PIAA & Tower Systems present

October 19 & 20

Grand PavilionRosehill Gardens Racecourse

Sydney NSW

Australia’s only pet trade event

Register online at https://secure.tradevent.com.au/auspet2017/

Formerly Pet Expo

plus

Free Parking & Close to public transport

AusPet ConferenceExperience presenters sharing their knowledge

on business, aquatics, avian and reptiles

GroomexOctober 19 & 20 - Trade Show & Grooming CompetitionsOctober 20 & 21 - Workshops/Seminars/Demos/Education

(Workshops held at Rydges Rosehill)Competition judge: Mr Victor Rosado (Puerto Rico)Seminar presenter: Mr Victor Rosado (Puerto Rico)

PIAA contact details:Linda Chamarette (Events Manager)

Phone: 02 9659 5811 or 0414 945 990Email: events@piaa.net.au

ABN 47 001 782 7770All content subject to change without notice

AusPet Trade Show onlyFree for PIAA Members - $29 for Non MembersAusPet Conference and Trade ShowFree for PIAA Members - $99 for Non MembersGroomex - Free entry to trade show for competitors -Click here for competition form

TRADE VISITOR INFORMATIONAusPet is open to anyone working within the Australian pet industry:

Management and staff of retail stores Groomers Veterinary industry Boarding establishments Pet sitters and daycare Dog trainers Students Aquatics industry Manufacturers* Suppliers*

*Hawking for business as a non-exhibitor is strictly prohibited

Why should you visit AusPet in 2017

Take advantage of show only specials

Increase sales staff product knowledge

Attendance is tax deductible

See, compare and buy all in one location

New products showcased before release to market

We have pre-negotiated rates at some nearby hotels via our partner, Ozaccom:

https://ep.ozaccom.com.au/public/PET17/accommodation.aspx

Need Accommodation?

Note: Registrations to attend the business conference are per day only, registration is not available per individual session.

DAY ONE Thursday October 198.30am – 10.00am AusPet National Industry Meeting – Barry Urquhart Keynote – The Pet Industry – Its Future, Consumer Trends and Viability (see details below)

8.00am – 4.30pm Groomex Grooming Competitions10.00am – 10.30am Welcome morning tea10.30am – 11.00am PIAA AGM11.00am - 8.00pm Trade show open

Time

Noon – 1.30pm Working Better Together….. 3 easy Steps - Mark McPherson2.00pm – 3.30pm The Five P’s of Selling - Jeremy Maitland4.00pm – 5.30pm Stop Playing with Social Media, Start Profiting Anita Marchesani

Companion Animal StreamNoon – 12.45pm Husbandry and its Relationship to Disease and Ill Health in Reptiles - Dr Robert Johnson1.00pm – 2.15pm Solving Pet Behaviour Problems - Rosalie Horton2.30pm – 3.15pm Commonly Occurring Conditions in Reptiles - Dr Robert Johnson3.30pm - 5.00pm Reading Behaviour Signals - Rosalie Horton

Aquatics Stream

PIAA AUSPET CONFERENCE

1.00pm - 1.30pm Current State of our Industry - Dr Josiah Pit, Aquarium Industries1.30pm - 2.00pm What can Public Aquariums Learn from Home Hobbyists Gerhard Beukes, Curator, SEA LIFE Sydney Aquarium2.00pm - 2.30pm Current Status and Future of Fish Importation 2.30pm - 3.00pm What would happen if a Serious Disease Outbreak occurred in the Aquarium Sector in Australia3.00pm - 3.15pm Break3.15pm - 3.45pm Koi Herpes Virus - proposed release & implications Dr Brett De Poister, The Aquarium Vet3.45pm - 4.15pm Maximizing your Online Presence - Tony Sambell, Google4.15pm - 4.45pm Dealing with the Online Sales World - Kai McCoy, Blue Cat Consulting4.45pm Industry Forum - Open Discussion

6.00pm - 7.30pmJoin us for happy hour on the trade floor where

we will be announcing the winners of the 2016 Annual Industry Awards

Business Stream

“THE PET INDUSTRY – IT’S FUTURE, CONSUMER TRENDS AND VIABILITY”

The scope, breadth, depth and intensity of changes in the pet industry are accelerating. Much of that is structural and strategic, rather than seasonal, cyclical and tactical. Economic headwinds exist and will persist throughout the Australian marketplace. Opportunities abound. Surviving and thriving is fundamental in a sector which is witnessing the following:

