For personal use only · 2014-04-07 · ©fitgenes pty ltd, 2014 Slide: 18 › Management – Sharon Palmer BDM, (Adv Dip (Herbal Medicine), B.Sc. (Health Pro.)) – Tracey Porst

Making a Difference

©fitgenes pty ltd, 2014 Slide: 1

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Benefits of a ‘Fitgenes Group’

› ATW Holdings Limited (“ATW”)› Listed on ASX (Australia)› History and networks in health, particularly in Asia

› Fitgenes Pty Ltd› Staking a claim as a world leader in genome based

personalised healthcare› Currently operates in Australia, NZ, Malaysia, Singapore,

Hong Kong, and USA

› An amalgamated Fitgenes group has the potential to› Access capital markets and resource global expansion › Execute a vertical owned/franchised clinic strategy› Continue to advance and commercialise ‘omics health› Make a difference to public health› Be an ethical investment of choice


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Why do this?

› Continuity of ATW’s core purpose - health services› Personalised health and wellness is a global boom

industry› Fitgenes has positioned itself to be an industry leader and

influencer› Fitgenes owns a patent pending, intelligent technology

platform› Fitgenes has a dynamic business and revenue model

which is highly scalable and defensible› A highly reputable brand with growing revenue› A highly motivated and talented team› Fitgenes is and will continue to make a difference to

individual and community health


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Healthcare systems around the world are in crisis Chronic health conditions are at epidemic levels One size fits all and reactive treatments don’t work Existing services are not co-ordinated Consumers are demanding more personalised and

convenient healthcare The demand for wellness and healthy ageing solutions is

not being satisfied Healthcare practitioners are struggling with the science

of genomics and its clinical feasibility Healthcare insurers are waking up to the value of

prevention rather than paying for a cure

What big problems is Fitgenes solving?


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› Establishing Company owned centre of excellence clinics and franchised clinics to deliver some of the world’s most advanced pro-active and preventative health initiatives

› Delivering personalised and co-ordinated healthcare programs via Fitgenes Certified Practitioners

› Empowering healthcare clinics with: qualified genome based health programs; genomic training and education; and client service, retention and referral systems to improve clinic profit

› Providing consumers with the tools to take ownership of their health outcomes

› Providing scientific and technology leadership to the healthcare industry

How is Fitgenes addressing the problem?


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Fitgenes is already making a difference› Genomics is the common denominator for personalised

health and wellness with the potential to› Relieve the economic burden of the healthcare spend› Improve the quality of life and longevity for individuals› Boost sporting performance› Increase workplace productivity and retention

› Fitgenes has testimonials from practitioners, patients and parents with significant health outcomes in› Mental Health (Autism - scientific paper in preparation)› Women's health› Weight management› Elite sport

Can Fitgenes really make a difference?


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› Highly scalable and defensible business model› Building a new standard of co-ordinated healthcare

clinics› Dedicated systems for rapid roll-out of Fitgenes owned

clinics, licencing and franchising› Flexibility to deliver programs and systems in clinic, in

the workplace and remotely› At the forefront of the ‘omics healthcare revolution

including nutrigenomics› Laying foundations for epigenetics, metabolomics and

proteomics › Importantly, a dedicated, long standing, highly motivated

and skilled team

What are the Fitgenes points of difference?


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How are Fitgenes programs delivered?

› Through Fitgenes owned and affiliated clinics using PracwareProTM, our proprietary technology platform, systems and healthcare programs


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› PracwareProTM automates program designed to prevent and manage chronic conditions and increase wellness› Allows patients to be proactive in improving / maintaining

their health and improves compliance› Allows practitioners to support patients through the

program› Allows practitioners to increase patient retention

How does PracwareProTM work?


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FITGENES PTY LTD

ATW HOLDINGS

LIMITED

FITGENES OWNED CLINICS

INDEPENDENT CLINIC

NETWORK

FITGENES FRANCHISED

CLINICS

$ IP Royalty

$ Sales

$ IP Royalty

100%

$ Sales$ Sales


Proposed Fitgenes business model

› Owning the value chain via› Licencing to independent healthcare clinics› Establishing Company owned and JV clinics › Franchising

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› Centres of excellence› Capture multiple revenue streams› Incubators for training of Fitgenes practitioners› Can develop, test and deliver new health care

technologies and products › Deliver health care services to corporate and elite

sports markets› Contribute to community health improvement› Foundation for roll out of the Fitgenes clinic franchise

Why Fitgenes clinics?


