in a morning and earn 100 or $200." That's more than a lot of day jobs pay in the whole day - cool eh?!

Sadly this is a misguided belief as it doesn't tell the whole story. I have created three yearlyschedules to prove my point. This is the first schedule and it maps out an entire year of activity for alow end / amateur photographer. My second schedule maps out the year for a more regularphotographer and my final one shows the schedule for a business savvy photographer.

All the schedules assume the following:

- You get two days off a week, although not necessarily at the weekend.- You get 25 days holiday a year.- You get off all the normal bank holidays and religeous festivals.- You are lucky enough to create a completely full schedule all year round.

At the bottom of each yearly schedule I list the costs and finally the total net profit. By the way, theaverage salary in the US is around $44,000 and the average in the UK is around 24,000, so you candouble the pound note figures I use if you want to get a rough dollar perspective.

How much does a Wedding and portraitphotographer earn
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Sat 19/01/2012 portrait session portrait session 200Sun 20/01/2012 day off day off

21-Jan day off day off 22-Jan portrait session portrait session 20023-Jan marketing / networking meet wedding client24-Jan edit photos and admin edit photos and admin

25-Jan edit photos and admin Place ordersSat 26/01/2012 portrait session portrait session 200Sun 27/01/2012 meet wedding client cancelled appointment

28-Jan day off day off 29-Jan portrait session portrait session 20030-Jan marketing / networking meet wedding client31-Jan edit photos and admin edit photos and admin01-Feb Email newsletter and blog post edit photos and admin

Sat 02/02/2012 place orders portrait session 100Sun 03/02/2012 edit photos and admin Place orders

04-Feb Annual leave Annual leave05-Feb Annual leave Annual leave06-Feb Annual leave Annual leave07-Feb Annual leave Annual leave08-Feb Annual leave Annual leave

Sat 09/02/2012 day off day off Sun 10/02/2012 day off day off


Sat 16/02/2012 portrait session portrait session 200Sun 17/02/2012 portrait session portrait session 200

18-Feb cancelled appointment meet wedding client19-Feb marketing / networking edit photos and admin20-Feb edit photos and admin edit photos and admin21-Feb meet wedding client edit photos and admin22-Feb day off day off

Sat 23/02/2012 Place orders Place ordersSun 24/02/2012 Wedding Wedding 500

25-Feb day off day off 26-Feb portrait session edit photos and admin 10027-Feb meet wedding client edit photos and admin28-Feb edit photos and admin edit photos and admin29-Feb place orders Place orders

Sat 01/03/2012 Email newsletter and blog post Place ordersSun 02/03/2012 marketing / networking meet wedding client

03-Mar day off day off 04-Mar day off day off 05-Mar portrait session portrait session 200

06-Mar edit photos and admin edit photos and admin07-Mar edit photos and admin Place orders

Sat 08/03/2012 Wedding Wedding 500


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Sun 09/03/2012 day off day off 10-Mar day off day off 11-Mar edit photos and admin edit photos and admin12-Mar place orders cancelled appointment13-Mar portrait session meet wedding client 10014-Mar edit photos and admin edit photos and admin

Sat 15/03/2012 marketing / networking edit photos and adminSun 16/03/2012 day off day off

17-Mar day off day off 18-Mar place orders portrait session 10019-Mar portrait session portrait session 20020-Mar edit photos and admin edit photos and admin21-Mar place orders meet wedding client

Sat 22/03/2012 Wedding Wedding 500Sun 23/03/2012 edit photos and admin edit photos and admin

24-Mar day off day off

25-Mar edit photos and admin Place orders26-Mar marketing / networking portrait session 10027-Mar edit photos and admin Place orders28-Mar Good Friday Good Friday29-Mar Easter Saturday Easter Saturday30-Mar Easter Sunday Easter Sunday31-Mar Easter Monday Easter Monday01-Apr Email newsletter and blog post meet wedding client 10002-Apr meet wedding client portrait session 10003-Apr cancelled appointment edit photos and admin04-Apr edit photos and admin Place orders


07-Apr portrait session portrait session 20008-Apr marketing / networking portrait session 10009-Apr edit photos and admin edit photos and admin10-Apr portrait session edit photos and admin 10011-Apr day off day off


14-Apr day off day off 15-Apr portrait session meet wedding client 10016-Apr edit photos and admin edit photos and admin17-Apr edit photos and admin edit photos and admin18-Apr place orders Place orders

Sat 19/04/2012 portrait session portrait session 200Sun 20/04/2012 edit photos and admin Place orders

21-Apr Annual leave Annual leave22-Apr Annual leave Annual leave23-Apr Annual leave Annual leave24-Apr Annual leave Annual leave

25-Apr Annual leave Annual leaveSat 26/04/2012 marketing / networking portrait session 100Sun 27/04/2012 meet wedding client edit photos and admin


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28-Apr edit photos and admin Place orders29-Apr cancelled appointment portrait session 10030-Apr portrait session edit photos and admin 100

01-May Email newsletter and blog post edit photos and admin02-May day off day off

Sat 03/05/2012 place orders portrait session 100

Sun 04/05/2012 Wedding Wedding 50005-May Bank holiday Bank holiday06-May day off day off 07-May edit photos and admin edit photos and admin08-May edit photos and admin Place orders09-May place orders portrait session 100

