For more information or questions contact:For more information or questions contact:

Michelle WilsonMichelle WilsonFalcon Sports MarketingFalcon Sports Marketing

719-333-3437719-333-3437

The Marketing Benefits ofThe Marketing Benefits of The United States The United States

Air Force Academy AthleticsAir Force Academy Athletics

Distinction & PrestigeDistinction & Prestige Your business is special, and the competition is fierce forYour business is special, and the competition is fierce for

customers. The average consumer is hit by over 2000customers. The average consumer is hit by over 2000

commercial messages each week. Only a handful enjoy thecommercial messages each week. Only a handful enjoy the

prestigious alignment with The United States Air Forceprestigious alignment with The United States Air Force

Academy. In the eyes of your customer, the Falcons willAcademy. In the eyes of your customer, the Falcons will

separate you from your competitionseparate you from your competition.

The Marketing Benefits ofThe Marketing Benefits of The United States The United States

Air Force Academy AthleticsAir Force Academy Athletics

Consistent AdvertisingConsistent AdvertisingThe high interest level of Air Force Academy Athletics sportsThe high interest level of Air Force Academy Athletics sportslisteners, plus the foreground nature of sports broadcasts,listeners, plus the foreground nature of sports broadcasts,assures high listener attention. Your advertising message will beassures high listener attention. Your advertising message will beheard and acted upon. Falcon Sports Marketing will broadcast theheard and acted upon. Falcon Sports Marketing will broadcast theaction of every Falcon football and men’s basketball game, as wellaction of every Falcon football and men’s basketball game, as wellas countless women’s basketball, hockey and baseball games.as countless women’s basketball, hockey and baseball games.Your message will reach The United States Air Force AcademyYour message will reach The United States Air Force Academyfans all year long, with a consistent, results driven marketingfans all year long, with a consistent, results driven marketingplan.plan.

The Marketing Benefits ofThe Marketing Benefits of The United States The United States

Air Force Academy AthleticsAir Force Academy Athletics

Advertising LoyaltyAdvertising LoyaltyYour partnership with The United Your partnership with The United States Air Force Academy will earn States Air Force Academy will earn the allegiance of Falcon fans. And the allegiance of Falcon fans. And with a fan base of over 300,000 with a fan base of over 300,000 there is substantial customer loyalty. there is substantial customer loyalty. Your partnership will build a Your partnership will build a profitable relationship with Falcon profitable relationship with Falcon fans as well as establish new fans as well as establish new customers and repeat businesscustomers and repeat business.

Your Chance to Support Your Chance to Support The United States The United States Air Force AcademyAir Force Academy

And when you support USAFA, you’ve harnessed the mostAnd when you support USAFA, you’ve harnessed the mostmeaningful and results driven campaign available.meaningful and results driven campaign available.You benefit by receiving:You benefit by receiving:

Distinctive, prestigious sponsorshipDistinctive, prestigious sponsorship

Large, responsive audienceLarge, responsive audienceHigh sponsor recallHigh sponsor recallIncredible selling climateIncredible selling climateEmotion of sports play by playEmotion of sports play by playFan appreciation and loyaltyFan appreciation and loyaltyAlumni AppreciationAlumni AppreciationMaximum commercial impactMaximum commercial impactDesirable upscale, educated consumerDesirable upscale, educated consumer

USAFA is the ideal way to reach the Front Range region...USAFA is the ideal way to reach the Front Range region...

Air Force AthleticsAir Force AthleticsMission Statement Mission Statement

The objective of the Academy athletic program is to provide all cadets a realistic leadership experience in a mentally and physically The objective of the Academy athletic program is to provide all cadets a realistic leadership experience in a mentally and physically challenging environment. This prepares and motivates cadets for a lifetime of service through physical education, fitness training challenging environment. This prepares and motivates cadets for a lifetime of service through physical education, fitness training

and testing, intramural and intercollegiate athletic competition. and testing, intramural and intercollegiate athletic competition.

The mission also includes generating a major portion of revenue necessary to operate a multi-million dollar athletic program and to The mission also includes generating a major portion of revenue necessary to operate a multi-million dollar athletic program and to promote the Academy to the nation through athletics. promote the Academy to the nation through athletics.

All cadets must participate in an intercollegiate or intramural sport throughout the academic year. There areAll cadets must participate in an intercollegiate or intramural sport throughout the academic year. There are27 men's and women's intercollegiate sports, competing in the highly competitive Mountain West Conference.27 men's and women's intercollegiate sports, competing in the highly competitive Mountain West Conference.