• Supermarket recognition of growth potential – many have a minimum 32 lineal metres of product displays for pet food/ care/ toys.• Big Box retailing, with global and national networks.• Integration of Big Box pet retailing with veterinary surgeries• Pet insurance rapid growth

Advantages, benefits and rewards await independent pet industry operators who are prepared to innovate, adapt, enhance service standards, increase communications, establish and sustain relationships and who optimise supply chains. Amazons pending physical arrival in Australia will have greatest impact with consumer expectations. Ground rules will change significantly, rather than market shares. There is a viable, attractive future in the pet industry for those who pursue the ideas, the ideals and aspirations.

The customised keynote address will provide invaluable overviews and insights on the evolving consumer and focused pet industry trends.

DAY TWO Friday October 20Time9.00am – 5pm Trade Show Open8.00am – 4.30pm Groomex Grooming Competitions

10.00am –11.30am Daring, Different, Digital & Disruptive - Barry Urquhart12.30pm –2.00pm Customer Retention – It’s About More than Rewards Programs - Anita Marchesani2.30 – 4.00pm Shop Fitting for Tight Arses -Jeremy Maitland

10.00am –11.30am How Recommending Good Husbandry for Birds, Reptiles & Small Mammals can Increase Profits & Clients - Dr Anne Fowler12.30pm -1.30pm How to Run a Successful Reptile Department in Today’s Retail Environment - Ben Dessen2.45pm – 3.45pm How to Run a Successful Bird Department in Todays Retail Environment - Rebecca Baldwin

Aquatics Stream

Business Stream

PIAA AUSPET CONFERENCE

Companion Animal Stream

1.00pm - 1.30pm Water Quality 101 - Dr Brett DePoister, The Aquarium Vet1.30pm - 2.00pm Nano Tanks - Herman Ivanoff, Kongs Australia2.00pm - 2.30pm The Power of LEDs - George Fallon, Aquariums Australia2.30pm - 3.00pm Aquascaping3.00pm - 3.15pm Break3.15pm - 3.45pm Invertebrates: The Essentials for a Reef Tank Daniel Kimberley, Monsoon Aquatics3.45pm - 4.15pm Developing a Unique Customer Experience Kai McCoy, Blue Cat Consulting4.15pm Industry Forum - Open Discussion

7.15pm – 11.15pm AusPet Dinner – Level 2 Grand Pavilion Entertainment by Australia’s Number 1 Stand-up Ventriloquist Darren Carr

SPEAKERS

Dr Robert Johnson (BVSc MANZCVS (Feline Medicine) CertZooMed BA Grad Dip Asian Studies)graduated f Sydney in 1977. He owns and manages a small animal, wildlife and reptile practice in Penrith, NSW with his veterinarian wife Jane. Robert is a member of the Australian College of Veterinary Scientists and holds a Certificate in Zoological Medicine from the Royal College of Veterinary Surgeons. He is also the President of the Australian Veterinary Association. Robert has extensive experience in zoo animal medicine and has presented and written widely on reptile, zoo and wildlife medicine. He is a life member of the Hawkesbury Herpetological Society and Blue Mountains WIRES. Robert recently co-authored “A guide to health and disease in reptiles and amphibians”. His pets include Spike the skink (Egernia depressa), three frogs (Litoria splendida) and Potty the cat (Felis catus). In his spare time Robert likes to draw cartoons.

Mark McPherson has more than 40 years experience and he’s proud of it. He’s been a team member, a team leader, a manager and a manager of managers. He’s been a Tourist Guide, Science Teacher, Lecturer (Health Education and Behaviour Management), Senior Education Officer (TAFE Drug and Alcohol Education Program and NSW Board of Studies), Senior Health Promotion Officer, HIV/AIDS and Sexual Health Coordinator and Manager of Professional Development (NSW Heath), and Team Leader (Drug Programs Coordination Unit, NSW Police). He‘s been independent program evaluator, researcher, instructional designer and educator. These days, Mark concentrates on helping business owners, managers and employees at all levels of all organisations, Master Tough Conversations, Deal with Difficult People and Create Workplaces where People Work Together in Harmony. Mark has formal qualifications in science, health, education and psychology – MEd, BSc, GradDipEd, GradDipHealth, GradDipPsych & DipHypn.

