FOR INTERNAL USE ONLY - TRG Group - Victorinox...Victorinox Travel Gear 1 FOR INTERNAL USE ONLY This file is for use by TRG Group employees and distributors only. It contains a narrative

Victorinox Travel Gear 1

FOR INTERNAL USE ONLY

This file is for use by TRG Group employees and distributors only.

It contains a narrative and additional confidential information in the

notes section to aid with your presentation. Should you need to

share this presentation with a customer, please download the

version without notes from the Extranet.

SWISS ARMY KNIVES CUTLERY TIMEPIECES TRAVEL GEAR FASHION FRAGRANCES | WWW.SWISSARMY.COM


PRODUCT POSITIONING


CONSUMER PROFILE


OVERVIEW

• Classic design lines

• Open organization

• Lightweight, durable materials

Classic Design Lines Durable Materials


DESIGN INSPIRATION


CLASIC STYLES WITH A MODERN TWIST


ORGANIZATION

• Designed for advanced technology

• Open organization allows personalization


MATERIALS & CONSTRUCTION

POINT-OF-SALE CAMPAIGN


Campaign Overview & Inspiration

The Werks Professional point-of-sale campaign is

designed to form a connection with consumers on

an aspirational level and to educate them on the

features and benefits of these cases.

•inspired by today’s modern businessperson that

views his professional life in a more casual

manner

•include both hero-imagery and feature-based

components that are designed to work together

•Collection Tagline

– For Wherever Your Career Path Leads

POINT-OF-SALE – IN-STORE


• 8.5 x 11 in-store insert

– hero-mage based to create

an aspirational connectin

with the consumer

– includes collection tagline

and product packshot

– place in 8.5 x 11 plexi insert

holder or graphic frame

POINT-OF-SALE – IN-STORE


FEATURE POS

SHELF SIGN ORGANIZED & CONNECTED.Designed for today’s technology, Werks Professional™ features

organization to keep you connected every step of the way.