Furthermore, cadet-athletes enjoy some of the best facilities available anywhere. The cadet gym contains 12 squash courts; 21 Furthermore, cadet-athletes enjoy some of the best facilities available anywhere. The cadet gym contains 12 squash courts; 21 handball/racquetball courts and nine basketball courts. There are two swimming pools and four indoor tennis courts; gymnastics, handball/racquetball courts and nine basketball courts. There are two swimming pools and four indoor tennis courts; gymnastics,

wrestling, fencing, boxing, aerobic fitness and judo rooms. wrestling, fencing, boxing, aerobic fitness and judo rooms. The $5.6 million field house, considered one of the top sports structures in the country, contains a one-sixth mile indoor track with The $5.6 million field house, considered one of the top sports structures in the country, contains a one-sixth mile indoor track with

Astroturf infield. It is the home of the 6,002-seat basketball/volleyball Clune Arena, a 2,502 seat ice hockey rink, training rooms and Astroturf infield. It is the home of the 6,002-seat basketball/volleyball Clune Arena, a 2,502 seat ice hockey rink, training rooms and lockers for varsity sports. Basketball and ice hockey are uniquely serviced by a common press box that overlooks both arenas. A lockers for varsity sports. Basketball and ice hockey are uniquely serviced by a common press box that overlooks both arenas. A

spectator concourse separates the two areas and serves as access to the seating gallery for the indoor track, ticket offices, gift shop spectator concourse separates the two areas and serves as access to the seating gallery for the indoor track, ticket offices, gift shop and concession stand. and concession stand.

Falcon Stadium, in one of the most beautiful settings in the nation, seats more than 52,480 for varsity football contests. Other outdoor Falcon Stadium, in one of the most beautiful settings in the nation, seats more than 52,480 for varsity football contests. Other outdoor facilities include 57 athletic fields (143 acres) for intercollegiate and intramural sports, two baseball diamonds and a 400-meter all-facilities include 57 athletic fields (143 acres) for intercollegiate and intramural sports, two baseball diamonds and a 400-meter all-weather track. Eisenhower Golf Course, also located on the Academy, offers two 18 hole championship courses for varsity golf and weather track. Eisenhower Golf Course, also located on the Academy, offers two 18 hole championship courses for varsity golf and

cross country competition.cross country competition.

Air Force Academy AthleticsAir Force Academy Athletics Colorado Springs, CO Colorado Springs, CO

El Paso county recentlyEl Paso county recently

surpassed the 500,000 mark,surpassed the 500,000 mark,

ranking as the 80th largest city inranking as the 80th largest city in

the US and the 18th fastestthe US and the 18th fastest

growing. growing.

The Air Force Academy is a quickThe Air Force Academy is a quick

45 miles from the Denver Metro45 miles from the Denver Metro

area.area.

Having exclusive exposure to Fightin’ Falcon fans is an Having exclusive exposure to Fightin’ Falcon fans is an invaluable resource for any product or service.invaluable resource for any product or service.

The United StatesThe United StatesAir Force AcademyAir Force Academy

USAFA is located at the base of Rampart Range on USAFA is located at the base of Rampart Range on 18,500 acres.18,500 acres.There are 4,100 cadets on base each year. More There are 4,100 cadets on base each year. More than 33,000 cadets have graduated since 1959.than 33,000 cadets have graduated since 1959.The Academy is the youngest of the four service The Academy is the youngest of the four service academies.academies.Approximately Approximately one million visitorsone million visitors come to the come to the Academy annually Academy annually

Air Force Academy AthleticsAir Force Academy Athletics DemographicsDemographics

Blue & Silver Blue & Silver ClubClub

Air Force AcademyAir Force AcademyAthletic Quick FactsAthletic Quick Facts

27 Current NCAA Varsity Sports27 Current NCAA Varsity SportsHead Coach Fisher DeBerry has taken the Falcons to Head Coach Fisher DeBerry has taken the Falcons to 12 Bowl games in his, thus far, 20 year career at AFA. Eight 12 Bowl games in his, thus far, 20 year career at AFA. Eight Bowl games since 1990Bowl games since 1990..Commander-in-Chief’s TrophyCommander-in-Chief’s Trophy

Air Force Air Force 16 (*Every year since 1997)16 (*Every year since 1997)ArmyArmy 66NavyNavy 55

Venue Capacities:Venue Capacities:Falcon StadiumFalcon Stadium 52,48052,480Clune ArenaClune Arena 6,0026,002Cadet Ice ArenaCadet Ice Arena 2,502 2,502

Air Force FootballAir Force FootballFalcon StadiumFalcon Stadium

The pageantry at Falcon Stadium on game day is among the finest in all of college football. The pregame The pageantry at Falcon Stadium on game day is among the finest in all of college football. The pregame fly-bys and Wings of Blue parachute team are among the favorites. fly-bys and Wings of Blue parachute team are among the favorites.

Before every home game the cadets squadrons march into Falcon Stadium as part of the pregame Before every home game the cadets squadrons march into Falcon Stadium as part of the pregame festivities. Following the march-on the cadets rush to the east grandstand to take their seats for the game.festivities. Following the march-on the cadets rush to the east grandstand to take their seats for the game.

After every Falcon score, the cadets run to the field and do one push-up for every point on the After every Falcon score, the cadets run to the field and do one push-up for every point on the scoreboard. scoreboard.

At halftime, the Falconers take the field for a special aerobatic demonstration by one of the Air Force’s At halftime, the Falconers take the field for a special aerobatic demonstration by one of the Air Force’s 12 to 15 Falcons. Air Force has the only performing mascot in the NCAA.12 to 15 Falcons. Air Force has the only performing mascot in the NCAA.

