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FOP Interreg EU Associate Member 2008
A little bit of History...the EII
20 Years of Seafood Certification
1986 DOLPHIN-SAFE
Monitoring of the Tuna Industry WW to verify that tuna is
caught without harming marine mammals
Achievements
98% decrease in dolphin mortality (2M dolphins saved)
95% of Worldwide Tuna Industry and Retailers participate
1991 MANGROVE ACTION PROJECT
Promotion of Sustainable Shrimp Aquaculture
Achievements
100 aquaculture plants converted to sustainability in
Indonesia and Thailand
1994 TURTLE-SAFE
Certification of SHRIMP fished with Trawler / Turtle
Excluders Devices (TEDs)
Achievements
No more Turtle mortality in the American Mexican Gulf
Shrimp Fleet (from approx. 15.000 per year).
2006
Certification of Products
from Sustainable Fisheries and Aquaculture
Fish, fresh Fish, preserves
Fish OilsEggs, caviarSeafood
Fish, canned Fish, smoked Fish, frozen
FishmealSushi
Scheme Wild-
caught
Farmed
(Bio in
2010)
Fishfeed Market
Potential
Friend of the Sea YES YES YES 100%
Others wild-catch YES NO NO 50%
Others bio-aqua NO YES NO 50%
The only Industry-wide Certification SchemeThe only scheme for both wild and farmed
FISHERIES
AQUACULTURE
Industrial
Offshore Inland
Artisanal
The Market Leader Certification Scheme
Metric Tons of Positively Audited Origins
WILD-CAUGHT – APPROVED FISHERIES CATCHPeruvian Anchovies – 8.000.000 MT
Menhaden – 640.000 MT
Pacific Salmon – 300.000 MT
European Pilchard – Sardine, Morocco – 760.000 MT
Chub Mackerel – 100.000 MT
Anchovy, Croatia - 100.000 MT
Norway Shrimps – 40.000 MT
Skipjack Tuna Pole and Line, Azores, Senegal, Phil. – 25.000 MT
TOT APPROX: 10.000.000 MT (+10% of WW Catch)
FARMED – APPROVED SITES PRODUCTIONMussels Galicia – 300.000 MT
Stolt Seafarm Turbot – 4.000 MT
Leroy Cod – 2.500 MT
Sturgeon Agroittica – 500 MT
Caviar Agroittica – 23 MT
Others (Seabream, Sea bass, Trout, Salmon, Halibut, Kingfish)
TOT APPROX: 500.000 MT
Nr 1. Certification Scheme WW
Approved Artisanal Fisheries
VIETNAM
MALDIVES
IRELAND
AZORES
SENEGAL
BRASIL
SRI LANKA
INDONESIA
The Market Leader Certification Scheme
0200400600800
1000120014001600
Friend of the Sea
Others
Nr of Cert. Products
0
10
20
30
40
50
Friend of the Sea
Others
Nr of Species
Anchovies
Bass
Bumper
Caviar
Clams
Cod (farmed)
Comber
Conger Eel
Croacker
Cuttlefish
Dolphinfish
Dory
Fish Meal
Fish Oil
Fish Feed
FoS Products – 70 Species
Forkbeard
Goatfish
Grunt
Halibut (farmed)
Kingfish
Ling
Lobster
Mackerel
Menhaden
Mullet
Mulloway
Mussels
Prawns
Rockfish
Salmon
Sardines
Scad
Scorpionfish
Seabass (farmed)
Seabream (farmed)
Sea Trout
Shrimps
Squid
Sturgeon (farmed)
Tilapia
Tilefish
Trout
Tuna
Turbot
Wreckfish
Some Friend of the Sea Products -3
Collaborations
Retailers and Friend of the Sea
Some Coop Italia certified Private Labels Manor promoting FoS on Newsletter
Retailers and Friend of the Sea
Retailers and Friend of the Sea
Worldwide Presence
Retail Chains Participating to FOS
The Strictest Certification Scheme.The only one compliant with Art 30 of FAO Guidelines
PRINCIPLE 1 - MSC
A fishery must be conducted in a manner that does not lead to over-fishing or depletion of the
exploited populations and, for those populations that are depleted, the fishery must be conducted
in a manner that demonstrably leads to their recovery
PRINCIPLE 1.2 – Friend of the Sea –
The target species stock cannot be Overexploited nor Depleted nor Recovering nor Data Deficient,
according to the most recent stock assessment and the following order of priority data source: FAO,
Regional Fishery Body, National Marine Research Authority.
An exception is made for those traditional fisheries which a) respect all other criteria; b) represent not more
than 10% of the total catch of the overexploited stock; c) should be taken as a positive example of well
managed low impact fishery and thus be promoted.
