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David Mleczko [email protected]
203-731-7373
for sustainably-minded companies…
Melanie Frenkel [email protected]
602-476-2547
11693 San Vicente Blvd. #359 Los Angeles, CA 90049
We launched Signature Green ten years ago to make a difference.
Our mission is to support the growth and prosperity of companies that are bringing healthier products to market in more sustainable ways.
Signature Green clients are leading the change in their industries. They are in the news, building on-line communities, providing expert interviews, speaking at industry
events and winning awards.
We are proud of our relationships with the media, and prouder still of our relationships with the incredible clients who have chosen to work with us.
We look forward to meeting you.Signature Green
We deliver exceptional public relations campaigns with ‘next level’ impact on:
.Sales.
.Online Engagement.
.Investor Interest.
.Retailer/Distributor Participation.
.Brand Awareness.
…WHAT WE DO…
Our clients are changing the world with wellness and sustainable lifestyle products, services and
VALUES that are more in demand by consumers than ever before.
…OUR FOCUS…
.Natural Foods.
.Organic Textiles.
.Health & Wellness.
.Renewable Energy.
.Green Technology.
.E-Commerce.
.Sustainable Home Furnishings.
.Healthier Pets.
We are PROUD of Our Client Engagements
We are in contact daily with the reporters, editors, TV and
radio producers, bloggers and other key influencers across the
country and Internet who are looking for
growing companies and entrepreneurs with newsworthy
stories to tell.
…OUR WORK…
…is driven by our experience and skill in telling our client company stories in authentic and newsworthy ways that
connect with the media.
AND
…our active relationships with the media built over the past 20 years.
…OUR SUCCESS…
Delivering Results That Make A Difference
Fast Company New York Times Dwell Magazine Fast Company
Reader's Digest.com Elle Decor
InStyle Tech Crunch
Los Angeles Times Apartment Therapy
COYUCHI Assignment: Ongoing sales support. Launch Coyuchi for Life, the first circular economy
subscription service in home textiles.
MEDIA COVERAGE HIGHLIGHTSClick On Links
Reader's Digest.com ESPN
New York Daily News New York Post
KMAX-TV (Sacramento) Food Navigator
FOX News Dallas Morning Show The Knicks Wall Clutch Points Project Nosh
ZING BARS Assignment: Increased sales in existing and new markets. Launch partnership with
NBA superstar, Kristaps Porzingis. Nutrition education.
Delivering Results That Make A Difference
MEDIA COVERAGE HIGHLIGHTSClick On Links
CBS Morning News Wall Street Journal
Good Housekeeping KGO-TV (San Francisco)
ABC Good Morning, America! ABC15-TV (Phoenix)
Dentistry IQ Hygiene Town
LIVIONEX
Assignment: Company launch. Drive on-line sales and social media engagement. Consumer education on oral care.
Delivering Results That Make A Difference
MEDIA COVERAGE HIGHLIGHTS
Click On Links
CASE STUDYLaunching Nature Box
Assignment: Launch campaign for first-of-kind subscription snack box e-commerce service (‘Eat Well. Live Better). Drive subscription sales, web site visits and investor interest.The challenge was in the newness (at the time) of the subscription e-commerce business model and the lack of company awareness.
Our strategy included:
◆ Powerful news ‘pitches’ based upon consumer trends in healthier snacking and the convenience made possible by the Internet.
◆ Target Mom and parenting publications in key markets across the nation and business and tech media interested in Internet-driven businesses.
RESULTS Sales: Increased by 50-100% monthly. Subscriber base grew from 7,000 to over 50,000. On track to ship more than 1 million boxes to subscribers
On-line Engagement: More than 250,000web site visits per month (Up from 50,000).
Funding: Nature Box announced first $2-million in funding, then second round of $8.5 million.
Media Coverage Over 80 articles, TV stories and blogs across the country in target markets and audiences (Please see next page.)
