Upload
others
View
3
Download
0
Embed Size (px)
Citation preview
HandshakePromotion Coordination Tool for Retail and Consumer Goods
This presentation and its contents are proprietary to Insolar. Provided information may be disclosed, reproduced, distributed and otherwise used only under a written permission by Insolar. No implied licenses are intended.Copyright © 2019 Insolar. All rights reserved.
Promo management today is a high-friction manual process
ERP
CRM
Warehouse Management
Retail Execution
Automated internal management systems
TP calendar
CPGs
BLACK BOXof manual interaction
TP calendar
TPM/TPO
ERP
Warehouse Management
CRM
Automated internal management systems
Retailers
2
As a result, promo performance and P&L suffer
3
Lack of a single source of truth Unapproved events
Manual data gathering
■ 20% of trade promo events are not approved in the system before the event starts
■ 30% of available time is spent following up on unapproved events
■ Using emails/excel for workflow reduces transparency and hampers effective follow-ups
■ Proof of Performance data from external 3rd parties
■ Bill of landing and shipping details from warehouses
■ Spreadsheets with order and shipment data
■ Up to 40% of contracts are incorrect or out-of-date when retailer starts making reductions
■ Costly delays and failures with emails and data exchange
■ Lack of common information base used by parties’ legal departments
■ 3 months needed to reconcile affects trade promo cycle
■ Fragmented, unstructured, distributed trade promotion data
■ Many manual steps: review by analysts, reconciling against contract, proof of performance data to make judgment
Manual claim validation
Source: Forrester, Promotion Optimization Institute, IBM
All campaignproperties can be approved separately
KAM and Buyer can see the same campaigns
All negotiation details are recorded in a secured manner
Introducing Handshake promo coordination toolAll details can be recorded as a smart contract and tracked automatically
4
With Handshake, CPGs and Retailers can manage their promo activities seamlessly
Retail Execution
ERP
CRM
Warehouse Management
Automated internal management systems
TP calendar
CPGs
TP calendar
TPM/TPO
ERP
CRM
Warehouse Management
Automated internal management systems
Trade Promo Handshake Data
✓ Single blockchain-based trusted calendar records
✓ Stakeholder consensus on approved event plans
✓ Hybrid Data Governance - Retailer and CPG see their relations only
Retailers
✔ ✔ ✔✔
5
Handshake feature set
▪ KAM-Buyer interaction system
▪ Convenient way to capture negotiation and approvals
▪ Keep using current Planning and Analytics tools
▪ Will be integrated with internal and external systems
▪ Will be extended to Field Sales, POS, Marketing interaction
▪ Cloud-based or on-premise hosting
6
Handshake creates tangible win-win for both CPGs and Retailers
Benefits for CPGs
✓ Trade promo transparency
✓ Manual process automation
✓ Improved ROI
✓ Reduced loss from inefficient trade promos
Benefits for Retailers
✓ OPEX optimisation
✓ More promos
✓ Retailer proactively prevents conflicting promos
✓ More transparency in terms of free promo slots
7
By strengthening control over the trade promo cycle CPGs and Retailers can create up to 15% upside — through improved trade promotion efficiency
And addresses key challenges faced by most CPGs and Retailers in trade promo
8
of trade promo spending has negative ROI
of CPG companies are dissatisfied with trade promo capabilities
of organizations still rely on spreadsheets and emails
Source: Forrester, Promotion Optimization Institute, Booz & Company
33%85%90%
9
Insolar is a fully committed technology partner with Retail and Consumer Goods expertise
One of the largest blockchain teams
Team’s Consumer Retail expertise
Technology experience
70employees
35developers
10researchers
5product
20other
Peter FedchenkovFounderEmail: [email protected]: pfedchenkov
Let’s discuss how Insolar Handshake can improve your promo activitiesDrop us a note to [email protected] or visit insolar.io