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Fordybelsesseminar Akademiet for Talentfulde Unge
Med VIA Design og VIA Fysioterapi uddannelserne
Program
16.00-16.45 Introduktion til VIA læring og metoder16.45–17.15 Sandwich i LunchBoks17.15-19.15 Workshops Strategic Design Practice
Teori og teoretisk refleksionPraktisk øvelse
19.15 – 19:30 Afslutning
DESIGN -as a way of thinking!= Design Thinking
Hvad er design?
At designe er et udtryk for den proces, hvor-ved man formgiver noget. I denne proces overvejer man ofte resultatets æstetiske og funktionelle egenskaber. Design kan også være at give en ting en lyd, f.eks. en el-bil således den ikke er lydløs, dette kaldes skeuomorfisme. wikipedia
Design Thinking
”Design thinking is a rigorous process we use to come up with things that don’t exist”
”[It’s] synonymous with abductive thinking & characterised by creative leaps & connects things that would otherwise seem disconnected”
Tom Fisher , dean – College of Design. University of Minnesota
Design Thinking
“It is a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.”
Tim Brown – CEO IDEO
Change By Design by Tim Brown
Design Thinking
The design thinking process consists of these 5 steps:
Dschool Stanford
Design Thinking er en proces.
Det indebærer empati for konceptet af problemet, kreativitet i at generere indsigt og innovative løsninger og rationalitet til at analysere løsninger på problemets kontekst.
The Design Community
Design Thinking
Design Thinking
Målet med designtænkning er ifølge Tim Brown, ”at matcher folks behov med, hvad der er teknologisk muligt og rentabelt som en forretningsstrategi "
Design Thinking1969 – Herbert Simon: The Science of the Artificial Design as a way of thinking
1970s - Horst Rittel and Melvin Webber write Dilemmas in a General Theory of Planning showing that design and planning problems are Wicked Problems as opposed to "tame", single disciplinary, problems of science.
1973 – Robert McKim: Experiences in Visual Thinking. Design Thinking as a method of creative action
1980s – Donald Norman: User-Centred Design. Focus on user interests
1980 - Bryan Lawson, professor of architecture at University of Sheffield, publishes ”How Designers Think”
1980s – Rolfe Faste: First Academic Research Symposium, Stanford
HISTORY
Design Thinking1982 – Nigel Cross Professor of Design Studies and Editor of Design Studies Journal writes Designerly Ways of Knowing showing Design as its own culture to be taught in schools by contrasting it with Science culture and Arts and Humanities culture. This is based on the idea that "There are things to know, ways of knowing them and ways of finding out about them that are specific to the design area.”
1983 – Donald Schön. “Den reflekterende praktiker” - an epistemology of practice implicit in the artistic, intuitive processes which [design and other] practitioners bring to situations of uncertainty, instability, uniqueness and value conflict
1991 – IDEO Founded
1992 – Richard Buchanan’s article”Wicked Problems in Design Thinking is published
2004 – Stanford d.school founded
HISTORY
Englands first coffeehouse 1650
Everyone designs who devises courses of action aimed at changing existing situations into preferred ones.
[Herbert Simon, The science of the artificial (1969): ]
In VIA we belive that the future will require extra toolsin the skills tool kit likedevelopment of ”T” shapedskills, and a more creativeapproach to innovation, problem solving and decision making.
Design Thinking WHY ?
T-shaped skills
The concept of T-shaped skills, or T-shaped persons is a metaphor used in job recruitment to describe the abilities of persons in the workforce.
Design Thinking
Design Thinking PROFIL
DTE Det tværprofesionelle element
Online crowdsourcing platform
VIA Connect#FoodMaker
Design Thinking PROFILDesign Thinking: Personlighedsprofil Empati - ”people first" Integrativ tænkning
intuition , logik og fantasi
Tim Brown Harvard Business Review 2008
Den integrative tænkningsproces som alternativ til den traditionelle problemløsningsstrategi
1. Formulerer problemet
2. Analyser elementerne
3. Forestiller jer løsninger/veje at gå ad
4. Løsning
Konventioneltænkning
Enkelt fokus på iøjnefaldende problem/ forhindring
Analyserer ud fra devisen: Jo mere løsning A, desto større hindring B
Bryder problemerne ned og anskuer dem adskilt
Træffer et valg. Cost‐benefit
Integrativtænkning
Søger mindre iøjnefaldende, men relevante elementer
Prøver at komme udenom enten‐eller ved at finde fordele ved begge poler –”holder kompleksiteten”
Ser helheden: Hvordan hænger problem stillingerne sammen?