Sat 10/05/2012 marketing / networking meet wedding clientSun 11/05/2012 Wedding Wedding 500

12-May day off day off 13-May day off day off

14-May edit photos and admin edit photos and admin15-May edit photos and admin edit photos and admin16-May Place orders Place orders


19-May day off day off 20-May day off day off 21-May Place orders portrait session 10022-May portrait session portrait session 20023-May edit photos and admin edit photos and admin

Sat 24/05/2012 Wedding Place orders 250Sun 25/05/2012 edit photos and admin edit photos and admin

26-May Bank holiday Bank holiday27-May day off day off 28-May day off day off 29-May Place orders portrait session 10030-May marketing / networking meet wedding client


02-Jun day off day off 03-Jun day off day off 04-Jun Email newsletter and blog post edit photos and admin05-Jun edit photos and admin Place orders06-Jun place orders portrait session 100


09-Jun day off day off 10-Jun place orders Place orders11-Jun cancelled appointment portrait session 10012-Jun marketing / networking meet wedding client13-Jun edit photos and admin edit photos and admin

Sat 14/06/2012 edit photos and admin Place ordersSun 15/06/2012 Wedding Wedding 500

16-Jun day off day off


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17-Jun day off day off 18-Jun edit photos and admin edit photos and admin19-Jun portrait session portrait session 20020-Jun edit photos and admin Place orders

Sat 21/06/2012 place orders Wedding 250Sun 22/06/2012 Wedding Wedding 500

23-Jun day off day off 24-Jun day off day off 25-Jun edit photos and admin edit photos and admin26-Jun edit photos and admin Place orders27-Jun marketing / networking portrait session 100

Sat 28/06/2012 Wedding Wedding 500Sun 29/06/2012 portrait session portrait session 200

30-Jun day off day off 01-Jul day off day off 02-Jul Email newsletter and blog post edit photos and admin

03-Jul edit photos and admin edit photos and admin04-Jul edit photos and admin Place orders

Sat 05/07/2012 Place orders portrait session 100Sun 06/07/2012 Wedding Wedding 500

07-Jul day off day off 08-Jul day off day off 09-Jul edit photos and admin edit photos and admin10-Jul edit photos and admin Place orders11-Jul marketing / networking meet wedding client

Sat 12/07/2012 Wedding Wedding 500Sun 13/07/2012 day off day off

14-Jul day off day off 15-Jul edit photos and admin edit photos and admin16-Jul edit photos and admin Place orders17-Jul meet wedding client portrait session 10018-Jul portrait session portrait session 200

Sat 19/07/2012 day off day off Sun 20/07/2012 Wedding Wedding 500

21-Jul day off day off 22-Jul edit photos and admin edit photos and admin23-Jul edit photos and admin edit photos and admin24-Jul place orders Place orders25-Jul cancelled appointment meet wedding client

Sat 26/07/2012 Wedding Wedding 500Sun 27/07/2012 Wedding Wedding 500

28-Jul day off day off 29-Jul edit photos and admin edit photos and admin30-Jul edit photos and admin edit photos and admin31-Jul edit photos and admin edit photos and admin

01-Aug day off day off Sat 02/08/2012 place orders Place orders

Sun 03/08/2012 Wedding Wedding 50004-Aug day off day off 05-Aug Email newsletter and blog post edit photos and admin


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06-Aug edit photos and admin Place orders07-Aug marketing / networking portrait session 10008-Aug day off day off


11-Aug edit photos and admin edit photos and admin

12-Aug edit photos and admin Place orders13-Aug portrait session meet wedding client 10014-Aug marketing / networking edit photos and admin15-Aug edit photos and admin Place orders


18-Aug day off day off 19-Aug day off day off 20-Aug edit photos and admin edit photos and admin21-Aug edit photos and admin edit photos and admin

22-Aug Place orders Place ordersSat 23/08/2012 Wedding Wedding 500Sun 24/08/2012 Wedding Wedding 500

25-Aug Bank holiday Bank holiday26-Aug day off day off 27-Aug day off day off 28-Aug edit photos and admin edit photos and admin29-Aug edit photos and admin edit photos and admin

Sat 30/08/2012 place orders Place ordersSun 31/08/2012 Wedding Wedding 500

01-Sep day off day off 02-Sep day off day off 03-Sep Email newsletter and blog post edit photos and admin04-Sep edit photos and admin Place orders05-Sep marketing / networking portrait session 100


08-Sep day off day off 09-Sep edit photos and admin edit photos and admin10-Sep edit photos and admin edit photos and admin11-Sep place orders Place orders12-Sep meet wedding client edit photos and admin


15-Sep place orders meet wedding client16-Sep marketing / networking portrait session 10017-Sep portrait session portrait session 20018-Sep edit photos and admin edit photos and admin19-Sep edit photos and admin edit photos and admin

Sat 20/09/2012 place orders Place ordersSun 21/09/2012 day off day off

22-Sep day off day off 23-Sep cancelled appointment portrait session 10024-Sep marketing / networking portrait session 100


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25-Sep edit photos and admin edit photos and admin26-Sep edit photos and admin Place orders


29-Sep day off day off 30-Sep edit photos and admin edit photos and admin

01-Oct Email newsletter and blog post Place orders02-Oct portrait session edit photos and admin 10003-Oct day off day off