Negative Audit / Products not Approved
Cod N Atl Haddock NA
Anchovies
NA Bluefin
Hake S Atl Squid NAtl Plaice NA
OthersOctopus Mor
Tropical
Shrimps
Strictest Criteria – FAO Compliant
1. Target Stock Not Overexploited (FAO Guidelines)
2. No IUCN Redlist Bycatch
3. Fishing Method cannot impact the Seabed (FAO Guidelines)
4. Selective Fishing Method (max. 8% discard)
5. Compliance with Legal Req. (TAC, no IUU, etc) (FAO Guidelines)
Sustainable FISHERIES
Sustainable AQUACULTURE
1. Environmental Impact Assessment
2. No Fish Escapes nor Bycatch of Mammals or Birds
3. No OGM, No Hormones, No Antifouling Paints
4. Sustainable Feeds or Trimmings / Bycuts (Currently recom.)
5. Waste, Energy and Feeds Management and Control
Audit run by Third Party Accredited Certifier
Onsite Origin Monitoring Network
Onsite Origin Monitoring Network
Operative (Sri Lanka, Philippines, Indonesia/Malaysia/PNG)
Operative 2009
(Morocco, South Africa, Madagascar, Brazil, Canada/Alaska)
Certification Process – The Audit
Timing Party involved Activity
Approx. 1 week FOS Advisory Board Preliminary assessment of candidate
vs FOS essential criteria
Average
1 day
Certification Body Evaluation of existing official data
(eg.: Stock assessment from and
meeting with RFMO) to confirm
compliance with FOS Criteria
Average
2 -10 days
Certification Body – Local
Auditor
On Site spot-check of vessels to
verify fishing method and compliance
with regulation (eg: minimum size,
mesh size, nets, fishing area from
sonar, logbook, etc)
Max 1 day Certification Body Traceability 1)
Once a Year Friend of the Sea w
Certification body
Surveillance of Stock Status and
Traceability
Once every 5
Years (as per FAO
Guidelines)
Certification Body New Audit (See above steps)
NOTE:
1) Only Traceability is needed for products from approved Fisheries
2) Aquaculture Audit: Max 1 day per plant. 3 Years Periodicity
Governance
Director – Dr P Bray
Advisory Board
D. Philips – H. Studer – M. Berman – F. Reiche – Reed Mc Farland – Ravi Gautam
USA, CH, D, CA, UK , India
Technical Committee
(independent)
Balanced stakeholders
representation
Objections Commitee
Certification Bodies: SGS, BV, IFQC, AQUA
NGO
Non Profit
Governance – Technical Committee
All Stakeholders are currently well represented and we are proud
to have representatives of all 5 continents in the Committee
The Technical Committee members are currently:
Aissatou Ngom (Government USA/Africa)
Alex Stimberni (Seafood Industry - Switzerland)
Angel Herrera (NGO and Government - Costa Rica)
Antonio Brunori (NGO - Italy)
Brendan Sweeny (Seafood Industry - UK)
Carla Damaso (Research Institute - Portugal)
Christine Nicolino (NGO / Government - USA/Africa)
David Phillips (NGO - USA)
Don Nicholls (Government - Western Australia)
Franco Bray (Research Institute - Italy)
Fraser Reiche (Seafood Industry - Canada)
Heinzpeter Studer (NGO - Switzerland)
Mark Berman (NGO - USA)
Mark Palmer (NGO - USA)
Michel Steiner (Distribution - Switzerland)
Miguel Chancerelle (Research Institute - Portugal)
Mohamed Adil Saleem (Seafood Industry - Maldives)
Neil Sarti (Government - Western Australia)
Paolo Bray (NGO - Italy)
Reed MacFarland (Seafood Industry - UK)
René Scharer (NGO - Brasil)
Rhys Brown (Government - Western Australia)
Ricardo Santos (Research Institute - Portugal)
Serge Gomes da Silva (Government - Belgium)
Sigrid Luber (NGO - Switzerland)
Vittorio Ramazza (Distribution – Italy)
Why do companies choose Friend of the Sea ?
1. 20 Yrs Experience in Seafood Certification -> Tangible Results
2. Conservation Mission -> Industry Independence
3. Certifies both wild-caught and aquaculture with same logo
4. Strictest Criteria - > FOS is the only FAO Compliant scheme
5. Faster Approval Process -> More Affordable
6. Onsite Origin Monitoring Network
7. Stronger Marketing Message
Thank you !
www.friendofthesea.org
Mobile: +39.348.5650306
Skype friend.of.the.sea
