Formal Approach Prom Issue

RUNWAY STYLES that will have them TALKING

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17 $

6.00

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THEBEST DRESSES

featured at FASHION WEEK

LIMITEDEDITION DESIGNERDRESSES

NAMEDBEST PROM RETAILERINTERNATIONAL

PROM ASSOCIATION

prominsiderVipACTIVATE YOUR FREE ViP STATUS FOR EXCLUSIVE OFFERS

JOIN NOW!

YOUR Prom FashionFIGURED OUT!

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Enter to WIN

Activate your ViP status today!your favorite dress*

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We know exactly what youcan wear for every look.

FORMAL APPROACH

www.formalapproachvip.com

JOINFormal Approach ViPs

NOW!

fORMA

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Fearless

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Fearlesslooks that set the bar of high fashion with over the top lace and dramatic embellishment

FASHION

SCAN or visitinternationalprom.com

to view the entire Sherri Hill

Collectionand register to WIN!

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ED

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NEXCLUSIVELY

YOU-

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UE S

TYLE

S BY

RED

CAR

PET D

ESIG

NERS

. AvA

ILABL

E IN

LIM

ITED

QUA

NTIT

IES!

ON

LY A

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STED

IPA

RETA

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.


to view the entire Limited Edition


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can beEXCLUSIVELY yours with Limited Edition Designer Dresses available only at Trusted IPA Retailers. Our Limited Edition dresses are exclusive designs made in very limited quantities by Red Carpet Designers. Each Limited Edition dress illustrates the designers’ passion for impeccable prom fashion!

EXCLUSIVELYOURS

BE SOCIAL! Share your favorite prom looks.

#IPAProm#PromInsider#PromDress

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Charming


to view the entireLa FemmeCollection

and register to WIN!

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impressions in colorful lace and stylish chiffon

Charming

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Perfect Look...Perfect FitALL STYLES AvAILABLE IN SIzES 0-32

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to view the entire Night NovesCollection


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Glitter

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ALL OF THE

Glitteryou will ever need embelished exquisitelywith dramatic flair

AND GLAMOUR


to view the entire Riva DesignsCollection


TRUSTnumberVSearch for authentic

designer dresses using IPA VTrust numbers.

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ImpressionMAKE A LASTING

No matter how you express your style,

the impact comes from being you


to view the entire Tony BowlsCollection


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ImpressionMAKE A LASTING prominsiderVipBecome aSee page 3 for details.

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ShimmerSTRIKING

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ShimmerSTRIKING


to view the entire Party Time Formals


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AMPLIFY YOUR

Stylewith flirty flowing layers of sassy chiffon and luxurious lace

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Details


to view the entire Alyce ParisCollection


DEFINING

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Detailstailored and feminine with a touch of glamour

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SHIMMER AND

Shinemay melt some hearts with attention loving details

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SHIMMER AND

Shine


to view the entire Jasz Couture


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NEED A LITTLE INSPIRATION?

CHECK OUT OUR LATEST BOARDS

TO SEE WHAT INSPIRES US.

/PROMDRESSESIPA

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Elements

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ElementsOF STYLEin sequins, overstated stones and show stopping hues are glitzy treasures for any prom night

SCAN or visit internationalprom.com toenter to WIN YOUR FAVORITE PROM DRESS!*visit www.InternationalProm.com for contest details.

Enter to WINyour favorite dressBecome a viP PromInsider Now!See Page 3 for details.

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SparkleGET YOUR

ON



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SparkleGET YOUR

ON

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Style fabulous silhouettes with sheerdetail equate to Super Model


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Style



to view the entire Night MovesCollection


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Lavish in the party of the century

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Lavish




/PROMDRESSESIPA

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HELLO

Hollywoodown the red carpet with chic sparkle

and edgy lace




/PROMDRESSESIPA

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HELLO

Hollywood

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/PROMDRESSESIPA

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37*visit internationalprom.com for contest details.

We know you just fell in love with that perfect prom dress!Now join our Pinterest Challenge,

show us what you loveand you could WIN!*

GET

Follow us on Pinterest by clicking “Follow All”

Repin one or more of your favorite dresses from our2014 Prom Dress Board

Tag your pins with #IPAProm#PromInsider #PromDress

Pinning WinningSTART

…making your pins the most “liked” can’t hurt!ps

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CoutureCHIC details that make an entrance


to view the entire Alyce ParisCollection


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Couture details that make an entrance

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Lace & Sequins





/PROMDRESSESIPA

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Lace & Sequinsspeak a thousand words


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Artwork



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ArtworkINTRICATE

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your favorite dressBecome a viP PromInsider Now!See Page 3 for details.

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Stunning


to view the entire Riva DesignsCollection


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Stunningsilhouettes with sheer bedazzled detail

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BoldAND BACKLESSanimated designswith crisp cutting

details shapebrilliant beauty




/PROMDRESSESIPA

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BoldAND BACKLESS

prominsiderVipBecome aSee page 3 for details.

