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Foreword 1
Accredited Buyer’s Accredited Buyer’s RepresentativeRepresentative
A program by the Real Estate Buyer’s Agent Council of the
National Association of REALTORS®
WELCOME
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Foreword 2
About the ABRAbout the ABR®® Designation Designation
The benchmark of excellence in buyer representation.
Awarded by REBAC
The Real Estate Buyer’s Agent Council
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Foreword 3
About the Real Estate Buyer’s About the Real Estate Buyer’s Agent CouncilAgent Council
FOR MORE INFO...
Visit www.rebac.net
ABR® designation ABRMSM designation More than 40,000 active members Continuing education courses One-year complimentary membership for
ABR® designation course students
SM
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Foreword 4
REBAC Membership BenefitsREBAC Membership Benefits
www.rebac.net Find a Buyer’s Representative – a search function
that helps consumers find a buyer’s representative Excellent source for buyer agent referrals Directory accessible to:
– consumers– all REBAC members– state and local real estate associations– corporate relocation managers
REBAC’s Online Membership Directory
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Foreword 5
Keeping up-to-date with:
Contains:– news of events– changes in legislation – educational information
REBAC’s award winning monthly newsletter exclusively for buyer’srepresentatives.
Today’s Buyer’s Rep
REBAC Membership BenefitsREBAC Membership Benefits
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Foreword 6
Keeping up-to-date with:
The magazine for real estate sales and management.
REBAC Membership BenefitsREBAC Membership Benefits
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REBAC HotSheetREBAC’s weekly newsletter delivered by e-mail, containing summaries of current articles on subjects of interest to buyer’s agents.
The Real Estate Professional
Foreword 7
ABRABR®® Designation Benefits Designation Benefits
Homebuyer’s Toolkit, consumer brochures
Consumer and industry respect and recognition of ABR® designation
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Foreword 8
ABRABR®® Designation Benefits Designation Benefits
Marketing tools:– ad slicks – logos– press releases
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plus brochures, flyers, and postcards that you can customize at REBAC’s Online Print Shop
Foreword 9
ABRABR® ® and ABRMand ABRMsmsm
DesignationsDesignations4 Easy Steps
– Designation Candidacy – Education Requirement– Experiential Requirement– Maintenance Requirement
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Foreword 10
ABRABR®® Candidacy Candidacy
Successful completion of this ABR® course
Maintain REBAC and NAR membership
Take up to three years to complete:– Transaction documentation
– One elective course
ABR® candidates cannot use the ABR® logo or
refer to themselves as an ABR®.
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Foreword 11
FFrequently requently AAsked sked QQuestions about uestions about ABRABR®® and ABRM and ABRMSMSM
Q. Can I repeat the exam if I fail it?
R. Yes. Check the provider’s policy for fee.
Q. When can I use ABR® or ABRMSM on my business cards?
R. Only when you have completed ALL of the designation requirements.
Q. Can I put “ABR® Candidate” on my business card?
R. No.
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Foreword 12
Course GoalsCourse Goals
Prepare real estate professionals to represent buyer-clients in real estate transactions and provide the quality of service and degree of fidelity to buyers that sellers have customarily enjoyed.
Offer methods for building a buyer representation business.
Develop a self-customized tool for conducting a buyer counseling session.
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Foreword 13
Course ComponentsCourse Components
Chapter 1: Agency Relationships
Chapter 2: Creating Agency Relationships
Chapter 3: Client and Customer Relationships
Chapter 4: Buyer Service
Chapter 5: The Buyer Counseling Session
Chapter 6: Offers and Negotiations
Chapter 7: Building Your Buyer Agency Business
Exam