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For a new generation oF tea drinkers
assortment 2012
drinking tea is seen increasingly as a new attitude towards life and living and the de-mands made on new flavours and compositions are also on the rise. That’s why I have developed a tea brand that ideally fulfils the needs of a new generation of tea drinkers: drinking tea in a modern and simple way – wherever and whenever you want. Our main focus is on providing people with opportunities to enjoy tea to the fullest in every way.
Born into a tea dynasty with a tradition going back more than 100 years, I have invested all my knowledge and passion into JUST T®.With our modern aroma technology, we continue to set standards for flavour intensity in the international tea trade.
Regular checks based on international food standards ensure consistently high quality. On a voluntary basis, we also have our products undergo regular checks made by the German Technical Inspection Association (TÜV Nord).
JUST T® is available in more than 25 countries, exclu-sively in the food service, out-of-home and specialty shops. For further information, please visit our website at www.just-t.de.
Yours
Lars F. Ellerbrock
Foreword
For a new Generation of tea drinkers
Foreword
JUST T® is a product line of contemporary, high-quality teas specially designed to appeal to a practical, modern lifestyle – as a fresh, young beverage, we want to attract customers who en-joy their tea as a healthy, refreshing and relaxing beverage. For a new generation of tea drinkers.
From traditional teas to unique taste trends and right on up to wellness teas, just t offers a wide range of different products in different bag formats – all designed to satisfy the individual wishes of the modern tea drinker, whether it’s a traditional cup of tea to relax with or a cup to take with you on the go.
With our teas, you can always expect a good share of inno-vation. With the addition of juice concentrates, for example, which make our fruity varieties particularly aromatic and in-comparably delicious. In contrast to traditional types of tea, which are often somewhat sour, our fruity varieties are en- hanced with the “Juice & Tea” method, a special method that guarantees a fruity, naturally sweet taste.
Only selected ingredients and exclusive combinations make JUST T® so unique!
what makes ourTea So Special?
Foreword
In 2012 we are planning to convert part of our assortment to UTZ certified products. UTZ is one of the largest sustainability programmes in the world that specialises in tea, coffee and cocoa.You can find further information at www.utzcerfified.org
oUr prodUcTS For The modern waY to enJoY tea
claSSic seLeCtion
As the name already says, this selection features the most popular and classic types of tea. Genuine tea enjoyment in the highest quality.
Black Tea engliSh BreakFaST
This well-balanced mixture of black tea is not only for breakfast; it can be enjoyed throughout the entire day. We recommend trying it with a splash of cream.
Black Tea claSSic / ceylon
This black tea comes from the highlands of Ceylon from the Uva district. Thanks to its par-ticularly aromatic, pleasantly spicy flavour, this tea can be enjoyed on a daily basis.
Black TeadarJeeling
Tender shoots from the year’s first flush cha-racterize this black tea. A mild, light, flowery tea with a light colour in the cup.
Black Tea earl grey
this classic tea aromatised with bergamot citrus belongs to the category of black teas and comes from the world’s best organic gardens.
We have selected very attractive varieties from the incredibly wide range of many dif-
ferent tastes. To provide you with a better overview, we have divided our varieties into
three different selections. These selections are then available to you in different bag
formats in any combination you like.
Black Tea claSSic aSSam
the assam region is the largest contiguous tea-farming area in the world. The teas of the same name, from its region are counted among the most valuable black tea specialties. Thanks to their full and aromatic flavour, the enjoyment has reached popularity worldwide.
Black Tea *SweeT cherry
A selected black tea blend from selected plan-tations, which are carefully processed in the classical method and enriched with the sweet flavour of blooming Korean cherry.This incomparable composition with fruit juice concentrate can be enjoyed all day long.
Black Tea *mango STrawBerry
The delicious blend of sweet strawberries and ripe mangoes makes this black tea an exotic beverage. The juicy fruit concentrate makes the tea, taste like pure summer.
claSSic selection
classic
*TopSeller
claSSic selection
oolong Tea milky STyle
This semi-fermented tea gets its special aroma from its elaborate refining process, where the tea leaves are heated by steam through a mixture of milk and water before being rolled up into a ball by hand, and gives therefore an unforgettable taste
green Teaoriginal
this green tea comes from china and is mild and aromatic at the same time. The tea leaves are specially rolled, which allows them to deve-lop their own unique, mild, slightly tart taste.
green Tea Japan Sencha
This fine steamed green tea is the most drunken kind of tea in Japan. With a light, bitter-sweet aroma, it gives the tea its soft and mild tasting.The fresh green tea leaves develop their invigo-rating effect with every sip.
green Tea JaSmine BloSSom
This floral tea meets China‘s favourite tea habit. The combination of freshly picked Jasmine blossoms and high-quality green tea, combines aroma and flavour to a special flavour experience
herBal inFUSion pepperminT
Pure peppermint – with a refreshing effect and incomparably fresh taste. Without caffeine.
herBal inFUSionSweeT chamomile
This herbal tea impresses with its flowery, natural character.