• Shelf signs

– feature-based images and callouts demonstrate key features

and benefits of the collection

POINT-OF-SALE- PLANOGRAM


• In-store insert

– place in store next to Werks professional

product in 8.5 x 11 plexi insert holder or

graphic holder on fixture

• Shelf-signs

– Adhere to shelves below Werks Professional

product with pre-applied adhesive strips

located on the back of the shelf signs


LINE PLAN


Analyst • 10” / 25 cm Shoulder Bag for Tablet or eReader

– Interior organization includes electronic device pocket and

two mesh peripherals pockets

– Front organizational panel contains a full-length zippered

pocket, padded front pocket, stretchable mesh pocket,

secure flapover pocket and key fob

– Exterior organization includes a full-length front zippered

pocket

– Adjustable padded shoulder strap

– Padded silicon haul handle

– YKK Racquet Coil zippers

9.5”w x 12.5”h x 2”d

244 cu in / 4 l

1.3 lbs / 0.6 kg

MSRP: $150.00

MSRP Sale: $89.99

Style #30334001

UPC 674204040454


Specialist • 13” / 33 cm Laptop Case with 10” / 25 cm

Tablet or eReader Pocket

– Sized to hold most 13” (33 cm) laptops

– Interior organization includes laptop or netbook

compartment, portable electronic device pocket for an

iPad, netbook, Kindle or other eReader and two mesh

peripherals pockets


pocket, two padded front pockets, stretchable mesh

pocket, electronic device pocket, two secure flapover

pockets and key fob

– Exterior organization includes a zippered front pocket and

a rear pocket that converts to a sleeve for sliding over

wheeled handle systems

– Removable, adjustable padded shoulder strap

– Padded silicon haul handles

14”w x 11.5”h x 3”d

427 cu in / 7 l

1.7 lbs / 0.8 kg

MSRP: $250.00

MSRP Sale: $149.99

Style #30333901

UPC 674204040447


Advisor • 15.6” / 40 cm Slimline Laptop Case with 10” / 25

cm Tablet or eReader Pocket

– Sized to hold most 15.6” (40 cm) laptops

– Interior organization includes laptop compartment, portable

electronic device pocket for an iPad, netbook, Kindle or

other eReader and two mesh peripherals pockets


pocket, stretchable mesh pocket, electronic device pocket,

two secure flapover pockets and key fob

– Rear pocket that converts to a sleeve for sliding over

wheeled handle systems



– YKK Racquet Coil zippers

16”w x 12”h x 3”d

488 cu in / 8 l

1.5 lbs / 0.7 kg

MSRP: $285.00

MSRP Sale: $169.99

Style #30333701

UPC 674204040393


Associate • 17” / 43 cm Laptop Backpack with 10” / 25 cm

Tablet or eReader Pocket

– Laptop compartment, portable electronic device pocket for

an iPad, netbook, Kindle or other eReader, a full-length

zippered pocket, a padded peripherals pocket, four mesh

peripherals pockets


pocket, stretchable mesh pocket, electronic device

pocket, secure flapover pocket and key fob

– Hidden back panel compartment, a front zippered pocket

and a patented multi-purpose zip-away stretch side

pockets ideal for a water bottle or umbrella

– Padded back panel and adjustable shoulder straps for

maximum comfort


– Rear strap slides over wheeled handle systems for

consolidated travel

13”w x 18”h x 5”d

1404 cu in / 23 l

2.7 lbs / 1.2 kg

MSRP: $335.00

MSRP Sale: $199.99

Style #30333101

UPC 674204040300


Executive 15 • 15.6” / 40 cm Expandable Laptop Case with

10” / 25 cm Tablet or eReader Pocket

– Laptop compartment, portable electronic device pocket

for an iPad, netbook, Kindle or other eReader and two

mesh peripherals pockets

– Front organizational panel contains zippered pocket,

two padded front pockets, mesh pocket, electronic

device pocket, flapover pockets and key fob

– Exterior organization includes a flapover front

compartment with a full-zippered interior pocket, rear

pocket that converts to a sleeve for sliding over wheeled

handle systems and a patented multi-purpose zip-away

stretch side pocket ideal for a water bottle or umbrella

– Expands 2” (5 cm) for additional capacity



– Lockable YKK Racquet Coil zippers

16” x 12” x 6” (expands to 8”)

1037 cu in / 17 l

2.7 lbs / 1.2 kg

MSRP: $335.00

MSRP Sale: $199.99

Style #30333601

UPC 674204040386


Executive 17 • 17” / 43 cm Expandable Laptop Case with 10” /

25 cm Tablet or eReader Pocket

– Laptop compartment, portable electronic device pocket for

an iPad, netbook, Kindle or other eReader and two mesh

peripherals pockets


pocket, two padded front pockets, mesh pocket, electronic

device pocket, flapover pockets and key fob

– Exterior organization includes a flapover front compartment

with a full-zippered interior pocket, rear pocket that converts

to a sleeve for sliding over wheeled handle systems and a

patented multi-purpose zip-away stretch side pocket ideal

for a water bottle or umbrella




– Lockable YKK Racquet Coil zippers

17” x 13” x 6” (expands to 8”)

1465 cu in / 24 l

2.9 lbs / 1.3 kg

MSRP: $385.00

MSRP Sale: $229.99

Style #30333801

UPC 674204040409


Officer 17 • 17” / 43 cm Expandable Overnight Wheeled Case

with 10” / 25 cm Tablet or eReader Pocket

– One-touch, lightweight aluminum dual-trolley handle system

– Geluxe™ Comfort Grip dampens vibrations

– Interior organization includes a zippered mesh overnight

compartment, adjustable compression straps, a laptop

compartment, portable electronic device pocket for an iPad,

netbook, Kindle or other eReader and two mesh peripherals

pockets

– Front organizational panel contains zippered pocket,

stretchable mesh pocket, electronic device pocket, two

secure flapover pockets and key fob

– Exterior organization includes a full-length zippered pocket,

rear pocket that converts to a sleeve for sliding over

wheeled handle systems and a patented multi-purpose zip-

away stretch side pocket


17” x 16” x 9” (expands to 11”)

1831 cu in / 30 l

7.2 lbs / 3.3 kg

MSRP: $500.00

MSRP Sale: $299.99

Style #30333301

UPC 674204040348

Documents

FOR INTERNAL USE ONLY - TRG Group - Victorinox...Victorinox Travel Gear 1 FOR INTERNAL USE ONLY This file is for use by TRG Group employees and distributors only. It contains a narrative