The HEC Paris Leadership CenterFor the creation and diffusion of new knowledge and innovative teaching on leadership.

An initiative supported by industry leaders

2012 Activity Report

Mission Started in 2008, as a strategic initiative in theinternational development of HEC Paris, the LeadershipCenter supports the creation and diffusion of world-classknowledge on leadership. It is supported by industryleaders L’Oreal and Alcatel Lucent.

At HEC Paris, where our teaching philosophy is “Themore you know, the more you dare”, we see that the mostsuccessful leaders are the ones who have developed thecapacity to be challenged and who are able to identifyroom for improvement in their own reasoning andbehavior.

Our focus at HEC Paris is on creating responsible andethical leaders with a clear understanding of the linksbetween the social, environmental and business spheres,as well as the longer-term implications of businessdecisions; enhancing their capacity to create, lead anddare in an ever-changing world.

Headed up since October 2011 by Bernard Bourigeaud,Atos Origin former CEO, the Centre was created throughan innovative partnership with L’Oreal, Alcatel-Lucent andMSD China, as well as the active support of HECFoundation President, Daniel Bernard.

Sponsoring partners, L’Oreal and Alcatel-Lucentparticipate in the Steering Committee, which sets theresearch and program agenda. HEC’s Deputy Deans(Faculty, Grande Ecole, MBA, Executive Education) alsosit on the Steering Committee, in this way ensuring therelevance of the Centre’s work to both the businesscommunity and the classroom.

Partners participate actively in HEC’s and the Centre’sactivities (e.g. international conferences, case studycompetitions, mentoring student theses, recruitmentevents, comparing best practices, member of the HECFoundation).

Governance

2

Team Bernard Bourigeaud, President, was formerCEO of Atos Origin, a leading global IT servicescompany which he founded through a chain ofsuccessful mergers starting in 1991. Prior tothat, he spent 11 years at Deloitte, Haskins andSells where he was the head of the

management consulting group. In 2011, he was appointednon-executive Chairman of Oberthur Technologies Holdingand non-executive Vice-Chairman of Oberthur TechnologiesSA. He is currently an operating partner of AdventInternational, a leading global private equity firm. Bernardholds positions on various boards including JefferiesInternational Limited, Amadeus IT Holding in Spain, CGIGroup in Canada and the International Paralympics Committeethrough co-optation, In 2008 he established his own CEO toCEO consultancy business under the name of BJBConsulting. Bernard was recently appointed President ofCEPS (Centre d'Etude et Prospective Stratégique), aninternational and independent think tank originating in Franceafter serving three years on the board. In 2004 he wasappointed Chevalier de la Légion d’Honneur.

Kristen Neymarc, Executive Director hasworked since 2005 as Associate Director of theGlobal Initiatives Department of HEC Paris,Executive Education on developing strategicpartnerships for HEC in China, Russia, Qatarand Brazil. She worked 10 years for the OECD as a policyanalyst in the area of Education, Labor and Social Affairs andwas was a researcher at the University of Chicago’s GraduateSchool of Business She has published numerous books andarticles. She holds a Masters Degree in Economics and Statisticsfrom the University of Chicago and a Bachelors in PoliticalScience from Oberlin College

Dr. Thomas Åstebro has joinedthe Center as of November1st as Academic DirectorTom is associate Professor ofStrategy and Entrepreneurshipat HEC Paris. He has also worked at University of Torontoand at University of Waterloo. He is listed in MarquisWho's Who in the World, is among the top 2.3rd percentilemost read academic authors in business in the world, haspublished 92 conference proceedings, 24 academicjournal articles, and has been mentioned in businessmedia over 50 times (including The Economist, BusinessWeek, The Times, and Bloomberg News). He has beeninvolved in starting several companies and has alsoworked as a management consultant where he assistedorganizations such as Bank of Montreal, CanadianImperial Bank of Commerce, Volvo, SKF and The RoyalSwedish Academy of Engineering Sciences. Dr. Åstebroreceived his Ph. D. from Carnegie Mellon University, USA.He has a Master’s Degree in Engineering and a“Teknologie Licentiat” degree from Chalmers University ofTechnology, Sweden.