San Fran Biz TimesConsume The Good
Mommy MandyRecord Searchlight-Chico
WiredMommyPants blogBeautiful AngelzSheKnows.com
Ramblings of a Surburban momReally Natural Blog
ExaminerVentureBeatPando Daily
Inc.comSan Jose Mercury News
Fortune OnlineTechCrunchVentureWire
Wall Street JournalKAMR-TV Amarillo, TX (FOX)
KTVR-TV Denver FOX‘Winging It’ Morning Show in Buffalo TV WIBV-TV (CW)
KTBS-TV Shreveport,LAKSL-TV NBC Salt Lake
WOFL-TV Good Day Orlando WeekendThe Dirty Shirt blogHealthy Strides Blog
Food Network MagazineOKDani
BorderhammerCityGirl Lost
Diets In ReviewStartup BeatMom Trends
Mommy Blog Expert100Days of Real FoodCBS Sports Houston
WOTV-TV Grand Rapids, MIRoastedBeanz
Your Teen MagazineKitchen Corners
Picky Eater online (Contra Costa times)American Way Magazine
Fitness MagazineMommy I'm Hungry
The Miracle MommaRural MomMommy PR
University ChicShopping Mama
Crunchy Beach MamaMilwaukee Journal
Modesto BeeWCIU-TV Chicago
WISH-TV IndianapolisKAMR-TV Amarillo, TX (FOX) San Jose Mercury News
Scholastic Parent & ChildMahoning Valley Parent
Mindful MommaFood & Beverage Mag
Associated PressKAMR-TV Amarillo, TX (FOX) Wholesome Mommy
One Momma Saving MoneyThis Flourishing Life
Mommies With CentsThe EcoChic
This Flourishing Life
RESULTSMedia Coverage for Nature Box Launch
…THE SIGNATURE GREEN DIFFERENCE…
.A background in award-winning Journalism at CNN, NPR and elsewhere… along with deep experience in business development, technology and finance.
.Outstanding writing skills.
.A limited roster of select clients allows us to give our full attention to each and every client: No account executives.
.A virtual company with low overhead and reasonable fees.
.Exclusive focus on wellness and sustainable lifestyle companies.
“Within the first month of working with Signature Green, our products were featured in several national
magazines! The response we have received from this exposure has been extraordinary.”
“I am really happy with Signature Green's presentation of our company to the media. They continuously work
with me to create the best message for our brand, grabbing the attention of top media outlets.”
“I have so many sales this morning! It's insane!”
“Wow! That is great news!!! My head is spinning with all this news! You guys are doing such an excellent job.
Thank you”!
“As a start-up I wasn't quite ready to take the plunge in hiring a PR company but hiring Signature Green was
one of the smartest business moves I made for my company.”
…WHAT OUR CLIENTS SAY…
Public Relations
.Earned media campaigns.
.Strategic ‘news value’ positioning.
.Industry speaking engagements.
.Blogger strategy.
.Product/leadership awards.
.Media training.
Editorial
.Web Copy/Content.
.Blogs.
.Newsletters.
.Business plans.
.PowerPoint presentations.
.Book/article editing.
.By-lined articles.
…A UNIQUE SET OF SOLUTIONS…
David Mleczko [email protected]
David brings both a business and marketing background to Signature Green. His work and consulting experience span multiple industries, environmental
organizations and politics.
A Brown University graduate, David began his career as a speechwriter for a Fortune 500 company and was subsequently appointed as Director of Public
Affairs for the White House Conference on Small Business, where he directed media relations and the presentation of financial and regulatory issues facing
start-up and midcap companies across the country.
Having launched his own successful marketing and business development company in 1989, David has worked with numerous corporate and growing
businesses in developing and presenting their value messaging to a wide range of audiences. His clients included PepsiCo International, American Express, The Broadcaster’s Foundation, Cannondale Bikes, The Liberty Science Center and
others.
Today, David’ focus is on supporting sustainable and healthy-product businesses. He maintains high-level relationships in the business and investment communities
and within environmental groups, the entertainment industry and the media.
Melanie Frenkel [email protected]
An award-winning journalist, Melanie is among a handful of publicists in the country with a national broadcast news background, having spent 10 years working as a news
reporter, producer, and assignment editor in radio and television. Her work on CNN’s National Desk included organizing both ‘breaking’ and ‘next-day’ news
coverage of many historical and international events, including the U.S. submarine-Japanese fishing boat collision, the JFK Jr. plane crash, the Columbine school
shootings and numerous historic events during the Clinton and Bush administrations. Recognition includes an Associated Press award for her work at
National Public Radio and an Emmy for her contributions at CNN for coverage of the September 11th terrorist strikes.
A public relations professional for the past 10 years, Melanie has mentored a number of professionals in journalism and public relations. She has generated
consistent, major media coverage for clients ranging from the national morning shows, prime-time news and business outlets to the newspapers, TV and radio
stations in the top 25 media markets across the country, as well as on-line news sites, prominent blogs and trade publications.
Melanie has worked with clients ranging from start-ups to multinationals, as well as authors and inventors. Today her passion is focused on the success of sustainably-
minded and healthier-product companies, including those in food and snacks, personal care products, organic textiles and new, green technologies.
Melanie is a broadcast journalism graduate of Northern Arizona University and liveS
with her family in Southern California.
…SIGNATURE GREEN LEADERSHIP…