Sat 04/10/2012 day off day off Sun 05/10/2012 Place orders portrait session 100

06-Oct marketing / networking portrait session 10007-Oct meet wedding client edit photos and admin08-Oct edit photos and admin edit photos and admin09-Oct Place orders Place orders10-Oct day off day off


13-Oct Annual leave Annual leave14-Oct Annual leave Annual leave15-Oct Annual leave Annual leave16-Oct Annual leave Annual leave17-Oct Annual leave Annual leave

Sat 18/10/2012 edit photos and admin edit photos and adminSun 19/10/2012 edit photos and admin edit photos and admin

20-Oct place orders Place orders21-Oct marketing / networking portrait session 10022-Oct meet wedding client portrait session 10023-Oct day off day off 24-Oct day off day off

Sat 25/10/2012 edit photos and admin edit photos and adminSun 26/10/2012 edit photos and admin Place orders

27-Oct meet wedding client meet wedding client28-Oct cancelled appointment portrait session 10029-Oct portrait session portrait session 20030-Oct day off day off 31-Oct day off day off

Sat 01/11/2012 Email newsletter and blog post edit photos and adminSun 02/11/2012 edit photos and admin edit photos and admin

03-Nov edit photos and admin Place orders04-Nov place orders portrait session 10005-Nov marketing / networking meet wedding client06-Nov portrait session edit photos and admin 10007-Nov day off day off

Sat 08/11/2012 day off day off Sun 09/11/2012 edit photos and admin edit photos and admin

10-Nov Place orders Place orders

11-Nov meet wedding client portrait session 10012-Nov portrait session meet wedding client 10013-Nov portrait session portrait session 200


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14-Nov edit photos and admin edit photos and adminSat 15/11/2012 day off day off Sun 16/11/2012 day off day off

17-Nov edit photos and admin edit photos and admin18-Nov Place orders Place orders19-Nov marketing / networking portrait session 100

20-Nov meet wedding client21-Nov day off day off


24-Nov day off day off 25-Nov portrait session meet wedding client 10026-Nov portrait session portrait session 20027-Nov edit photos and admin edit photos and admin28-Nov edit photos and admin Place orders

Sat 29/11/2012 day off day off

Sun 30/11/2012 day off day off 01-Dec Email newsletter and blog post portrait session 10002-Dec meet wedding client portrait session 10003-Dec edit photos and admin edit photos and admin04-Dec day off day off 05-Dec day off day off

Sat 06/12/2012 Place orders portrait session 100Sun 07/12/2012 marketing / networking portrait session 100

08-Dec edit photos and admin edit photos and admin09-Dec Place orders portrait session 10010-Dec portrait session 10011-Dec edit photos and admin edit photos and admin12-Dec day off day off


15-Dec marketing / networking meet wedding client16-Dec portrait session portrait session 20017-Dec cancelled appointment edit photos and admin 018-Dec edit photos and admin edit photos and admin19-Dec Place orders Place orders


22-Dec portrait session edit photos and admin 10023-Dec Place orders Annual leave24-Dec Annual leave Annual leave25-Dec Christmas Christmas26-Dec Boxing day Boxing day27-Dec Annual leave Annual leave28-Dec Annual leave Annual leave29-Dec Annual leave Annual leave30-Dec Annual leave Annual leave

31-Dec New Years eve New Years eve

Gross income 23700


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COSTSDescription ofcost Cost per yearwebsite 250insurance 600

Photographyequipment 2000Computerequipment /backup etc 1000Software /Actions 1000Batteries /memory / filtersetc. 1000

Direct mail x 2 1000

Email newslettersystem 100Advertising 1000Wedding event 1500Sample albums /portraits etc 2000Networking club 600Adwordcampaign 600Travel 1125

Thank you andanniversary cards 450Stationery / printcartridges /business cardsetc 500phone 300Education 500Subscriptions /memberships 200Postage 300Total costs 16025Net profit 7675


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Date Morning Afternoon Profit 01-Jan New years day New years day02-Jan Tax return Tax return03-Jan Marketing plan Marketing plan

04-Jan Email newsletter and blog post Marketing planSat 05/01/2012 day off day off Sun 06/01/2012 day off day off

07-Jan marketing / networking cancelled appointment08-Jan edit photos and admin edit photos and admin09-Jan portrait session portrait session 30010-Jan edit photos and admin edit photos and admin11-Jan day off day off

Sat 12/01/2012 portrait session meet wedding client 150Sun 13/01/2012 place orders portrait session 150

14-Jan day off day off 15-Jan marketing / networking portrait session 15016-Jan meet wedding client portrait session 15017-Jan cancelled appointment edit photos and admin18-Jan edit photos and admin Place orders

Sat 19/01/2012 portrait session portrait session 300Sun 20/01/2012 day off day off

21-Jan day off day off 22-Jan portrait session portrait session 30023-Jan marketing / networking meet wedding client24-Jan edit photos and admin edit photos and admin25-Jan edit photos and admin Place orders

Sat 26/01/2012 portrait session portrait session 300

This photographer is like most portrait and wedding photographers in the world. They'reprofessional, offer a good product and work hard. They have two key weaknesses:

1. They don't know how to market their business in a way that brings them enough clients toenable them to pick and choose the best clients to work with. This means their average order valueisn't as high as it could be.2. They don't have a system. Every aspect of your business from how you speak with clients on the

phone through to how you present your images to your clients impacts hugely on the amount ofmoney you can make.