Anita Marchesani is a geek, an obsessive Star Wars fanatic, a horse rider, proud beagle owner and business coach. She has worked with horses both here and in the UK, and created, developed and nurtured the internationally renowned online equestrian goods store, Bit Bank Australia, which she sold in late 2014. Now she takes her education in communications, her experience in the media and her knowledge of just what it takes to go from a failing business to a raging, award winning, success and guides other business owners to help them do the same. Her passion is for the “little guys”- the one man band or micro businesses, particularly in the pet and equine industry. For her, there is no “easy” way in business. It’s all about the work. But that doesn’t mean you can’t have a damn good time while you are doing it!

Jeremy Maitland has 25 years in the one profession which puts him in the veteran category. Jeremy has been a casual staff member, full-time Manager, Sales Rep and for the last 14 years a business owner in the Australian Pet Industry. Plenty of mistakes mixed with plenty ofsuccess have come during this time. In his sessions Jeremy will share with you real stories from his business. He will dissect these and show you how the business philosophies that underpin them has produced low staff turnover, high average sales and continual double digit growth over 14 years.

Rosalie (‘Rose’) Horton is a highly qualified and experienced animal advocate with a focus on animal behaviour. She has worked in many areas of the animal industry; as a qualified animal scientist, zoo keeper, behaviourist, veterinary nurse, and animal trainer. She teaches animal behaviour at TAFENSW as well as being the Senior Behaviourist for the Animal Welfare League NSW. Rose has run her own animal behaviour consultancy as well as trains animals for film and television work. She is widely known in the animal industry and is a popular and sought after educator. She has regular media appearances and is the media spokesperson for the Animal Welfare League. She has been instrumental in changing many practises in shelter animal management and welfare and has been a driving force in lowering euthanasia rates using effective behaviour assessment and welfare-orientated rehabilitation practises. Rose’s passion is animal behaviour, rehabilitation and welfare. She hopes to improve animal handling practices in the industry by teaching people about behaviour and how to communicate effectively with animals.

Barry Urquhart is an internationally respected and in-demand conference keynote speaker, business strate-gist, consumer behaviour analyst, facilitator of strategic planning workshops and a top selling author. He is renowned for his strikingly accurate forecast in 2006 of the August, 2008 onset of the Global Financial Crisis (GFC) and more recently the then pending significant downturn in mining industry capital expenditure, and its implications for small and mid-sized mining companies. Barry has undertaken numerous briefs for conference keynote addresses, market research and the facilitation of high impact interactive business development workshops for pet industry retailers, product suppliers, veterinarians and pet insurers. Barry Urquhart is Managing Director of Marketing Focus, a Perth based market research and strategic planning practice. He is author of six books, including the two largest selling publications on service excellence in Australasia. Each year Barry travels some 300,000 kilometres on five continents to deliver up to 100 keynote addresses, to facilitate around 15 strategic planning workshops and to lead interactive one-on-one marketing audits. He is a regular commentator of consumer issues on ABC and commercial radio, is featured on a series of interview topics on the television program “Today Tonight” and contributes articles to 49 magazines throughout the world. Barry Urquhart is a former lecturer in Marketing and Management at the Curtin University of Technology, and has degrees in marketing, political science and sociology.

SPEAKERSDr Anne Fowler has had an interest in birds and unusual pets from childhood. She grew up with chickens, rabbits, fancy mice and birds as pets. As a graduate from Veterinary science at the University of Sydney, she has seen that the particular husbandry and disease issues that face these special pets require more knowledge than what was provided in the vet-erinary degree. Appreciating that not all vets can be knowledgeable across all species, she has studied and sat further exams through the Australian and New Zealand College in Veterinary Science to achieveMembership qualifications in the following areas:1. Avian Health2. Medicine of Australasian Wildlife3. Medicine and surgery of Unusual Pets.This examination system allows a vet to demonstrate to colleagues and clients a proficiency and expertise in the areas studied. Dr Fowler has also worked with Dr Pat Macwhirter, a spe-cialist in Avian health at the Burwood Bird & Animal Hospital, at Healesville Sanctuary, a Zoos Victoria property dedicated to Australian wildlife and was the first vet to work at Sydney University’s Avian, Reptile and Exotic Pet Hospital, established in 2007. For the last two years, Dr Fowler has offered a referral service for birds and pocket pets through the Adelaide Animal Emergency & Referral Centre. However, a desire to help these pets to remain healthy, rather than react to their illness has prompted her to open the Adelaide Bird & Exotics Vet Centre in 2016.

