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Handshake Promotion Coordination Tool for Retail and Consumer Goods This presentation and its contents are proprietary to Insolar. Provided information may be disclosed, reproduced, distributed and otherwise used only under a written permission by Insolar. No implied licenses are intended. Copyright © 2019 Insolar. All rights reserved.

for Retail and Consumer Goods Promotion Coordination Tool ... Trade Promo Management.pdf · trade promotion data Many manual steps: review by analysts, reconciling against contract,

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Page 1: for Retail and Consumer Goods Promotion Coordination Tool ... Trade Promo Management.pdf · trade promotion data Many manual steps: review by analysts, reconciling against contract,

HandshakePromotion Coordination Tool for Retail and Consumer Goods

This presentation and its contents are proprietary to Insolar. Provided information may be disclosed, reproduced, distributed and otherwise used only under a written permission by Insolar. No implied licenses are intended.Copyright © 2019 Insolar. All rights reserved.

Page 2: for Retail and Consumer Goods Promotion Coordination Tool ... Trade Promo Management.pdf · trade promotion data Many manual steps: review by analysts, reconciling against contract,

Promo management today is a high-friction manual process

ERP

CRM

Warehouse Management

Retail Execution

Automated internal management systems

TP calendar

CPGs

BLACK BOXof manual interaction

TP calendar

TPM/TPO

ERP

Warehouse Management

CRM

Automated internal management systems

Retailers

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Page 3: for Retail and Consumer Goods Promotion Coordination Tool ... Trade Promo Management.pdf · trade promotion data Many manual steps: review by analysts, reconciling against contract,

As a result, promo performance and P&L suffer

3

Lack of a single source of truth Unapproved events

Manual data gathering

■ 20% of trade promo events are not approved in the system before the event starts

■ 30% of available time is spent following up on unapproved events

■ Using emails/excel for workflow reduces transparency and hampers effective follow-ups

■ Proof of Performance data from external 3rd parties

■ Bill of landing and shipping details from warehouses

■ Spreadsheets with order and shipment data

■ Up to 40% of contracts are incorrect or out-of-date when retailer starts making reductions

■ Costly delays and failures with emails and data exchange

■ Lack of common information base used by parties’ legal departments

■ 3 months needed to reconcile affects trade promo cycle

■ Fragmented, unstructured, distributed trade promotion data

■ Many manual steps: review by analysts, reconciling against contract, proof of performance data to make judgment

Manual claim validation

Source: Forrester, Promotion Optimization Institute, IBM

Page 4: for Retail and Consumer Goods Promotion Coordination Tool ... Trade Promo Management.pdf · trade promotion data Many manual steps: review by analysts, reconciling against contract,

All campaignproperties can be approved separately

KAM and Buyer can see the same campaigns

All negotiation details are recorded in a secured manner

Introducing Handshake promo coordination toolAll details can be recorded as a smart contract and tracked automatically

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Page 5: for Retail and Consumer Goods Promotion Coordination Tool ... Trade Promo Management.pdf · trade promotion data Many manual steps: review by analysts, reconciling against contract,

With Handshake, CPGs and Retailers can manage their promo activities seamlessly

Retail Execution

ERP

CRM

Warehouse Management

Automated internal management systems

TP calendar

CPGs

TP calendar

TPM/TPO

ERP

CRM

Warehouse Management

Automated internal management systems

Trade Promo Handshake Data

✓ Single blockchain-based trusted calendar records

✓ Stakeholder consensus on approved event plans

✓ Hybrid Data Governance - Retailer and CPG see their relations only

Retailers

✔ ✔ ✔✔

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Page 6: for Retail and Consumer Goods Promotion Coordination Tool ... Trade Promo Management.pdf · trade promotion data Many manual steps: review by analysts, reconciling against contract,

Handshake feature set

▪ KAM-Buyer interaction system

▪ Convenient way to capture negotiation and approvals

▪ Keep using current Planning and Analytics tools

▪ Will be integrated with internal and external systems

▪ Will be extended to Field Sales, POS, Marketing interaction

▪ Cloud-based or on-premise hosting

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Page 7: for Retail and Consumer Goods Promotion Coordination Tool ... Trade Promo Management.pdf · trade promotion data Many manual steps: review by analysts, reconciling against contract,

Handshake creates tangible win-win for both CPGs and Retailers

Benefits for CPGs

✓ Trade promo transparency

✓ Manual process automation

✓ Improved ROI

✓ Reduced loss from inefficient trade promos

Benefits for Retailers

✓ OPEX optimisation

✓ More promos

✓ Retailer proactively prevents conflicting promos

✓ More transparency in terms of free promo slots

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Page 8: for Retail and Consumer Goods Promotion Coordination Tool ... Trade Promo Management.pdf · trade promotion data Many manual steps: review by analysts, reconciling against contract,

By strengthening control over the trade promo cycle CPGs and Retailers can create up to 15% upside — through improved trade promotion efficiency

And addresses key challenges faced by most CPGs and Retailers in trade promo

8

of trade promo spending has negative ROI

of CPG companies are dissatisfied with trade promo capabilities

of organizations still rely on spreadsheets and emails

Source: Forrester, Promotion Optimization Institute, Booz & Company

33%85%90%

Page 9: for Retail and Consumer Goods Promotion Coordination Tool ... Trade Promo Management.pdf · trade promotion data Many manual steps: review by analysts, reconciling against contract,

9

Insolar is a fully committed technology partner with Retail and Consumer Goods expertise

One of the largest blockchain teams

Team’s Consumer Retail expertise

Technology experience

70employees

35developers

10researchers

5product

20other

Page 10: for Retail and Consumer Goods Promotion Coordination Tool ... Trade Promo Management.pdf · trade promotion data Many manual steps: review by analysts, reconciling against contract,

Peter FedchenkovFounderEmail: [email protected]: pfedchenkov

Let’s discuss how Insolar Handshake can improve your promo activitiesDrop us a note to [email protected] or visit insolar.io