These secrets to creating a really profitable system (whilst providing your clients with an evenbetter product and service) are revealed at www.getprophoto.com

the Average photographer


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Sun 27/01/2012 meet wedding client cancelled appointment28-Jan day off day off 29-Jan portrait session portrait session 30030-Jan marketing / networking meet wedding client31-Jan edit photos and admin edit photos and admin01-Feb Email newsletter and blog post edit photos and admin

Sat 02/02/2012 place orders portrait session 150Sun 03/02/2012 edit photos and admin Place orders



11-Feb Annual leave Annual leave

12-Feb Annual leave Annual leave13-Feb Annual leave Annual leave14-Feb Annual leave Annual leave15-Feb Annual leave Annual leave

Sat 16/02/2012 portrait session portrait session 300Sun 17/02/2012 portrait session portrait session 300

18-Feb cancelled appointment meet wedding client19-Feb marketing / networking edit photos and admin20-Feb edit photos and admin edit photos and admin21-Feb meet wedding client edit photos and admin22-Feb day off day off


25-Feb day off day off 26-Feb portrait session edit photos and admin 15027-Feb meet wedding client edit photos and admin28-Feb edit photos and admin edit photos and admin29-Feb place orders Place orders

Sat 01/03/2012 Email newsletter and blog post Place ordersSun 02/03/2012 marketing / networking meet wedding client

03-Mar day off day off 04-Mar day off day off 05-Mar portrait session portrait session 30006-Mar edit photos and admin edit photos and admin07-Mar edit photos and admin Place orders


10-Mar day off day off 11-Mar edit photos and admin edit photos and admin12-Mar place orders cancelled appointment13-Mar portrait session meet wedding client 150

14-Mar edit photos and admin edit photos and adminSat 15/03/2012 marketing / networking edit photos and adminSun 16/03/2012 day off day off


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17-Mar day off day off 18-Mar place orders portrait session 15019-Mar portrait session portrait session 30020-Mar edit photos and admin edit photos and admin21-Mar place orders meet wedding client


Sun 23/03/2012 edit photos and admin edit photos and admin24-Mar day off day off 25-Mar edit photos and admin Place orders26-Mar marketing / networking portrait session 15027-Mar edit photos and admin Place orders28-Mar Good Friday Good Friday29-Mar Easter Saturday Easter Saturday30-Mar Easter Sunday Easter Sunday31-Mar Easter Monday Easter Monday01-Apr Email newsletter and blog post meet wedding client 150

02-Apr meet wedding client portrait session 15003-Apr cancelled appointment edit photos and admin04-Apr edit photos and admin Place orders


07-Apr portrait session portrait session 30008-Apr marketing / networking portrait session 15009-Apr edit photos and admin edit photos and admin10-Apr portrait session edit photos and admin 15011-Apr day off day off


14-Apr day off day off 15-Apr portrait session meet wedding client 15016-Apr edit photos and admin edit photos and admin17-Apr edit photos and admin edit photos and admin18-Apr place orders Place orders

Sat 19/04/2012 portrait session portrait session 300Sun 20/04/2012 edit photos and admin Place orders

21-Apr Annual leave Annual leave22-Apr Annual leave Annual leave23-Apr Annual leave Annual leave24-Apr Annual leave Annual leave25-Apr Annual leave Annual leave

Sat 26/04/2012 marketing / networking portrait session 150Sun 27/04/2012 meet wedding client edit photos and admin

28-Apr edit photos and admin Place orders29-Apr cancelled appointment portrait session 15030-Apr portrait session edit photos and admin 150


Sat 03/05/2012 place orders portrait session 150Sun 04/05/2012 Wedding Wedding 1200

05-May Bank holiday Bank holiday


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06-May day off day off 07-May edit photos and admin edit photos and admin08-May edit photos and admin Place orders09-May place orders portrait session 150

Sat 10/05/2012 marketing / networking meet wedding clientSun 11/05/2012 Wedding Wedding 1200

12-May day off day off 13-May day off day off 14-May edit photos and admin edit photos and admin15-May edit photos and admin edit photos and admin16-May Place orders Place orders


19-May day off day off 20-May day off day off 21-May Place orders portrait session 150

22-May portrait session portrait session 30023-May edit photos and admin edit photos and adminSat 24/05/2012 Wedding Place orders 700Sun 25/05/2012 edit photos and admin edit photos and admin

26-May Bank holiday Bank holiday27-May day off day off 28-May day off day off 29-May Place orders portrait session 15030-May marketing / networking meet wedding client


02-Jun day off day off 03-Jun day off day off 04-Jun Email newsletter and blog post edit photos and admin05-Jun edit photos and admin Place orders06-Jun place orders portrait session 150


09-Jun day off day off 10-Jun place orders Place orders11-Jun cancelled appointment portrait session 15012-Jun marketing / networking meet wedding client13-Jun edit photos and admin edit photos and admin

Sat 14/06/2012 edit photos and admin Place ordersSun 15/06/2012 Wedding Wedding 1200

16-Jun day off day off 17-Jun day off day off 18-Jun edit photos and admin edit photos and admin19-Jun portrait session portrait session 30020-Jun edit photos and admin Place orders

