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Fort LauderdaleAugust 8, 2017

28/10/2017

TAP Software Analytics Division

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• Cities in start up phase• Red cities using TAP Software Analytics

Fort Lauderdale

• Convention Industry Trends• National/Regional Data• Room Night/Event Metrics• June 2017 Focus/Previous Month Analysis• 2017-2018 Monthly Pace

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Industry Trends• Major chains 2% growth 2016 compared to 5%-6% 2015• 2017 hotel chains forecasting 0-2% revpar growth• Many markets limiting group rooms due to demand• Corporations have positive outlook based on President Trump’s

promises of deregulation and corporate tax breaks…however• Stock market concerns – China – Oil Prices – Fed Interest

Rates – Great Britain – Russia Investigation – Foreign Policy –North Korea…..Trump Effect?

• International travel concerns/Transient and Meetings• Contingency Plan?????• 2016 Nationally 29.2 million group rooms exceeds 2015 record

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TAP Analytics STLY 62 Cities

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North America STLY Comparison – 62 Cities

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Eastern Region STLY Comparison – 26 Cities

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Florida Cities STLY Comparison

Fort Lauderdale, Miami, Orlando, Puerto Rico, Tampa Bay

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Fort Lauderdale STLY Comparison

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North America DMO Room Nights2017 STLY By Quarter 2017 STLY By Month

Easter March 2016 – April 2017Rosh Hashana – Yom KippurOctober 2016 – September 2017

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Eastern Region DMO Room Nights2017 STLY By Quarter 2017 STLY By Month

Easter March 2016 – April 2017Rosh Hashana – Yom KippurOctober 2016 – September 2017

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State of Florida DMO Room Nights2017 STLY By Quarter 2017 STLY By Month

Easter March 2016 – April 2017Rosh Hashana – Yom KippurOctober 2016 – September 2017

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Fort Lauderdale Room Nights2017 STLY By Quarter 2017 STLY By Month

Easter March 2016 – April 2017Rosh Hashana – Yom KippurOctober 2016 – September 2017

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North America DMO Room Nights2018 STLY By Quarter 2018 STLY By Month

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Eastern Region DMO Room Nights2018 STLY By Quarter 2018 STLY By Month

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State of Florida DMO Room Nights2018 STLY By Quarter 2018 STLY By Month

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Fort Lauderdale Room Nights2018 STLY By Quarter 2018 STLY By Month

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Demand Progression Model

2016

2017

2016

2017

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Demand Progression Model

2017

2018

2017

2018

Fort LauderdaleRoom Night/Event Metrics

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Report City: Fort Lauderdale Period Ending: May 31, 2017

Fort Lauderdale Data 2017 2018 2019 2020 2021 2022 2023 2024 TotalDefinite R/N 612,046 271,353 77,610 57,751 8,499 12,498 8,520 2,745 1,051,022 Pace Targets 630,550 230,663 129,882 72,668 39,459 21,588 14,126 8,311 1,147,247 Variance (18,504) 40,690 (52,272) (14,917) (30,960) (9,090) (5,606) (5,566) (96,225)Consumption Benchmark 842,847 842,847 842,847 842,847 842,847 842,847 842,847 842,847 6,742,776Pace Percentage 97% 118% 60% 79% 22% 58% 60% 33% 92%Total Demand 1,736,489 1,582,017 562,879 316,459 106,670 510,405 42,000 20,692 4,877,611 Lost R/N 1,124,443 1,310,664 485,269 258,708 98,171 497,907 33,480 17,947 3,826,589Conversion Percentage 35% 17% 14% 18% 8% 2% 20% 13% 22%Tentative R/N 76,277 223,584 250,219 220,036 166,500 159,618 109,597 14,885 1,220,716

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• 2017-2018 will end very strong due to base booked in advance• Pace 2019 concerning – but strong bank of tentative room nights • 4,877,611 Total Demand Room Nights also very strong• Conversion percentage overall at 22%.... industry average is 25%• Pace 2020 and beyond down because advance base for 2017-2018 was strong

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Report City: Fort Lauderdale Period Ending: May 31, 2017

Fort Lauderdale R/N 2017 2018 2019 2020 2021 2022 2023 2024 TotalDefinite R/N 612,046 271,353 77,610 57,751 8,499 12,498 8,520 2,745 1,051,022 Pace Targets 630,550 230,663 129,882 72,668 39,459 21,588 14,126 8,311 1,147,247 Variance (18,504) 40,690 (52,272) (14,917) (30,960) (9,090) (5,606) (5,566) (96,225)Consumption Benchmark 842,847 842,847 842,847 842,847 842,847 842,847 842,847 842,847 6,742,776Pace Percentage 97% 118% 60% 79% 22% 58% 60% 33% 92%Total Demand 1,736,489 1,582,017 562,879 316,459 106,670 510,405 42,000 20,692 4,877,611 Lost R/N 1,124,443 1,310,664 485,269 258,708 98,171 497,907 33,480 17,947 3,826,589Conversion Percentage 35% 17% 14% 18% 8% 2% 20% 13% 22%Tentative R/N 76,277 223,584 250,219 220,036 166,500 159,618 109,597 14,885 1,220,716 Fort Lauderdale EventsDefinite Events 668 155 44 23 3 3 2 1 899 Pace Targets 749 157 60 29 14 7 2 0 1,018 Variance (81) (2) (16) (6) (11) (4) 0 1 (119)Consumption Benchmark 982 982 982 982 982 982 982 982 7,856Pace Percentage 89% 99% 73% 79% 21% 43% 100% 100% 88%Total Demand Events 1,675 648 217 91 26 11 7 3 2,678