Following every game, win or lose, the Falcons join hands in front of the band for the playing of the Alma Following every game, win or lose, the Falcons join hands in front of the band for the playing of the Alma Mater. For service academy games, both teams come together for each academy’s song.Mater. For service academy games, both teams come together for each academy’s song.

Falcon Stadium OpportunitiesFalcon Stadium OpportunitiesOn Premise SignageOn Premise Signage

12’ x 12’ back-lit panels on main scoreboard at the South end12’ x 12’ back-lit panels on main scoreboard at the South end 6’ x 25’ back-lit panels on main scoreboard at the South end6’ x 25’ back-lit panels on main scoreboard at the South end 5’ x 12’ tri-vision signage on main scoreboard at South end of stadium5’ x 12’ tri-vision signage on main scoreboard at South end of stadium 5’ x 31’ color animation matrix scoreboard 5’ x 31’ color animation matrix scoreboard 5’ x 15’ End Zone Field Banners5’ x 15’ End Zone Field Banners North end tri-vision signageNorth end tri-vision signage

Falcon StadiumFalcon StadiumSouth ScoreboardSouth Scoreboard

3’ x 16’ rotating courtside signs3’ x 16’ rotating courtside signs Center-hung ScoreboardCenter-hung Scoreboard Basketball Standard PadsBasketball Standard Pads

Clune Arena OpportunitiesClune Arena OpportunitiesOn Premise SignageOn Premise Signage

Cadet Ice Arena OpportunitiesCadet Ice Arena OpportunitiesOn Premise SignageOn Premise Signage

2’5” x 8’ Dasherboard panels2’5” x 8’ Dasherboard panels New center-hung scoreboard to be installed New center-hung scoreboard to be installed

Spring 2004Spring 2004

Few things in sports are more exciting or elicit an immediate responseFew things in sports are more exciting or elicit an immediate response

better than the sound of a touchdown or 3-pointer on radio. Sports on thebetter than the sound of a touchdown or 3-pointer on radio. Sports on the

radio spans generations, families and friends. Sports the on radio is theradio spans generations, families and friends. Sports the on radio is the

ultimate companion, in the car, at a cook out or at the game. Radio is ultimate companion, in the car, at a cook out or at the game. Radio is

with you every step of the way. Sports on the radio are front of mind andwith you every step of the way. Sports on the radio are front of mind and

reach a very interested and passionate listener, a listener that will hear andreach a very interested and passionate listener, a listener that will hear and

react to your advertising message.react to your advertising message.

The perfect pre-qualified consumer.The perfect pre-qualified consumer.

Falcon Sports Network RadioFalcon Sports Network Radio

Affiliates:Affiliates:KVOR 740 AM - Colorado Springs, COKVOR 740 AM - Colorado Springs, COKBZC THE BUZZ 1300 AM - Colorado Springs, COKBZC THE BUZZ 1300 AM - Colorado Springs, COKKFN 950 AM - Denver, COKKFN 950 AM - Denver, COKMYL 1190 AM - Phoenix, AZKMYL 1190 AM - Phoenix, AZKGNB 1420 AM - San Antonio, TXKGNB 1420 AM - San Antonio, TXKRAE 1480 AM - Cheyenne, WYKRAE 1480 AM - Cheyenne, WYKQTZ 105.9 AM - Altus, OK & Wichita Falls, TXKQTZ 105.9 AM - Altus, OK & Wichita Falls, TX

Promotional OpportunitiesPromotional OpportunitiesField Goal contestsField Goal contests Kick off for cashKick off for cash

Mascot AppearancesMascot Appearances Flatbed truck field goalFlatbed truck field goal

Broadcast Booth visitsBroadcast Booth visits Scoring for kids - charityScoring for kids - charity

Logo on schedule cardsLogo on schedule cards Exit samplingExit sampling

Logo on sports postersLogo on sports posters Drive of the GameDrive of the Game

Pre game receptionsPre game receptions Hit of the gameHit of the game

Behind scenes tour of stadiumBehind scenes tour of stadium Terrible towels sponsorshipTerrible towels sponsorship

Scoreboard recognition during the gamesScoreboard recognition during the games E-mail question of the weekE-mail question of the week

On field visits during the gameOn field visits during the game Player of the Year contestPlayer of the Year contest

Golf with coaches/staffGolf with coaches/staff Junior reporterJunior reporter

Sampling and distribution opportunitiesSampling and distribution opportunities Coaches reportCoaches report

Player of the week recognitionPlayer of the week recognition Trivia contestsTrivia contests

Web site inclusionWeb site inclusion Keys to the GameKeys to the Game

Out of town scoreboardsOut of town scoreboards Game RecapsGame Recaps

Half time reportsHalf time reports In-Store Ticket GiveawaysIn-Store Ticket Giveaways

Starting line upsStarting line ups Team Charter Trip GiveawaysTeam Charter Trip Giveaways