Patricia Biron, Project Assistant: After working for20 years in different fields among which -photography, publishing, high fashion, pharmacy,Patricia was hired at HEC Paris 13 years ago. Shespent 9 years in the Strategic ManagementDepartment and 3 years in the Marketing one as anassistant, and as a Major Marketing ProgramManager. She's working now for both the LeadershipCenter and for the SnO Research Center with ProfRodolphe Durand. As an assistant, she mainly helpsto manage the centers and to organize events..

3

2012 Activities : Programs, Research, EventsActivities in 2012 were designed to create value and visibility for all stakeholders:

I. PROGRAMS at HEC Paris seek to increase individual leadership capacity, by building on both key conceptualframeworks and hands-on leadership experiences:

Leadership development program with St Cyr

Leadership Academy Indian Leadership Train New scholarships

.

II. RESEARCH catalyst for scholars to develop research across disciplines not only to better understand the complexities of today’s leadership but also to anticipate future challenges. :

9 different research project proposals/categories launched

III. EVENTS help raise the awareness of the general public about key leadership findings and provide a unique opportunity for speakers and attendees to meet and share experiences:

MBA CEO Series Faculty -ndustry Breakfast Dialogues Presidents Club Breakfast at the St

James L’Oreal and Alcatel CEOs speak at HEC

in 2012 Reaching a large audience: IEDP, EMBA

Additional Activities

Communications Press releases, articles, brochures branding,

promotional material, blogs , web page (in progress)

New potential partners contacted Pernod Ricard, Jefferies Bank International, Sodexo,

Areva, ChemChina, Standard Chartered Bank, Faurecia, EADS

4

I. Programs – Leadership and Team Spirit St Cyr-GE

Alpha 1 : La légitimité du chef résulte-t-elle davantage de ses qualités personnelles que de sa compétence technique ?

Alpha 5 : À quelles conditions doit-on refuser d’exécuter un ordre ?

Bravo 2 : Comment les succès et les échecs du groupe participent-ils à la construction d’une solidarité collective ?

Bravo 5 : Comment l’échec affecte-t-il l’autorité du chef ?

Bravo 6 : Dans quelle mesure les fortes têtes influencent-elles la structure hiérarchique ?

Charlie 2 : La remise en cause en temps de crise de la hiérarchie défaillante instituée au sein d'un groupe est-elle inévitable et irréversible ?

LEADERSHIP AND TEAM SPIRT, led by Cdt Xavier Boute

Examples of group “Memoires”, presented to the Jury 11/12

5

I. Programs– January Leadership Academy GE Caroline Watson founded Hua Dan and will be bringing her innovative techniques to the HEC Paris Leadership Academy. Her foundation is a social enterprise that uses the unique power of theatre and other creative arts as a tool for personal, social and leadership transformation. She has received numerous awards for her work with Hua Dan and was Young Global Leader at the 2011 World Economic Forum.

+1st week: successful leadership academy with the l’Armée de l’Air in the field (already launched in 2011) develops leadership qualities in a progressive and sequential series of carefully planned training, educational, and experiential intensive events.

The 2nd week of the January Leadership Academy will be led on campus by Caroline Watson of HuaDan. Students will learn skills of leadership and management in a globalized world. Students will face a series of moral and ethical ‘dilemmas’ that challenge them to think about solutions to personal and professional leadership problems, eg. a CEO discovering that child labour is being used in his company’s supply chain; finding out that employees are being offered bribes in Africa.