Lost Events 1,007 493 173 68 23 8 5 2 1,779Conversion Percentage 40% 24% 20% 25% 12% 27% 29% 33% 34%Tentative Events 84 237 117 70 39 26 13 3 589

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2012 – 2022 Total Definite R/N

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2012 – 2022 Total Definite R/N

Fort Lauderdale Previous Month Analysis (June)

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Fort Lauderdale 2017 Monthly TAP Data

Analyze Lost Business April, May, June, November, DecemberStrong Tentative Room Nights Q3 and Q4

Provide Analysis Expected Definite

Fort Lauderdale R/N JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTALDefinite Room Nights 81,746 66,990 85,073 52,850 62,209 70,961 74,442 26,761 16,991 51,835 15,963 6,225 612,046 Pace Targets 84,002 72,366 73,060 67,444 73,281 78,972 55,181 17,053 16,008 36,811 25,539 30,833 630,550 Variance (2,256) (5,376) 12,013 (14,594) (11,072) (8,011) 19,261 9,708 983 15,024 (9,576) (24,608) (18,504)Consumption Benchmark 84,002 72,366 73,060 67,444 73,281 78,972 95,569 35,330 35,389 86,200 62,156 79,078 842,847Pace Percentage 97% 93% 116% 78% 85% 90% 135% 157% 106% 141% 63% 20% 97%

Total Demand Room Nights 276,899 206,796 205,675 208,842 142,923 157,184 138,525 74,231 76,935 127,281 81,249 39,949 1,736,489Lost Room Nights 195,153 139,806 120,602 155,992 80,714 86,223 64,083 47,470 59,944 75,446 65,286 33,724 1,124,443Conversion Percentage 30% 32% 41% 25% 44% 45% 54% 36% 22% 41% 20% 16% 35%Tentative Room Nights 0 0 0 0 0 0 12,799 3,477 7,569 5,845 38,119 8,468 76,277

Fort Lauderdale EventsDefinite Events 95 88 96 80 67 72 56 27 27 27 24 9 668 Pace Targets 102 111 97 91 84 83 64 24 25 27 25 16 749 Variance (7) (23) (1) (11) (17) (11) (8) 3 2 0 (1) (7) (81)Consumption Benchmark 102 111 97 91 84 83 103 50 61 72 75 53 982Pace Percentage 93% 79% 99% 88% 80% 87% 88% 112% 108% 100% 96% 56% 89%Total Demand Events 283 254 226 203 146 155 100 51 77 83 74 23 1,675Lost Events 188 166 130 123 79 83 44 24 50 56 50 14 1,007Conversion Percentage 34% 35% 42% 39% 46% 46% 56% 53% 35% 33% 32% 39% 40%Tentative Events 0 0 0 0 0 0 8 11 17 15 20 13 84

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2017 Monthly STLY Comparison

Focus Month

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Peer Set 1:Austin, Charlotte, Ft Worth, Louisville, Nashville, Tampa

Peer Set 2:Charlotte, Nashville, Tampa

2017 Monthly STLY

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June 2012 – June 2022 Definite R/N

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June 2012 – June 2022 Definite R/N

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June 2012 – June 2022 Lost R/N

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June 2016 – June 2017 Demand Progression Model

June 2016

June 2017

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June 2017Definite R/Ns – 70,961STLY 65,746Lost R/Ns – 86,223TAP Pace – 85%Conversion – 44%

TAP Analytics Peer SetDefinite R/Ns – 371,584STLY – 375,790

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Fort Lauderdale 2017 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL

Definite Room Nights 81,746 66,990 85,073 52,850 62,209 70,961 74,442 26,761 16,991 51,835 15,963 6,225 612,046

Pace Targets 84,002 72,366 73,060 67,444 73,281 78,972 55,181 17,053 16,008 36,811 25,539 30,833 630,550

Variance (2,256) (5,376) 12,013 (14,594) (11,072) (8,011) 19,261 9,708 983 15,024 (9,576) (24,608) (18,504)Consumption Benchmark 84,002 72,366 73,060 67,444 73,281 78,972 95,569 35,330 35,389 86,200 62,156 79,078 842,847

Pace Percentage 97% 93% 116% 78% 85% 90% 135% 157% 106% 141% 63% 20% 97%

2017-2018 Monthly Pace

Fort Lauderdale 2018 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL

Definite Room Nights 32,472 24,693 27,101 35,814 7,645 30,877 19,481 10,840 14,811 47,600 14,156 5,863 271,353

Pace Targets 30,824 25,357 23,987 20,718 20,154 20,741 23,973 8,541 8,042 18,977 13,159 16,190 230,663

Variance 1,648 (664) 3,114 15,096 (12,509) 10,136 (4,492) 2,299 6,769 28,623 997 (10,327) 40,690 Consumption Benchmark 84,002 72,366 73,060 67,444 73,281 78,972 95,569 35,330 35,389 86,200 62,156 79,078 842,847

Pace Percentage 105% 97% 113% 173% 38% 149% 81% 127% 184% 251% 108% 36% 118%

The TAP Report

For more information please contact:Jeff Eastman

Strategic Data Resources LLC12313 West 125th TerraceOverland Park, KS 66213Telephone: 913-261-8465

Cell: 913-961-3875E-mail: jeastman@tapreport.com

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