FrUiT inFUSion * claSSic
A very carefully selected fruit basket transforms this composition into a classic. Strawberries, apples and blackberries produce a mild, fruity taste experience. Without caffeine.
*TopSeller
a careFUl SelecTionfor weLLness in a CuP
herBal inFUSionchamomile & honey
A delicate herbal mixture made up of the flow-ers of sun-kissed chamo-mile, rounded out with the gentle aroma of sweet honey. Without caffeine.
herBal inFUSion liqUorice & minT
A slightly sweet, yet stimulating herb-and-spice combination containing fresh mint and liquorice. Without caffeine.
herBal inFUSionginger & lemonSharp ginger, enhanced with fruity lemon — simple, pure refreshment.
herBal inFUSion *orange & Tangerine
Fruity orange and tangerine aroma in combina-tion with a special selection of herbs – a truly fruity experience.
Spa selection
Spa selection
Our Spa Selection offers relaxation in the most delightful (tea) form. Renew your own individual sense of well-being by simply enjoying a cup of tea.
spa
FaVoUriTe seLeCtion
Our Favourite Selection features trendy types of tea. Domestic and Far-Eastern flavours – at any time of day for an unforgettable taste experience.
herBal inFUSion cool SpearminT
Fresh spearmint mixed with a wide variety of such different herbs as orange peel and verbena deliver a refreshing, cooling zing. Without caffeine.
rooiBoS inFUSionSmooTh Vanilla
Herbal tea from South Africa. Rooibos is the national beverage of the South Africans and can be drunk hot or cold. The elegant bourbon-vanilla pieces give our tea its special aroma. Without caffeine.
FrUiT inFUSion *SweeT Berry
Fruity rose hips, blackberry leaves and elderber-ries blended in our special aroma process cre-ate a tea for an extraordinary taste experience. Without caffeine.
FrUiT inFUSion *orienTal apple
Is said that the apple has its roots in the Orient: it appeared for the first time between the Eu-phrates and the Tigris Rivers. Soothing with a light touch of cinnamon, this tea will delight you with the magic of the Orient. Without caffeine.
herBal inFUSion SweeT chai
Chai is what you could call the na-tional be-verage of India today. And it is also becoming increasing popular throughout the rest of the world as well. Enjoy it either hot or cold – Chai is always an exciting, delicious beverage whate-ver the weather. Without caffeine.
green Tea *morning STar
Aromatised with lychees, pineapple and passion fruit, this gentle green tea can take you through the entire day.
FaVoUriTe selection
green Tea *SweeT lemon
This mild green tea combined with the juice of ripe lemons and limes will lightly invigorate you, and get your body moving.Thanks to the fruit juice concentrate, gives the tea a refreshing taste pleasure and is one of the favourite of many tea lovers.
*TopSeller
designed to meet the needs of food-service customers and for quick service.
· Black tea english Breakfast
· green tea sweet lemon
· Fruit infusion classic
· Herbal Infusion Peppermint
All exclusively packed in the practical jumbo pack containing 100 double-chamber bags – all of which are, of course, packed individually for optimum flavour protection.
oUr 100 pack with four eXCLusiVe fLaVours.
oUr economy claSS 24 h ConVenienCe
economy class
recommended for
Folder Box
Our classic double-chamber 1.5-to-2-g tea bags for a perfect 0.2 l cup of tea. The Economy Class bags are individually sealed to guarantee optimum flavour protection. The perforated box makes it easy to remove individual bags.
JUST T – Simply claSSic
This is how the Economy Class puts its best foot forward. All double-chamber bags in this line are produced without metal staples, so that they are completely biodegradable.
economy
economy class
SelF-SerVice diSplay
The attractive acrylic display is designed to accommodate 4 Economy Class packages with 25 portion servings each..
Art.-No. 310508
diSplay
Attractive standing display made of silver anodised aluminium and walnut. Designed to accommo-date 5 Economy Class packages with 25 portions each.
Art.-No. 310007
preSenTaTion Box
High-quality box made of silver anodised aluminium with walnut accents. A tea menu can be fitted into the inside of the lid. Economy Class version for ap-prox. 50 portions in ten varieties.
Art.-No. 310001
oUr BUSineSS claSS for the modern tea drinker
BUSINESS
BUSineSS class
JUST T® is contemporary. Our tea fits your urban, mobile lifestyle. It is light and adapts to every situation and mood ideally.
BUSineSS claSS – making iT Big
Tea leaves can develop their aroma perfectly in our especially large volume filter bags.
Recommended for
SelF-SerVicediSplay
The acrylic display is de-signed to accommodate up to 6 different Business Class varieties – Ideal for the “tea-to-go” business.
Art.-No. 310503
Our particularly large-sized filter bags give the tea leaves the chance to per-fectly develop their flavour. Weighing between 3 and 4 grams, the Business Class bags are the ideal choice for mugs and pots of up to 0.5 litre as well as for our “TEA-TO-GO” concept.