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IndependentClinic

Network

Fitgenes Company

Clinics

FitgenesFranchised

ClinicsRevenue $ Revenue $ Revenue $

TRAINING FEES Pracware LICENSING

- Pro - Ultra

SALESGene Profiling

- In-House - 3rd Party

Pathology Suppliments

FRANCHISE FEES NET PROFITS

How does Fitgenes make money?


› Owned and/or franchised clinics = multiple revenue opportunities

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How will Fitgenes grow revenues?

› Expansion via Company owned clinics and franchising› Immediate expansion plan

– Australia: establishing Company owned clinics in Q2CY14– Hong Kong (master franchise JV in place): establishing Fitgenes

JV owned clinics in Q2-3CY14– Kuala Lumpur and Singapore: channel partners in place, aiming

to open Company or JV owned clinics Q3-4CY14– Acquire and convert established clinics from Q3CY14– Franchising Fitgenes branded clinics from 2015


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› In revenue with recurring income› Trained 430+ practitioners in 350+ independent clinics in

Australia, NZ, Malaysia, Singapore, Hong Kong and USA› Channel and JV partners in Malaysia, Singapore, Hong

Kong and preparing for launch into China› Extensively market tested and launched PracwareProTM

› Negotiating to licence/integrate other world class technologies into PracwareProTM

› Currently setting up Fitgenes flagship clinics in Perth and Melbourne

› Laying the foundations for ongoing roll out of Fitgenes owned and franchised clinics

Where is Fitgenes today?


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› Competitors operate in specialised silos e.g. genetic testing, bio-informatics, exercise/nutrition programs, or clinic management systems

› Fitgenes is the only technology platform solution aggregating all of these into a full business system

› Fitgenes delivers relevant, personalised and co-ordinated healthcare services using gene profiling as the common denominator for all practitioner modalities

› Fitgenes programs work in clinics, in the workplace and in the sporting arena

What is the competitive landscape?


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› Expand Fitgenes flagship clinics around Australia› Open Fitgenes owned clinics in Hong Kong, Kuala

Lumpur, Singapore and then China and USA› Grow the independent clinic network globally› Roll out the Fitgenes franchised clinic model› Release the next generation of Pracware with additional

intelligence and data mining› Move into corporate health and elite and recreational

sport

Where to from here?


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A team capable of success


› ATW Holdings Limited Directors– Conrad Crisafulli Chair, (BE–Mech (Hons 1st class), FAIM, MAICD)

– Dr John Hurrell Director, (Ph.D. / B.Sc.), M.Sc Qual)

– Ian Gregory Secretary, (BBus., FCIS, FFIN, MAICD)

› Fitgenes Pty Ltd Directors– Dr Carrie Hillyard Chair, (BSc. (Joint Hons), PhD, FTSE, FAICD)

– Robert Mair CEO, (CPA, MBA, M.Acc, Dip Fin Svcs)

– John Driscoll CFO, (CA, B.Acc.)

– Dr Chee Kai Chan Director (Genetics), (Med., Ph.D., Grad Dip App Sc)

– Dr Paul Beaver Director (Science), (BEng (Hons), PhD (Eng.))

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A team capable of success


› Management– Sharon Palmer BDM, (Adv Dip (Herbal Medicine), B.Sc. (Health Pro.))

– Tracey Porst Media and Communications Manager, (BA (Comm Des))

– Dino Appla Chief Technology Officer, (Aero. Eng.)

– Darryl Hunter Lead Software Project Manager, (BSc. (Computing))

– Leigh Beaver Operations/Practitioner Support, (Dip. Ed, B.Sc.)

› Scientific advisory board– Dr Rajbans Singh MD Chief Medical Advisor, (MBBS (Mys), MRCP (UK))

– Professor Ralph Martins Leading expert in Alzheimer's

– Professor Neil Mann Professor Nutritional Biochemistry (RMIT)

– Dr John Cook FRNZCGP, 35 years in general practice

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Thankyou


We invite you to

Make a Difference

for

Healthy Living and Healthy AgeingTM

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Documents

For personal use only · 2014-04-07 · ©fitgenes pty ltd, 2014 Slide: 18 › Management – Sharon Palmer BDM, (Adv Dip (Herbal Medicine), B.Sc. (Health Pro.)) – Tracey Porst