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For Internal use only PCDG for CRM Jochen Vatter, Director Enterprise Service Community Global Ecosystem and Partner Group May 2008

For Internal use only PCDG for CRM Jochen Vatter, Director Enterprise Service Community Global Ecosystem and Partner Group May 2008

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Page 1: For Internal use only PCDG for CRM Jochen Vatter, Director Enterprise Service Community Global Ecosystem and Partner Group May 2008

For Internal use only

PCDG for CRM

Jochen Vatter, Director Enterprise Service CommunityGlobal Ecosystem and Partner GroupMay 2008

Page 2: For Internal use only PCDG for CRM Jochen Vatter, Director Enterprise Service Community Global Ecosystem and Partner Group May 2008

© SAP 2007 / Page 2

09:00 - 09:15 Begrüßung und Vorstellung

09:15 - 10:00 SOA Strategy der SAP

10:00 - 10:15 Beispiel aus der Praxis - heterogene SOA Landschaften

10:15 - 10:25 Pause

10:25 - 11: 40 SOA Strategy der SAP im CRM

11:40 - 12:00 Die Enterprise Services Communit

12:00 – 13:00 Mittagspause

13:00 – 15:00 Break Out Session: ES für CRM (Sales, Marketing und Service Prozesse)

15:00 – 15:15 Kaffeepause

15:15 – 16:30 Break Out Session: ES für CRM (Sales, Marketing und Service Prozesse)

16:30 – 16:45 Zusammenfassung und die nächsten Schritte

16:45 - 17:00 Optional: Web Services mit dem CRM Web Service Tool erstellen

AgendaPCDG Enterprise Services For CRM

Page 3: For Internal use only PCDG for CRM Jochen Vatter, Director Enterprise Service Community Global Ecosystem and Partner Group May 2008

For Internal use only

PCDG for CRM

Jochen Vatter, Director Enterprise Service CommunityGlobal Ecosystem and Partner GroupMay 2008

Page 4: For Internal use only PCDG for CRM Jochen Vatter, Director Enterprise Service Community Global Ecosystem and Partner Group May 2008

© SAP 2007 / Page 5

SAP orchestrates an ecosystem of business people, developers, and IT services professionals spanning strategy, process and technology

Customer-focused Communities of Innovation

Individuals

SAP - Sponsored SAP - Engaged

Enterprises

Industry Value Networks

Enterprise Services Community

Industry Advisory Councils

Te

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log

yB

us

ine

ss

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tra

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us

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ss

P

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es

s

Business Process Expert Community

SAP Developer Network

Standards

SAPUser

Groups

Page 5: For Internal use only PCDG for CRM Jochen Vatter, Director Enterprise Service Community Global Ecosystem and Partner Group May 2008

© SAP 2007 / Page 6

Individuals

SAP - Sponsored SAP - Engaged

Enterprises

Industry Value Networks

Enterprise Services Community

Industry Advisory Councils

Te

ch

no

log

yB

us

ine

ss

S

tra

teg

yB

us

ine

ss

P

roc

es

s

Business Process Expert Community

SAP Developer Network

Standards

SAPUser

Groups

SAP orchestrates an ecosystem of business people, developers, and IT services professionals spanning strategy, process and technology

Customer-focused Communities of Innovation

Strategy

Business Process

Architecture

Development

Implementation & Operations

Page 6: For Internal use only PCDG for CRM Jochen Vatter, Director Enterprise Service Community Global Ecosystem and Partner Group May 2008

© SAP 2007 / Page 7

ES COMMUNITY

SAP

ENTERPRISESERVICES

REPOSITORY

Industry Value Networks

ASUG/DSAGISVs, SIs,

Tech Partners

ENTERPRISESERVICES

PROPOSAL

TechnologyPartners

ISVs

Customers

SAP

SIs

Community Definition Groups

Customers and Partners

Enterprise Services CommunityCreating Building Blocks for Innovation

Page 7: For Internal use only PCDG for CRM Jochen Vatter, Director Enterprise Service Community Global Ecosystem and Partner Group May 2008

© SAP 2007 / Page 8

What are some examples?

Industry-specific topics Patient Administration for the Healthcare Industry

– How do hospitals carefully and collectively manage the complexlandscape of changing hospitals and legal procedures?

Budget Management for the Public Sector Industry– How do governments agencies work together to manage their

budgets? PLM for the High Tech Industry

– How do high tech companies manager their BOM, order processingmanagement, and the business process for semiconductors?

Industry-generic topics Integration of External Warehouse Management

– Across all industries, how do external warehouse managementsystems connect to and work in concert with the SAP system?

The Order to Cash Process– One of the most prolific business processes in the SAP product.

Technology topics Cross-industry RFID Connectivity

– How does the SAP system leverage RFID-enabled packaging?

