PRESENTATION 2017

STRUCTURE / CALENDAR OF EVENTS / READERS PROFILE / ADVERTISING RATES FOR 2017

orbes stepped on the Bulgarian mar-ket as a monthly magazine in March 2011. The Bulgarian edition of Forbes preserves the structure, philosophy and values of the American brand. The

magazine’s mission is to provide its readers with information ensuring their success. Forbes Bulgaria encourages entrepreneurial spirit, stimulates good business practices, and works for enhancing the image of entrepreneurs in the coun-try. The magazine is skeptical to state intervention in economy and exerts pressure for freeing econo-my from the state’s presence and for improvement of business environment. All texts in the magazine are sifted through this philosophy. Forbes prefers real stories to abstract analyses since the narrative through specific persons allows for the complex and hardly digestible business information to be presented in a pleasantly and interestingly readable manner without making compromise with the earnest and useful nature of the content.Typical stories of Forbes are those about success-ful entrepreneurs and managers, technological and business innovations, challenges to the small- and medium-size business, passions of the wealthy and influential people. All of this, together with the high standards of journalism ethics, observed by the team of Forbes Bulgaria, makes the magazine an important instru-ment for the success of Bulgarian entrepreneurs, managers and professionals.

Ever since 1917, when the first issue of Forbes was released, the magazine’s mission is to provide its readers with information and in-

depth analyses guaranteeing their success and competitiveness in the big game of business and capital. How does Forbes Bulgaria manage to

perform this difficult task?

HISTORY

LEADERS Short stories about: • wealthy and powerful people• charity

THOUGHT LEADERSOpinions of business leaders Comments by our columnists• Optimist view/by Georgi Angelov; • On the other hand/ by Georgi Ganev; • Myths and Reality/ by Lachezar Bogdanov; • Creative destruction/ by Georgi Stoev; • Outside in/ by Vliadimir Shopov

STRATEGIES Stories about top managers’ strategies

ENTREPRENEURS Ask an expert – practical advice columnStories about small and mid-size companies Stories about free entrepreneurship champs Historical personalities

INVESTING Investing tips Stories about “business angels” and risk investors

TECHNOLOGY Innovations and trends in technology

LIFE & STYLEPassions of the wealthy

SPECIAL THEMEWe have articles on two special topics in every issueStories, analyses and rankings on a particular sector of Bulgarian economy

World lists (Billionaires, Celebrities top 100, Biggest companies, Most powerful people, Best bosses, etc. )

FEATURES The story and philosophy of wealthy and influential entrepreneurs Stories about sports and moneyStories about art and money

The content of Forbes Bulgaria is about 55% Bulgarian and the remaining 45% are texts from the US edition. Bulgarian content follows in full the traditional Forbes concept – a combination of provocative commentaries by prominent columnists, real-life business stories, and intriguing ranking lists, which are the preserved brand of Forbes worldwide.

STRUCTURE

PROFESSIONAL STATUS

21.5%

46.3%

73.2%

ATTICA MEDIA BULGARIA

PRESS GROUP

BUSINESS MAGAZINE

TYPE

60,000

READERSHIP

12,000

CIRCULATION

BGN 7

PRICE

60% MEN

WOMEN40% 15%

80%OF FORBES MAGAZINE

READERS ARE UNIVERSITY GRADUATES

60%OF FORBES

MAGAZINE READERS ARE MARRIED

HIGHER THAN THE AVERAGE FOR THE COUNTRY

INCOME

v

READERS PROFILE

AGE32%

38%

30%45-54

17-35

36-45

SME OWNERS&SENIOR LEVEL MANAGEMENT

MIDDLE LEVEL MANAGEMENT

ENTREPRENEURS& EMPLOYEES

STUDENTS

• BrandVoice is a new approach to integrating of editorial content and the content of clients’ texts allowing for the more natural presentation of advertising content.• BrandVoice lets advertisers contact the readers of Forbes Bulgaria directly, while giving them the opportunity to create content. Each BrandVoice is written, edited and produced by repre-sentatives of the business, who can share their story, present a product or service by using the same instruments available to the magazine’s journalists.• Through BrandVoice learned people from the business, who are clearly specified as authors with their names, positions and photographs, provide expert information and perspectives to the readers of the magazine.

BrandVoiceThe advertorial title heads the materials prepared by the editorial team of the magazine with information and photographs delivered by advertisers. These can be in the form of presenta-tion of a company, product or service, providing a platform for business people to state their position on a specific topical subject, to share ideas and future projects of their companies.

The interview is another option for advertising in the magazine. It also has the title ADVERTORIAL. The editorial team prepares questions for the interviews, providing a platform for business people to state their position on a specific subject, to share ideas and future projects of their companies.

Advertorial

OPPORTUNITIES FOR ADVERTISING PRESENCE

VICTORIA PACHEDJIEVA ADVERTISING MANAGER, FORBES MAGAZINEe-mail: v.pachedjieva@atticaeva.bg mobile: 0888 393 090; telephone: 02 870 36 41, extension: 125

GALINA KOVACHEVACOMMERCIAL DIRECTOR, FORBES, ESQUIRE AND PLAYBOY e-mail: g.kovacheva@atticaeva.bg mobile: 0898 595 944; telephone: 02 870 36 41, extension: 107

ADDITIONAL CHARGES 20 % on basic rate for a fixed position.

PR and paid publications +20% on the rate (for elaboration).

ALL PRICES ARE VAT EXCLUSIVE Volume discounts and agency commissions are both matter of further negotiations.

BOOKLETS AND FLYERS All booklets and flyers are produced and supplied by the client. The price is EUR 1790 and does not vary with the number of copies shipped. We do not provide an agency commission for these deals. Each insertion however, contributes to the volume accumulation.

An extra fee in the amount of EUR 0.01 is due per each inserted copy.

Attica Eva Bulgaria declines all responsibility for any technical and/or content mistakes in the file supplied by the client.

DEADLINE FOR SUBMITTING PUBLICATIONS:

15TH DAY OF EACH MONTH

DEADLINE FOR SUBMITTING MATERIALS:

18TH DAY OF EACH MONTH

TO BE ISSUED ON THE MARKET

27TH DAY OF EACH MONTH

ADVERTISING RATES

ADVERTISING RATES FOR 2017

WHOLE RIGHT PAGE EUR 2325

4TH COVER - EUR 3885

2ND COVER EUR 3250

3RD COVER EUR 2965

SPREAD EUR 3810

LEADING SPREAD EUR 5115

1/2 PAGE EUR 1305

1/3 PAGE EUR 970

1/4 PAGE EUR 765