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Investor Presentation
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This presentation is not a prospectus nor an offer for securities in any jurisdiction nor a securities recommendation. The information in this
presentation is an overview and does not contain all information necessary for investment decisions. In making investment decisions in
connection with any acquisition of securities, investors should rely on their own examination of the assets and consult their own legal,
business and/or financial advisers.
The information contained in this presentation has been prepared in good faith by Cre8tek Ltd, however no representation or warranty
expressed or implied is made as to the accuracy, correctness, completeness or adequacy of any statements, estimates, opinions or other
information contained in this presentation.
To the maximum extent permitted by law, Cre8tek Ltd, its directors, officers, employees and agents disclaim liability for any loss or damage
which may be suffered by any person through the use or reliance on anything contained in or omitted in this presentation.
Certain information in this presentation refers to the intentions of Cre8tek Ltd, but these are not intended to be forecasts, forward looking
statements or statements about future matters for the purposes of the corporations act or any other applicable law. The occurrence of
events in the future are subject to risks, uncertainties and other factors that may cause Cre8tek Ltd’s actual results, performance or
achievements to differ from those referred to in this presentation. Accordingly, Cre8tek Ltd, its directors, officers, employees and agents do
not give any assurance or guarantee that the occurrence of the events referred to in the presentation will actually occur as contemplated.
DISCLAIMER
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THE PROBLEM
Consumers still have difficulty purchasing complex products online, resulting in these low
sales conversation rates
The first generation of chat bots and online customer experience platforms have failed to deliver tangible results for businesses
Average quote-to-sales conversion rate in the American insurance industry is between 15 and 20% for call centres, but falls dramatically to 1% to 3% online
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Flamingo is an Australian-born, ASX listed company, who’s primary market is the US financial service sector. Flamingo has developed a Cognitive Virtual Assistant (CVA) called ‘Rosie’ designed to guide customers from page view to purchase.
Flamingo can be used by banks, insurance and investment companies to solve the problem of low online sales conversion rates and poor customer retention.
Flamingo fuses web-chat, web-forms and machine learning to guide customers through complex decision making into quotation and payment. The platform is also used to on-board, renew and service customers.
INTRODUCING FLAMINGO
GUIDED CUSTOMER EXPERIENCE
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1% increase in conversion rate leads to an average of $3M in additional revenue for one
business line – Box this shit out
VALUE PROPOSITION
Higher Conversion Rates:Complex or configurable financial products are much easier to buy if customers are guided through the process, resulting in a higher conversion rate
Reduced Customer Churn:Customers purchase the right product for their needs, which leads to less customers churning
Increased efficienciesJourneys are able to be automated, meaning that employees are required less often or not at all. This reduces staffing costs, reducing acquisition costs
20% INCREASEIN CONVERSION
30% REDUCTION IN CHURN
30% REDUCTIONIN IN-BOUND CALLSF
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UNIQUE DATA SCIENCE
Flamingo has developed unique IP in the areas ofConversational Commerce and the creation of theCognitive Virtual Assistant, Rosie, as well as thecustomer journeying platform, Journey Assist.
Chief Data Scientist, Dr Jack Elliott, and Data Scientist,Dr Han Xu, are international experts in the field ofMachine Learning, Natural Language Processing andChatBot algorithms.
Flamingo’s difference to competitors is the capabilityof Rosie to both converse with customers and guidethem through complex product purchasing or otherenquiries.
With each completed interaction, Flamingo
intelligently learns more about how customers and
employees interact
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SOLID CLIENT BASE
• Flamingo’s Commercial team and solutions architected team is based out of New York and the technology development and data science team are based in Sydney.
• Flamingo, originally conceived in Australia, entered the marketplace in mid-2014 and secured National Australia Bank (NAB) as a foundation pilot partner, helping NAB on-board small to medium business customers.
• In January 2015 Flamingo secured their first US based client, Fortune 100 company National Wide.
• Successful paid trials with Prime Financial, Quay Credit Union and New York Daily Gazette, with a strong sales pipeline in place.F
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MARKET VALIDATION - NATIONWIDE
NATIONWIDE (USA)In May 2016 Flamingo signed a Master Services Agreement withNationwide Insurance, a Fortune 100 company.
Flamingo is currently working on the implementation of anIntelligent Guided Selling Platform for Nationwide for a first-to-market Retirement product, due to go-live in February 2017.
This program is regarded by Nationwide as one of the mostsignificant innovations in product and customer interactionplatform ever undertaken by the company.
• Flamingo has previously conducted 4x implementationsacross multiple lines of business. With results including;• Improved customer retention by 17%• Renewals increased to 90%• Net Promoter Score (customer advocacy) up 30 points
“We want to run all our new customers
through Flamingo” –Head of Digital,
Nationwide
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MARKET VALIDATION –NEW PAID TRIAL
LEADING GLOBAL INSURANCE GROUP (USA)
An additional leading US based property and casualtyinsurance company has signed a Proof of Technologycontract with Flamingo.
The paid trial is to evaluate the applicability of usingArtificial Intelligence and Chat-Bot technology more broadlyacross the enterprise.