Sat 21/06/2012 place orders Wedding 700

Sun 22/06/2012 Wedding Wedding 120023-Jun day off day off 24-Jun day off day off


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25-Jun edit photos and admin edit photos and admin26-Jun edit photos and admin Place orders27-Jun marketing / networking portrait session 150

Sat 28/06/2012 Wedding Wedding 1200Sun 29/06/2012 portrait session portrait session 300


01-Jul day off day off 02-Jul Email newsletter and blog post edit photos and admin03-Jul edit photos and admin edit photos and admin04-Jul edit photos and admin Place orders

Sat 05/07/2012 Place orders portrait session 150Sun 06/07/2012 Wedding Wedding 1200

07-Jul day off day off 08-Jul day off day off 09-Jul edit photos and admin edit photos and admin10-Jul edit photos and admin Place orders

11-Jul marketing / networking meet wedding clientSat 12/07/2012 Wedding Wedding 1200Sun 13/07/2012 day off day off

14-Jul day off day off 15-Jul edit photos and admin edit photos and admin16-Jul edit photos and admin Place orders17-Jul meet wedding client portrait session 15018-Jul portrait session portrait session 300


21-Jul day off day off 22-Jul edit photos and admin edit photos and admin23-Jul edit photos and admin edit photos and admin24-Jul place orders Place orders25-Jul cancelled appointment meet wedding client


28-Jul day off day off 29-Jul edit photos and admin edit photos and admin30-Jul edit photos and admin edit photos and admin31-Jul edit photos and admin edit photos and admin

01-Aug day off day off Sat 02/08/2012 place orders Place ordersSun 03/08/2012 Wedding Wedding 1200

04-Aug day off day off 05-Aug Email newsletter and blog post edit photos and admin06-Aug edit photos and admin Place orders07-Aug marketing / networking portrait session 15008-Aug day off day off


11-Aug edit photos and admin edit photos and admin12-Aug edit photos and admin Place orders13-Aug portrait session meet wedding client 150


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14-Aug marketing / networking edit photos and admin15-Aug edit photos and admin Place orders


18-Aug day off day off 19-Aug day off day off

20-Aug edit photos and admin edit photos and admin21-Aug edit photos and admin edit photos and admin22-Aug Place orders Place orders


25-Aug Bank holiday Bank holiday26-Aug day off day off 27-Aug day off day off 28-Aug edit photos and admin edit photos and admin29-Aug edit photos and admin edit photos and admin

Sat 30/08/2012 place orders Place ordersSun 31/08/2012 Wedding Wedding 120001-Sep day off day off 02-Sep day off day off 03-Sep Email newsletter and blog post edit photos and admin04-Sep edit photos and admin Place orders05-Sep marketing / networking portrait session 150


08-Sep day off day off 09-Sep edit photos and admin edit photos and admin10-Sep edit photos and admin edit photos and admin11-Sep place orders Place orders12-Sep meet wedding client edit photos and admin


15-Sep place orders meet wedding client16-Sep marketing / networking portrait session 15017-Sep portrait session portrait session 30018-Sep edit photos and admin edit photos and admin19-Sep edit photos and admin edit photos and admin

Sat 20/09/2012 place orders Place ordersSun 21/09/2012 day off day off

22-Sep day off day off 23-Sep cancelled appointment portrait session 15024-Sep marketing / networking portrait session 15025-Sep edit photos and admin edit photos and admin26-Sep edit photos and admin Place orders


29-Sep day off day off

30-Sep edit photos and admin edit photos and admin01-Oct Email newsletter and blog post Place orders02-Oct portrait session edit photos and admin 150


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03-Oct day off day off Sat 04/10/2012 day off day off Sun 05/10/2012 Place orders portrait session 150

06-Oct marketing / networking portrait session 15007-Oct meet wedding client edit photos and admin08-Oct edit photos and admin edit photos and admin

09-Oct Place orders Place orders10-Oct day off day off


13-Oct Annual leave Annual leave14-Oct Annual leave Annual leave15-Oct Annual leave Annual leave16-Oct Annual leave Annual leave17-Oct Annual leave Annual leave

Sat 18/10/2012 edit photos and admin edit photos and admin

Sun 19/10/2012 edit photos and admin edit photos and admin20-Oct place orders Place orders21-Oct marketing / networking portrait session 15022-Oct meet wedding client portrait session 15023-Oct day off day off 24-Oct day off day off


27-Oct meet wedding client meet wedding client28-Oct cancelled appointment portrait session 15029-Oct portrait session portrait session 30030-Oct day off day off 31-Oct day off day off

Sat 01/11/2012 Email newsletter and blog post edit photos and adminSun 02/11/2012 edit photos and admin edit photos and admin

03-Nov edit photos and admin Place orders04-Nov place orders portrait session 15005-Nov marketing / networking meet wedding client06-Nov portrait session edit photos and admin 15007-Nov day off day off


10-Nov Place orders Place orders11-Nov meet wedding client portrait session 15012-Nov portrait session meet wedding client 15013-Nov portrait session portrait session 30014-Nov edit photos and admin edit photos and admin


17-Nov edit photos and admin edit photos and admin18-Nov Place orders Place orders

19-Nov marketing / networking portrait session 15020-Nov meet wedding client21-Nov day off day off


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24-Nov day off day off 25-Nov portrait session meet wedding client 15026-Nov portrait session portrait session 30027-Nov edit photos and admin edit photos and admin

