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Building Professional Best Practices for SUPPLIER-DISTRIBUTOR RELATIONSHIPS Christopher Duffy, MAS

for SUPPLIER-DISTRIBUTOR RELATIONSHIPS - PPAI …expo.ppai.org/Sessions/handouts/Best Practices for Supplier... · for SUPPLIER-DISTRIBUTOR RELATIONSHIPS Christopher Duffy, ... Supplier

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Page 1: for SUPPLIER-DISTRIBUTOR RELATIONSHIPS - PPAI …expo.ppai.org/Sessions/handouts/Best Practices for Supplier... · for SUPPLIER-DISTRIBUTOR RELATIONSHIPS Christopher Duffy, ... Supplier

Building Professional Best Practices

for

SUPPLIER-DISTRIBUTOR

RELATIONSHIPS

Christopher Duffy, MAS

Page 2: for SUPPLIER-DISTRIBUTOR RELATIONSHIPS - PPAI …expo.ppai.org/Sessions/handouts/Best Practices for Supplier... · for SUPPLIER-DISTRIBUTOR RELATIONSHIPS Christopher Duffy, ... Supplier

Ou

r M

issi

on

To

day

Mapping Our Presentation

We’ll have dialog every step of the way

Identify

Essential Best Practices

Understand and

Appreciate

Learn & Apply

Strategies

Page 3: for SUPPLIER-DISTRIBUTOR RELATIONSHIPS - PPAI …expo.ppai.org/Sessions/handouts/Best Practices for Supplier... · for SUPPLIER-DISTRIBUTOR RELATIONSHIPS Christopher Duffy, ... Supplier

»How many supplier personnel are here today?...Distributors?

»And from what type of job roles? »How long have you been in the

industry?

BUT FIRST, SOME QUESTIONS:

Page 4: for SUPPLIER-DISTRIBUTOR RELATIONSHIPS - PPAI …expo.ppai.org/Sessions/handouts/Best Practices for Supplier... · for SUPPLIER-DISTRIBUTOR RELATIONSHIPS Christopher Duffy, ... Supplier

Our rules of engagement today… It’s all about discovery!

No War Stories

No Griping

Or Bashing

No Naming

Names

Page 5: for SUPPLIER-DISTRIBUTOR RELATIONSHIPS - PPAI …expo.ppai.org/Sessions/handouts/Best Practices for Supplier... · for SUPPLIER-DISTRIBUTOR RELATIONSHIPS Christopher Duffy, ... Supplier

Top-Level Player Form & Function

Distributors Suppliers

Position

Workflow

Leading Value

Focus On

Governed By

Middleperson

Sales

Channel

Creativity

Partnerships

Client Needs

Off-Center

Production

Environment

D.P.I.

Time & Logistics

Due Dates

OUR SUPPLY CHAIN

Page 6: for SUPPLIER-DISTRIBUTOR RELATIONSHIPS - PPAI …expo.ppai.org/Sessions/handouts/Best Practices for Supplier... · for SUPPLIER-DISTRIBUTOR RELATIONSHIPS Christopher Duffy, ... Supplier

How The Channel Works

OUR SUPPLY CHAIN

Distributors End Buyers Suppliers

Multi-Line Reps

Page 7: for SUPPLIER-DISTRIBUTOR RELATIONSHIPS - PPAI …expo.ppai.org/Sessions/handouts/Best Practices for Supplier... · for SUPPLIER-DISTRIBUTOR RELATIONSHIPS Christopher Duffy, ... Supplier

So what’s it like to be a The Other Person?

We’re switching roles for a few minutes

Let’s find out!

Page 8: for SUPPLIER-DISTRIBUTOR RELATIONSHIPS - PPAI …expo.ppai.org/Sessions/handouts/Best Practices for Supplier... · for SUPPLIER-DISTRIBUTOR RELATIONSHIPS Christopher Duffy, ... Supplier

We’re Switching Hats… Gauge the level of understanding

Reverse Your Current

Role

Create A List of 10

Challenges

Write Your Findings On

An Easel

Page 9: for SUPPLIER-DISTRIBUTOR RELATIONSHIPS - PPAI …expo.ppai.org/Sessions/handouts/Best Practices for Supplier... · for SUPPLIER-DISTRIBUTOR RELATIONSHIPS Christopher Duffy, ... Supplier

What Have We Learned So Far?

