For passionate only …

First food and cooking platform in France

Our community is connected, everywhere

« Marmiton, je vous adore ! »

« Marmito

n, ma ré

férence ! »

Bon a

ppétit

!A TAAAABLE !!!

Au menu, ce soir …

« Qu’est ce qu’on mange ce soir ???

Recettes

TROP BON !!!

MIAM MIAM

J’adore !! UN REGAL

EXTR

A …

HUUUMMMMMMMMMM …

plein d’idées 250g

d’épinards

1 litre de lait

30g de levure

Un délice !!!

Marmiton, for passionate only !

Core values

Choose, prepare, dress

Share PleasureGenerosity

Respect

Diversity for ever

Accessibility More than 60K recipes

on any device

SincerityFree conversations

Marmiton, favorite among competitors

+3 points VS 2011 for marmiton

Marmiton, 8 reasons for 1 success

2. DiscoverHere and abroad

1. Recipes More than 60 000 recipes posted by users and more than 500 000 comments

3. ToolsHowtos, learns, games, surveys, converts…

4. Marmiton Restos Find/suggest On iPhone

5. Magazine More than 100.000 copys

6. Videos More than 300 videos techniquesOne Minute Marmiton, Live on Marmiton

Marmiton, 8 reasons for 1 success

Marmiton, 8 reasons for 1 success

7. CommunityForum, Blogs, meetings…

8. Personal Create your own recipes book in 10 sec with Facebook connect)

Video is booming!

Live Take a class With Marmiton team 1: - 2:30

2

Technics

By level, by theme

1

Video is booming!

Minute MarmitonA place, a meal, a technic … 4

Hangout marmiton For more !

3

« Marmiton » on YouTube

Fun, food and ideas : Marmiton original online content screenings supported by YouTube.

10,4 million vues

75 000 subscribers

TABLETs

MOBILE

PRINT

WEB

Marmiton, a success story

EVENTS

Connected TV

Social

110 131 copysin France(source : OJD PV 2012)

7,4 million VU in France*

5,8 M downloadss**2 M marmitonautes per month**

1,4 M downloads**0,9 M VU***

* Source : Nielsen, février 2013** source interne, mars 2013*** Nielsen, Octobre Décembre 2012

300 000 fans Facebook 7000 followers2000 abonnés Pinterest40 700 fans sur Google +

Appli Marmiton sur Windows 8

2,5 M readers(source : Etude ONE, mars 2013)

Chocolate recipes on any device

Chocolate is multidevice

Marmiton magazine : a good surprise

N°1

2,5 M readers *

Magazine trimestriel110 131 sold copys In France(OJD PV 2012)

A female readership66,2% women35,7% mothersAverage age : 41,7 y.o.Vs 47,4 years old

Exclusive **1 reader out of 2 does not read another magazine

* Etude AudiPresse ONE (janvier à décembre 2012)** Source : Etude One 2012

> LIVE > « Open day » every month with marmitonauts> Events / PRMarmiton> A special FOOD Day on Oct.13 2013

2.Social

7000 followers Twitter

313 000 fans facebook

40 000 followers

1. Offline&Online events

75 000 subs

Marmiton.org : leader in social media

3. Newsletters

2 000 subs

A venir : Club des testeurs gourmands

> 60 000 recipes> More than 500 000 comments

Weekly Newsletter  : 454 000 subsDaily Newsletter : 376 000 subs

Marmiton leader

Supports Febr 2013

Cuisine / Gastronomie (SousCat) 17 077

Marmiton.org 7 354

750g.com 4 983

Le Journal des Femmes Cuisine 3 742

cuisineAZ.com 3 544

Les Foodies 1 930

Source: : Médiamétrie Netratings, février 2013

Marmiton leader

Source: Google Analytics, www.marmiton.org

Uniques visitors

A growing audience

Women 19% 10% 13%

   

W 18-24 17% 9% 13%

W 25-34 25% 14% 16%

W 35-49 23% 12% 17%

W 25-49 24% 13% 17%

W over 50 23% 10% 14%

W 25-49 with kids 25% 14% 19%

W 25-49 AB+ 24% 12% 17%

Marmiton, leader (in France)

Source : Médiamétrie Netratings, février 2013, couverture en %

Internet Mobile

(1) ComScore, July 2013 – WW – hybrid methodology / (2) Smart + Xiti, July 2013/ (3) OJD – DSH, 2012, Vente au numéro

Tablet Press Books

43,9M UU(1)

across the world

In France Marmiton :

First selective cooking

magazine104 000

VAN(3)

Marmiton is a master piece of aufeminin Group

21,7 M Users WW

On apps and webmobile sites of

aufeminin.com group (2)

5,9 M Users WW

On apps and webmobile sites of

aufeminin.com group (2)

Video

(1) ComScore, July 2013 – France, Spain, Italy, UK, Germany

OfflineSocial MediaYouTubeConnected TV

720 000Facebook fans

62 000 Followerson Twitter

130 000 Google + fans

3 200 Followers Pinterest

36,3 M Videos viewed on aufeminin and Marmiton YT channels

Marmiton and aufeminin apps on connected

TV :

LG, Samsung, Google TV,

Neufbox SFR …

9000 Visitors In 2012

40 000 Visitors In 2012

27,3

video views In the world

on the aufeminin

player(1)

Our community is always at the heart of creation

…

We have more dreams

Thank you