28-Nov edit photos and admin Place ordersSat 29/11/2012 day off day off Sun 30/11/2012 day off day off

01-Dec Email newsletter and blog post portrait session 15002-Dec meet wedding client portrait session 15003-Dec edit photos and admin edit photos and admin04-Dec day off day off 05-Dec day off day off

Sat 06/12/2012 Place orders portrait session 150Sun 07/12/2012 marketing / networking portrait session 150

08-Dec edit photos and admin edit photos and admin09-Dec Place orders portrait session 15010-Dec portrait session 15011-Dec edit photos and admin edit photos and admin12-Dec day off day off


15-Dec marketing / networking meet wedding client16-Dec portrait session portrait session 30017-Dec cancelled appointment edit photos and admin 018-Dec edit photos and admin edit photos and admin19-Dec Place orders Place orders


22-Dec portrait session edit photos and admin 15023-Dec Place orders Annual leave24-Dec Annual leave Annual leave25-Dec Christmas Christmas26-Dec Boxing day Boxing day27-Dec Annual leave Annual leave28-Dec Annual leave Annual leave29-Dec Annual leave Annual leave30-Dec Annual leave Annual leave31-Dec New Years eve New Years eve

Gross Profit 48800

COSTSDescription ofcost Cost per yearwebsite 250insurance 600

Photographyequipment 2000


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Computerequipment /backup etc 1000Software /Actions 1000Batteries /

memory / filtersetc. 1000Direct mail x 2 1000Email newslettersystem 100Advertising 1000Wedding event 1700Sample albums /portraits etc 2000

Adword campaign 600Networking club 600Travel 1125Thank you andanniversary cards 450

Stationery / printcartridges /business cards etc 700phone 300Education 700Subscriptions /memberships 200Postage 300Total costs 16625

Net profit 32,175Net profit ifyou have astudio yourent 22,175


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Date Morning Afternoon Profit 01-Jan New years day New years day02-Jan Tax return Tax return03-Jan Marketing plan Marketing plan04-Jan Email newsletter and blog post Marketing plan


07-Jan Portrait session cancelled appointment 80008-Jan edit photos and admin Portrait projection session09-Jan pre-portrait consultations place orders10-Jan marketing / networking marketing / networking11-Jan day off day off

Sat 12/01/2012 Portrait session meet wedding clientSun 13/01/2012 edit photos and admin Portrait projection session

14-Jan day off day off 15-Jan place orders Portrait projection session16-Jan marketing / networking marketing / networking

17-Jan meet wedding client Portrait session 80018-Jan cancelled appointment edit photos and admin

Sat 19/01/2012 place orders Portrait session 800

You'll notice that this photographer puts more time into their marketing (most weeks it 's a full day). You'llalso notice that they meet every portrait client for a pre-portrait consultation before they're even hired. Allportraits are presented to the client in person during a portrait projection session. Meeting clients beforeand after the photography is crucial if you want them to invest in decent sized wall portraits. Never putfamily portraits online for your clients to choose. The orders you get will be tiny compared with projectingyour images in person.

Notice how few photography sessions this photographer has. They're doing fewer sessions but making farmore money from each session. This is because of the extra time they've invested in building a strongerrelationship with the client and offering a better service. It's also down to investing more of their time intheir marketing to ensure they're finding the right clients in the first place.

The figures shown here can get considerably higher as you perfect your selling, marketing, pricing andmerchandising skills. I know of many photographers who regularly make between $5,000 - $10,000+ from asingle family portrait session. Now you're in the high-end pricing bracket you can afford to bring on staff totake over some of the tasks for you. This frees you up even more to focus on improving your marketing,selling and business systems. Don't overlook giving an internship. I'm often approached by young aspiring

photographers who offer to help me in return for knowledge rather than money.

the smart photographer


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Sun 20/01/2012 day off day off 21-Jan day off day off 22-Jan edit photos and admin Portrait session 80023-Jan marketing / networking marketing / networking24-Jan meet wedding client pre-portrait consultations25-Jan edit photos and admin Portrait projection session

Sat 26/01/2012 place orders place ordersSun 27/01/2012 meet wedding client cancelled appointment

28-Jan day off day off 29-Jan pre-portrait consultations Portrait session 80030-Jan edit photos and admin meet wedding client31-Jan marketing / networking marketing / networking01-Feb Email newsletter and blog post Portrait projection session

Sat 02/02/2012 portrait session place orders 800Sun 03/02/2012 pre-portrait consultations edit photos and admin

04-Feb Annual leave Annual leave

05-Feb Annual leave Annual leave06-Feb Annual leave Annual leave07-Feb Annual leave Annual leave08-Feb Annual leave Annual leave



Sat 16/02/2012 pre-portrait consultations Portrait session 800Sun 17/02/2012 pre-portrait consultations Portrait projection session

18-Feb cancelled appointment meet wedding client19-Feb marketing / networking marketing / networking20-Feb edit photos and admin place orders21-Feb meet wedding client pre-portrait consultations22-Feb day off day off

Sat 23/02/2012 Portrait projection session meet wedding clientSun 24/02/2012 Wedding Wedding 2000

25-Feb day off day off 26-Feb marketing / networking marketing / networking27-Feb meet wedding client edit photos and admin28-Feb edit photos and admin Portrait session 80029-Feb edit photos and admin place orders