» What are our key points here?

» How easy or difficult was it to switch roles?

» Is there any greater understanding so far?

Page 10: for SUPPLIER-DISTRIBUTOR RELATIONSHIPS - PPAI …expo.ppai.org/Sessions/handouts/Best Practices for Supplier... · for SUPPLIER-DISTRIBUTOR RELATIONSHIPS Christopher Duffy, ... Supplier

Communications

Order Management

Artwork & Imprinting

Finance

Sales & Marketing

Technology

Shipping

How would you say these relate to your challenges?

7 Core Best Practices

Best Practices

Page 11: for SUPPLIER-DISTRIBUTOR RELATIONSHIPS - PPAI …expo.ppai.org/Sessions/handouts/Best Practices for Supplier... · for SUPPLIER-DISTRIBUTOR RELATIONSHIPS Christopher Duffy, ... Supplier

We’re Switching Hats Again… The value of suppliers & distributors

Continue To Wear The Other’s Hat

Create A List of 5 Points

What Do They Bring

To The Table?

Page 12: for SUPPLIER-DISTRIBUTOR RELATIONSHIPS - PPAI …expo.ppai.org/Sessions/handouts/Best Practices for Supplier... · for SUPPLIER-DISTRIBUTOR RELATIONSHIPS Christopher Duffy, ... Supplier

Using the results from your two exercises,

How is our supply chain evolving into its next evolutionary phase?

Page 13: for SUPPLIER-DISTRIBUTOR RELATIONSHIPS - PPAI …expo.ppai.org/Sessions/handouts/Best Practices for Supplier... · for SUPPLIER-DISTRIBUTOR RELATIONSHIPS Christopher Duffy, ... Supplier

»Please be back at 1:15 p.m.

»We’ll start again promptly »And we’ll be discussing each of

the 7 core best practices

IT’S TIME FOR OUR BREAK

Page 14: for SUPPLIER-DISTRIBUTOR RELATIONSHIPS - PPAI …expo.ppai.org/Sessions/handouts/Best Practices for Supplier... · for SUPPLIER-DISTRIBUTOR RELATIONSHIPS Christopher Duffy, ... Supplier

Communications

Order Management

Artwork & Imprinting

Finance

Sales & Marketing

Technology

Shipping

7 Core Best Practices

Welcome Back!

Page 15: for SUPPLIER-DISTRIBUTOR RELATIONSHIPS - PPAI …expo.ppai.org/Sessions/handouts/Best Practices for Supplier... · for SUPPLIER-DISTRIBUTOR RELATIONSHIPS Christopher Duffy, ... Supplier

Your Hallmark to Profitability

Communications

Distributors Suppliers

Responsive & Accessible

Contact Details

Supplier Catalogs/Web

Never Stop Learning

Create Winning

Negotiations

Customer-Centric Focus

Communications Stds

Role As Educator

Written Confirmations

Charges & Policies

Problem Solving

Service-Based

Page 16: for SUPPLIER-DISTRIBUTOR RELATIONSHIPS - PPAI …expo.ppai.org/Sessions/handouts/Best Practices for Supplier... · for SUPPLIER-DISTRIBUTOR RELATIONSHIPS Christopher Duffy, ... Supplier

Own The Process

Order Management

Distributors Suppliers

Thorough & Accurate

Track Conversations

Contact Details

True “In Hands” Dates

Manufacturing-Based

Acknowledgements

Track Conversations

Build A Solid Process

Page 17: for SUPPLIER-DISTRIBUTOR RELATIONSHIPS - PPAI …expo.ppai.org/Sessions/handouts/Best Practices for Supplier... · for SUPPLIER-DISTRIBUTOR RELATIONSHIPS Christopher Duffy, ... Supplier

90% of your…

Artwork

Distributors Suppliers

Become An Expert

Electronic Artwork

Complete Instructions

PMS Color Matching

Hard Copy Art

Review Proofs Carefully

Art Requirements

Confirmations

Page 18: for SUPPLIER-DISTRIBUTOR RELATIONSHIPS - PPAI …expo.ppai.org/Sessions/handouts/Best Practices for Supplier... · for SUPPLIER-DISTRIBUTOR RELATIONSHIPS Christopher Duffy, ... Supplier

