for sports organizations

Why Twitter?Why Twitter?

QuickTime™ and a decompressor

are needed to see this picture.

The roar of the crowd is on The roar of the crowd is on TwitterTwitter

All data in peak Tweets p/second

4,064

World Cup Superbowl UEFA Champions

League

MLB AllStar2011

NBA FinalsGame 6

Women’sWorld Cup

Brazil v. Paraguay

Copa America

3,283

6,303

4,995

5,531

7,196 7,166

The The Twitter Twitter experienceexperience

#BestPractic#BestPracticeses#BestPractic#BestPracticeses

Write your own Write your own TweetsTweetsWrite your own Write your own TweetsTweets

Best Practices

Share an insider Share an insider perspectiveperspectiveShare an insider Share an insider perspectiveperspective

Best Practices

Live-tweet Live-tweet eventseventsLive-tweet Live-tweet eventsevents

Best Practices

Break Break newsnewsBreak Break newsnews

Best Practices

Give followers special Give followers special accessaccessGive followers special Give followers special accessaccess

Best Practices

Share moments via Share moments via photosphotosShare moments via Share moments via photosphotos

Best Practices

@@reply your followers and ask reply your followers and ask questionsquestions@@reply your followers and ask reply your followers and ask questionsquestions

Best Practices

@@mention peers and high-profile mention peers and high-profile accountsaccounts@@mention peers and high-profile mention peers and high-profile accountsaccounts

Best Practices

RetweeRetweettRetweeRetweett

Best Practices

by @ufc

by @detroitpistons

Use Use #hashtags#hashtagsUse Use #hashtags#hashtags

Best Practices

Click on a #hashtagto see a timelineof tweets taggedwith that topic

Be creative#JumpBall, #MyFirstGame

Start a movement#VoteMorse, #Durant4MVP

Adopt your fans’ rallying calls#FearTheBeard, #LetShannonDunk

The art of theThe art of the #hashtag#hashtag

Best Practices

When to TweetWhen to Tweet

During games, the offseason, practices, and special events

During a related live event or shared experience

When news that’s meaningful to you or your followers is happening

Best Practices

Best practices make a differenceBest practices make a difference

Doubled followers in ~2 months

Tripled followers in ~2 months@americanidol

Best practices meeting

Best practices meeting

Example

Team spotlight: @SFGiantsTeam spotlight: @SFGiants

Example

Great use of#hashtagsand exclusive pictures

Fan appreciation

Direct source of information

Big momentsExample

Team spotlight: @SFGiantsTeam spotlight: @SFGiants

Avoid the #blackoutAvoid the #blackoutThe @chargers were playing the @realpatriots on October 20th, 2010, but the game was due to be blacked out on television. So both teams sent the

following Tweets:

A few hours later, the tickets were gone and the blackout

threat was ended. The Chargers got the tickets sold and fans got to see the game on TV. Use Case

How to publicize your accountHow to publicize your account

Keep in mind: your @username is your URLExample: @team = twitter.com/team

Show your @username and URL on your website Get a button at https://twitter.com/about/resources

Use “Follow us on Twitter @username” on TVTV callouts drive follows and Tweets

Emerging Best Practices

Make a Warm Sign Up listEncourage your fans to sign up and gain new followers. You’ll be able to customize the first list of suggested accounts they see. For more info: https://support.twitter.com/articles/20005336-how-to-promote-your-profile

Show your @username inside your stadium or arenaYour fans at the game with mobile devices will be able to follow you right away.

#Hashtag pollsUse different hashtags to ask fans to vote on their favorite play, a song to hear during a game or tie it into a contest or charitable event.

Emerging Best Practices

Draw in followersDraw in followers

Example

Team spotlight: @IndiansTeam spotlight: @Indians

Example

Team spotlight: @IndiansTeam spotlight: @Indians

Flock to unlockEncourage people to follow you or tweet with a specific #hashtag at the game and give them X percentage off of merchandise or tickets

Run contestsReward your followers by giving them prizes for Trivia or pull out a call for pictures and reward the best one

Host Tweet-upsConnect with your followers at real life meetings and build on their loyalty, ask what kind of material they’d like to see from your account

Emerging Best Practices

Rewarding followersRewarding followers

TakeawaysTakeaways

Recap

• Write Tweets in your own style• Provide an insider perspective • Break news• Live-Tweet• Give followers special access• Share moments via photos • Use #hashtags• Promote your @username• Have fun

Follow @TwitterSports for the latest news, case studies and more!

#Appendix#Appendix

1) Go to Twitter.com • Fill in a name, email & password, click the sign-up button

2) Fill in the rest of the sign-up form• Choose a username, a safe password and then click “create my account”

How to get startedHow to get started

3) Follow relevant accounts• They can be players on your team, other teams in your league, local sportswriters, celebrity fans, etc. You’ll be able to interact with their Tweets by retweeting them or @replying personally to the authors

4) Fill in your profile• Upload a picture, write a short bio, and add a location to give your profile some personality

How to get startedHow to get started

5) Write your first few Tweets

• Tweets will be delivered to the timelines of all your followers, which they’ll then be able to retweet and reply to, just as you can to the Tweets in your timeline

How to get startedHow to get started

@ Replies and @ mentions@ Replies and @ mentionsA Tweet posted in reply to another user's message, usually posted by clicking the "reply" button next to their Tweet in your timeline. Always begins with @username.Read more: https://support.twitter.com/articles/14023-what-are-replies-and-mentions

This Tweet is an @reply (username at the beginning of a Tweet), meaning only people who follow both @reds and @indysportsgirl will see it in their timelines.

Everyone can see it when they go to the @reds’ profile page.

Now this Tweet has an @mention (username in the middle of a Tweet), meaning everyone who follows @reds will see it in their timelines, even if they don’t follow

@datdueBP.

Glossary

RetweetRetweet

A Tweet by another user, forwarded to you by someone you follow. The act of forwarding another user's Tweet to all of your followers. Read more: https://support.twitter.com/articles/77606-what-is-retweet-rt

Twitter userretweeting the

Tweet onto their followers

Original author ofthe Tweet

How a Retweet looks to someone following @reds:

Glossary

# Hashtag# Hashtag

The # symbol is used to mark keywords or topics in a Tweet. Read more: https://support.twitter.com/articles/49309-what-are-hashtags-symbols

It doesn’t matter if hashtags go at the

beginning of a Tweet, everyone following you

will still see it

Getting creative withhashtags are a great

way to help them gain traction

Having a canonical hashtag that you can

use to tag your tweets is good for helping people

find your content via search

Glossary