Sat 01/03/2012 Email newsletter and blog post Portrait projection sessionSun 02/03/2012 Portrait projection session place orders

03-Mar day off day off 04-Mar day off day off 05-Mar marketing / networking marketing / networking06-Mar pre-portrait consultations Portrait session 800

07-Mar edit photos and admin Portrait projection sessionSat 08/03/2012 Wedding Wedding 2000Sun 09/03/2012 day off day off


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29-Apr cancelled appointment pre-portrait consultations30-Apr marketing / networking place orders


Sat 03/05/2012 Portrait session Portrait session 1600Sun 04/05/2012 Wedding Wedding 2000

05-May Bank holiday Bank holiday06-May day off day off 07-May marketing / networking place orders08-May edit photos and admin Portrait projection session09-May edit photos and admin Portrait session 800

Sat 10/05/2012 edit photos and admin meet wedding clientSun 11/05/2012 Wedding Wedding 2000

12-May day off day off 13-May day off day off 14-May marketing / networking place orders

15-May edit photos and admin edit photos and admin16-May place orders Portrait projection sessionSat 17/05/2012 Wedding Wedding 2000Sun 18/05/2012 edit photos and admin Portrait session 800

19-May day off day off 20-May day off day off 21-May marketing / networking marketing / networking22-May Portrait projection session edit photos and admin23-May edit photos and admin edit photos and admin

Sat 24/05/2012 Wedding edit photos and admin 1200Sun 25/05/2012 edit photos and admin Portrait session 800

26-May Bank holiday Bank holiday27-May day off day off 28-May day off day off 29-May marketing / networking place orders30-May pre-portrait consultations meet wedding client

Sat 31/05/2012 Wedding Wedding 2000Sun 01/06/2012 edit photos and admin Portrait projection session

02-Jun day off day off 03-Jun day off day off 04-Jun Email newsletter and blog post Portrait session 80005-Jun marketing / networking marketing / networking06-Jun edit photos and admin Portrait projection session


09-Jun day off day off 10-Jun edit photos and admin place orders11-Jun cancelled appointment Portrait projection session12-Jun pre-portrait consultations meet wedding client13-Jun marketing / networking marketing / networking

Sat 14/06/2012 place orders Portrait session 800

Sun 15/06/2012 Wedding Wedding 200016-Jun day off day off 17-Jun day off day off


24/28

18-Jun marketing / networking marketing / networking19-Jun edit photos and admin edit photos and admin20-Jun edit photos and admin Portrait projection session

Sat 21/06/2012 place orders place ordersSun 22/06/2012 Wedding Wedding 2000


24-Jun day off day off 25-Jun marketing / networking edit photos and admin26-Jun pre-portrait consultations Portrait projection session27-Jun edit photos and admin place orders

Sat 28/06/2012 Wedding Wedding 2000Sun 29/06/2012 edit photos and admin Portrait session 800

30-Jun day off day off 01-Jul day off day off 02-Jul Email newsletter and blog post Portrait projection session03-Jul marketing / networking marketing / networking

04-Jul edit photos and admin edit photos and adminSat 05/07/2012 edit photos and admin place ordersSun 06/07/2012 Wedding Wedding 2000

07-Jul day off day off 08-Jul day off day off 09-Jul pre-portrait consultations Portrait session 80010-Jul marketing / networking edit photos and admin11-Jul edit photos and admin place orders


14-Jul day off day off 15-Jul edit photos and admin Portrait projection session16-Jul marketing / networking edit photos and admin17-Jul meet wedding client Portrait session 80018-Jul edit photos and admin place orders


21-Jul day off day off 22-Jul edit photos and admin Portrait projection session23-Jul marketing / networking edit photos and admin24-Jul pre-portrait consultations Portrait session 80025-Jul cancelled appointment meet wedding client


28-Jul day off day off 29-Jul edit photos and admin place orders30-Jul place orders marketing / networking31-Jul Portrait projection session Portrait session 800

01-Aug day off day off Sat 02/08/2012 edit photos and admin Portrait session 800Sun 03/08/2012 Wedding Wedding 2000

04-Aug day off day off 05-Aug Email newsletter and blog post edit photos and admin06-Aug marketing / networking place orders


25/28

07-Aug place orders Portrait projection session08-Aug day off day off


11-Aug edit photos and admin edit photos and admin12-Aug Portrait projection session Portrait session 800

13-Aug edit photos and admin meet wedding client14-Aug marketing / networking marketing / networking15-Aug place orders place orders


18-Aug day off day off 19-Aug day off day off 20-Aug marketing / networking marketing / networking21-Aug place orders place orders22-Aug pre-portrait consultations Portrait projection session

Sat 23/08/2012 Wedding Wedding 2000Sun 24/08/2012 edit photos and admin edit photos and admin25-Aug Bank holiday Bank holiday26-Aug day off day off 27-Aug day off day off 28-Aug marketing / networking marketing / networking29-Aug place orders pre-portrait consultations

Sat 30/08/2012 Portrait projection session pre-portrait consultationsSun 31/08/2012 Wedding Wedding 2000

01-Sep day off day off 02-Sep day off day off 03-Sep Email newsletter and blog post pre-portrait consultations04-Sep marketing / networking edit photos and admin05-Sep edit photos and admin place orders