+

New 2nd week: theatre-based workshops, designed to explore themes from the first week’s military training and to look at how at how lessons learned can be applied to real-life work situations

6

Visits include: R. Elango, the visionary Panchayat leader in Kuthambakkam, Joe Madiath of Gram Vikas, The Arvind Eye Care System founded by the legendary Dr. Venkatswamy and the Barefoot College in Tilonia setup and run by Buker Roy

Jagriti Yatra is an ambitious train journey of discovery and transformation that takes hundreds of India's highly motivated youth on an 15 day national odyssey The vision of Jagriti is to inspire young Indians to lead development by taking to enterprise. By doing so, they can turn from job seekers to job creators. Thirteen destinations are planned for 2012 at each destination 1-2 role-models are visited.

I. Programs – Indian Leadership Train

1 Train | 12 Destinations | 15 Role Models |10 Facilitators |16 Days | 450 Participants | 9000 kms

7

Leadership Excellence Scholarship

Open to: MBA, all nationalities; Amount: Two Scholarships of €10,000 each are

given, one per intake. On average between 30 and 40 students compete for the scholarships each intake.

Selection Procedure: Candidates must demonstrate leadership potential a business environment with exceptional academic merits, and established track record of excellence in their chosen career. They must describe in writing to how a leadership style can maximize creativity and innovation, using examples from their own experience (1500 words). Names of finalists are submitted to L’Oréal managers for final decision.

Results: Since 2009, 7 scholarships of € 10,000 each have been awarded to three women and four men from 6 different nationalities: Indian, Chinese, American, Canadian, Italian and Korean.

I. Programs – Scholarships

Leaders from Emerging Countries Scholarship for the EMBA

Open to: EMBA participants from emerging economies, preference to women and from NGOs

Amount: One scholarship of €20,000Selection Process :The goal is to bring more diversity and

different perspectives to the program. Moreover, by supplying the education that allows things to be done better, we are taking HEC knowledge to areas where it’s most needed.

Scholarship for Global Leadership Potential

Open to: MBA and Grande Ecole; nationalities from Brazil, India, China and Russia; preference will be given to those with a background or experience in telecommunications or high-tech.

Amount: Two Scholarships annually of €10,000 each (one for MBA and one for GE)

Selection procedure: Candidates must demonstrate leadership potential in a global business environment with exceptional academic merits, and established track record of excellence in their chosen career. They must describe in writing how have they see their chosen program at HEC will help them to become among the next generation of leaders in business in their home countries (1500 words). Names of finalists are submitted to Alcatel-Lucent managers for final decision.

8

II. Research – Research Funded by Category

9

Two HEC Paris PhD students received Leadership Center Scholarships in 2012 to pursue their doctoral studies

II. Research – Doctoral Scholarships

Navid BAZZAZIAN (Iran)

Dissertation topic: Selection and learning in employee entrepreneurship.

Awards in 2012: Current work has been recognized by the Academy of Management Conference as both “Best Paper Proceedings” (Boston, 6-9 August 2012) and "Best student paper award" in their Entrepreneurship division .

Anisa Shyti (Albania)

Dissertation topic: Entrepreneurial Decision Making under Ambiguity: evidence from the laboratory

Awards in 2012: Best Paper at Strategy, Entrepreneurship & Innovation Doctoral Consortium, CBS, Copenhagen, Danmark,

Presentation at Bocconi University in Jan 2013.

10

Two HEC Paris MBA students, supervised by Prof. Kevyn Yong produced a report : new technologies, leadership, and the impact on innovation

II. Research – Leadership Interns

Debarghya DAS : Seven years of experience in CRM IT consulting in multicultural milieus. Consulted European, US & Asia-Pacific clients in diverse sectors such as pharma, insurance & logistics contributing to transformational changes in the organisation of business intelligence and customer targeting strategies. Experienced in executing project management roles. Led teams at client-site as well as remotely delivering consistent quality under aggressive deadlines.