Prøver at finde løsning, som indeholder vigtigste elementer fra begge poler
Kilde: Harvard Business Review 2007
Design Thinking PROFILDesign Thinking: Personligheds profil Empati - ”people first" Integrativ tænkning; intuition , logik og fantasi. Optimisme - mindst én potentiel løsning er bedre
end det eksisterende alternativ. Eksperimenterende - kreativ nye retninger Samarbejde - multi disciplinære teams; ikke det
”ensomme” kreative geni
Tim Brown Harvard Business Review 2008
Design Thinking PROFIL
Design Thinking PROFIL
Design en løsning med Strategic Design Practice
Wicket problem 1.
Hvordan ser fremtidens sunde studie miljø ud, hav især/også fokus på selve arbejdssituationen omkring modtagelsen og forberedelsen af/til
undervisning.
• https://www.youtube.com/watch?v=aUaInS6HIGo
Paul J McElheron
Se mere om modellen her
Praktisk info
• Sandwich
• Toiletter
• 6 grupper
• Min SDP profil
Design Thinking PROFIL
Paul J McElheron
Se mere om modellen her
Paul J McElheron
• Identificere det reelle problem…
• Observere vores brugere…
• Research og undersøgelser…• Associations mapping
• Empathy mapping
• Personas
• Undersøge teknologiske muligheder…
• Se på fremtiden – udfordringer og muligheder…
Find
Find – empati1. Interview
4min. Sessions – ekstern 9 min.
2. Dig Deeper4min. sessions
Noter fra første interview
5xWHY
Noter fra andet interview
Empathy mapping
[STRATEGIC DESIGN PRACTICE 1.SEM 2014]
[Eric Ries – The lean Startup]
Empathy mapping:
Research og undersøgelser om temaet
Paper:
”A Pilot Study of the Effects of Accumulating 10.000 Steps on Health and Fitness Among University Students”.
Journal of Physical Activity and Health, 2011, 8, 663 -667
© 2011 Human Kinetics, Inc.
Paul J McElheron
Frame – real needs
3. Capture findings 3min. 4. Define problem 3 min.
Needs:
Insights:
Needs are:………………………….. ………………………………………………………………………………………………………………………………………………………………………………………………………………………………………
………………………………………………Supprisingly / because /
but…………………………………………………………………………………………………………….……………
Paul J McElheron
Form - generer flere alternativer…
5. Lav minimum 5 radikale måder, I kan møde din brugers behov 5 min.
Husk din problemstilling
Form - generer flere alternativer…
Lyt og få gaver. Del kommentar med resten af gruppen.
Multidisciplinary teamsAbductive tænkning
SensemakingSynthesis of ideas
Pattern recognitionDivergent thinking
Be Visual!
6. Del jeres løsninger & få feedback. 8 mins (2 X 4 mins.)
Husk din problemstilling
Form:
Skitser din endelige idé, suppler evt. med detaljer
7. Reflekter og generer en ny løsning (2 mins.)
Paul J McElheron
Fabricate – Prototype: build & test
8. Lav en prototype
FYSISK
8 minutter
Fabricate
Fabricate
Fabricate – Prototype: build & test
9. Præsenter løsning og få feedback 2x 4 mins.
+ What worked?
? Questions
- What could beimproved?
! Ideas
Paul J McElheron
Fulfill:
Customer Co-creation
Assumption Testing
Test Launch
10. Customer Co-creation, assumption testing, test launch
Test Launch at VIA
The End – or is it the Beginning?
Strategic Design Practice 5F
Afklare under frokost…
Hvilken Idé vil vi arbejde
videre med?
Brown, Tim: Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation. HarperBusiness (September 29, 2009)
Cross, Nigel: Design Thinking: Understanding How Designers Think and WorkBloomsbury Academic (May 15, 2011)
Lawson, Bryan: How Designers ThinkRoutledge; 4 edition (November 30, 2005)
Liedtka, Jeanne. Ogilvie, Tim: Designing for Growth: A Design Thinking Tool Kit for ManagersColumbia University Press; 1ST edition (June 28, 2011)
Lockwood, Thomas: Design Thinking: Integrating Innovation, Customer Experience, and Brand Value.Allworth Press; 1 edition (November 10, 2009)
Martin, Roger L.: The Design of Business: Why Design Thinking is the Next Competitive AdvantageHarvard Business Review Press; Third Edition edition (October 13, 2009)
Norman, Don: Emotional Design: Why We Love (or Hate) Everyday ThingsBasic Books; 1 edition (May 11, 2005)
…Video Strategic Design Practice
Tværfaglige kompetencer er attraktive
Kilde: Soulaima Gourani, Ignite Your Career p 11.
Annette [email protected]