08-Sep day off day off 09-Sep marketing / networking marketing / networking10-Sep pre-portrait consultations Portrait session 80011-Sep edit photos and admin Portrait projection session12-Sep meet wedding client edit photos and admin

Sat 13/09/2012 edit photos and admin edit photos and adminSun 14/09/2012 place orders Portrait session 800

15-Sep edit photos and admin meet wedding client16-Sep marketing / networking marketing / networking17-Sep Portrait projection session place orders18-Sep Portrait session edit photos and admin 80019-Sep Portrait projection session place orders

Sat 20/09/2012 pre-portrait consultations Portrait session 800Sun 21/09/2012 day off day off

22-Sep day off day off

23-Sep cancelled appointment edit photos and admin24-Sep marketing / networking marketing / networking25-Sep pre-portrait consultations Portrait projection session


26/28

26-Sep pre-portrait consultations place ordersSat 27/09/2012 Wedding Wedding 2000Sun 28/09/2012 day off day off

29-Sep day off day off 30-Sep marketing / networking marketing / networking01-Oct Email newsletter and blog post Portrait session 800

02-Oct edit photos and admin Portrait projection session03-Oct day off day off


06-Oct marketing / networking place orders07-Oct meet wedding client place orders08-Oct Portrait session pre-portrait consultations 80009-Oct edit photos and admin Portrait projection session10-Oct day off day off


Sun 12/10/2012 place orders pre-portrait consultations13-Oct Annual leave Annual leave14-Oct Annual leave Annual leave15-Oct Annual leave Annual leave16-Oct Annual leave Annual leave17-Oct Annual leave Annual leave

Sat 18/10/2012 marketing / networking marketing / networkingSun 19/10/2012 edit photos and admin Portrait session 800

20-Oct edit photos and admin Portrait projection session21-Oct place orders place orders22-Oct meet wedding client pre-portrait consultations23-Oct day off day off 24-Oct day off day off

Sat 25/10/2012 pre-portrait consultations Portrait session 800Sun 26/10/2012 edit photos and admin Portrait projection session

27-Oct meet wedding client meet wedding client28-Oct cancelled appointment Portrait projection session29-Oct marketing / networking marketing / networking30-Oct day off day off 31-Oct day off day off

Sat 01/11/2012 Email newsletter and blog post Portrait session 800Sun 02/11/2012 edit photos and admin place orders

03-Nov Portrait projection session place orders04-Nov Portrait session pre-portrait consultations 80005-Nov Portrait projection session meet wedding client06-Nov marketing / networking marketing / networking07-Nov day off day off

Sat 08/11/2012 day off day off Sun 09/11/2012 edit photos and admin Portrait projection session

10-Nov place orders pre-portrait consultations11-Nov meet wedding client portrait session 800

12-Nov edit photos and admin meet wedding client13-Nov marketing / networking marketing / networking14-Nov Portrait projection session place orders


27/28


17-Nov pre-portrait consultations Portrait session 80018-Nov marketing / networking marketing / networking19-Nov edit photos and admin Portrait projection session20-Nov place orders meet wedding client

21-Nov day off day off Sat 22/11/2012 Portrait session edit photos and admin 800Sun 23/11/2012 Portrait projection session Portrait session 800

24-Nov day off day off 25-Nov edit photos and admin meet wedding client26-Nov marketing / networking marketing / networking27-Nov Portrait projection session place orders28-Nov Portrait session pre-portrait consultations 800


01-Dec Email newsletter and blog post edit photos and admin02-Dec meet wedding client Portrait projection session03-Dec marketing / networking marketing / networking04-Dec day off day off 05-Dec day off day off

Sat 06/12/2012 place orders Portrait session 800Sun 07/12/2012 edit photos and admin Portrait projection session

08-Dec place orders pre-portrait consultations09-Dec marketing / networking marketing / networking10-Dec Portrait session edit photos and admin 80011-Dec Portrait projection session place orders12-Dec day off day off

Sat 13/12/2012 day off day off Sun 14/12/2012 Portrait session edit photos and admin 800

15-Dec Portrait projection session meet wedding client16-Dec marketing / networking marketing / networking17-Dec cancelled appointment pre-portrait consultations18-Dec Portrait session Portrait projection session 80019-Dec edit photos and admin place orders


22-Dec place orders marketing / networking23-Dec marketing / networking Annual leave24-Dec Annual leave Annual leave25-Dec Christmas Christmas26-Dec Boxing day Boxing day27-Dec Annual leave Annual leave28-Dec Annual leave Annual leave29-Dec Annual leave Annual leave30-Dec Annual leave Annual leave31-Dec New Years eve New Years eve

Gross Profit 90800

COSTS


28/28

Description ofcost Cost per yearwebsite 250insurance 600Photographyequipment 2000

Computerequipment /backup etc 1000Software /Actions 1000Batteries /memory / filtersetc. 1000Direct mail x 2 1000Email newsletter

system 100Advertising 1000Wedding event 1500Sample albums /portraits etc 2000

Adword campaign 600Networking club 600Travel 1125Thank you andanniversary cards 450

Stationery / printcartridges /business cards etc 500phone 300Education 500Subscriptions /memberships 200Postage 300Studio 10000Total costs 26025

Net profit 64775Intern 0Assistant? 20000

Net profitwith staff 44,775

Documents

FOT - MONEY - How Much Money Do Photographers Make