The purpose of this trial, which is likely to run for sixmonths, is for the client to assess the Flamingo IntelligentGuided Selling Platform to concierge customers through thepurchase of one of their insurance policy offerings online.F
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STRONG PIPELINE
NORTH AMERICA• US market remains a key focus• Substantial sales pipeline with Fortune 100 companies• Significant efforts to convert these opportunities• Insurance companies remain the priority• Direct to business model
AUSTRALIA • Strong interest in the Flamingo platform• Sales pipeline building
ASIA• Working on marketing programs in Asia Pacific• Strong focus on Asia in early 2017• Exploring channel partnership relationships
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INITIAL TARGET MARKETS
INSURANCE
FINANCIAL SERVICESDigital sales in Financials Services is expected to increase 300% over the next 5 years
Insurance market alone is worth US$17.7 Billion
HEALTH INSURANCE
HEALTH CARE + OTHERS
CURRENT FOCUS
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HOW WE ONBOARD CLIENTS
PROOF OF CONCEPT OR TRIAL
PAID TRIAL
MONTHLY SUBSCRIPTION
MONTHY FEES
PERFORMANCE FEES FOR
SUCCESSFUL TRANSACTIONS
REV SHARE
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Automation
Customer
Analytics Chat
COMPETITIVE LANDSCAPE
Our Competitive Advantage:
1. Focus on online sales conversion2. Light touch step into Artificial Intelligence3. Price competitive 4. Human Assisted Virtual Assistant option (HAVA)5. Unique IP in Conversational Commerce6. High level of customer and data security capability
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CATHIE REID
Chairperson
Co-Founder, Owner & Managing Partner, Epic
Pharmacy Group, leading healthcare provider
with revenue approaching $400M.
Awarded the 2011 National Business Owner of
the Year, Telstra Business
Women Awards.
Named in 2013 as one to the Top 100
Australian Women of Influence.
Entrepreneur, Angel Investor, Health/
Technology Blogger & Early Adopter.
Mr Ismail is an experienced corporate advisor who
specialises in the restructure and recapitalisation
of a wide range of ASX listed companies.
Founder and operator of Otsana Capital,
specialising in mergers and acquisitions and
capital raisings.
Mr Hardcastle is an experienced corporate
lawyer specialising in corporate, commercial
and securities law with extensive international
legal experience.
He is the principal of Bellanhouse Legal which
predominantly advises on equity capital
markets, re-compliance transactions and
takeovers.
Non-Executive DirectorDR CATRIONA WALLACE
Multi-Award winning, recognized business
leader.
Well published author with a PhD in
Organizational Behavior – statistically
trained.
Top-5 global CX expert
Springboard Alumni
Founder and now major shareholder of three
successful businesses (excluding Flamingo),
including the multi-Award winning firm, Fifth
Quadrant.
FALDI ISMAIL
Founder & CEO
BRYN HARDCASTLE
Non-Executive Director
THE TEAM
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JOE WALLER DR JACK ELLIOTT
Chief Technology Officer Chief Data Scientist
Former Technology Strategist and Chief-of-Staff of Betfair, the
world’s biggest sports trading platform.
Played a key role in growing the company from a UK technology
startup into the world’s largest internet betting exchange.
Ran the product and platform teams that built and scaled the
exchange to annual revenues of over $700 million, matching over
30,000 trades a minute (more than all of Europe’s stock
exchanges combined).
Published expert in & Internationally academically recognized for
large-scale, natural language processing and linguistics with key
contributions in a number of fields.
Software engineering career spanning over 15 years and three
continents across the banking & financial sectors.
Leveraging academic expertise to drive the deployment of text
processing algorithms on a massive scale to provide intelligent,
native insight on the Flamingo platform.
WORLD CLASS DEVELOPMENT TEAM
DR HAN XU
Data ScientistPHD in Machine Learning and Natural Language
Processing (NLP). Before joining Flamingo Dr Han Xu was
a Data Scientist working on the research and development
of Macquarie’s pioneering fee-for-service robo-adviser
platform, OwnerAdvisory.
Han was also responsible for the development and
maintaining Macquarie’s NLP-enabled virtual agent Jess,
as the first-line customer service representatives that
gathers, recognises and categorises customer inquiries
and feedback, and provides appropriate responses.
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INDUSTRY ACKNOWLEDGMENTS
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Significant first mover advantage in the online financial services space with a proven track record since founding in 2013
Initial US$17.7 billion market opportunity in Financial Services and significant investment going into Artificial Intelligence.
Paid customers include major companies such as Nationwide Insurance, Prime Financial, NY Daily Gazette and Quay Credit Union, with a strong sales pipeline in place.
Extensive news flow and aggressive product development roadmap over the next 12-18 months
Scalable technology platform that solves significant business problems related to customer sales, retention and engagement
INVESTOR HIGHLIGHTS
World class team in category expertize, technology, data science and business development
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Share Price $0.058
FLAMINGO PERFORMANCE SHARES
• Class A Performance Shares ~93mexecute a master services agreement (MSA) and complete a security audit with a substantial US corporation and either:
• MSA remains valid, binding and enforceable for at least 12 months after its execution; or
• the Flamingo Platform is applied in another business vertical of the US corporation outside any business unit where the technology is being trialled.
• Class B Performance Shares ~93m$13 million in revenue in a 12 month period within 36 months of completion;
• Class C performance ~93m$28 million in revenue in a 12 month period within 36 months of completion.
Performance Rights ~30m shares• exercisable in 3 equal tranches upon achieving 10 dayVWAP’s of 3, 4 and 5 cents. Escrowed until 5 February 2018.
Cash$3m
Performance Shares
~ 279m shares
192m escrowed for 24 months from re-listing.
87m escrowed until 3 Nov 2017
Options
• 25m @2c, Exp 4 Nov 19
• 50m @3c, Exp 5 Feb 19
• ~6m @2.9c, Exp 5 years from date of issue.
Enterprise Value $31m
Market Cap~$34m
Performance Rights
~30m shares escrowed until 5 Feb
2018.
CAPITAL STRUCTURE | ASX CODE: CR8
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THANK YOU
Sydney:
Level 2, 50 Bridge Street, Sydney, NSW 2000
Dr. Catriona Wallace
Founder - CEO
+1 (213) 261 8022
Michael Wills
Analyst, Investor & Media Relations
+61 468 385 208
New York:
252 W 28th Street, Suite 1059, NY, 1001
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