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Internet Consulting Inc.
Social Media &Search Engine Optimization
for Value Chain Development
Fall 2011 | © Continuus Internet Consulting Inc.
October 18, 2011 - Olds College, Olds, ABOctober 26, 2011 - Faculty of Extension, Edmonton, AB
A Full Day Intensive Workshop + Follow UpSessions Run 8:30 - 4:30
© CONTINUUS Internet Consulting Inc. All Rights Reserved. [email protected] Page 1
Morning SessionsSession 1 -
Why we need to have a search optimization and socialmedia strategy.
The impact a social media strategy can have on abusiness.
Online business reputation monitoring, management andresponse.
{10 min. break}
Session 2 -
An overview of Social Media Tools - Facebook, LinkedIn,Twitter and YouTube.
Leveraging social sites to build communities, engage,respond and find new clients.
Social Media as a customer service venue.
Issues with Social Media as a marketing and servicemedium.
Which 'tool' is the right 'tool' and when to use it.
{40 min. break}
Afternoon SessionsSession 3 -
The power of business blogging. Why you need to createcontent.
How to create great content.
How to leverage a blog to achieve better results in searchengines.
{10 min. break}
Session 4 -
Setting up and managing your social accounts, includingsome 'automation' using Hootsuite.
How much time is dedicated to a social strategy?
Managing cost. Options to outsource.
Best time to be active on Social Networks.
Mobile applications to assist with your social strategies.
Socializing your existing marketing in order to build astronger community.
Social Media analytics, measurement of success withsocialization.
Google analytics.
Raven Reports.
Good old fashioned counting.
Course ObjectivesAs you will learn from attending this session, “resistanceis futile”. Business owners & managers are feeling thepressure to join communities online, often with very littleunderstanding of where to begin. Compound that with alack of understanding of the positive and negatives ofsocial media and there is no doubt a stress that occurs.
This session has been developed to help youunderstand the fundamentals of how search engineswork and how to leverage social media to buildcommunities and promote your business. While mostbusiness owners do not immediately consider that theywant to “get connections” online, your trainer will giveyou several compelling reasons to be present in socialcircles like Facebook and Twitter... if for no other reasonthan to monitor your business or industry's reputation.
We have broken this full day seminar into 4 sessions.Each session will run approximately 1.5 hours.
Post Seminar Consultation IncludedSeminar participants will be invited to participate in apost seminar consultation with David West, SeniorInternet Consultant. Not only does this seminar bring youthe necessary tools and information to get started with astrong online marketing plan, David will meet with yourteam via conference call and review your strategy,answer any questions you have and get you off to agood start.
Your TrainerDavid A. WestSenior Advisor & President,CONTINUUS Internet ConsultingInc.
David started working on theInternet in 1995 as aprogrammer and in 2004started a full service agency.Since 2004, he’s been leadinga team of creativeprofessionals to helpCanadian companies find reallife success on the Internet (inother words, the kind thathelps them to make moremoney).
David is now sharing thegood, the bad, and the ugly ofwhat he’s learned withChambers of Commerce,trade associations, and otherbusiness groups acrossCanada.
David is a ProfessionalMember of the CanadianAssociation of ProfessionalSpeakers.
BYTE Sized Training www.ContinuUs.ca Page 2
4 EasyWays toRegister
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403-556-4677 or1-800-661-6537 x 4677
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Olds CollegeContinuing EducationRegistrar's Office4500 - 50 StreetOlds, Alberta T4H 1R6
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October 18, 2011 -October 26, 2011 -
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$297Valuefor $75This same seminar is normallysold to the public for $297.00but is available at a reducedrate through support fromGrowing Forward, a federal-provincial-territorial initiative.
Olds College, Olds ABFaculty of Extension, Enterprise Square,Edmonton AB
