FORUM FOR SUPPORTING SELF-EMPLOYMENT RASUMOFSKYGASSE 32/1, A-1030 VIENNA MARTINA SCHUBERT – CHAIRWOMAN – PROJECT LEADER FOUNDER PROGRAMME FOR ONE-PERSON-COMPANIES

FORUM FOR SUPPORTING SELF-EMPLOYMENTRASUMOFSKYGASSE 32/1, A-1030 VIENNAMARTINA SCHUBERT – CHAIRWOMAN – PROJECT LEADER

FOUNDER PROGRAMME FOR ONE-PERSON-COMPANIES

The Project – SOLOCOM – a founder programme for one-person-companies

“New forms of Self-employment - Atypical employment as a chance for the Labour Market.”

Leonardo da Vinci project Nov 2001- Oct 2004

Training programme tailormade for self-employed working alone.

Partners come from 8 countries: A, D, F, P, S, SI, UK, CH



Why do we need the SOLOCOM - Project?

Prepare people to the working demand of the future

“One-Person Company“, and the “Apparent Self-employed“ are under discussion from the standpoint of social security throughout Europe

make use of the opportunities of atypical employment, especially "New Self-employment".

Promote the self-confidence and their acceptance as a seriously taking market partner



A D F S SI UK CH

One-person-

companies

53 48 60 71 69 70 14

Other companies

47 52 40 29 31 30 86

total 100 100 100 100 100 100 100

One-Person-Companies in %



The Target areaBusiness-related services

internet research office

PR agency text writing office

Secretariat

computer programming

web design

bookkeeping

computer cleaners

repair services

information and multimedia services

and knowledge processing



Target Groups

Professional basis qualification or several year's professional practice, computer skills

employees, who wish to switch voluntarily

people with care obligations (often woman)

single parents

Women after parental leave

unemployed persons


FOUNDER PROGRAMME FOR ONE-PERSON-COMPANIESMain results of the project

Comparison Study

The Situation and Needs of Self-Employment and One-Person-companies in D, F, P, a, UK, CH and SI

Founder programmes in A, F, UK, S, SI

Please order the studies – [email protected]

Curriculum - 80 modules - 3 hours workload each are developped



Results of the Study - Advantages connected to Self-employment

Possibility to earn more money – result orientated

Freedom of making decisions on their own - not need to follow the rules of their bosses

Dreams can come true now being his/her own boss

No mobbing

Flexible working conditions



Possible reasons for the increase of self-employment

outsourcing and atypical employment

unemployment

information and communication technologies

autonomy, independence, flexibility, compatibility with the family



Atypical employment

increased within the EU since the 80s Pull factors (independance, flexible working times) Push factors (unemployment) the share of female (self-)employment and structural

unemployment have increased at the same time In Austria app. 25% of self-employed people were unemployed

before starting their own one-person-comany.



Outsourcing

In 1996 the European Foundation for the Improvement of Living and Working Conditions stated that

in 10 EC-countries examined 13 % of companies complete work that was previously done

by employees by means of outsourcing contracts



Classical job-history vanished Employment relationship that lasts more than thirty years Working time as an extension of free-time common to quit a job in order to start something completely

new great variety of occupations in the same or different sectors self-employment is not indispensably connected with certain

social classes any longer



Autonomy and Individualisation

people finally want to free themselves from any kind of compulsion

Tolerance concerning authorities is steadily decreasing the wish of determining their circumstances of life as much

as possible for private and job matters as well erosion of traditional relationships patchwork families have become “standard”



Study working and living forms of the future

Liberal Institute, Zürich, 2001, for Vontobel Stiftung From normworking employee-employer relationship to

patchwork biographies Life entrepreneur People need to develop self-responsibility, creativity,

improvisation, cooperation Like in the lottery – everthing is possible



Flexibility

organize their working hours more autonomously reach a higher degree of compatibility of job and family doing their job at home – keyword teleworking



Teleworking

Research Institute empirica, 1999 in 15 EU-countries 6-9 Mio. teleworker 4-6 % of all employees Working at home can create new forms of living and working Studies show increased productivities with teleworking, because

of higher motivation, less upsent employees, higher working intensity (Glaser 1995, Godehardt 1994, Kordey/korte 1996)



Teleworking – new rules

Traditional

Working contracts

Framework conditions

Fixed regulations

New

Times and conditions with the customer(s)

Time rules with family members and friends

Access rules to working room



Research project „Telechance“ Chances of a better integration vocational and familiary areas –

less conflicts between work and family, 2000, 214 Teleworker, FH Furtwangen

80% of the female60% of the male teleworker live in „traditional“ relationships

74% adapt the working times to the needs of the family requests

51% of woman and 31% of man take care of children also beside their work



Fathers education work

Working at the work place

Time to go to get their Come home tired and get

„overwhelmed “ by the daily problems and conflicts of the family

Working at home

Gain time to care more for the children

get everything at lunch time and skin-near



Teleworking fathers increased child care activities

55% Talks 37% bring to school 29% playing/sport 29% paying attention 26% cooking 24% bring to bed 21% help with school work 14% reading stories 7% help to dress



Increase to household activities

„female specific“

Car repair work

Purchases

LaundryCooking

Cleaning dishes

Ironing

Cleaning

Plant/pets care

Repair work

renovating

Gardening

„male specific“



In comparison to teleworking woman – Teleworking man contribute more to ...