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Catalog + Mobile =

SCAN this code with your iPhone

to instantly download Prom360 from the

app store

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DOWNLOAD THE FREE PROM360 APP AND YOUR READY FOR PROM!

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Catalog + Mobile = PROM360

IT’S AS EASY AS 1,2,3!

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DOWNLOAD THE FREE PROM360 APP AND YOUR READY FOR PROM!

NOW YOU CAN SEE AND SHARE MORE PHOTOS, REvIEWS AND ViP EvENTS RIGHT FROM YOUR MOBILE DEvICE

1. TAP into 1000’s of Designer Dresses

2. ACCESS exclusive shopping tools

3. ENJOY super Chic Red Carpet looks

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Your exclusive International Prom Association Retailerfeaturing the Sadie Robertson Live Original Collection by Sherri Hill

prominternationalassociation

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Your exclusive International Prom Association Retailerfeaturing the Sadie Robertson Live Original Collection by Sherri Hill

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You-niqueSTYLEwith eye-catching

hues both flattering and bold to show

off your instant intensity




/PROMDRESSESIPA

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You-niqueSTYLE

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DazzlingDRAMATIC

DETAILSfearless looks

in bold colors, elaborate

details and over the top designs

that will leave all eyes on you

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Dazzling

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ElectricHUE

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ElectricHUE

color and style transform the energy of

the night



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to view the entire Jasz Couture


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Bling

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There’s no suchthing as too muchBling



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to view the entire Party Time Formals


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ORNATELY EMBELLISHED

StatementsOF STYLE

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BelleOF THE BALLone shade is lovely,

but what about two? Create a chicstyle by mixing

complementinghues


to view the entire Tony BowlsCollection


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BelleOF THE BALL

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A TOUCH OFLacemake your entrance with a sophisticated confidence that you will ownthe night

your favorite dressBecome a viP PromInsider Now!See Page 3 for details.

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INFUSED WITHExoticCOUTURE

76Perfect Look...Perfect FitALL STYLES AvAILABLE IN SIzES 0-32



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GlamREADY, SET

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SpectacularAspire to be




/PROMDRESSESIPA

Perfect Look...Perfect FitSTYLES AvAILABLE IN SIzES 14W-32W

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SpectacularAspire to be

Perfect Look...Perfect FitSTYLES AvAILABLE IN SIzES 14W-32W

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INSTAGRAM Contest

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#IPAProm#PromInsider#PromDress

TAG ITuse #IPAProm, #PromInsider& #PromDress to enter the contest

#

UPLOAD ITfollow us @internationalprom & upload the photo to your Instagram

SNAP A PHOTOof your favorite dress fromthe catalog

SHARE IT TO WINthe photo with the mostlikes WINS*

*visit internationalprom.com for complete rules and details.

Contest We’re celebrating our newest #hashtags and kicking off our first Instagram Contest!

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HOW TO ENTER

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GraceELEGANCE &

accentuatedby lace evokes

striking elements of gorgeous

coutureglamour


to view the entireLa FemmeCollection


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Gorgeous Glitz, Glamour and


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Gorgeous


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DramaticACCENTS

edgy swagger, chic sparkle, stupendous style are the key essentials for

your fearless arrival




/PROMDRESSESIPA



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DramaticACCENTS

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to view the entire Sherri Hill


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ShineYour moment to ...make it count




/PROMDRESSESIPA

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Shine ...make it count prominsiderVipBecome aSee page 3 for details.

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to view the entire Limited Edition


PRSRT STDUS POSTAGE PAID

PEWAUKEE WI 53072PERMIT NO.827

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ArtIN MOTION

super soft shimmer chiffon creates

a graceful air of timeless elegance

and glamour

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ArtIN MOTION

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to view the entireAllure Men Collectionand register to WIN!

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The views or claims made by this retailer are not the claims or practices of use of the International Prom Association, or it’s affiliate companies or retailers. QUANTITIES ARE LIMITED AND SOME STYLES MAY BE PERIODICALLY OUT OF STOCK. SHOP EARLY FOR THE BEST SELECTIONS! IPA Limited Edition dresses are distributed by the finest prom retailers in the U.S. This retailer is the only authorized IPA Limited Edition dealer in your area. For the best service and selection, purchase your prom dress from an authorized retailer. Favorite Dress Giveaway, Get Pinning and Start Winning, Instagram Contest and Allure Men by Jean Yves Giveaway are International Prom Association promotions. Other promotions may vary by retailer. For a copy of Terms and Conditions, please visit: internationalprom.com ©2014 International Prom Association

Enter to Win!

Give him the viP look too!

WIN aLimited EditionProm Tuxedo

from

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Become a viP PromInsider Now!See the entire Allure Men Collection andinstantly enter the Giveaway!

See page 3 to become a ViP PromInsider!

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Documents

Formal Approach Prom Issue