Get Excellent in MATH

Finance

Distributors Suppliers

Your Credit Rating

Get Excellent at Cash Flow

Pay Your Invoices

Resolve Credit Issues

Industry Credit Firms

Timely Invoices

Cash Flow

Page 19: for SUPPLIER-DISTRIBUTOR RELATIONSHIPS - PPAI …expo.ppai.org/Sessions/handouts/Best Practices for Supplier... · for SUPPLIER-DISTRIBUTOR RELATIONSHIPS Christopher Duffy, ... Supplier

It’s All About The Resources

Sales & Marketing

Distributors Suppliers

Supplier Marketing Tools

Your Sales Team

Support Trade Shows

End-User Friendly Tools

Customize Them

Date Everything

Case Histories

Digital Image Library

Benefits Vs Features

Page 20: for SUPPLIER-DISTRIBUTOR RELATIONSHIPS - PPAI …expo.ppai.org/Sessions/handouts/Best Practices for Supplier... · for SUPPLIER-DISTRIBUTOR RELATIONSHIPS Christopher Duffy, ... Supplier

Where Does This Rank For You?

Technology

Distributors Suppliers

Your Top Suppliers

Your Website

What Are Your Top Tools?

Online Status

Relevant Web Presence

What Are Your Top Tools?

It’s really all about communications and access to information

Page 21: for SUPPLIER-DISTRIBUTOR RELATIONSHIPS - PPAI …expo.ppai.org/Sessions/handouts/Best Practices for Supplier... · for SUPPLIER-DISTRIBUTOR RELATIONSHIPS Christopher Duffy, ... Supplier

It’s Really All About Logistics

Shipping

Distributors Suppliers

Specify Your Method

Specify Your Transit Time

Validate Addresses

Shipping Schedules

Communicate Info

Page 22: for SUPPLIER-DISTRIBUTOR RELATIONSHIPS - PPAI …expo.ppai.org/Sessions/handouts/Best Practices for Supplier... · for SUPPLIER-DISTRIBUTOR RELATIONSHIPS Christopher Duffy, ... Supplier

Something For All Of Us…

Joint Best Practices

» Develop A Code Of Ethics

» Take Responsibility For Mistakes

» Provide Extensive Training

» Be Respectful Of Each Other’s Place In The Supply Chain

» Get Excellent in Product Safety

» Stay Informed on Legislative Affairs

» Adopt Social Media

Page 23: for SUPPLIER-DISTRIBUTOR RELATIONSHIPS - PPAI …expo.ppai.org/Sessions/handouts/Best Practices for Supplier... · for SUPPLIER-DISTRIBUTOR RELATIONSHIPS Christopher Duffy, ... Supplier

Our last exercise… Turning negatives into positives…

Wear Your Own Hat

Ask “Why Can’t

I…”

Let’s Educate

Each Other

Page 24: for SUPPLIER-DISTRIBUTOR RELATIONSHIPS - PPAI …expo.ppai.org/Sessions/handouts/Best Practices for Supplier... · for SUPPLIER-DISTRIBUTOR RELATIONSHIPS Christopher Duffy, ... Supplier

Review Our Key Takeaways

» The Value of Switching Roles

» The Core Differences Between Suppliers & Distributors

» The Value Each Brings to the Supply Chain

» Our Next Evolutionary Step

» The 7 Core Best Practices

Page 25: for SUPPLIER-DISTRIBUTOR RELATIONSHIPS - PPAI …expo.ppai.org/Sessions/handouts/Best Practices for Supplier... · for SUPPLIER-DISTRIBUTOR RELATIONSHIPS Christopher Duffy, ... Supplier

? Lots to think about… Your questions?

Has this helped your understanding? Can you use these strategies?

Page 26: for SUPPLIER-DISTRIBUTOR RELATIONSHIPS - PPAI …expo.ppai.org/Sessions/handouts/Best Practices for Supplier... · for SUPPLIER-DISTRIBUTOR RELATIONSHIPS Christopher Duffy, ... Supplier

Building Professional Best Practices

for

SUPPLIER-DISTRIBUTOR

RELATIONSHIPS

Christopher Duffy, MAS

THANK YOU!