„female specific“

Car repair work

Purchases

LaundryCooking

Cleaning dishes

Ironing

Cleaning

Plant/pets care

Repair work

renovating

Gardening

„male specific“



Dimsions of compatibility of job and family

emotionalAlternative to

give up working

More child care

little houswork in between

Adapt to opening times school/kindergarden

More time for family

Running errands

Sprinkling familiy work over the day

Being reachable

Staying up to date

organisational

Preserve qualification



Black side of the medal self-employment

able to handle this amount of independence and freedom F.e. Self-discipline, working continously without the pressure of

their boss and colleagues Know how to handle defeats To sell „yourself“ several times a year these abilities need to be exercised



Main obstacles for starting and continuing a business

Bureaucratic and economic barriers

Lack of competence and education

Lack of occupational experience in a specific sector

Personality structure, cultural factors, gender



Social Consequences

Solitude concerning decisions Isolation – especially if self-employed people work at home Necessity of building up information networks Responsibility for all decisions Necessity of developing innovative ideas on your own



The needs - Support self-employed people wish to have

Networking

Soft skills

Financial support, lower taxes

Information concerning business and legal issues

Coaching



Fence off to other founder programmes

The whole contents is targeted at one-person companies - specific work requirements

reduced contents in the field of „business skills“, just relevant especially for this target group.

Additional contents with applied home-office organisation and mobile-office usage with modern ICT; and time and family management



The learning product - Main contents of the trainings programme

Business skills

Soft skillsPractical

organisation

Home office mobile offece

Time and familiy managment

Law

Marketing

How to learn

Entrepreneurial acting

AccountingAdvertising textes

Database

Cooperations



Business skills – Marketing – Advertising texts

3. HOW TO WRITE A ROUGH ADVERTISING TEXT

You sit in front of a white paper or an empty screen and want to start with your advertising letter. But how? It is an uncomfortable feeling even for some professional texters. Here you will make acquaintance with an easy method, which is called “The dialog method”, by Prof. Siegfried Vögele, direct marketing specialist in Germany.

Activity

Define the following targets before you produce an advertising letter:

What reaction to you expect from the readers: the reader shall call you on the phone, shall fax an order, shall come to an event. Formulate concrete in the letter what you want the reader to do next.

Fill in the targets and send it to your tutor.



Left and right side of the brain

The left side of the brain is responsible for our logical thinking, the right side for our emotions. People do usually think more with one side of their brain. Facts and function is important for left-brain-thinker and emotions and esthetics for the right-brain-thinker.

In which direction tends your own thinking? Write it down before you exchange with others.





Men and people over 50 usually think more with the left side of the brain. More men than women “fell in love” with technologies. They are usually more interested in the functions of a car.

Tip: Mix elements for both sides of the brain in one advertising text and you will reach all potential customers. Fact-orientated readers won’t read the emotional parts and emotional-orientated readers won’t read the facts.

Differences between the left- and right-brain-thinker

Women and younger people have more sense for the beautiful side of things, as you know these big groups are the main target group for the fashion industries. An important selling argument for women is the colour of a car.




FOUNDER PROGRAMME FOR ONE-PERSON-COMPANIESWhich words can be easily remembered?

Use words which create lots of pictures in the head of the reader like: mother, circle, the sea, woods, sunny, to greet, to wash

and not: Importance, opportunity, consideration, prerequisite, possible, principle, additional, special, future, to base, to prove, to present.

Use more concrete words like apple, fridge, red, to beat, to laugh

and not abstract words: eternity, legend, ideal, objective, logical, to symbolize, to analyse, to define, to result.





The Vision

The group of new self-employed, will have a heavy growth and

should ...

...step out of the social grey zone.

... be given a position of importance in the public eye

... be taken seriously in their special situation.



More Information

Studies can be ordered

[email protected]

www.solocom.at

Documents

FORUM FOR SUPPORTING SELF-EMPLOYMENT RASUMOFSKYGASSE 32/1, A-1030 VIENNA MARTINA SCHUBERT – CHAIRWOMAN – PROJECT LEADER FOUNDER PROGRAMME FOR ONE-PERSON-COMPANIES