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8/6/2019 Formation of Company....Revised Version...
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FORMATION OFFORMATION OFCOMPANYCOMPANY
&&BRAND DEVELOPMENTBRAND DEVELOPMENT
:
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Company is a voluntary association of persons
formed for the purpose of doing business
having a distinct name and limited liability.
Separate legal entity distinct from its
shareholders.
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Promotion
Incorporation/ egistration
Capital Subscription
Commencement of usiness
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Discovery of Business Ide
Det iled Investi tion
Ensurin Av il bility of Resources
C nv ssin
M kin Contr cts
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Check from re istr r of Com nies whether n me is
v il ble or not
To et license if required
Get MOA & AOA re red nd rinted Documents required
MOA &AOA st m ed, si ned & witnessed
Written consent of directors
Notice of ddress of the re istered Office
St tutory decl r tion
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Principal document both for the company and for
the outside public
Contains the fundamental conditions upon whichalone with company is going to be incorporated
Purpose is to enable those dealing with the
company know what is the permitted range of
enterprise
Company cannot undertake any operations which
are not mentioned in the MOA.
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Rules ,re ul tions nd by-l ws forintern l dministr tion
Different cl sses of sh res nd their
ri hts
Conversion of sh res into stock
P yment of commission to underwriters P yment of dividends
Gener l meetin
Windin u
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Ensure th t ro osed issue is in conformity with
SEBIs uidelines.
Pros ectus h s to be issued nd filed with the
Re istr r of Com nies
Allotment of sh res m de by bo rd of directors
in consult tion with the stock exch n e
Before llotment of sh res, minimum sh res
h ve to be subscribed to by ublic
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To et certific te of commencement of business
-Decl r tion th t sh res y ble in c sh h ve been
llotted u to the minimum subscri tion
Decl r tion th t directors h ve id in c sh the
lic tion nd llotment money in s me ro ortion
s others
No money is li ble to become refund ble to thelic nts by f ilure to list on stock exch n e
St tutory decl r tion be secret ry/director th t the
bove requirements h ve been de lt with
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N me Cl use
Ltd or Pvt. Ltd for every ublic/ riv te
com ny limited by sh resNot identic l/simil r to existin
com nys n me
Should not convey link toovernment/loc l uthority
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Registered Office Clause
Important documents are sent to this
addressImportant documents are kept at the
registered office
Capital Clause
State the share with which it proposes to be
registered.
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Objects ClauseMust not be illegal
Must not be against the provisions of companies act
Must not be against public policy
Must be stated clearly and definitely Must be
comprehensive
The liability Clause liability is limited
Association or Subscription Clause agree to
purchase of qualification shares
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Mandatory for companies
Limited by GuaranteeUnlimited Company
Private company limited by shares
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29
41
30
no of people
20-30
30-40
40>
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20 -30
(29)
20 -30
(29)
Male(10)Male(10)
Married(4)Married(4)Unmarried(6)Unmarried(6)
Female(19)Female(19)
Married(13)Married(13) Unmarried(6)Unmarried(6)
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30 -40
(41)
30 -40
(41)
Male(20)Male(20)
Married(19)Married(19)Unmarried(1)Unmarried(1)
Female(21)Female(21)
Married(21)Married(21) Unmarried(0)Unmarried(0)
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40>
(30)
40>
(30)
Male(17)Male(17)
Married(17)Married(17)Unmarried(0)Unmarried(0)
Female(13)Female(13)
Married(13)Married(13) Unmarried(0)Unmarried(0)
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25
2525
25
sector
manufacturing
service
IT
Consultancy
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67
18
123
managingapparel
cooking
cleaningthehouse
managingthechil
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515
25
30
25
daily
oncea week
onceinafortnight
onceinamth
oncein 3 mths
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60
40
yesno
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5525
155
halfhourto 1 hour
1 to 2 hours
2 to 3 hours
or tha 3 hours
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45
25
30
housemaidsfamily
spouse
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70
13
710
verydifficult
notmuchdifficult
medium
managea le
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22
70
5 3
yes
no
nocomments
can'tsay
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64
36
yes
no
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Boththefinancialandmarketingoriented
measurementsofourbrandvaluation which
havebeenempiricallystudiedhaveindicators
ofpresentvalueoffuturecashflow.
Futureearningismainaim
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Asadecisionmakers,financialstrategyofthe
firm willhelpindecidingfeeorroyaltyforour
service.
Marketingstrategy,throughresearch
conductedasadecisionmakers wefeelsuch
typeofservicesareexpectedbyconsumersin
thenearfuture.
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Managingpeoplespremiumclothes,shoes,
artificial jewellery throughprovidingspaceat
ourexclusivestoresandpersonalized
wardrobespace.
Maintenanceoftheirclothingthrough 5 step
washing,professionalapproachtoward
maintainingsanctityoftheclothes.
Aserviceorientedcompany.
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Storesat 4 strategiclocationforpickupanddropof
customeraccessories
Washingunitscentrally
located
Maintenanceunitscentrally
located.
AcentralizedCallcenter
unitforcustomerservice
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Directrecruitmentfromfashioncolleges.
Campusrecruitment
Industryexpertforcertainperiod.
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Directsalespitch
Eventorganizationfordirectdemonstration
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Breakevenstrategy
Chargesandfeecollection
Noofclothesandtypeofclothes. Lockerchargesandmonthlybasis.
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Particulars
(expenses)
Amt(Rs) Particulars
(incomes)
Amt(Rs)
Salaries 900000 Membershipfess :
Other expenses 1440000 Premium --
Advertisementexp. 85000 Platinum --
Depreciation 150000
Interest payments 120000 Othersources 100000
Net Profit transferredto
Balancesheet (projected)
1005000
Total : 3700000 Total : 3700000
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Liabilities Amt (Rs) Assets Amt (Rs)
ShareCapital FixedAssets
500000 Equitysharesof
Rs 2/- each 1000000 Property 3000000Reserves &surplus
(Net Profit) 1005000 Furniture 900000
SecuredBankLoan @ 8% p.a
(mortgage on Property) 1500000 Motorvehicle 500000
UnsecuredLoan(publicdeposits&loans) 1200000
Investments
(financialsecurities) 200000
CurrentLiabilities&
Provisions 295000
CurrentAssets Loans&
advances 400000
TotalLiabilities : 5000000 TotalAsset : 5000000
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EQUITY SHARES :
Authorised sharecapital : 10lakhsEquitysharesofRs 2/- each
Issued,subscribed& Paid-up : 5lakhsEquity
SharesofRs 2/- each BORROWED FUNDS :
SecuredLoan : 8% BankLoantakenon 1st April
2011 on MortgageofPropertyfor 15years. UnsecuredLoantakenthroughmeansof
PublicDeposits&Loans
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EVENT MEDIA :
IncurredAdvertisementExpenses 85000/-
(incl.forall 3 centersofthecompany) asinitial
AdvertisementstrategyDirect Mail :
Future MarketingStrategy wouldbeDirect
Mailfor whichestimatedExpenditure willcostaround Rs 2.5 lakhs.
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TotalEstimatedIncome :
TotalEstimatedExpenses :
TotalEstimated Profit :
BreakEven Point : [Income Expenses = Nil]
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PLATINUM PREMIUM
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