Shubham BHATTACHARYA: Nine years of experience in product development strategy, innovation management and new product development in the telecom and mobile software domain. Proactive & result-oriented team-player with people & project management capabilities. Extremely passionate about technology and photography (portrait and sports photography). Working towards exploring a career in business and corporate strategy in the technology domain. He will be pursuing an internship with Xerox Research Center Europe (XRCE) at Grenoble performing competition profiling, market opportunity assessment, business modeling, creating partnership/acquisition strategies

11

Entreprise 2.0 et leadership : étude sur les usages collaboratifs en entreprise et conséquences pour la formation

Prof. Bertrand Moingeon, Prof. Karine Le Joly, and Laetitia Bougier mène une réflexion sur les usages collaboratifs qui s'appuient sur des outils ou plateformes innovantes (type Sharepoint et autres).

L'objectif est de comprendre quel peut être l'impact de ces usages sur les flux d'informations, les processus de prises de décisions, sur le rapport au travail et sur les cultures d'entreprise.

L'objectif est de pouvoir proposer une grille de lecture sur cette tendance aux executives et aborder ensuite ce sujet dans le cadre de notre offrepédagogique.

Preliminary findings presented and discussed at 20 December 2012 Leadership Center

Steering Committee Meeting

II. Research – Special Projects

12

This series brings successful and innovative business leaders to campus in order to have them engage in a candid conversation with students to share their insights, experiences, perspectives and lessons learned. The unique feature is that it is student-led from start to finish by leaders of the MBA General Management and Leadership Club (GML).

SCHEDULE

October: Léo Apotheker, former CEO of Hewlett Packard

November: Bernard Bourigeaud, former CEO, Atos Origin

January: Mrs. Aviva Wittenberg Cox, CEO 20-First

February: Xavier Romatet, CEO, CONDE NAST

III. Events – MBA CEO Speaker Series

13

Leadership Center Partners: ALCATEL

and L’OREAL CEOs SPEAK ON CAMPUS in 2012

III. Events–Partner Companies on campus in 2012

14

Breakfasts organized in 2012 :

How to make better managerial decisions under time pressure and uncertainty?How can you best manage and foster creativity in your organization?Crisis leadership: What really matters? Why is an ambidextrous leadership structure necessary?

Participating faculty: Dr. Thomas Åstebro, HEC Paris Associate Professor of Strategy and Entrepreneurship , Prof. Amy Sommer, HEC Paris, Dept. of Management and Human Resources, Prof. Kevyn Yong, HEC Paris Assistant Professor of Management and Human Resources, Prof. Corey Phelps, Associate Professor of Strategy and Business Policy

III. Events– HEC Faculty-Industry Informal Breakfast Dialogues

Informal Breakfast Dialogues = two-hour open discussions between HEC faculty and Leadership Center partners on new ideas and best practices affecting their working

environment

15

The HEC Paris Leadership Center has been represented by Bernard Bourigeaud at 12 different fora in 2012 -- reaching more than 600 people of 25 nationalities including senior executives from China and India.

III. Events – Reaching a large audience

Keynote Addresses:

TRIUM HEC PARIS

US-based Executive MBA Council International Conference

IEDP London Leadership Summit

HEC Paris MBA CEO Speaker Series

Bernard and Kristen at the Leadership Summit in London

with Sir Terry Leahy, former CEO of Tesco

16

The Presidents of 5 HEC Paris student clubs, both GE and MBA, met Bernard Bourigeaud at the St James on October 31st for an open a dialogue on the Leadership Center's current and future activities.

III. Events – Presidents’ Club Breakfast at the St. James

“Thank you again for organizing yesterday's informal breakfast, it was an excellent opportunity to meet Bernard Bourigeaud and talk further about what MBAs and Grande Ecole can do together.” — Jean CredozPrésident d'HEC Débats

“Thanks to the Leadership Center for arranging for the event. This was both the opportunity to discover a very nice venue and enjoy a good breakfast while learning and sharing a lot” —Malik Baudry, Co-President, MBA GML Club

17

2012: Communications

New branding effort

18