Embed Size (px)
Citation preview
FOREIGN DIRECT INVESTMENT
in TUNISIA
Ms. Saida KAHOULI
FIPA TUNISIA
Euromed Invest Academy
Serbia, 26 Mach 2015
SUMMARY
FDI in Tunisia
FIPA Tunisia
FDI attraction strategy
Promotional Actions 2015
FDI in Tunisia
Foreign Investment Evolution
3 162 foreign companies
MTND 31 649 333 949 jobs
Investment flows
1167 752 7971016
4403
2071
3399
22792165
1616
2504
1815
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
MTND
Stock in 2013
Constant Evolution of FDI…
FDI mainly in the manufacturing sector …
51,9%
38,5%1,0%
8,6%
Man. Ind Services
Agriculture Tourism
FDI Sectoral Breakdown
Stock13,5%
9,8%
13,8%
5,5%
2,5%2,6%4,7%
36,1%
7,9%3,5%
Textiles and clothing Mechanical, Metal and Metallurgy
Electric and Electronic Agrifood
Various industries Leather and footwear
Plastic Building materials
Chemistry and caoutchouc Pharmaceutical industry
building materials Electric
electronic
textiles and clothing
MMIManufacturing
Industry
FDI in 2013…
Country Foreign
companies
Investment(MTND)
Jobs
France 1 314 2 923 126 175
Italy 801 1 453 59 848
Germany 249 900 54 827
Belgium 201 207 17 670
Switzerland 93 270 12 569
United
Kingdom87 205 12 415
Netherlands 79 449 11 191
European FDI in Tunisia
Country Foreign
companies
Investment(MTND)
Jobs
Lybia 65 516 5 680
Algeria 42 23 1 594
Saudi
Arabia38 545 6 184
Morocco 24 25 1 112
Turkey 21 357 1 084
Kuwait 19 418 4 364
Lebanon 14 9 493
MENA region’s FDI in Tunisia
FDI in 2013…
Missions
Organization
Communication tools
Missions
The Foreign Investment Promotion Agency ' FIPA-Tunisia ' is a public institution set up in 1995 under the supervision
of the Ministry of development investment and international cooperation.
FIPA-Tunisia is in charge of providing all the support
needed by foreign investors and of promoting foreign investment in Tunisia.
information contact Advice
assistance attendance support
FIPA-Tunisia, Organization
• Image Building of Tunisia
• International Cooperation (promotionaldimension)
• mediatization
International marketing Department
• Sector Promotion : MEE, Aeronautics, Automobile, Plastic, Environment and energyand big projets
Advanced Technologies Promotion Department
• Sector Promotion : Textiles and clothing,leather and footwear, pharmaceutical industry, Agrifood, Tourism and various industry
Consumer ProductsPromotion Department
• Sector Promotion : ITO, BPO Voice, BPO Dataet R&D
Offshoring Promotion Department
Headquarter Departments (1/2)
Headquarter Departments (2/2)
• Investor Assistance et Follow up
• FDI Data Base Management
• Land and premises Data base Management
Assistance and Follow up Department
• Elaboration of communication tools: website,brochures, sectorial leaflets)
Communication and Edition Department
• Studies
• International Cooperation (institutionaldimension)
• Business Intelligence
Studies and International Cooperation Department
• Office Abroad Score Board Management Office abroad
Coordination Department
London Cologne
Milan
Brussels
Paris
MadridTokyo
FIPA-Tunisia and its 10 overseas offices abroad
form a network of services for foreign investors
Doha
Istanbul & Ankara
FIPA-Tunisia, international
network
10 overseas offices
FIPA-Tunisia, Communication tools
Brochure « New Tunisia, New Opportunities » /7 languages
Foreign Investor Guide to Tunisia /4 languages
sectorial leaflets/7
languagesFactor’s Cost of Production
2 languages
Aeronautics MEI Textile & Clothing Leather and
Footwear Plastic Agrifood Offshoring Renewable Energy
New Version will be ready at the end ofMarch : New Development Standards
(Standard W3c, web 2.0). Responsive design Interactive benchmarking
General Interactive Cardhighlighting the strengths of Tunisiaand its regions
Networking Platform (access toforeign and Tunisian investor)
Access of foreigners to the land andPremises Data Base
Data Base of companies located inTunisia
Interactive Media Space (news,agenda, video library, publications)
Portal in 8 languagesFrench /English /Italian/ Arabic
German /Spanish /Turkish /Japanese
FDI Attraction STRATEGY
TunisiaBuilding Image
Sectorial Promotion
Information seminars abroad
Actions toward the Tunisian Diaspora
Country marketing shows
Reception and coaching of delegates
Communication and mediatisation
Participation in sectorial shows
Organization of sectorial seminars
Direct marketing
Companies Marketing « locomotives »
Visiting Foreign companies in Tunisia
Actions of assistance and coaching of Foreign companies located in Tunisia
Foreign Investor Assistance
Preventive companies visits
Collection and management of Land and premises offers
PaysSectors activities of emitters of FDI requiring targeted measures ( trade fairs & exhibitions , direct marketing
or sectorial promotion)Promotion Type advocated
France Automotive and aeronautic components/ Services related to
transport/Plastics /Offshoring (BPO, ITO…)
Sectorial promotion targeted projects
Italy Food Industry/automotive components
Textile and Footwear / chemical Industry
Sectorial promotion targeted projects
Switzerland Textile / Offshoring / various industries Sectorial Promotion
Germany Pharmaceutical industry /Metallurgy / automotive
components
Electronic and electrical components
Sectorial promotion targeted projects
Spain and
Portugal
automotive components/ Food Industry
Textile et Foot wear / Plastics
Sectorial promotion targeted projects
for Spain et Classic General
promotion for Portugal
BENELUX Food industry/ Plastics /Chemistry /Pharmaceutical industry Sectorial promotion
United
Kingdom
Electronic and electrical industry/ chemical Industry
Offshoring (TIC, BPO, ITO…) /Real Estate
Sectorial promotion
Matrix Country / SectorsTargeting matrix country - sectors tries to present the business sectors in which the countries targeted by FIPA-Tunisia are considered potential issuers of FDI. It is based on an analysis of statistics published by the OECD.
Country
Sectors activities of issuers of FDI requiring targeted measures ( trade
fairs & exhibitions , direct marketing or sectorial promotion)
Promotion Type advocated
Japan Food Industry/ chemical Industry/ automotive
components / Textile and clothing
Classical general promotion
Turkey Textile and clothing / Metallurgy
Food Industry/chemical Industry
Classical general promotion
Nordic countries Metallurgy / Services related to transport
Furniture & Upholstery/chemical Industry
Classical general promotion
Canada Metallurgy / Construction
Financial services and insurance/ Offshoring
Classical general promotion
USA Food Industry/ chemical Industry/ Textile and
clothing
Plastics
Classical general promotion
Doha Offshoring / Various industries Classical general promotion
Matrice pays / secteurs
Thank you for your attention
Saida KAHOULI
Head of Section- Foreign Investor Assistance and
Follow up Department
Phone : +216 71 75 25 40
Email: [email protected]