AquaticsAfter the sell-out success of the inaugural 2016 aquarium event titled “Growing the Aquarium Industry”, PIAA will again this year run a similar event. This year, the event will be run in conjunction with the tradeshow as opposed to the day prior. We are planning 16 talks this year with some fantastic speakers already arranged. Topics this year will be diverse and cover a number of themes including business, health & disease and regulation & legislation. The talks will cover the basics such as Water Quality 101, essential aquarium lighting and fish compatibility, through to aquascaping and reef water chemistry. We will also have talks about creating an experience in store for the consumer and some tips on how to combat the increasing online only retailers. There will be an update on the current government import regulations for live fish as well as a talk on how the aquarium industry can strengthen its response in the event of an aquatic animal disease such as the recent whitespot virus event with edible prawns. There will also be an open-mic forum planned with some great speakers planned.

Rebecca Baldwin grew up fascinated by the variety of animals that surrounded her. This fascination led to her career in the animal industry. Over the past 15 years she has amassed a range of experience; from zoo keeping and animal training, to attending avian and exotic species as a veterinary nurse, to now managing the Bird Department of Sydney’s largest pet store, Kellyville Pets. Rebecca is a self-confessed bird nerd and lifelong professional learner. Rebecca has been grateful to have opportunities to present topics on avian husbandry and training to a wide variety of animal institutions including the Australian Veterinarian Association (UPAV sector), TAFE NSW and several Bird Societies. She has developed Kellyville Pets “Parrot Preschool” classes, which she has presented for more than a decade. Rebecca’s main goal is to create a working environment that not only enriches and empowers the animals she encounters but also the humans whom care for them.

Ben Dessen is a conservationist and wildlife advocate having dedicated his life to working with a wide variety of animal species. Ben graduated from Western Sydney University in 2014 with a Bachelor of Natural Science majoring in Animal Science and Conservation Biology. He travelled to Borneo where he lived in the jungles and helped establish an orangutan orphanage and rehabilitation centre. Ben has kept and bred reptiles and amphibians privately for almost 20 years, starting with his first pet snake when he was just six years old. Ben has worked at Kellyville Pets for 10 years and has managed the Reptile Department for the past three years. He is passionate about the pet industry and sees the value in educating new generations about responsible pet ownership and appreciation of all animals.

DAY ONE Saturday October 8.00am Registration8.30am - 10.30am Kerry Blue Terrier including live demo10.30am - 11.00am Morning Tea11.00am - 1.00pm American Cocker Spaniel including live demo1.00pm - 2.00pm Lunch2.00pm - 3.30pm Coat Preparation for Competition3.30pm - 4.00pm Afternoon Tea4.00pm - 5.30pm Snap on Combs

Time

DAY TWO Sunday October 228.00am Registration8.30am - 10.30am Hand Stripping Coat10.30am - 11.00am Morning Tea11.00am - 1.00pm Scottish Terrier including live demo 1.00pm - 2.00pm Lunch2.00pm - 3.30pm Developing your Eye for Grooming and Conformation3.30pm - 4.00pm Afternoon Tea4.00pm - 5.30pm Question Time

Time

Groomex Seminars and Workshops will be held at Rydges Hotel, Rosehill on October 21 &22.Pricing for PIAA Members is $330 for Saturday & Sunday and $165 per day for Saturday or SundayPricing for non-members is $429 for Saturday & Sunday and $250 per day for Saturday or Sunday

Our special seminar presenter is Victor Rosado. He is a National Certified Master Groomer with NDGAA, International Certified Master Groomer and is a certifier with IPG, a Grooming Contest Judge and a Licensed All Breeds Conformation Judge for FCPR/FCI. As a competitive groomer Victor Rosado is a multiple Best All Around and Best In Show winner with Groom Team USA - one of the top groomers in USA. Victor is an Oster Ambassador.

SEMINARS & WORKSHOPS PROGRAM

Rydges Parramatta116 James Ruse DriveRosehill NSW 2142

Click here for competition schedule, general information and breed classification class list