20th Joint Meeting of the Japan-Brazil Economic Cooperation Committee

2017/08/28

Foresee the great future between Brazil and Japan

【Past】

• JAL operated 1st non-scheduled flight from

Haneda to Sao Paulo in 1954

• Direct operation between Narita=Sao Paulo

started in 1978 to 2010

【Current】

• JAL has Sao Paulo branch for the benefit of South America’s customer

• Code-share-flight with oneworld network, like LATAM, AA, JAL’s network still connects Brazil and Japan

• JAL introduced 26 aircrafts of Embraer for the 1st airline in Japan

1

1.Introduction - History and Relationship between Brazil and JAL

2

2.Embraer 190 with “Class J”

EMBRAER 190 Specially Painted Aircraft “JAL MINION JET”

Class J（15 seats） The 1st regional jet equipped “Class-J” seats Economy Class

(80 seats）

3

3.Market Share Japan=Americas, South America

Source: MIDT 2016/08-2017/07 JP=BR

In demand between Japan and South America, Brazil shares the most important country

On the Americas, the combined demand of Central America and the Caribbean is higher than in South America

North America

92%

Central America

4%

South America

3%

Caribbean 1%

North America

Central America

South America

Caribbean Brazil 55%

Peru 16%

Argentina 9%

Chile 8%

Columbia 5%

Bolivia 3%

Ecuador 1%

Paraguay 1%

Venezuela 1%

Uruguay 1%

Share by Region in the Americas Share by country in South America

4.Passenger Demand Trend between Japan=Brazil

3 3 4 5 4

63 56 65 65 74

93 98

99 85

92

0

20

40

60

80

100

120

140

160

180

FY12 FY13 FY14 FY15 FY16

Japan Sales

Brazil Sales

Other Sales

(59%) (59%)

62%) (55%) (54%)

(40%) (39%) (42%) (36%) (43%)

158 157

168

155

170

Source:PAXIS FY12-16 JP=BR

Air pax demand between JP and BR increased slightly

The ratio of Japanese sales is 50% - 60%,

It has no big change over the past 5 years

Unit:1,000 coupon

4

5

5. JAL-oneworld Network Latin America

(1)Expansion of tourists and business exchanges •Promotion of trade and investment •Activate business exchanges •MICE •Proper information dissemination and mutual understanding

(2) Expansion of young people's exchange

•Making young people interested in both countries •Enhancement of Portuguese, Spanish, English, Japanese language education

(3) From Rio 2016 to Tokyo 2020, Cooperation for the Olympic and Paralympic •Preparation of transportation plan, securing volunteer staff •Japanese hospitality=Omotenashi for visitors •Multilingual communication and simultaneous interpretation by technical innovation of AI, IoT

(4) Achieve above goals with CNI and Keidanren's leadership!

6

6. Recommendations

Japan House Opening Ceremony （Ministry of Foreign Affairs of Japan, Foto: Marcos Corrêa/PR）

7

Esperamos vê-los no próximo ano no Japão! See you in Japan!