FOR: GOCOFFEEGO.COM 2027 Fillmore St. San Francisco, CA 94115 CONTACT: GOCOFFEEGO.COM Elise Papazian 415.567.4646 ext. 2 elise@gocoffeego.com ____________________________________________________________________________

NEW COFFEE WEBSITE, GOCOFFEEGO.COM, CONTINUES TO SNAG ONLINE COFFEE MARKET SHARE, SIGNING HOT PORTLAND NEWCOMER, WATER AVENUE COFFEE.

Innovative website to buy specialty coffee online gains greater momentum.

(SAN FRANCISCO, CA; August 17, 2010) — GoCoffeeGo.com, a hip and groovy online coffee marketplace has quickly become “the” place to buy coffee beans online, fresh roasted-to-order. The website continues to attract attention from major coffee industry players and the Who’s Who of the specialty coffee world who seek to sell their coffees on the elite roaster marketplace. Continuing to expand on its A-list of artisan coffee roasters, GoCoffeeGo is proud to announce the signing of Portland newcomer, Water Avenue Coffee. GoCoffeeGo.com was created by two coffee lovers who were left feeling bitter in their cup, one too many times. They wanted to bring the best coffee roasters together on to one site with one easy checkout. Co-founders, Scott Pritikin and Elise Papazian heavily vetted each and every roaster on their site. They spent two years in stealth mode, secretly ordering coffee and cupping it a variety of different ways, then jumped planes, rode trains and drove automobiles, traveling across the country for two months straight, to meet and check out each coffee roaster and their operations. “The goal was to not only carry the best coffee from the Who’s Who of specialty roasting, but also to actively seek out and promote talented new roasters. A lot of big names in specialty coffee did not make the cut. Water Avenue was a great discovery for us and they blew us away with their coffee. They were not just another new micro-roaster in Portland. Their packaging and passion was irresistible. These guys clearly know what they are doing.” While it is true that Water Avenue is a new roaster, owners Matt Milletto, Bruce Milletto and Brandon Smyth are anything but new to the coffee industry. Brandon Smyth roasted for Stumptown, Matt Milletto heads The American Barista & Coffee School where students from all over the globe learn the latest techniques and trends in coffee extraction and Matt’s father, the esteemed Bruce Milletto, is founder of Bellissimo and The American Barista & Coffee School. Bruce is recognized by the media as “the voice of the specialty coffee industry.” “When choosing roasters for the site, a lot of big names didn’t do well.” Pritikin says, “Ultimately, when we cup people’s coffee, we do not think about their name, their hype or their reputation. All that matters at that point is how it tastes. That’s it. You cannot put a barista in the shipping box. The beans must stand on their own.” Papazian adds, “When someone buys coffee from GoCoffeeGo.com, they can be sure that they are getting the best quality coffee, sourced from the sweetest, ripest handpicked and hand sorted coffee fruit from the best farms and grown in the best soil on the planet. That is what GoCoffeeGo is all about. We do not mess around. The

roasters we carry are truly the Indiana Jones’ of the coffee world. Most spend a substantial amount of time traveling to origin and working directly with the farmers to bring back the best product on earth to our customers, then they roast it to perfection, their own unique way. Our roasters put love in your cup. When we tried Water Avenue’s Coffee we could taste the love. GoCoffeeGo is all about love…. And without love, you’ve got nothing.” Water Avenue Coffee will join prestigious Roast magazine’s current and former “Roaster of the Year” Award Winners, Equator Coffees & Teas, PT’s Coffee, Klatch Coffee, Higher Ground, Metropolis Coffee, and coffee legend George Howell’s Terroir Coffee, as well as the hottest in the 3rd & 4th wave coffee roasting movement, Coava Coffee, Ritual Coffee, Novo Coffee, Johnson Brothers, Barefoot Coffee, Atomic Cafe, Cuvée Coffee, and Verve Coffee, on GoCoffeeGo.com. ABOUT GOCOFFEEGO.COM GoCoffeeGo.com offers more than caffeine to buzz about; it’s the ultimate destination to buy coffee online or anywhere. It changes the way people shop for the gourmet coffee beans that brew their next cup of Joe. Founded by San Francisco-based coffee fanatics Scott Pritikin and Elise Papazian, the Web site is meant for both the novice coffee lover and the connoisseur alike. GoCoffeeGo.com brings together for the first time the country’s top award-winning artisan roasters all on one site with one easy checkout. All coffee is fresh roasted to order and shipped directly from the roaster to the customer. Customers can browse coffees according to several criteria, including: roast, roaster, flavor profile, geographical origin, growing condition, whether or not the coffee is espresso coffee, organic coffee, fair-trade coffee, and even by their astrological sign. As customers find coffees they like, they can add to their cart or use the revolutionary, patent-pending multi-roaster Auto-Ship. For more information, including details on the roasters and their coffees, please visit www.gocoffeego.com.

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FOR MORE INFORMATION, PLEASE CONTACT GOCOFFEEGO.COM AT 415.567.4646