WWW.BETTERTHANCASH.ORG

Fostering collaboration on social media @AngelaCorbalan May 2016

The Better Than Cash Alliance

AFGHANISTAN

NEPAL MALAWI

PERU

KENYA

COLOMBIA

SIERRA LEONE

MEXICO INDIA

SENEGAL

RWANDA

BANGLADESH

PAKISTAN

PNG

PHILIPPINES

GHANA URUGUAY

BENIN

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Poverty

THE STORY ABOUT DIGITAL PAYMENTS IS ABOUT IMPROVING PEOPLE’S LIVES

Women

Inclusive Growth

Transparency

Speed & Dignity

Syrian refugees in Jordan – iris scan technology

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Lessons learned on fostering collaboration

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HYPER-TARGETING

80% LISTENER, 20% TALKER

PEOPLE, NOT JUST BRANDS

HYPER-TARGETING

THE CORE STRATEGY

Use social media to connect with specific audiences

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Target = Don’t spray and pray

Identify + Don’t leave it to chance

Real World Targets Our advocacy, policy and fundraising targets: 1.We find their social handles. 2.We build a relationship. 3.We make sure they see our content.

Crimson Hexagon

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80% LISTENER 20% TALKER

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PEOPLE, NOT JUST BRANDS

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@ B E T T E R T H A N _ C A S H / B E T T E R T H A N C A S H A L L I A N C E / B E T T E R – T H A N – C A S H – A L L I A N C E