BUSineSS class
preSenTaTion Box
High-quality box made of silver anodised alu-minium with walnut accents. A tea menu can be fitted into the inside of the lid. Business Class version for approx. 50 portions in ten varieties.
Art.-No. 310000
Tray
the tray made of american wal-nut is designed to accom-modate 5 Business Class varieties and can be used either for dis-play or for serving.
Art.-No.310008
Tea To go Slide-in diSplay
Space-saving presentation possibilities for 6 flavours of tea
Art.-No.310524
oUr FirST claSS enJoYment for hiGh demands
FirST class
JUST T® is a promise: We guarantee the highest quality. In order to guarantee that, we only work with selected producers in the worldwide tea-growing regions. Additionally, we check every single batch of tea and are 50 percent stricter than the EU requires.
FirST claSS - enTirely high qUaliTy
Our deluxe alternative to the classic cup portions of up to 0.3l: loose tea in pyramid-shaped nylon bags weighing up to 3.5 grams. The bags packed individually in miniature folded boxes also offer ideal opportunities for special presentation.
Biodegradable teabags, long thread and tag
Recommended for
First class
FirST class
preSenTaTion Box
High-quality box made of silver anodised aluminium with walnut accents. A tea menu can be fitted into the inside of the lid. First Class version for 36 portions.
Art.-No. 310002
Tray
High-quality tray made of American walnut. Flexible use as a display or for serving. For up to 8 x 2 portions.
Art.-No. 310005
diSplay
Standing display made of silver anodised aluminium for 5 x 8 First Class portions. Easy bag removal and refilling.
Art.-No. 310003
oUr SUpreme claSS indiViduaLitY for You
SUPREmE ClASS
SUpreme class
Tea gives you complete freedom: You decide how long to steep it, and whether to drink it with milk, cream, sugar or just plain. You‘ll find our recommendation on every bag of our Supreme Class.
SUpreme claSS – Very demanding.
Handpicked plantation tea from the best tea-growing regions in the world – to offer the most traditional types of tea with style and at an attractive price.
SUpreme class
the hermetically sealed aluminium bag guarantees optimum flavour protection – even after opening, thanks to the zip-lock closing. a minimum amount of the coarsely cut tea leaves yields a maximum in delicious tea flavour.
SUpreme claSS preSenTaTion Tray
High-quality tray made of American walnut for the optimum placement of four Supreme Class tea caddies.
Art.-No. 310006
SUpreme claSS Tea caddy
Exclusive round tin (90 mm in diameter and 140 mm high) with a see-through window for the optimum presentation of the individual varieties.
Art.-No. 310200
TeaSpoon
High-quality teaspoon made of stainless steel to measure out one portion of tea.
Art.-No. 303400
Recommended for
oUr Tea-To-go concepTturnoVer whiLe waLkinG BY.
Tea To go
The practical combination of the high-quality hanging bag (see Business Class) and our special double-walled cup allow tea drinkers to enjoy simple, fresh tea on the go.
Tea-To-go cUp
The special dou-ble-walled cup for optimum tea enjoyment on the go. Volume: 300 ml1000 Cups
Art.-No. 200353
lid
1000 lidsArt.-No. 200372
TaBle-Top diSplay & BonUS card For the optimum presentation of the “tea-to-go” offer in full view at any time. The bonus card rewards the customer for repeated tea purchases.
Herr
1 teegratis
Hast Du Deinen Lieblingstee gefunden? Du kannst gar nicht genug bekommen? So viel guter Geschmack muss belohnt werden: für jeden just t den Du bei uns trinkst, erhälst Du einen Stempel in diese Karte. Mit acht Stempeln ist Deine Bonuskarte voll und der neunte
Tee geht aufs Haus!
guter geschmack wird belohnt
www.just-t.de
tea to go
SelF-SerVicediSplay
The acrylic display is designed to accommodate up to 6 different Business Class varieties – Ideal for the “TEA-TO-GO” business.
Art.-No. 310503
Tea To go Slide-in diSplay
Space-saving presentation possibilities for 6 flavours of tea
Art.-No.310524
assortment
oUr enTire aSSorTmenT aLL at a GLanCe.
assortment
Here is an overview of the JUST T® product formats. The design oriented packaging combined with the high-quality products offers the perfect basis for promising sales.
economy claSS:
25 classic double-chamber bag. Individually flavour-sealed package.Up to 300ml.
BUSineSS claSS:
Ten large-sized filter bags for mugs and pots. Up to 500ml.
FirST claSS:
miniature folded boxes containing loose tea in pyramid-shaped nylon bags. Up to 300ml.
SUpreme claSS:
Flavour protection in a sealed aluminium bag containing loose leaf tea.
economy claSS 100-pack:
The practical jumbo pack containing 100 classic double-chamber bags. Individually flavour-sealed package. Up to 300ml.
For a new generation oF tea drinkers
Headquarter:lIFEBRANDS Natural Food GmbHHolzdamm 28-3220099 Hamburg, Germany
T +49 . 40 - 18 05 28 - 00 F +49 . 40 - 18 05 28 - 50