Page 8: For Internal use only PCDG for CRM Jochen Vatter, Director Enterprise Service Community Global Ecosystem and Partner Group May 2008

Ecosystem in Action:

© SAP 2007 / GEPG Executive Strategy Presentation / Page 9© SAP 2007 / GEPG Executive Strategy Presentation / Page 9

Healthcare Pioneers Improve System Integration

Accelerates adoption of core enterprise services to ensure that applications work better together

Allows customers to easily integrate multiple vendor products with SAP solutions, reducing integration costs and time-to-market

Empowers hospitals to address the legal challenges that keep them tied to poor-performing legacy systems

To streamline application integration, 12 hospitals joined SAP in an ES Community Definition Group (CDG) and—in less than six months—defined the key service interfaces for several critical business processes.

“It was a unique experience to collaborate openly with SAP in identifying the core enterprise services for the healthcare industry. The openness and transparency of the program have ensured rapid deployment and efficient use of the services.”

Dr. Eibo Krahmer CIO, Klinikum Mannheim

Page 9: For Internal use only PCDG for CRM Jochen Vatter, Director Enterprise Service Community Global Ecosystem and Partner Group May 2008

Ecosystem in Action:

© SAP 2007 / GEPG Executive Strategy Presentation / Page 10© SAP 2007 / GEPG Executive Strategy Presentation / Page 10

Synchronizing SAP® ERP with Production Systems

Achieved near-real-time synchronization of production data and master data

Enhanced the use of existing SAP ERP back-end quality management functionality

Reduced costs related to maintaining interfaces to quality management systems

SAP brought together partners and industry representatives to discuss a manufacturing execution system that enables customers to synchronize data between the SAP ERP® application and production systems—without custom-built connectors.

“We appreciate SAP’s Enterprise Services Community program as a welcome, fresh approach. Working together in the manufacturing group has had an immediate positive impact on our services and our customers.”

Liladhar BagadLead Process Integration and SOA Intelligroup

Page 10: For Internal use only PCDG for CRM Jochen Vatter, Director Enterprise Service Community Global Ecosystem and Partner Group May 2008

© SAP 2007 / Page 11

Collaboration Workspace

What is Collaboration Workspace? A tool for “ecosystem participation management” A private collaboration environment for the companies in SAP’s Communities of Innovation A co-innovation project built in SAP’s Co-Innovation Lab on JiveSoftware’s ClearspaceX

platform with Wipro, Intelligroup, Adobe, and Enthiosys

What does Collaboration Workspace provide? Self-service participation management for

groups, companies and individuals Private, on-the-fly workspaces for groups

of customers and partners to collaborate in Well-integrated web 2.0 collaboration tools

Forums Blogs Wikis

A simple way to work privately and publishpublicly to SDN and BPX to expand thediscussion and review

Document repository

Online meetings

Page 11: For Internal use only PCDG for CRM Jochen Vatter, Director Enterprise Service Community Global Ecosystem and Partner Group May 2008

© SAP 2007 / Page 12

Call to Action

Joining is as simple as 1, 2, 3! 1. Go to: http://esc.sap.com & click on the “Join Now” button

Watch the overview presentation (Streaming Media)Discuss the details with your colleaguesIf you have questions, please refer to the ES Community FAQIf questions remain, please email us at [email protected]

2. Download the appropriate membership agreement: If your organization is based in Europe, download the EMEA version Otherwise, download the non-EMEA version

3. Please insert the relevant information into page 6 of the document, print two copies, sign them both, and mail to:

Enterprise Services CommunitySAP AGc/o Jochen VatterEcosystemDietmar-Hopp-Allee 1669190 Walldorfphone: +49 6227 740100fax: +49 6227 7826629

Page 12: For Internal use only PCDG for CRM Jochen Vatter, Director Enterprise Service Community Global Ecosystem and Partner Group May 2008

© SAP 2007 / Page 13

Thank you!

Contact ESC:

Jochen Vatter

Director, Enterprise Service Community

SAP AG

Dietmar-Hopp-Allee 16

69190 Walldorf, Germany

T +49 6227 740100

M +49 175 2957376

E [email protected]

http://www.sap.com

The ES Community two different web applications for members to collaborate on the groups.

ES Community Website http://esc.sap.com

Collaboration workspace from SAP (ES community Collaboration) http://plexus.sap.com

Any questions about ES Community Registration can be sent to [email protected]

Page 13: For Internal use only PCDG for CRM Jochen Vatter, Director Enterprise Service Community Global Ecosystem and Partner Group May 2008

© SAP 2007 / Page 14

Expectations and Next Steps

Expectation Let us know your pain points Think about the Use Cases you would like us to consider Take notes and write your name on the Pictures you are working on Have Fun

Next Steps SAP will collect notes and will add the pictures online SAP will add results into Collaboration Workspace from SAP and send these to all

participants for validation SAP will publish these results online ESC . SAP will ask the Community to Kick Off a Service Definition Group.